Is There any Such Thing as SEO for Mobile Apps

The increasing popularity of mobile apps has reshaped the world of iOS App Store and Google Play Store. The number of app downloads and the rating given by users drive the popular apps listed on these platforms to rank higher. This means that improving the visibility of your mobile app is becoming more  challenging today. However, better visibility would increase popularity and  number of downloads for the app.

App store optimization is the first thing that comes in one’s mind when we talk about SEO for mobile apps. But are you aware of the fact that Search Engine Optimization (SEO) can actually be used for boosting your mobile apps download?  Just like SEO techniques help to improve your site’s rank on Google Search, there are also some tips and tricks that help to improve the ranking and visibility of your mobile app in the app store.

SEO tips to get Better Ranking for your Mobile App

If your app has a good Google visibility, then automatically app downloads increase. With increased number of app downloads, the app popularity increases and thereby, it achieves higher ranks on the app store. Hence, it is now a proven fact that higher the visibility on Google, higher would be your app store visibility. Below are a few tips of how you can ensure this in an organic manner:

Tip#1 – Your app name should be the brand name

The brand name should definitely come in the download page URL. You can use the brand name as the link on the page from where it can be downloaded.

Tip#2 – Provide link to download app on the home page or prominent page of your website

You should provide a link to download the app on the most prominent page of the website. These are small tips which majorly all website designers miss. You can build a page which has screenshots, tips, main features, reviews, ratings of the app highlighted. This can definitely leave an impact on the users and motivate them to download the apps.

Tip#3 –Use the brand name on the clickable link text which is used to download the app

You should not lose the opportunity of highlighting the name of your brand here. Many companies make this mistake. You should not have link text like – ‘Download iPhone app’ used for downloading the app. You should rather have link names with the brand name like ‘Download the Amazon iPhone app’. This way you can market your brand and also make it clear to the users what they are about to download.

Tip#4 – Provide QR link for app download

QR codes help to give desktop users an easy way to access the apps. Once you scan the right device with the QR code, the app download should occur. You should not forget to compress the URL length before generating the QR. If the URL length exceeds 50 characters, then the QR code that is generated is heavy and many a times scanning them becomes difficult. The best way is to use a compressed URL to generate the QR code. This concept is surely going to become very popular in the next one year. So, you should probably start experimenting on it from now.

Tip#5 –Promote your app to the browsers checking your website

The whole world is sitting for you to make the correct and suitable app search simpler for them. They want to be able to easily find the relevant apps or mobile pages. Every time any browser hits your website, you should prompt them to download the app for their device for ease.

There are several apps available today which are really good but most of them are either not very popular or not on any top lists. This is the main cause for all the owners of good apps to realize the urgency and need to optimize app pages for better ranking.

The brands with large amount of traffic, good content, and social popularity should use these digital opportunities to increase app popularity and increase ranking. App store and Play Store are new assets for mobile researchers.

So, get set go and start investing time in SEO for mobile apps, if you wish to improve your ranking and get more app downloads.

A Checklist for App Store Optimization [Infographic]

App Store Optimization (ASO) is a way of optimizing your mobile apps to ensure higher ranking in the app store search results and top charts rankings. Since it has similarities to search engine optimization (SEO), ASO is also referred to as mobile app SEO, App Store SEO and App Search Optimization. But, as a marketer how can you optimize your app for better discoverability in an app store?

To help you boost your app marketing strategy, we have created a checklist for effective App Store Optimization. Let’s go through this infographic and create a better app marketing strategy to improve your app’s discoverability in the app stores.



10 Must-have Tools For Every App Store Optimization Company

Today, thousands of apps are uploaded to app stores like Google Play and Apple Store, creating huge competition among app developers. Such competitive ambiance has increased the importance of App Store Optimization Company.

In order to improve the visibility of apps in search results an App Store Optimization Company has to use several techniques. Judicious use of the right tools for ASO will increase the revenue via downloads.

Here is a list of must have tools for App Store Optimization

  1. SearchMan

Searchman is a popular ASO service founded by CEO Niren Hiro in 2012. With Searchman you are able to track search ranking, analyze keywords and improve visibility of apps. It offers you expertise from a team made up of ex- google and yahoo personnel.

Searchman tool offers you the following aspects:

  • Help to search track your iOS and Android app regularly. This will help you know the position of your app among your competitors.

  • The knowledge of the right store keywords will make your app more popular. The longevity of your app gets better via data driven keyword suggestions.

  • The ability to enhance your overall SEO. Better SEO will give you better search rankings, thus drive more downloads.

    Read Also: Popular Myths of App Store Optimization

  1. AppAnnie

The company describes itself as “The No.1 decision – making platform for the entire mobile app economy”. AppAnnie tool is very famous because of its top app ranking, analytics and market intelligence platform. It was founded in 2010 by CEO Bertrand Schmitt.

The goal of this company is to offer quality intelligence solutions for the flourishing app economy. Their services are being used by 90% of the best 100 publishers in the mobile world. Microsoft, Google, EA and Dropbox are some of their top clients.

Some of the best features of the service are the following

  • User friendly with handy features. Store stats is a brilliant feature by AppAnnie. This feature helps you to break down historical rankings of mobile apps in different platforms owing to the wide variety of charts provided

  • AppAnnie works In tune with your app store strategy

  • Your app publisher data across various app stores can be tracked with its analytics feature

  1. Distimo

Distimo is an experienced provider of ASO services, founded in 2009 by Vincent Hoogsteder. This service gives you freedom to select the data preferable to you.

A customizable dashboard is an attractive feature of their service. This will help you to track downloads, reviews, ratings, rankings and revenues.

Let’s have a look on some features offered by Distimo

  • You are able to track your app across all the major stores and networks via Distimo’s free analytics.

  • The company’s conversion tracking tool helps you to identify which marketing campaign is beneficial to you

  • The revenue for your apps via downloads can be estimated with the AppIQ feature

  1. Apptweak

Apptweak is an amazing tool which provides personalized app marketing reports. With this feature companies can increase their app store visibility.

This is a fantastic application which analyses if the title and description of your app is relevant. In addition, it helps to track your app statistics.

  1. Appstatics

If you are a developer, Appstatics will help you to track your iOS and Mac apps in Apple’s best 300 App Store rankings across the globe. You will get a global view of the App Store because of this feature. In a nutshell, Appstatics tool is the easiest and smartest method to track the performance of iOS and Mac apps in the App Store rankings.

  1. Gummicube

Gummicube’s slogan “You develop, we’ll optimize” itself hints the purpose of the tool. Developers are able to focus on their apps because this tool will do the optimization works. Since company provides access to its App Store Intelligence and exclusive data, subscribers can make wise choices and choose the best keywords for their app.

Company provides a turnkey ASO solution to developers which consist of keyword selection, content authoring and robust reporting.


MOBILEDEVHQ is a Seattle based ASO solution company offering organic app marketing platform. It will give you all the essential data to improve the searchability of your app, present it beautiful and make the graphs simple. Company provides iOS tracking and Google Play tracking in almost all countries.

In short, MOBILEDEVHQ is the next generation enterprise software for mobile marketers.

You May Also Like: How to Kickoff App Store Optimization the Right Way

  1. Mopapp

One of the smart features of Mopapp is its unified dashboard. It gives you customized automatic reporting, review lists and comparison charts. Developers are able to access real time intelligence owing to this feature.

These reports can be used to implement new marketing strategies. You can easily view the mobile analytics as it is available in the dashboard. This will help you know revenues via downloads for your app.

  1. MetricsCat

MetricsCat is an Estonia based company, focuses on analysis of app store reviews and app markets. MetricsCat tool helps you to perform solid analysis and track your app performance on all major online markets.

This tools offers three different packages, developers are free to choose according to their needs and requirements. Its most popular version is the ‘Professional’ package.

  1. Sensor Tower

The fully automated keyword app ranking tracking tool is a special feature of Sensor Tower. This will provide developers access to perfect data on a per- keyword basis. You are able to make improvements and changes in campaigns and can be tracked along with changes to actual app keyword.

Some other features of Sensor Tower tool are the following

  • Gives you a clear picture about competitor data on keyword basis
  • Improve traffic by generating right keyword
  • Track the overall performance of your app on all platforms

In short, mobile companies will get more organic users via the Senser Tower tool.