A Checklist for App Store Optimization [Infographic]

App Store Optimization (ASO) is a way of optimizing your mobile apps to ensure higher ranking in the app store search results and top charts rankings. Since it has similarities to search engine optimization (SEO), ASO is also referred to as mobile app SEO, App Store SEO and App Search Optimization. But, as a marketer how can you optimize your app for better discoverability in an app store?

To help you boost your app marketing strategy, we have created a checklist for effective App Store Optimization. Let’s go through this infographic and create a better app marketing strategy to improve your app’s discoverability in the app stores.



Is App Store Optimization Enough for Mobile App Marketing

In this competitive world it is important to market your mobile apps in the right manner so that your customers get to know about them and can access them when required. With discoverable mobile apps, brands become more accessible and reliable for customers.

App Store Optimization or ASO is a process of optimizing your mobile app to rank higher or improving the visibility of a mobile app in the app store.  That is just like search engine optimization (SEO) for websites, ASO is for mobile apps. Therefore it’s clear that ASO is a crucial piece of any marketing plan in the mobile app.  But ASO alone cannot boost your mobile app marketing efforts. ASO and an inbound marketing can be a good method of marketing strategy.

App Store Optimization involves both on-page and off-page marketing strategies. An effective ASO –

  • Targets your right audience
  • Research the right search keywords and optimize your app for these keywords
  • Design a suitable app icon
  • Provides quality content that provides details about your app to the readers
  • Encourages audience to submit reviews and ratings

The objective is to increase the visibility of your app for the target keywords and thereby drive more traffic to your app page in the respective app store. According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps.

Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Ranking higher in search results and top charts will drive more downloads for a mobile app. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. Mobile apps can help your brand upgrade its business operations and enhance customer focus in the following ways:

  • Stay connected with your customers, audience all the time and retains more of them.
  • Through push notifications and localization tools, brands can better reach out to customers with the help of a mobile app.
  • Provide information about promotional offers, discounts and deals faster than any other means, keeping the customers informed.
  • ASO can boost the brand name at a global scale.

ASO act as a secret weapon that its ultimate objective is to drive more traffic, indexing, downloads, brand value and potential customers to your apps in the app store. An example for ASO is Apple’s Search Ads program. This program made many developers concerned because, it was just another way to award popularity to the highest bidders in the App Store. It works as however, while the ads technically operate on an auction system, there is more at play in landing a popular search ad than just paying a high amount.

It is not that App Store Optimization is the only method of marketing. It is that ASO and other marketing services go hand in hand. For instance, social media platforms can be used to increase your app’s visibility.

App’s quality too matters. “A satisfied customer will be a marketer for you”, this is rightly said, and that importance needs to be given to the user experience. It is just your app’s quality that keeps the users hold to your product.

To implement successful marketing strategies, keep on updating your app with more advanced features frequently. A thorough research of the competitors and prevailing market trends would help in better marketing. To perform all this, you need a perfect, strong and creative team of developers.  If your app is useful then the user will recommend your app to more and more people which could be an excellent marketing strategy apart from ASO and other optimizations.

ASO service providers in India is equipped with appropriate tools to perform research and incorporate the right keywords in the right way. Reliable companies also make sure to highlight the positive reviews and lapse the negative ones at foremost. This is important because the reviews of previous users would affect the credibility of your app to a considerable level.


Should Businesses Focus More on App Store Optimization?

What is App Store Optimization?

App store Optimization or ASO is the process of improving your ranking in app stores such as Google play (on Android phone) or App Store (on iOS phone). It is similar to Search Engine Optimization to rank higher on a Google search, the difference being that here you are vying for the top spots in an App Store search. An experienced app store optimization company can help you in achieving this ranking.

Why should I focus on ASO?

So, why should you focus on ASO and how is it going to help your business? According to Nielsen, 63% of customers search in app store to discover new app. Other channels like app discovery through media, word of mouth and advertisement rank lower than app search when it comes to app discovery. Simply put you are missing out on reaching a large number of potential audiences if you are not making efforts in ASO.

Building an app and putting it up on an app store is only half the job done. The app is not going to have significant benefits unless it is discovered and downloaded by many users. With little but consistent efforts in ASO you can reap the benefits of ranking higher in app searches and hence have more downloads.

How can you do it?

  • Keyword in Title and description

Just like keywords in SEO, Keywords play an important role in ASO as well.  According to MobileDEvHQ, apps that have the relevant keyword in their title rank on an average,  10.3% higher than those that do not. It is important to research what keywords the audience is using to search apps in your category.

Including the keyword in title and description will help the App Store to sift through the thousands of apps available in your category. It will also draw the attention of customers when they see clearly that the app addresses their requirement. The next point talks about how to get the title right once you have zeroed in on the keyword to be included.

  • How to get the title right

The title should be short, unique and navigational. Titles with more than 25 characters will run off the screen and are less likely to be downloaded.

Unique titles are the ones that are creative and stand out in the crowd of similar sounding apps. Eg: AirBrush: Easy Photo Editor is good versus Photo collage editor, Photo Editor, Photo editor Pro, PhotoDirector, Photo Editor etc.

Navigational titles are the ones easy to remember and don’t get lost in the generic names of the category. Eg: Tinder

  • Increase number of downloads

This is obviously something that is out of your control. Nevertheless, this is one of the criteria used to rank an app. All the other attributes remaining same, an app that has higher number of downloads is considered more useful by the app store and hence ranked higher.

  • Ratings and Reviews

Apps that have higher ratings are ranked higher and also have higher number of downloads. You can incentivize users to rate and review your app by giving offers, upgrades, discounts etc.

  • Ongoing process

ASO is not rocket science. An app with user centricity, simple user interface and good amount of thought and research is more likely to get great reviews and downloads. An app that addresses the core problems in a user’s life will definitely get huge word of mouth referrals.

ASO is more of a consistent effort everyday rather than getting a magical formula at launch. It takes time to get to the top in a world where millions of apps already exist. However, monitoring your app and making necessary tweaks every now and then will reap more benefits than possible otherwise.


The field of mobile marketing is changing daily and so are the rules. An experienced digital marketing expert can help you in app store optimization for Android  and iOS Apps.


7 Ways App Store Optimization will change in the Near Future [2016]

  1. App indexing will greatly influence app marketing & ASO

Does app indexing will become more relevant in coming years? Of course, yes. App indexing is going to make a serious impact on App Store Optimization in coming years. Recently, the CEO of Apptentive opined that the power of deep linking is going to be unveiled. He added “we have just started to analyze how deep linking will influence the app marketing industry globally”.

A notable change bring in by deep linking is app indexing. Let’s see, what the term app linking denotes. App indexing helps people to find and install apps on their iOS and Android smartphones during a web search result. Deep linking enhances app indexing. As search results are available within mobile apps, mobile web results are going to replace with mobile app search results in near future.

This transition clearly indicates that app indexing is going to influence app marketing and App Store Optimization. As ASO become more relevant, app developers will begin to explore more possibilities of indexing in their apps.

Read Also: How is App Store Optimization Different from SEO ?

  1. Ratings will become crucial

Many well-known ASO services providing companies have recommended that marketers should focus more on reputation management.

It’s clear that a user look for ratings and reviews before downloading app. App ratings/ reviews have not that much importance on the app store results in the past years, but it is going to make a huge impact in 2016. So, app publishers should focus on implementing new tactics to get positive reviews for their apps.

Utilization of tools such as LaunchKit, Sensor Tower will help you to analyze user feedback and reviews in the app stores. This will help you to find the right keywords to target in App Store Optimization.

  1. Real-time mobile analytics tools become more relevant

If you want to provide better services for your customers you should understand the needs of customers. Real – time analytics tools are useful in finding such needs. Experts believe that the role of real – time analytics tools will become more relevant in ASO in 2016. You can see the evolution of analytics tools in terms of ease of integration and precise reporting.

This will help you trace what all App Store Optimization methods are effective. You can customize your app according to the wishes of the customers.

Real- time mobile analytics tools such as AppAnnie and Sensor Tower will help marketers to examine the tactics of their competitors.

  1. An increase in Digital Marketing Agencies focuses ASO services

Usually marketers do not have much technical knowledge. Experts predict that marketers will recognize the relevance of App Store Optimization is as critical as SEO is for websites.

You will witness a considerable increase in the number of Digital Marketing Agencies providing ASO services in 2016. Agencies strive to stay ahead in the competition by offering crucial ASO tactics. This will help app publishers to gain maximum downloads.

  1. Businesses show more interest in real- time A/B testing on mobile

It‘s evident that A/ B testing has proved successful for web search results for years. Now developers begin to experiment A/B testing in the mobile app realm as well. Testing experts feel confident in the possibilities of A/B testing on mobile and they believe that standards will be defined for testing in upcoming years, especially in 2016.

Currently, developers are taking advantages of Google Experiments in conducting A/B testing. It helps them to identify how descriptions, icons and keywords can influence the performance of an app.

If businesses are convinced, they can implement ASO tactics successfully as they accomplished in their SEO strategies, definitely they will show more interest on real- time mobile A/B testing as well.

  1. More relevance for app description (than ever before)

It is predicted that the app description quality will become critical for ASO in 2016. Many business analysts anticipate that Apple is going to follow Google’s lead in 2016. So, developers should pay more attention while creating app descriptions.

Keep in mind; Google and Apple always give importance to readability. So try to write attractive and user friendly app descriptions.

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  1. Personalization and In- app engagement will become more classy

It is true that ads are relevant to get more downloads for an app. But in – app engagement and personalization will become more significant and valuable in upcoming years.

According to a business analyst, in – app engagement and personalization are very effective to engage customers and it is cheaper as well. As brands have more control over the message, customers’ trust on their products also increases.

You might know that app ranking is based on user retention in the app stores. It‘s because of the crowded nature of the app stores.

Push notifications, virtual currency are some of the features that boost the engagement in your app.

How is App Store Optimization Different from SEO?

Some facts on ASO and SEO

App store optimization, or ASO is in simple terms, a growing and effective method of building visibility of your app and conversion for your mobile app featured in app stores such as Google Play and Apple App Store.

Optimization of your app is important as no app store offers any aid to improve the visibility of apps.

You might know that many app developers think that there is no difference between app store optimization and SEO. Most business people know only about SEO and that’s why it happens.

We are going to explore the major differences that may help you understand how app store optimization is entirely different from search engine optimization.

If you find an app developing company works to list out popular keywords on web search, then they are on the wrong path. They have to optimize their app for searches specific to app stores, which would be entirely different from the popular searches in the web. Optimizing for web search will hardly give you any results.

Do you think is it sensible to target web search keywords where search for app store is needed? Or just think how people search for apps.

Criteria for people to discover and Install apps

A recent study on mobile apps reveals “majority of app users find apps by searching in app stores”. The second possibility for finding an app is via friends, as they drive people to make searches.

It’s obvious that mobile users are discovering and installing apps through the app stores.

If you want to build an optimized app page, you should know the basic difference between app store’s search and web search.

To be precise, the purpose of the user is the major difference.

You May Also Like: 10 Must-have Tools For Every App Store Optimization Company

Some facts on App store and Web results

It’s clear that users expect one kind of results while searching the app stores and a set of different results during web search. Interestingly Apple and Google know this user psychology very well. For instance, if you search for a particular word in a web browser and in Apple’s App Store, results would be completely different for both.

To understand the search behaviour of users in app stores, App Store Intelligence software may help you.

Significant search coverage is important

Relevant coverage is important for changing your app’s targeted audience into installs and users. You have to optimize your app’s page with relevant phrases and keywords in order to get your apps discovered in app stores. Like that relevant coverage will give you results.

It’s obvious that your app will drive more installs if you can increase conversion rates. If your app’s visibility is higher for a specific search, it shows that your app is relevant as per the app store ranking algorithms of both Google and Apple.

It’s noted that Google considers conversion rates for their web search ranking algorithms. Like that if your app has an increase conversion rates among your clients’ portfolios result in higher rankings in Google Play.

For example, suppose there is an app on exercise which has badges to different running challenges in the app store. When someone searches for a game on free runner and if the exercise app were in those results, the rate of conversion would be less, since runner as a game has no connection to running as an exercise

In this case, Google consider that app store search for the running app is not significant for searches connected to game on free runner.

Ensure what to optimize!

Recommended Read: Popular Myths of App Store Optimization

You can do app listing effectively only if you know what to choose for optimization. In order to get maximum downloads for your app; the only app store optimization tactic you can adopt is relevant coverage of app store search.

7 Reasons Why You Should Hire a Digital Marketing Agency in India

Today, it’s a known fact that much of the business is via online marketing. Unfortunately many of the businesses are still not using the full potential of digital marketing. Since the ways of marketing are constantly changing, you may find it difficult to keep up with the latest trends.

Hiring a Digital Marketing Agency in India can make a difference to your business strategy. Their inbound marketing strategies will help your business reach incredible heights.

Here are some reasons to hire a Digital Marketing Agency in India.

  1. Marketing Expertise

Since a Digital Marketing Agency has a vast expertise on dealing with various businesses they will guide you to follow the best practices for online marketing. A team of professionals is there to help you with social media marketing, Search Engine Optimization, e-mail marketing, content marketing, App Store Optimization, web designing etc.

Hiring in- house marketers will not give you targeted results as they don’t have as much knowledge a digital marketing agency does.

Read Also: Website Localization – The Future of Digital Marketing?

  1. Consistency

Consistency is a notable quality of digital marketing agencies. As they strive 24/7 accomplishing online marketing campaigns their focus will be on fulfilling the client’s requirements. Since in – house marketers do not get enough time to handle all the campaigns as a digital marketing agency does, the latter is many times more effective than the former.

As a digital marketing agency, we, Jointviews have an exact track record of things we deliver. Our team work passionately to consistently deliver value across digital properties of our clients.

We believe in quality and make sure to include all the essential aspects to give an incredible digital experience for our clients.

  1. Strategy – Matching Latest Market Trends

If you are an entrepreneur, sometimes you get puzzled thinking what works best in digital marketing business. Don’t worry; digital marketing agencies are there to help you. They know what best strategy to apply to your business matching current market trends. This is because they have a wide experience of dealing with clients doing different businesses.

  1. Some aspects on tools and technologies

A lot of tools are available to increase productivity and efficiency. It’s not possible for you to afford these expensive tools if you run a small or medium sized business.

Since marketing agencies are equipped with these amazing tools, you will get the targeted output.

Like any other Digital Marketing Agency in India, Jointviews also use some brilliant tools and technologies. Some of the tools we use are Aweber, LeadConnectio and also many other useful analytical CRM software. In addition to these adapted tools we have an efficient team in charge of developing new tools to give better results for our clients.

  1. Search Engine Optimization for Better Results

If your brand doesn’t have a strong online presence better forget online marketing. You have to optimize your website for better search results in all major search engines. It’s common that people depend on search engines for all their queries.

A digital marketing agency can help you to make sure your website stays ahead among your competitors in search results. They adopt several Search Engine Optimization techniques to give your site a better visibility.

Recommended Read: Role of Digital Marketing in e-commerce

  1. Proficiency in community building

Unless you have a fixed plan and know how to attract customers, you can never increase your brand’s popularity. You cannot build the community you focus by simply posting online. This is where digital marketing agency can help you by building micro communities.

For instance, at Jointviews we manage many content communities, brand based communities, etc. to help your brand succeed. We always try to promote content to a larger audience and then build communities; this may help small businesses which don’t have enough money to invest.

  1. Technical Support

Hiring a digital marketing agency can offer you technical assistance as well. Many of these agencies keep skilled web development experts in their team. As you have direct access to these experts, they will take care of your website related issues.

We hope all these 7 reasons will give you an idea about hiring a Digital Marketing Agency in India. Keep in mind all these aspects, we wish you good luck!

10 Must-have Tools For Every App Store Optimization Company

Today, thousands of apps are uploaded to app stores like Google Play and Apple Store, creating huge competition among app developers. Such competitive ambiance has increased the importance of App Store Optimization Company.

In order to improve the visibility of apps in search results an App Store Optimization Company has to use several techniques. Judicious use of the right tools for ASO will increase the revenue via downloads.

Here is a list of must have tools for App Store Optimization

  1. SearchMan

Searchman is a popular ASO service founded by CEO Niren Hiro in 2012. With Searchman you are able to track search ranking, analyze keywords and improve visibility of apps. It offers you expertise from a team made up of ex- google and yahoo personnel.

Searchman tool offers you the following aspects:

  • Help to search track your iOS and Android app regularly. This will help you know the position of your app among your competitors.

  • The knowledge of the right store keywords will make your app more popular. The longevity of your app gets better via data driven keyword suggestions.

  • The ability to enhance your overall SEO. Better SEO will give you better search rankings, thus drive more downloads.

    Read Also: Popular Myths of App Store Optimization

  1. AppAnnie

The company describes itself as “The No.1 decision – making platform for the entire mobile app economy”. AppAnnie tool is very famous because of its top app ranking, analytics and market intelligence platform. It was founded in 2010 by CEO Bertrand Schmitt.

The goal of this company is to offer quality intelligence solutions for the flourishing app economy. Their services are being used by 90% of the best 100 publishers in the mobile world. Microsoft, Google, EA and Dropbox are some of their top clients.

Some of the best features of the service are the following

  • User friendly with handy features. Store stats is a brilliant feature by AppAnnie. This feature helps you to break down historical rankings of mobile apps in different platforms owing to the wide variety of charts provided

  • AppAnnie works In tune with your app store strategy

  • Your app publisher data across various app stores can be tracked with its analytics feature

  1. Distimo

Distimo is an experienced provider of ASO services, founded in 2009 by Vincent Hoogsteder. This service gives you freedom to select the data preferable to you.

A customizable dashboard is an attractive feature of their service. This will help you to track downloads, reviews, ratings, rankings and revenues.

Let’s have a look on some features offered by Distimo

  • You are able to track your app across all the major stores and networks via Distimo’s free analytics.

  • The company’s conversion tracking tool helps you to identify which marketing campaign is beneficial to you

  • The revenue for your apps via downloads can be estimated with the AppIQ feature

  1. Apptweak

Apptweak is an amazing tool which provides personalized app marketing reports. With this feature companies can increase their app store visibility.

This is a fantastic application which analyses if the title and description of your app is relevant. In addition, it helps to track your app statistics.

  1. Appstatics

If you are a developer, Appstatics will help you to track your iOS and Mac apps in Apple’s best 300 App Store rankings across the globe. You will get a global view of the App Store because of this feature. In a nutshell, Appstatics tool is the easiest and smartest method to track the performance of iOS and Mac apps in the App Store rankings.

  1. Gummicube

Gummicube’s slogan “You develop, we’ll optimize” itself hints the purpose of the tool. Developers are able to focus on their apps because this tool will do the optimization works. Since company provides access to its App Store Intelligence and exclusive data, subscribers can make wise choices and choose the best keywords for their app.

Company provides a turnkey ASO solution to developers which consist of keyword selection, content authoring and robust reporting.


MOBILEDEVHQ is a Seattle based ASO solution company offering organic app marketing platform. It will give you all the essential data to improve the searchability of your app, present it beautiful and make the graphs simple. Company provides iOS tracking and Google Play tracking in almost all countries.

In short, MOBILEDEVHQ is the next generation enterprise software for mobile marketers.

You May Also Like: How to Kickoff App Store Optimization the Right Way

  1. Mopapp

One of the smart features of Mopapp is its unified dashboard. It gives you customized automatic reporting, review lists and comparison charts. Developers are able to access real time intelligence owing to this feature.

These reports can be used to implement new marketing strategies. You can easily view the mobile analytics as it is available in the dashboard. This will help you know revenues via downloads for your app.

  1. MetricsCat

MetricsCat is an Estonia based company, focuses on analysis of app store reviews and app markets. MetricsCat tool helps you to perform solid analysis and track your app performance on all major online markets.

This tools offers three different packages, developers are free to choose according to their needs and requirements. Its most popular version is the ‘Professional’ package.

  1. Sensor Tower

The fully automated keyword app ranking tracking tool is a special feature of Sensor Tower. This will provide developers access to perfect data on a per- keyword basis. You are able to make improvements and changes in campaigns and can be tracked along with changes to actual app keyword.

Some other features of Sensor Tower tool are the following

  • Gives you a clear picture about competitor data on keyword basis
  • Improve traffic by generating right keyword
  • Track the overall performance of your app on all platforms

In short, mobile companies will get more organic users via the Senser Tower tool.


Why Use App Store Optimization Services?

You would have developed an app out of passion or for business. You either want to make money or recognition. But, the app world is crowded with thousands of apps uploaded daily to app stores like Google play and Apple App Store. More than 60% of the apps are discovered via app store search.

So, how do you make your app visible?

App Store Optimization!

This is the single biggest reason to use App Store Optimization Services for your app.

If you just develop an app and upload it in an app store, it would remain as one of the zombies. Most of the users choose the app based on number of downloads, description, reviews and ratings.

You would have developed an app out of passion or for business. You either want to make money or recognition. But, the app world is crowded with thousands of apps uploaded daily to app stores like Google play and Apple App Store. More than 60% of the apps are discovered via app store search.

Why not Simply Fake It?

Faking reviews and gaming app store seems to be a practice that is getting used more broadly. But just like websites getting blacklisted for black-hat SEO, such apps would also get affected.

For instance, both the Apple App Store and Google App Store have made multiple changes to their algorithms over the past years. Also, while ratings and reviews definitely affect an app’s ranking, it can be difficult for an app developer to solely optimize his app.

Read More: How to Kickoff App Store Optimization the Right Way 

There are numerous advantages to using App Store Optimization services – the first thing being the usage of smart tools. There are plenty of optimization tools available in the market like App Mind, Mobile DevHQ, SearchMan SEO and Apptweak. Judicious use of these services would bring you more revenue via downloads.

Experience in handling several apps is another advantage you get to enjoy by employing App Store Optimization services. It doesn’t matter how much you have learned from the internet on ASO, actual working experience has no substitute.

Experienced hands also give you another benefit – you save time, and can make use of available time in the best way. And time is money.

You May also Like: Most Popular FAQs on WordPress SEO

Definitely, by making use of such expertise, your app will get a lot of reach and downloads. Another major advantage is that you will be able to provide a different perspective to your app’s presentation.

If you are working on ASO of your app, there might be things you would remain unaware of. But by hiring App Store Optimization Services, you don’t need to worry about the technical side and can concentrate more on ensuring that the right message is sent across to the user.

So, make the right choice and enjoy the sweet taste of success.

How to Kickoff App Store Optimization the Right Way

For App Store Optimization (ASO), there are two types of people we have to deal with: the first group consists of people who have no idea about app store optimization and the second group who thinks that app store optimization is basically like search engine optimization. The opinion of second group is partly true but a bit more complex, deep and interesting.

The real difference between App Store Optimization and search engine optimization is after users enter a website or an app page. Once that’s done, the process ends for search engine optimization. SEO is done by carefully selecting and promoting keywords that are used for making the content appear among top search results whenever relevant.

But, in the case of App Store Optimization, the purpose is not to generate app-page traffic but making sure that our app is reached to relevant and loyal users who not only visit the page but also download it to use it on a regular basis. And it is more about conversion rather than traffic.To optimize for app stores, one needs to have special attention to various aspects during the potential user’s visit. For creating a compelling, creative and informative experience, these are the key steps to be followed:

Read Also: How to do SEO in 2016? [Guide]

For creating a compelling, creative and informative experience, these are the key steps to be followed:

1. Keyword Research

This step is similar to Search Engine Optimization. The content should contain relevant terms that lead potential users to the app. For this purpose, you can make use of certain tools such as App Annie and Sensor Tower. The real purpose is to create an appropriate balance between traffic and difficulty.

2. App Description

For generating the best results in Google and Apple’s algorithm, keyword research can be of great help. But we cannot force them to read the app description and thus download the app. Hence it would be a bad idea to stuff the content with keywords and create a perplexing app description. App description should be brief, relevant, smart and attractive.

3. App Logo

The icon used should do more than just give a clear idea on what the app is all about. It has to be attractive and grab users’ attention. You can try innovative methods to make your app logo stand out. For instance, you can try creating a 3D effect.

Your logo is the first thing potential users notice. Make it catchy and you win their attention.

4. Screenshots

Screenshots must simply be considered as an advertising platform. Brands that are less popular can use screenshots as an opportunity. Rather than using a dull and simple banner it is better to use screenshots to tell a story.

5. Video Trailer

Video trailers are very much useful and handy. It gives users a brief idea about what a product actually does and how creative its makers are. At the same time, the users will be entertained and informed.

6. Competitive Research

One should be closely aware of their competitors. It is always good to have an eye on your competitors, especially about the techniques and possibly ignored keywords. The app page must be updated according to one’s common sense and existing measuring tools. For becoming an app store superstar, one should try something different and unique.

7. Reviews and 5 Star Rankings

It is obvious that users will carefully examine the previous user’s experience regarding the app. Review section is prominent and visible in Google Play. One should make sure that they immediately reply to negative comments and also highlight the positive reviews.

8. App Name

The name of the app should be informative, catchy, unique and memorable. Also, title should contain keywords. One of the biggest challenges in App Store Optimization is to choose the right name for your app. Always remember how keywords can influence ranking rather than make it funny and entertaining.

Recommended Read: Most Popular FAQs on WordPress SEO

9. Category

Ranking for a specific arena is always influenced by the choice of category. Based on the level of competition and generated revenue, choose the category most relevant to your app. As part of iOS 8, Apple introduced subcategories that divide app store into micro-segments and thus allow the developers to rank accordingly.

10. Price

If you plan on putting a price on your app, always be sure that the price tag makes sense to your customers. Launching special sales and offers during the holidays are good ideas that can boost your App Store Optimization.

11. Localization

App marketers and developers must speak the user’s language. App description should be appropriate for the preferred audiences.

12. Analytics

After creating title, screenshots and app description, one should constantly measure and optimize results. Add creative content, change keyword and app description for the best results.

All the above steps can be very much essential for app store optimization. Basically, ASO is a trial and error business. Always try to create an emotional shopping experience for your users and thus seek appropriate results.