Facebook leads retailer digital marketing spend, says NRF survey


Social media and mobile marketing are gaining traction and budgets, despite the paid search and email marketing efforts by the retailers. This is evident from the annual report,” State of Retailing Online 2016: Marketing and Merchandising,” published by the National Retail Federation (NRF). The report shows the current digital marketing trends among retail eBusiness executives and mid-sized retail companies.

According to NRF, as SEO continues to be a priority, 92% of retailers are focusing in social media marketing this year. This transition in social media budgets reveals that companies are looking at innovative ways to grow their online customer acquisition by revising their online content strategies.

It is reported that 68% of retailers are getting remarkable conversions from their paid Facebook efforts and 40% asserts the same from paid Instagram efforts.


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