Guide to Hire an Google AdWords Specialist

Pay per click or PPC is an essential part for digital marketing mix. SEO combined with PPC campaign will give your business quicker conversions and more traffic. After all, 64% clicks for high commercial intent keywords go to paid results on Google. Designing, launching and monitoring an Adwords campaign requires a lot of learning, experimentation and experience. Here are guidelines to hire an Adwords Specialist who can get conversions for you:


This is the most important factor to consider. An Adwords specialist must have experience handling numerous Adwords campaigns in the past. Here are the things that count as good experience:

  • A professional experience at a well-known digital marketing firm is good to have. Someone who has worked a full time job will have formal training under experienced person. This is always better than someone who is self-taught.
  • Consider the number of years they have been using Adwords. More number is usually a good sign. However, remember that the candidate with the most experience may not necessarily be the best. Consider this point along with the quality of work and success ratio.
  • Each professional will have managed a different portfolio and may have different area of expertise. Ask if they have specialized in any particular industry or campaign type. We will talk more on different types of campaigns below.


An Adwords specialist will have Google Adwords certification at the very least.  Having Adwords certification means that individuals or partners have taken the exam and earned a certification in Adwords from Google. There are various specialization that one can take up in the certification:


Remember that qualification and degrees are an incomplete way to assess anyone in digital marketing. The Google certification exam is fairly simple and does not guarantee best results by the certified partner. These certifications should be looked at as minimum qualification required before assessing other skills.

You can find a certified Adwords Partner in your area here. (


These are the skills a good Adwords specialist should have:

Analytical Skills: As a PPC campaign managers have to deal with a lot of data, numbers and statistics to analyze the campaign. You need someone who is comfortable with numbers and has an analytical mind. Adwords specialist should be able to draw insights from these number regarding campaign success buyer’s behaviour. Excel skill would be an add on as it helps to draw insights from number.

Time Management Skills: An Adwords specialists has to manage campaign time limits, budget limits, A/B testing variations for multiple clients or campaigns.  This can get too much to handle without to-do lists and weekly planner.

Readiness to Change: User behaviors and Google algorithms are continuously updating and so should your Adwords specialist. He should be someone who is ready to unlearn and try out new strategies. Campaign managers often set more than one variation of ads and test for better results. He should be flexible enough to throw away conventional knowledge and change with times.

Business empathy: Simply put business empathy is the ability to put himself in your shoes and understand your business deeply. Campaign strategies and best practices may vary business to business and Ads needs to be tailored by keeping your prospective customers and business industry in mind.

Service Agreements

 Make sure you have clear answers to following questions before you sign up an Adwords specialist or agency:

  • Who will be handling your account in person and what is his domain experience and certification
  • What is the breakup of the cost quoted. There will be at least two components to the cost. Campaign budget and campaign management fees that the agency or specialist is charging you. There could also be other additional costs. Ask for a formal breakup of the quote
  • Will the agency give you access to your Google Adwords account. And how will the account be handed over in case of termination of contract.
  • What will be the reporting parameters and reporting frequency? Ideally they should connect your Adwords account to your Google analytics data and report in context of traffic from other sources. Other reporting parameters could be costs per sale, cost per click and conversion rates.

Technical Knowledge

 Check for technical knowledge of the specialist. Here are some of the basic terms for your knowledge. You can ask questions on the application of these for your business campaign:

CPC – Cost per click is the price you pay for each click on your ad.

Campaign type – There are two types of campaigns possible. One is on the search network where your ad will show up on the Google search result page. The second one is display network where your as will show on the sites and popular video platforms with content related to your keywords. You can ask the Adwords specialist on what campaign would be a good fit for your business.

Negative keywords – These are keywords that you don’t want your ad to show up for. These could be words that come along with your keywords but have no buying intent. Eg: Evening gowns to share on Pinterest

Geo-targeting This feature of Adwords allows you to target and limit your ad to a particular chosen region only.

Remarketing- This feature displays ads to visitors who have come to your website recently and interacted with your business. Eg: Ad of on your Facebook page right after you have checked flight prices on their website.

Split A/B testing– Adwords allows you to run two of more variations of ads for the same campaign. This is for Adwords user to test which variation works better. For eg: You may keep the location as Chennai in one variation and Kolkata in another. It is recommended to vary only one parameter at a time to understand which works.

Share your goals with the prospective hire and ask them how they can help you achieve your business goals. The answers should show you a logical and attainable strategy.

Beware of one person claiming to be a specialist in all the fields of digital marketing such as SEO, content writing, content marketing, Email marketing etc. Follow the above guidelines and hire an agency/person that instills confidence in you by their knowledge and expertise.

7 Reasons Why You Should Hire a Digital Marketing Agency in India

Today, it’s a known fact that much of the business is via online marketing. Unfortunately many of the businesses are still not using the full potential of digital marketing. Since the ways of marketing are constantly changing, you may find it difficult to keep up with the latest trends.

Hiring a Digital Marketing Agency in India can make a difference to your business strategy. Their inbound marketing strategies will help your business reach incredible heights.

Here are some reasons to hire a Digital Marketing Agency in India.

  1. Marketing Expertise

Since a Digital Marketing Agency has a vast expertise on dealing with various businesses they will guide you to follow the best practices for online marketing. A team of professionals is there to help you with social media marketing, Search Engine Optimization, e-mail marketing, content marketing, App Store Optimization, web designing etc.

Hiring in- house marketers will not give you targeted results as they don’t have as much knowledge a digital marketing agency does.

Read Also: Website Localization – The Future of Digital Marketing?

  1. Consistency

Consistency is a notable quality of digital marketing agencies. As they strive 24/7 accomplishing online marketing campaigns their focus will be on fulfilling the client’s requirements. Since in – house marketers do not get enough time to handle all the campaigns as a digital marketing agency does, the latter is many times more effective than the former.

As a digital marketing agency, we, Jointviews have an exact track record of things we deliver. Our team work passionately to consistently deliver value across digital properties of our clients.

We believe in quality and make sure to include all the essential aspects to give an incredible digital experience for our clients.

  1. Strategy – Matching Latest Market Trends

If you are an entrepreneur, sometimes you get puzzled thinking what works best in digital marketing business. Don’t worry; digital marketing agencies are there to help you. They know what best strategy to apply to your business matching current market trends. This is because they have a wide experience of dealing with clients doing different businesses.

  1. Some aspects on tools and technologies

A lot of tools are available to increase productivity and efficiency. It’s not possible for you to afford these expensive tools if you run a small or medium sized business.

Since marketing agencies are equipped with these amazing tools, you will get the targeted output.

Like any other Digital Marketing Agency in India, Jointviews also use some brilliant tools and technologies. Some of the tools we use are Aweber, LeadConnectio and also many other useful analytical CRM software. In addition to these adapted tools we have an efficient team in charge of developing new tools to give better results for our clients.

  1. Search Engine Optimization for Better Results

If your brand doesn’t have a strong online presence better forget online marketing. You have to optimize your website for better search results in all major search engines. It’s common that people depend on search engines for all their queries.

A digital marketing agency can help you to make sure your website stays ahead among your competitors in search results. They adopt several Search Engine Optimization techniques to give your site a better visibility.

Recommended Read: Role of Digital Marketing in e-commerce

  1. Proficiency in community building

Unless you have a fixed plan and know how to attract customers, you can never increase your brand’s popularity. You cannot build the community you focus by simply posting online. This is where digital marketing agency can help you by building micro communities.

For instance, at Jointviews we manage many content communities, brand based communities, etc. to help your brand succeed. We always try to promote content to a larger audience and then build communities; this may help small businesses which don’t have enough money to invest.

  1. Technical Support

Hiring a digital marketing agency can offer you technical assistance as well. Many of these agencies keep skilled web development experts in their team. As you have direct access to these experts, they will take care of your website related issues.

We hope all these 7 reasons will give you an idea about hiring a Digital Marketing Agency in India. Keep in mind all these aspects, we wish you good luck!

6 Ways Hiring SEO Services in India is Vital for Your Success

Search Engine Optimization (SEO) plays a vital role in increasing organic traffic to your website which will lead to higher sales and brand building.

SEO services includes all the things essential to optimize websites for better search engine rankings. As more and more business owners are opening online stores to offer products and services, it is important for you to promote  your business website. SEO services help in fulfilling this task through various tools and techniques. Learn why you need to hire SEO services in India for your online business website:

1.Reduces Gestation Period

Search engine optimization can help you in reducing the gestation period to great extent. Effective internet marketing strategies will assist you in promoting not only your company but also your products. These days SEO Companies have also started offering Social Media Optimization Services where your products or brand can be promoted at mass level. Apart from this, you can be benefited from organic traffic which would be coming from various search engines such as Google, Yahoo, Bing, Alta Vista etc.

Read Also: How to do SEO in 2016?

2.Website Visibility

Having a website is not sufficient, you need to make it visible on the web. Visibility of a website is enhanced when it starts appearing among the top search engine results. This is an important reason to hire SEO services so that your website follows the right track to achieve recognition. There are also activities such as forum submissions, social bookmarking, etc which can reach a different set of audience.

3.Traffic Diversion

If your website is not visited by the targeted audience, there is no use of having a website at all. In order to obtain more and more web traffic to your website, you must have your website listed among the top search results. This can be achieved faster and in a practical way by hiring SEO services in India and around the world.

4.Keyword Research and Utilization

Keywords are the building blocks of search engine optimization. However, you need to find the right keywords related to your niche and use them effectively to achieve search engine visibility. It may appear easy, but requires a lot of skills which only an SEO expert can offer.

You May Also Like: Role of SEO in Brand Awareness

5.Overcoming Competition

You are bound to face tough competition in your niche, as soon as you take your business online. Each of the rival website owners have the wish to appear among top search engine results. By hiring the expert search engine optimization services, you get the right platform to survive the competition.

6.Instant Results

The third reason for considering SEO Services is the availability of instant results. Once search engine optimization is done on your website, you will start seeing the results instantaneously. You can always search out for some professional SEO Service providers irrespective of the nature or type of your business.

Now a days, SEO services are essential for your online visibility. So you have to be careful while hiring an SEO Service provider. You must keep in mind that the service provider you choose must follow the guidelines provided by Google and other major search engines. Otherwise your website can get penalized for black hat tactics.

8 Social Media Marketing Benefits For Your Business

Social media is a powerful platform for marketers to reach out to prospects. They can be used for direct marketing as well as to maintain public relations. Facebook and LinkedIn are the two most leading social media platforms used for marketing. It is found that most of the users use social media for researching brand, products or services before making the decision to buy.

People were doubtful about social media marketing at first, but they were proven wrong as Facebook, Linkedin and Twitter among others became a hit among brands.

Read Also: How to Decide the Ideal Social Media for Your Business

The following are 8 ways business stand to benefit from implementing social media marketing:

Helps to cut the overall marketing costs

Social networks are one of the best cost-effective methods to popularize your brand among target customers. The overhead cost for tweeting a message, promoting through Facebook or pinning a photo of the product to Pinterest is minimal when compared to billboards, TV and newspaper ads.

If you have marketing budget, social media channels will offer advanced but affordable advertising which target the audience by using keywords, interest based and demographic campaigns. Twitter, LinkedIn and Facebook offer more specific parameters for targeting.

One needs to create compelling and optimized content to make the domain seem high up on the search results page. By sharing this content through various social portals, they can capture the interest of readers who may visit, like or share content on the website and link to it from their own domains. Search engines such as Google and Bing consider these social signals to rank on the search results page.

Social media marketing is extremely useful and beneficial to discuss customer comments, concerns and questions. Customers can directly interact with owners through platforms like Facebook and Twitter. Owners can answer them in a public format so that other customers can realize the quality of company’s customer service. Quicker responses can be delivered by brands to customers through social media. This helps in building brand awareness.

Recommended Read: 100% Growth in Social Media Usage in Rural India

Provides an opportunity to associate with other businesses

Through social media, a company can not only interact with consumers, but also with entrepreneurs and owners of other businesses. They help to have a real conversation with important personalities who may not otherwise be accessible socially or globally in the real world.

By allowing customers to directly interact with company, they are able to get the best customer service. Each and every response of customers is seen by the public. Hence if one of the customers appreciates the service of the company, it will directly show in the good online reputation of the company.

Helps to gain competitive advantage

Social media marketing helps to cope with competition by connecting with current and prospective customers in an organic way across the web. It can help boost search rankings, connect with new business partners, offer better customer service, and thus create a better online personality.

So, if you haven’t started marketing on Facebook, Twitter, Linkedin or Pinterest among others, you might be missing some real opportunities. So, start now! Better late than never.