Author: NextJSjointviews

As per recent reports, content marketing has doubled in terms of popularity in the past couple of years. You would have noticed the term being mentioned frequently in marketing circles.

Content marketing in Mumbai has proved to be an incredibly valuable technique for attracting target clients and influencing the market. If you have an active blog or website, you attract a target audience who specifically looks out for your content. This traffic is of high value to you.

By employing some smart strategies, you can do more than just targeting a few clients. You can increase brand awareness and reputation. Content marketing is highly beneficial for improved SEO rankings as well. If you are not employing online content marketing, then you are missing out on a huge audience.

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Content Quality

To attract audience, you need to avoid low quality content. You require content that is exceedingly informative and appropriately entertaining.

Content marketing has proved to be an effective method to communicate with probable customers without selling any product.

If you are aiming to create a high quality content marketing campaign, then it is important that you understand the value of associating yourself with videos.

It seems that everybody in this fast paced information era is easily distracted. Due to this reason, it has become mandatory to sustain the interest of blog visitors. This can be effectively done by making informative and entertaining videos.

Distribution of Content

After you have created informative content, distribution of the same is the next step. You can use social media, email marketing, blog commenting and more to assure that your content reaches a good number of relevant audience.

As for videos, you can add your videos to YouTube and Vimeo and include those links in your blog.

YouTube back links are among the most valuable as more and more value is being placed in videos.

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Back links and SEO

While using the likes of YouTube, Twitter and Facebook can be appropriately effective; article directories can be an equally potent option. High PR article directories will allow you to post content on their website. You would be able to include backlinks to previously written articles, blogs and website in such directory submissions.

If you have come in contact with the online marketing world, the term “Content Marketing” might have grabbed your attention. The term’s popularity would have made you wonder what it is all about.

Content marketing is more than a popular buzzword. The concept of content marketing underscores a highly powerful technique for promoting a business on the Internet. If you create great content and market it the right way, your business will be presented with numerous potential customers.

Content marketing offers a huge number of channels for your marketing ideas. You can create video content, blogs, articles, press releases, infographics and many more distribute the same in numerous ways. Creating a content marketing strategy can be a game-changing moment for your business. Content marketing offers numerous advantages, but here are a handful of reasons to opt for the same if you are a localized business

Why hire a professional for Content Marketing in Mumbai?

Building Brand Awareness

Interesting content creates audience engagement, which spreads brand awareness. But for this to happen, your content should be relevant and of good quality. Any content you publish should reflect brand values.

Visual content such as videos, images, cartoons, comics and infographics are quite powerful in building brand awareness. They enable you to communicate your brand values with a potentially massive audience.

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Inbound Website Traffic

Marketing content is a powerful way of promoting your niche. It can bring customers to you rather than you going to them. With the right call to actions, individuals interacting with content can reach out to you as potential customers.

The best way to build quality inbound website traffic is to use your content to inform and teach your intended audience. Addressing pertinent issues, concerns and questions are considered to be the best way to achieve this particular target. Traffic coming from keyword specific articles can generate highly qualified leads.

Generating Natural Link Popularity for SEO

Quality content with the right marketing can reach to a wide audience, who would engage with it in different ways such as commenting, sharing, backlinking, etc. As a result, such content earns high level of authority. From an SEO standpoint, in case a web page holds a high level of authority, then outbound links coming from that particular page holds more value.

In case a content successfully generates a lot of buzz, in social media in particular, brings in a lot of traffic, and the SEO value of the content will increase drastically.

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Conclusion

So, these are 4 major advantages to using content marketing for your business.

In the current, highly competitive online business world, all 4 become crucial points for your success.

Is your content marketing efforts not bearing fruit? There is a change in the rules of the game. Knowing the customer alone would not help. It’s about predicting their needs. Whatever content you promote – be it evergreen or tropical, fresh or seasonal it will be meaningless if it can’t provide your readers with excitement and the urge to read.

‘Content Marketing’ is one of those buzzwords people are talking about nowadays. In simple terms, it is the strategy to attract customers and retain them by creating valuable content. Here are some tips which you may follow for successful content marketing in Mumbai.

Business Strategy

Confirmed, fortified and planned business strategies are required before the start of content marketing. Off track starting point for lack of better work is one of the reasons why many content marketing strategies fail. Planned and systematic business strategies are required for success. Whimsical strategies will not do.

It is essential that you start with a business goal that is long term, say about 3 years or more. If your business outlook changes; learn to change the content strategies accordingly.

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Great writing skills

You have to pay a lot of attention to what people consume. Transforming the audience is the main goal of a professional writer. Great writers always help to see their audience through different perspectives, different eyes. With the help of their writings, you can change audience’ way of interacting online.

Learning to write for the audience is the best way you can be successful in this field. For, anyone making a complete sentence is not a big deal. Everyone can put words together and make complete sentences, but learning to create an impact through your writing is what a successful writer knows.

Valid Content

Every 24 hours, a minimum of 900,000 blogs alone are published and each minute, around 20 hours of video is added to YouTube. In such a competitive market, if you want to stand out, then you need to think outside the big box, something different, and something that others don’t think about. If you repeat the same content written by others there is no chance for you to succeed until and unless you already have a huge following. The quality of the content determines your dedication.

Personality Factor

A content connects to us more if it has a voice and personality behind it. On a corporate website, no one likes to read content because it’s impersonal and merely conveys information and nothing much.

Many content marketing strategies fail because they lack personality, emotion. The audience can’t relate to that. A powerful method of connecting with the audience is by infusing these elements into your content. Try to make your content scan able by using headlines, subheads, bold text which makes it easier for the audience to read it.

Thus, when they read, if they feel the parts catching their eyes are worthwhile, they will give it a read.

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Strong Headlines

Headlines can entice potential visitors to your content. So, try to write catchy headlines by following basic headline writing tips. If you don’t put a strong headline, there is every chance of your blog post being completely avoided by the audience. You won’t get much social media traction either. And there is hardly any chance for your white paper or PDF getting passed along.

It is more important in the field of Content marketing in Mumbai to be earnest, genuine and thoughtful than to be perfect. Minor flaws are forgivable, but wrong tone can cause online reputation management issues.

As you might know, Content Marketing is the successful way of marketing for modern marketers. Many multi- national companies and popular brands have proved it as the most successful method of online marketing. Engaging and quality content has made remarkable changes in ROI’s of many popular brands.

Businesses, especially small businesses (SMB’s) and local businesses can improve the reach of their products with this innovative way of marketing. In fact, SMBs can stand out against their multi- national counterparts with the help of a Content Marketing Agency. But many marketers are still sceptical about the possibilities of this innovative marketing technique.

We are going to discuss how a Content Marketing Agency in India can help businesses, especially SMBs.

More Traffic to your Site

Right Content Marketing strategies can drive inbound traffic to your site. When people need a solution for a particular problem, they will google for it. If they get a solution from your website in the form guides, infographics, videos, etc., more people will visit your site again and again. Most probably, they will turn into your potential customers in the long run.

A Content Marketing Agency has the expertise to customize content according to the interests and needs of audiences. Professional content writers in their team know the reader psychology precisely owing to their past experiences with various clients. If your audience feels that your content is tailored to their interests and needs, they will trust you and your products as well.

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Brand Awareness

Publishing fresh and interesting content on your website will make your audience closer to your brand. Quality content reveals your attitude as well. If you can share your opinions on various topics via blogs, people will consider you as a thought leader. People always remember individuals who share impressive ideas.

If they like your ideas, definitely they begin to like your brand. Promote your content on social media, this will make you opportunities to connect with your target audience. If they are pleased with your content, they discuss it with their friends and followers, which help you reach even more people.

As you know, it is not easy for small businesses to rank against multi- national companies in search engine results. Building link popularity can help you improve your online visibility. If you publish quality content, people will link back to you. Hence, Content Marketing is crucial for your website to rank higher on a search results page.

Improved Leads and Sales

It’s obvious that if more visitors view your content, the chances are high for better conversions. If they are interested in your content, most probably they will become your potential customers in the long run.

People rely on website content and blogs before making purchase decisions. They really like to know more about your products and services. No matter whether you’re doing business in small scale or large scale, the purchase interests of people remains the same. Besides creating significant content to your company’s products and services, you should give an idea to your audience how they will benefit from doing business with you.

This will help you to make the impression that you are a trusted voice in the industry. People always like to buy from companies they trust.

Thought – Leaders always get Noticed

The more you publish relevant content, the more your audience will look to you as an expert in the industry, particularly if you can enlighten audiences with the right content that helps them to make purchase decisions.

If people consider you as a thought leader, they will approach you for the answers they need. To be precise, you will be their preference whenever they need an expert opinion. For small businesses, it’s an advantage. It shows your audience that you’re just as reliable as the reputed brands.

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Cost –Effective (Compared to Traditional Marketing)

Many reputed brands have proved that Content Marketing is the cost-effective way to get maximum business deals. Many businesses reveal that they are able to reduce half of their marketing costs with this innovative marketing method.

When it comes to small businesses, they can market their products more cost – effectively than more traditional forms of marketing. In fact, they can generate quality leads via inbound marketing with half of the money businesses usually spend on outbound marketing.

We hope that you understand the possibilities of Content Marketing. So, reinvent your business strategies with a Content Marketing Agency in India.