Month: September 2016

5 Incredibly Useful Tips for Successful Content Marketing in Mumbai for SMBs

Posted on by NextJSjointviews

Is your content marketing efforts not bearing fruit? There is a change in the rules of the game. Knowing the customer alone would not help. It’s about predicting their needs. Whatever content you promote – be it evergreen or tropical, fresh or seasonal it will be meaningless if it can’t provide your readers with excitement and the urge to read.

‘Content Marketing’ is one of those buzzwords people are talking about nowadays. In simple terms, it is the strategy to attract customers and retain them by creating valuable content. Here are some tips which you may follow for successful content marketing in Mumbai.

Business Strategy

Confirmed, fortified and planned business strategies are required before the start of content marketing. Off track starting point for lack of better work is one of the reasons why many content marketing strategies fail. Planned and systematic business strategies are required for success. Whimsical strategies will not do.

It is essential that you start with a business goal that is long term, say about 3 years or more. If your business outlook changes; learn to change the content strategies accordingly.

You May Also Like: Top 6 Tips To Grow Your Content Marketing in Mumbai

Great writing skills

You have to pay a lot of attention to what people consume. Transforming the audience is the main goal of a professional writer. Great writers always help to see their audience through different perspectives, different eyes. With the help of their writings, you can change audience’ way of interacting online.

Learning to write for the audience is the best way you can be successful in this field. For, anyone making a complete sentence is not a big deal. Everyone can put words together and make complete sentences, but learning to create an impact through your writing is what a successful writer knows.

Valid Content

Every 24 hours, a minimum of 900,000 blogs alone are published and each minute, around 20 hours of video is added to YouTube. In such a competitive market, if you want to stand out, then you need to think outside the big box, something different, and something that others don’t think about. If you repeat the same content written by others there is no chance for you to succeed until and unless you already have a huge following. The quality of the content determines your dedication.

Personality Factor

A content connects to us more if it has a voice and personality behind it. On a corporate website, no one likes to read content because it’s impersonal and merely conveys information and nothing much.

Many content marketing strategies fail because they lack personality, emotion. The audience can’t relate to that. A powerful method of connecting with the audience is by infusing these elements into your content. Try to make your content scan able by using headlines, subheads, bold text which makes it easier for the audience to read it.

Thus, when they read, if they feel the parts catching their eyes are worthwhile, they will give it a read.

Read Also: 9 Ways Content Marketing in Mumbai Improves Advertising for Businesses

Strong Headlines

Headlines can entice potential visitors to your content. So, try to write catchy headlines by following basic headline writing tips. If you don’t put a strong headline, there is every chance of your blog post being completely avoided by the audience. You won’t get much social media traction either. And there is hardly any chance for your white paper or PDF getting passed along.

It is more important in the field of Content marketing in Mumbai to be earnest, genuine and thoughtful than to be perfect. Minor flaws are forgivable, but wrong tone can cause online reputation management issues.

Facebook leads retailer digital marketing spend, says NRF survey

Posted on by NextJSjointviews

Social media and mobile marketing are gaining traction and budgets, despite the paid search and email marketing efforts by the retailers. This is evident from the annual report,” State of Retailing Online 2016: Marketing and Merchandising,” published by the National Retail Federation (NRF). The report shows the current digital marketing trends among retail eBusiness executives and mid-sized retail companies.

According to NRF, as SEO continues to be a priority, 92% of retailers are focusing in social media marketing this year. This transition in social media budgets reveals that companies are looking at innovative ways to grow their online customer acquisition by revising their online content strategies.

It is reported that 68% of retailers are getting remarkable conversions from their paid Facebook efforts and 40% asserts the same from paid Instagram efforts.

Source

How a Content Marketing Agency in India is Beneficial for SMBs

Posted on by NextJSjointviews

As you might know, Content Marketing is the successful way of marketing for modern marketers. Many multi- national companies and popular brands have proved it as the most successful method of online marketing. Engaging and quality content has made remarkable changes in ROI’s of many popular brands.

Businesses, especially small businesses (SMB’s) and local businesses can improve the reach of their products with this innovative way of marketing. In fact, SMBs can stand out against their multi- national counterparts with the help of a Content Marketing Agency. But many marketers are still sceptical about the possibilities of this innovative marketing technique.

We are going to discuss how a Content Marketing Agency in India can help businesses, especially SMBs.

More Traffic to your Site

Right Content Marketing strategies can drive inbound traffic to your site. When people need a solution for a particular problem, they will google for it. If they get a solution from your website in the form guides, infographics, videos, etc., more people will visit your site again and again. Most probably, they will turn into your potential customers in the long run.

A Content Marketing Agency has the expertise to customize content according to the interests and needs of audiences. Professional content writers in their team know the reader psychology precisely owing to their past experiences with various clients. If your audience feels that your content is tailored to their interests and needs, they will trust you and your products as well.

You May Also Like: How to Spot a Good Content Marketing Agency in India?

Brand Awareness

Publishing fresh and interesting content on your website will make your audience closer to your brand. Quality content reveals your attitude as well. If you can share your opinions on various topics via blogs, people will consider you as a thought leader. People always remember individuals who share impressive ideas.

If they like your ideas, definitely they begin to like your brand. Promote your content on social media, this will make you opportunities to connect with your target audience. If they are pleased with your content, they discuss it with their friends and followers, which help you reach even more people.

As you know, it is not easy for small businesses to rank against multi- national companies in search engine results. Building link popularity can help you improve your online visibility. If you publish quality content, people will link back to you. Hence, Content Marketing is crucial for your website to rank higher on a search results page.

Improved Leads and Sales

It’s obvious that if more visitors view your content, the chances are high for better conversions. If they are interested in your content, most probably they will become your potential customers in the long run.

People rely on website content and blogs before making purchase decisions. They really like to know more about your products and services. No matter whether you’re doing business in small scale or large scale, the purchase interests of people remains the same. Besides creating significant content to your company’s products and services, you should give an idea to your audience how they will benefit from doing business with you.

This will help you to make the impression that you are a trusted voice in the industry. People always like to buy from companies they trust.

Thought – Leaders always get Noticed

The more you publish relevant content, the more your audience will look to you as an expert in the industry, particularly if you can enlighten audiences with the right content that helps them to make purchase decisions.

If people consider you as a thought leader, they will approach you for the answers they need. To be precise, you will be their preference whenever they need an expert opinion. For small businesses, it’s an advantage. It shows your audience that you’re just as reliable as the reputed brands.

Read Also: 9 Smart Tips to Choose the Best Content Marketing Agency

Cost –Effective (Compared to Traditional Marketing)

Many reputed brands have proved that Content Marketing is the cost-effective way to get maximum business deals. Many businesses reveal that they are able to reduce half of their marketing costs with this innovative marketing method.

When it comes to small businesses, they can market their products more cost – effectively than more traditional forms of marketing. In fact, they can generate quality leads via inbound marketing with half of the money businesses usually spend on outbound marketing.

We hope that you understand the possibilities of Content Marketing. So, reinvent your business strategies with a Content Marketing Agency in India.

Now Get Registered to Vote with New “Google Doodle”

Posted on by NextJSjointviews

 

Search Engine Giant, Google has enlisted its Doodle to remind Americans to register to vote.

While clicking on the Google Doodle, you can see it flashes “Register to Vote” in different languages.

 


It also helps you by providing step-by-step instructions on how to get registered and also provide information about all the necessary requirements.

Read Also: 

Google Maps Now Showing Beam Instead of Direction Arrow

As a number of people are searching information in this platform, it also came up with some tools to help voters.

You can register to vote in person or by mail depending upon your state.

Source(s)

Google Maps Now Showing Beam Instead of Direction Arrow

Posted on by NextJSjointviews

 

Google maps for android has changed its standard way of showing route arrow with a blue beam.

“Think of it as a flashlight guiding your travels,” product manager Raja Ayyagari wrote in a blog post.

Last month, Android users had got the facility to use Google Maps offline. So now, while you are travelling, just use “Wi-Fi only” to enjoy Google Maps services.

 

Google Maps Now Showing Beam Instead of Direction Arrow

 

Read Also: 

Now Google Mobile Search Results Started Showing Images in the Snippets

 

The beam or beacon would make it easy to orient yourself in Google Maps, as it shows if your phone’s direction is accurate or not. The width of the beam increases if the compass sensor is uncalibrated temporarily in your phone. This temporary failure of the sensor can be due to daily activities such as charging your phone or even strolling near a metal pole. It is easily fixable. You just need to move your phone a few times in a figure-8 motion.

 

Google Maps Now Showing Beam Instead of Direction Arrow

 

These modifications occurred after the launching of multi-stop directions for maps on Android.

This is available now only for Android users.

Source(s)

Now Google Mobile Search Results Started Showing Images in the Snippets

Posted on by NextJSjointviews

 

Google is now started showing image in the mobile search results for select queries.

It is visible in the product based queries where the user might find an image of the product which they search in the Google.

Read Also:

 Finally Google Maps Starts Showing Speed Limits

Actually Google was testing this back in August 2016 and also in December 2014. But now it seems to be visible to all the mobile users.

Here are some screen shots of how they look in the mobile search results.

 

Now Google Mobile Search Results Started Showing Images in the Snippets

 

Source(s)

How Successful Content Writing makes Marketing Easier

Posted on by NextJSjointviews

 

As you might know, Content Writing Services are the key to success for modern marketers. In fact, publishing relevant content will boost the marketing efforts of businesses. Unfortunately, many marketers are still sceptical about the possibilities of Content Marketing. We are going to introduce some aspects of content writing via this blog.

Here are some tips to be a successful marketer via Content Writing in Mumbai.

Must Read:

 How to Spot a Good Content Marketing Agency in India?

1. Create Feasible Goals

Content creation should be in such a way to meet your business goals. Make sure that your content has the quality to achieve desirable targets. A clear strategy with pre – defined goals is crucial for any successful venture. Content performance and production should be included in these strategies.

Usually businesses assign certain targets to their employees to ensure quality services. But you should think beyond that to excel in Content Marketing. Besides assigning target to your marketing staff you have to adopt ways to increase shares and clicks for your content. You can create maximum number of posts by brainstorming original ideas. Remember, creativity is always improvement of the original.

2. Try Out Crazy Ideas!

Content Marketing doesn’t give you impressive results unless you try out different strategies. As you might know content writing doesn’t have permanent rules to attract audience.

You should create content according to the changing trends. You can’t say what works in marketing until you attempt something. So, never hesitate to take risks. After all, successful marketing is all about taking risks.

Come out of your comfort zone and think about crazy content ideas. Just think what makes things go viral on social media sites. It’s nothing but crazy ideas that go viral on these sites.

3. Record your Content Strategy

Most of us create content in order to drive hits and conversions. If you are following the same pattern, then you are on the wrong path for sure. Unless you have a clear content strategy and editorial vision your content marketing efforts are in vain. A sensible content strategy and editorial vision will give you an upper hand in every stage of marketing and the purchase funnel. This will give an idea on which subjects your brand should speak in order to enlighten your audience.

Ensure you record your content strategies and share with your whole team. A recent survey by Content Marketing Institute reveals that businesses which fail to fare in online marketing lacks a clear content strategy. So, don’t let your content marketing efforts go in vain! Give professional touch to everything you do.

You May Also Like: 

Top 6 Tips To Grow Your Content Marketing in Mumbai

4. Know your Audience

When you are into online marketing, make sure you have a clear picture of your audience. Your content creation and audience should be aligned in such a way to meet your goals. If it is not like that, you should reinvent your content writing strategies.

Suppose your objective is to help people planning to start a successful Data enterprise. Obviously, entrepreneurs or start ups might be your audience. Unless you know their goals and intentions, you can’t create a winning content about Data enterprises. In order to achieve content marketing momentum, it’s crucial to create engaging content for your audience.

5. Know the Trends and Stay Updated

You might think that hiring a reputed a content writing service is enough for successful online marketing. Truth to be told, it’s a wrong assumption. They need your ideas and support to boost your Content Marketing efforts.

It’s seen that many people left the writing to the Content Writing Services thinking that they will take care of your whole marketing efforts. Never do this if you need to make your marketing easier with content writing.

Find some time to discuss your ideas with the members of your content writing service. Subscribe some business publications and get updated what’s trending in the market. Tell your agency what you really want in your content. This will help them to publish content in tune with your business goals.

We hope these tips will be useful for your marketing efforts. So, explore the possibilities of content writing and be a successful marketer.

Finally Google Maps Starts Showing Speed Limits

Posted on by NextJSjointviews

 

Google was reportedly in the process of testing speed limits in the map which was requested by many users.

Now, a Google map user posted a screenshot showing the speed limit sign.

speed limit sign

Android users from both US and UK said that they have seen the speed limit indicators in the Google map.

 

speed-sign-android-auto

 

“The company is always experimenting with new features, and might roll it out broadly depending on user feedback.”, Google said.

Source(s)

European Court says Publishers’ Linking to Copyrighted Content is Illegal

Posted on by NextJSjointviews

The Court of Justice of the European Union (CJEU) has taken decision against hyperlinks and in favor of copyright owners.

CJEU took decision that the publishers linking to illegal content will be liable for infringement.

Here are the facts given by CJEU-

“In 2011, GS Media published an article and a hyperlink directing viewers to an Australian website where photos of Ms Dekker were made available. Those photos were published on the Australian website without the consent of Sanoma, the editor of the monthly magazine Playboy, which holds the copyright to the photos at issue. Despite Sanoma’s demands, GS Media refused to remove the hyperlink at issue. When the Australian website removed the photos at Sanoma’s request, GeenStijl published a new article that also contained a hyperlink to another website on which the photos in question could be seen. That site complied too with Sanoma’s request that it remove the photos. Internet users visiting the GeenStijl forum then posted new links to other websites where the photos could be viewed.”

This decision will become a burden for search engines to find whether the sites are indexed or not. And also they have to check whether it has any illegal contents.

Source(s)

 

Penguin 4.0 will be launched soon, says Google

Posted on by NextJSjointviews

Google revealed that the latest update to Penguin 4.0 will be launched as soon as its ready.  It’s been a year and 10 months, since Google launched Penguin 3.0 in October 2014.

Google Mueller of Google said “”we are working on an announcement for that there, so like when it’s ready we will let you know.” He made such an announcement at the 44:30 mark into yesterday’s hangout on YouTube Live.

This clearly indicates that Google is already working with press to ensure users get the Penguin announcement precisely. When enquired whether the Penguin announcement will come before or after it goes live, John added “I don’t know about before but we will try to get the timing so that we don’t confuse everyone.”

So, it’s obvious that Google is serious about Penguin release and hopefully they will come with a better version soon.

Source(s)