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Best Social Media Posting Timings for Different Industries in 2017

Posted on April 7, 2017 by NextJSjointviews

Social networking sites such as Facebook, Twitter, LinkedIn and others can be your marketing weapons. But, only if you know how to optimize your content in a good way for your audience. From facebook posts to tweets, general information to personal experiences and stories, there are few factors that matter to the social media audience.

These are:

Do they actually see the content? (Post timings)
How relevant is the content to them?
Is the content attention grabbing and share-worthy?

All three questions deserve attention and require research. Unless a post gets all three of these right at least to some extent, it will get lost among the massive social media noise.

Here, we deal with Social Media post timings for different Industries in India. We have arrived at these timings looking at popular posts in popular pages, some of which are cited as examples.

Timing is the key factor of promotions of your service or product.

Your audience might prefer using social media sites during precise hours. It means if you share your content at the time when your audiences are on these networking channels, you will be able to gain more followers resulting in the increase of traffic.

Here are few information about when, what and why to post in social networks for various industries.

Entertainment

The entertainment sector is quite huge. And they have found a special liking for social media.

Ideal Social Media Platform– Facebook, Twitter, YouTube

Reason-As Facebook itself is an entertaining factor, most people wish to see content related to entertainment in this platform. It is a perfect platform to promote entertainment related content.

In twitter you can see lots of entertainment content. It’s a news based social media. If you can creatively add content, your next 15 seconds of fame might be round the corner.

Time– Doing postings after 7 pm might show good results in your Facebook page as most of the people become free form their busy schedules at this time. Also, you should share posts after any type of events, even if it’s not part of your original social media plan. In Twitter, you can add tweets as soon as something new happens. It’s like breaking news. For example, the review of an anticipated movie just after it is premiered for the first time. Twitteratti is always online. So, anytime is a good time. Mentions and matter more than just time.

Youtube is really a good platform for promoting content relating entertainment. People usually like to see videos rather than reading a long content.

Type of posts– Events, offers, posters relating to your site in Facebook and quick short breaking news type or creative content in twitter.

Examples of good Entertainment pages– Zee Entertainment, Sun TV Network

Real Estate

Ideal Social Media Platforms– Facebook, Twitter, Instagram, LinkedIn

Reason– These social media platforms are perfect to start a real estate digital profile as it allows to interact with the buyers of past, present and future.

Time– It will be better to do promotions on page after 6 pm as it might be the time when your targeted audience wants to check out new commercials or updates about real estate.

Type of posts– Images of property, posts highlighting features of home such as front porch, hall, fireplace, interviews with architects, etc

Examples of good Real Estate pages– Indiabulls Real, Prestige Estate

Retail

Ideal Social Media Platforms– Facebook, Instagram, Pinterest, Twitter

Reason– These platforms are must-have factors of a great customer acquisition strategy. All the given social media have effective ad tools and significant reach.

Time– Morning before 11 am and evening after 6 pm will be good to reach your audience in general. But, try to experiment with your timings as people will definitely respond differently to each retail product.

Type of posts– Products with eye-catching descriptions, engagement posts asking them to share their experience. Videos showcasing their unique features, product review videos, etc.

Examples of good Retail pages– Trent, Shoppers Stop

Education

Ideal Social Media Platforms– Facebook

Reason– Facebook pages are really an important resource for students, parents and educational professionals to share and get experiences and ideas about today’s education.

Time– Posting after 1 pm will be good as students, tutors and parents would be busy with plenty of work in the morning.

Type of posts – Online education tools, good study materials, education news and engagement posts asking them to solve puzzle or quiz.

Examples of good Education related pages– Educomp Solutions Limited, McGraw-Hill Education India

Restaurants

Ideal Social Media Platforms – Instagram, Facebook

Reason– Both social media have lots of focus on photo/video posts and the audience is there for informal engagement.

Time –Just before 1 pm is a good time to post as during lunch hours most of the people login into social media networks and might make plans.

Type of posts – Special dishes of the day, images of well decorated food, recipes, engagement posts asking audience to share their recipes, experience, food coupons or offers, etc

Examples of good Restaurant pages – Indian Accent, Peshawri

Fashion

Ideal Social Media Platforms– Twitter, Facebook, Instagram

Reason– Fashion again depends a lot on the visual aspects. This makes Facebook and Instagram ideal platforms as both social media focus significantly on visual content. On the other hand, twitter helps spread fashion related news in quick time, and also encourages conversations between fashion experts, wannabes and followers

Time– Evening is the best time to post. After 4pm, people tend to look for entertainment and Fashion related content.

Type of posts– Dresses of modern trends, costume depending on the occasion that too with the suitable hairstyle if possible.

Examples of good Fashion pages– Digjam, Alps Industries

Automotive

Ideal Social Media Platforms– Facebook, Twitter, Instagram, YouTube

Reason– Buying a new automobile is a big decision for any consumer. They would be looking all over the web and checking with their friends circle to arrive at the final decision. Facebook is a medium where they can get a lot of validation for specific products. It is a personal space where people would share their experiences and opinions with friends in different ways. Because of this, it can be a very powerful medium for automobile advertisements. It sparks general consumer conversations as well.

Twitter on the other hand is great because it sparks conversations among automobile experts and between experts & common consumers. So, automobile brands should be on Twitter to influence the influencers.

Instagram is the hip thing right now, and why not? People love gorgeous pictures. So, serve some unique, glam shots of your product and get noticed.

YouTube is where all the automobile lovers look for reviews, tests, upcoming vehicle launches, etc.

Time– Posting after 5 pm is better to promote your brand. It might receive higher interaction rates as compared to other times.

Type of posts– Images, product reviews, unique selling points.

Examples of good automotive pages– Tata Motors, Mahindra & Mahindra Ltd

Banking

Ideal Social Media Platforms– Twitter, LinkedIn

Reason– Twitter can establish your presence socially and can build trust and engagement with customers. It’s a worthy tool to improve customer service and to identify and respond to customer queries.

LinkedIn on the other hand is a professional network and ideally suited for advertising anything banking related.

Time– Evening is the best time to post on Twitter. For LinkedIn, morning is better. These are timings when people usually search for new content on these platforms.

Type of posts– Questions to Fans, Promotions, and Contests, informative posts.

Examples of good Banking pages– Industrial and Commercial Bank of China, HSBC Holdings

Healthcare

Ideal Social Media Platforms– Facebook, LinkedIn, YouTube

Reason– Facebook is one of the best choices for promoting healthcare brands. Your targeted audience might be looking for healthy living ideas such as exercise and diet.

On the other hand, LinkedIn also plays a significant role in the healthcare field as several healthcare professionals use this platform for sharing their ideas and to do discussions.

Like Facebook and LinkedIn, Youtube plays a significant role in the healthcare industry as normally people prefer to see health related videos as it makes them clear what , when and how to do.

Time– Evening after 6 pm is good for sharing posts, ideas, and content regarding your services. As it is the time when you can see the highest interaction rates in the health related pages.

Type of posts– Benefits of using your services, engagements posts allowing the audience to ask their queries, health tip videos, etc…

Examples of good healthcare pages– Wockhardt Ltd, Apollo Hospitals

Fitness

Ideal Social Media Platforms– Facebook, Twitter, LinkedIn, Instagram

Reason– Posting content on facebook consistently is a way to ensure that you’re staying top-of-the-mind in your fans and followers. Likewise, posting unique and special images and videos on Instagram will help grab attention instantly.

LinkedIn helps to share status and experiences with their preferred industry. But twitter, a real- time fast-paced social network allows you to target a completely different audience and customers for your gym.

Time– Evening and night are the best time to post. After 4 pm till morning 5 am, people tend to look for fitness related ideas.

Type of posts– Engaging question, photo, link, or article.

Examples of good fitness pages– Talwalkars Gym, Fitness First

Conclusion

Don’t take this as final— just test the above data once for your respective industry. You’ll be shocked with the results as this might increase the social media traffic by up to 40-50 %. So, good luck and get social today!

Why Videos are so Popular in Social Media Marketing Campaigns

Posted on March 28, 2017 by NextJSjointviews

It is said that what you say is as important as how you say it. Marketers are always finding better ways to reach out to their targets and engage them in a meaningful way. The Cisco Visual Networking Index has forecasted that video will account for almost 70% of consumer internet traffic by 2017. Videos are more likely to be shared in social media as compared to a written article. According to Nielsen 64% of marketers expect video to dominate their strategies in coming years. This is why social media marketing services are also emphasizing on creating more video content for their clients.

Here are the reasons why videos are gaining popularity in social media and are one of the best ways to connect with your audience:

Visually appealing

Do you remember the colorful pictures in your textbooks disappearing as you graduated to higher grades? Didn’t the books look scarier and less appealing each year?

There are four primary learning styles: visual, read-write, auditory and kinesthetic. Each person has a predominant style but using more of these means that the learner, or in our case the audience, finds it more enjoyable to consume, learn and understand content. Videos can use all of the four styles together and give a richer experience to the users. It is because they engage more of the senses that they are so appealing to social media users.

Ease of Absorption

The human brain always searches for the shortest way to do a task. Generally speaking, our brain has to do many processes to take in the meaning of a written content. In contrast to this, videos give us easily digestible visuals, audios and mind maps to take in. Videos are simply more effective way of getting the meaning of a message compared to a written article. They are also more useful to communicate complex concepts by including animation, simple relation- charts and diagrams.

Reducing Attention Span

The attention span of readers is decreasing day by day as it is proved by the popularity of sites like Instagram, Vine and Twitter. Although the rate of hearing in humans is less than the rate of reading ( 250 words/ min for reading vs 150 words/ min for hearing), a video packs in more content in a shorter span of time. This is because a lot of information on product/concept is given simultaneously in a frame which would otherwise have required a lengthy written description.

Social media users are hence more drawn to videos and are more likely to share it with their friends who are equally hard-pressed for time in this world of information overload. Many social media marketing services run analytics to understand the attention span of users and determining factors on what content is shared.

Human Touch

Humans are social animals and we are wired to interact with others. In fact, our brains reward us with happy hormones on interacting with others and lack of interaction leads to depression. Videos are closer to reality by enabling users to see the people, their expression and actual demonstrations of tasks being performed. Videos also fulfill our need to know more people and are hence, a more rewarding way of information consumption.

So, when you conduct social media marketing campaign for your client make sure to invest more time and money on creating engaging videos. These videos can surely attract your target audience, generate leads, and thereby leading to conversions.

10 Best Ideas to Promote Your Business Using Instagram

Posted on March 7, 2017 by NextJSjointviews

Instagram is gaining popularity as a mobile social platform. At present, Instagram has about 80 million users, which is likely to increase in the coming years. This popularity has increased the platform’s importance in social media marketing. If you are planning to put your business on Instagram, here’s how you can give your business extra visibility and improve customer engagement:

Set up a separate business Instagram account

If you plan to promote your business through Instagram, it’s important to have a separate account meant only for it. Remember, your business is all about what you offer and your audience. It has got nothing to do with your personal details or photos. Since the idea is to improve customer engagement, here’s what you can do:

Include the link to your website

This is a great way to improve website traffic. Include the link to your website under the name and description at the top of the Instagram page.

Stay recognizable

As a brand, it’s important to have your own identity. If you fail here, remember, all your efforts will go down the drain. Avoid such situations by choosing an account name similar to that you have used in all other social media platforms. Your interactions and engagement in the account go along with the profile image. Therefore, make sure that your profile image is identifiable and professional.

Provide a catchy and informative bio

If you want people to follow your brand, make sure that they are enlightened about what you offer. Provide an attention-grabbing but informative bio with all necessary details. At the same time, try to make it light and interesting.

2. Show off your products

Information in the form of visuals tend to stay in people’s mind more than words. Use this to your advantage with Instagram, which is an image-centric platform. Post photos of the products you offer and that can really help to boost your sales. Here are few tips to make the users follow you through your Instagram posts:

Do not annoy them

Remember, Instagram is just a platform to promote your business and not to sell your products. Therefore, you must try to grab attention without being annoying. Try being creative with the photographs of your products. Let the customers feel how great a product is through the images and make a decision, instead of you insisting them to buy your products.

Be creative and professional with photos and product description

Product photos and description play an essential role in the decision customers makes with regard to purchasing the product. As I said before, Instagram is not a market place but just a medium to promote your business. Therefore, your product description should not sound salesy. Instead, try to post photos that are unique, striking and full of personality.

Let your images reflect professionalism

An improperly cropped or a blurred image isn’t going to impress the audience. Instagram automatically makes your image square (612×612 pixels). Consider this while choosing a photo to post. The best way for an image to show professionalism is through its quality. You can maintain the quality of your photos by saving them at double the resolution size. For example, if you save your photograph at 1024×1024 pixels dimension in Photoshop, it won’t lose its quality when reduced to Instagram’s image dimensions.

3. Show what your products can do

You can showcase different ways to use your product. Also, you can improve user-engagement by asking your followers to post photos of the innovative ways in which they use your products. If the followers feel that they are getting attention, they tend to engage more with your brand.

4. Give your followers the “behind the scenes” experience

The “behind the scene” look may not be aesthetically pleasing, whether it’s a product launch or a photoshoot. But, it adds to the content for promoting your business. Your followers may be excited to have a glimpse of what happens at the backstage and therefore, you must post photos regarding the same. This helps to build a close relationship with your followers.

5. Create lifestyle photos that scream your brand culture

Instagram is not a place where you can make direct sales, pushing your customers to buy your products. Instead, you have to influence your audience and make them feel that your product is what they need, by adding value and appeal to your posts. You can do this through lifestyle photos.

A life style photo consists of real background and models to create a scenario for your product. It lets the customers visualize how well the product works for them if they were using it. Famous brands like Nike and Adidas had already tried this and saw about 8 times better interaction on social media.

6. Offer incentives

Majority of users follow a business or a brand depending on the freebies and discounts they offer. Therefore, do not hesitate to provide special offers, discounts and bonuses whenever you can. This is going to improve customer engagement.

7. Promote events

Hold events and promote them through Instagram. This is going to hugely benefit your business, earning you more followers. You can inform your Instagram followers about the location of the event by geo-tagging and invite them over to join you. Yes! Geo-tagging is a rarely used tool in Instagram; but, did you know that posts with geo-tagging get 79% more customer interaction?

8. Strategize to expand your audience

Posting outstanding photos alone cannot earn you enough followers. It’s also important to devise strategies to widen your audience and earn potential customers.

Use hashtags

With lots of feeds being created on a daily basis, your post may go unseen or forgotten quickly. Using hashtags can help to improve visibility of your posts since those containing the same keywords gets grouped together and remains discoverable. However, make sure that you do not use more than five hashtags for one post since such posts seem to have had fewer engagement. You can look for popular hashtags and use them in your posts. It is okay to create your own hashtags if you want; but, make sure that you use keywords and phrases relevant to your brand.

Share your follower’s content

Make your followers feel good by sharing their posts on your profile. You’ll see them coming back to see their posts on your feed and may even suggest their friends to do so, thus improving customer engagement.

9. Nourish customer relationships

Remember, you are not here to make some followers and be forgotten. The motive is to convert your followers into loyal, potential customers and you can do this by adopting techniques to boost engagement.

Open up conversations with your followers

When you post a product photo, you can add a catchy caption to it that compels the followers to engage and respond. Include a call-to-action or ask a question to start a conversation with your followers. While adding a caption, be careful not to repeat what’s in the image. Make it interesting so that once the customers see the photo and then, the caption, they start seeing the product from a different angle. Also, make sure that the captions are not too long. Make it short but attention-grabbing that makes the customer want to participate.

Hold contests

Holding contests help you to gain followers and improve user engagement. This, you can do in 4 simple steps:

1. Decide what the prize will be

2. Post a catchy photo of the prize along with details of the contest in the caption.

3. Post a second reminder few days later

4. Announce the winner

Respond to notifications

Remember, the response shouldn’t be one-sided. Whenever a follower mentions your brand in a comment, you must respond to them. Thank them when they appreciate you and answer their queries without fail. This is how you can engage them and build a relationship of loyalty and trust.

10. Keep track of your Instagram success

The best way to succeed is by learning from your mistakes. Therefore, it is necessary to keep track of your business’ growth in Instagram. Analyse your successes, keep track of the audience and repeat the content that is working. Find the followers who interact with you often and target them to make them your potential customers. Analyse the timings when the customers are more likely to be engaged in your feed and schedule posts accordingly.

Since Instagram is a part of Facebook, this photo-sharing social platform has active user base that businesses can utilize to their promotional needs. To start your Instagram marketing campaign, you can either hire experts in-house or assign the project to an independent team.

7 Ways To Provide Great Social Media Customer Service

Posted on June 27, 2016 by NextJSjointviews

Social media has become a major part of our marketing landscape and is a remarkable way to engage with your customers’ while building your brand and your brand’s reputation in the industry.

However, along with this wonderful new way to engage with your customers comes a whole new set of problems, many of which most companies don’t know how to properly address. I’m talking about social media customer service. That’s why I’m going to give you seven tips that will help you effectively address your social media customer service without alienating your followers in the process.

1. Proper Online Verbiage Matters

Just because you are communicating online doesn’t mean your voice isn’t being heard. It’s just as important to use proper verbal communication online as it is offline, such as using online best practices like:

Not typing in all caps
Use proper grammar, capitalization and make sure your responses aren’t littered with misspelled words, etc.

You have to remember that every online conversation will be seen by thousands of people year after year, so how you present yourself and how you handle issues will directly reflect on your brand and how your potential customers will perceive your brand for years to come.

Read Also: What Kim Kardashian Can Teach You About Social Media Marketing

2. Appropriate Online Customer Interactions

Even though you are responding on social media your online customers should not be responded to like you would with a friend on your personal social media pages. Your customers should never be treated as friends. What I mean by that is you should avoid using emojis, internet slang, too-casual language and meaningless banter, etc. Keep it professional yet friendly and your social media interactions will reflect positively on your business.

3. Implement a Strict 24 Hour Response Policy

The easiest thing to let go by the wayside is social media customer service because social media has always been a secondary thought for most businesses. However, that’s no longer the case and it’s imperative that you respond to all social media requests, comments and complaints within 24 hours, if not sooner. If you don’t, just one nasty, unfounded comment or complaint could be seen by thousands of people before you’ve even had a chance to address it or comment on your end of the issue. And viewers who have seen those complaints might never look back at your page again to see how you responded and you will have lost a potential customer forever.

4. Develop an Effective Follow-Up Schedule

Online customer service follow-up is just as important as your quick response to the customer’s initial inquiry. You must make it a policy to follow-up with all resolved and unresolved customer service issues within 24 hours; otherwise, you might as well not have even bothered contacting them at all. Because if you don’t follow-up in a timely manner, your customer’s will view that as if you don’t care and this will reflect poorly on your brand.

5. Hire the Right Attitude

Customer service can’t be trained, customer service has to be hired. What I mean by that is you can’t hire a person who doesn’t have the right personality for delivering exceptional customer service and think you can just train them and expect them to deliver. It won’t happen. You have to hire the right attitude. There are certain personalities that have the proper temperament, attitude and common sense to deliver customer service with an empathetic, nurturing demeanor that comes across as sincere and positive. And that goes for your online customer service hires as well.

6. Strive To Resolve Issues Offline

Everything you do online will be there for everyone to see forever. Therefore, it’s best, whenever possible, to try and take your customer service issues offline. This will give you the opportunity to talk with your customers face to face and address their issues on a more personal level. This will also help keep your dirty laundry off the world wide web for all to see.

7. Empower Your Customer Service Team

There’s nothing more frustrating than dealing with a company whose customer service team has absolutely no authority to resolve issues. When this happens, your customers problems won’t be handled immediately causing them to wait. It also gives them more time to be angry about the situation. It also gives them the opportunity to post a rant on your social media pages about how you were not willing to help them, etc. Even if their request is pending a supervisor’s approval. You should provide your customer team with a certain amount of authority to resolve customer service issues on the spot.

You May Also Like: What to Look for When Hiring Social Media Marketing Services

Do you know where most people spend their time online?

On their mobile devices. That’s why it’s so important that your customer service team be proficient in handling themselves properly whether they are delivering text messages or social media customer service.

Your online customer service goes way beyond a few social media pages. Your team will be texting, blogging, commenting, mobile marketing and a myriad of other tasks that all reflect on your brand.

If you would like more information about how to skyrocket your online marketing efforts without breaking the bank, please contact us today and let us show you what we can do for you.

Author Biography

Sophorn Chhay

Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.

Follow Sophorn on Twitter(@Trumpia), LinkedIn, Facebook and Google+

Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit.
Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.

What Kim Kardashian Can Teach You About Social Media Marketing

Posted on June 16, 2016 by NextJSjointviews

If you’re a Netizen, Kim Kardashian needs no special introduction. As you know, she is the star of popular reality show “Keeping Up with the Kadarshians”. She runs a clothing line shop popularly known as DASH store. She even published a successful app on her name.

She has taught the online world how selfies work as a promotional tool for any brand. She even published a book on selfies describing her success.

Last year, a silly photo of her kissing her husband managed to get 2.4 million likes via Instagram. It sounds interesting, no?

What magic she is doing with social media? Why other popular brands and celebrities fail to achieve such kind of success? Should social media marketing services have something to learn from this hot online superstar?

Here are five social media lessons businesses can learn from the sexy online enchantress Kim Kardashian:

Get involved in social media passionately

If you analyze Kim’s career you can find she never misses an opportunity to praise social media as a fuel for her success. Kim teaches you, love social media and do every activity passionately, meaning, get involved in social media sites by sharing intimate details of your life with your friends and followers. This will really shake the minds of people.

In fact, Kim allows people the possibility to interact with her in a platform both she and her followers loved. She deliberately tries to involve her audience into her personal life. For instance, she always seeks the opinion of groups on petty things like which face cream to buy, yada yada yada. This will make her followers feel that she treats them as a part of her life.

Always keep in touch

There might be good days and bad days for you. Sometimes you don’t want to engage with people and love to remain into your shells. But Kim never does this. She loves to interact with people irrespective of her mood changes and keeps the conversation going. Literally, it is hard to show such kind of commitment, but it will reward you in the long run for sure.

Read Also: What to Look for When Hiring Social Media Marketing Services

Empower women (crossing international boundaries)

If she’s pregnant and beautiful or pregnant and complaining, with make-up or without make-up, whatever it is, despite of her state, Kim Kardashian can motivate and instill confidence in the minds of women from all over the planet to believe in themselves and take delight in work, interests, family time.

Stick to some healthy values

As far as Kim is concerned, she gives primary importance to her family. People all over the world give importance to moral values. When you look for a role model, you appreciate their consistency and healthy values. Like that, Kim has evolved as a successful online marketer because of her consistency and values.

Businesses and social media marketing services have to learn a lot from her. There is nothing wrong if Kim is the role model for their business tactics.

Social media: A catalyst for your brand

Social media do not create personal brands very often, but you can use it as a vehicle for popularizing your brand. Truth to be told, Kim didn’t become a celebrity because of social media sites. Her personal brand makes her a celebrity. She used social media as an efficient tool to promote her brand.

In fact, she wants to convert her brand a well-defined one. She made more people addicted to her brand by conversing with her fans with this efficient communication channel.

You May Also Like: 8 Social Media Marketing Benefits For Your Business

It’s seen that many brands sending their social media marketing team to study how to engage with their followers. Actually, it’s a sheer waste of money. You guys just think how Kim Kardashian did marketing via social media; it’s nothing but common sense. So love your followers, don’t hesitate to share your details with them and yeah, keep the conversation going!

What to Look for When Hiring Social Media Marketing Services

Posted on May 23, 2016 by NextJSjointviews

We can’t deny that social media is a great platform for all brands. Despite the turnover, businesses, whether it is small or large scale industry, strive to be a leader in Social Media Marketing.

According to a recent study, 41.5% of businesses are investing 1-5% of their marketing budgets on social media. These figures clearly show brands are conscious of increasing their identities and hunting for expertise from top Social Media Marketing Services.

Here are some useful tips for you if you are looking to hire a social media service.

Cooperate and Work Together

If you consider the Social Media Marketing Services just as an outsourcing agency, of course, you are on the wrong path. Obviously they have the expertise to make your brand a success, but don’t forget you are the brand custodian, get involved.

Keep in mind, they know how to market via social media, but you know your brand better. They can guide you how to reach your audience, but you know the real customers. So there will be many situations where you and your marketing services have to work together. Your brand will be a success only if you and your agency work in tandem.

Be prepared to hand over your account details to a new agency if your social media was being managed by any other agency till now. Make sure that all your passwords and admin rights are deleted from the older agency. It will take a couple of weeks for the new agency to understand your social media strategies so far, so cooperate with them.

Read Also: 8 Social Media Marketing Benefits For Your Business

Set Goals and Missions

You should get acquainted with team members of the new agency. Try to give them a clear picture about your brand. To be precise, you are supposed to make them understand about your brand’s philosophy, legacy and the real purpose of your brand not only on social media but in all spheres of its existence.

It is good if you can exactly define what your expectation of social media marketing is, by setting short term and long term goals for your brand.

It is important that the agency team should have an idea about your office culture. You can invite their team to your company. This will help them know about the back- end working, your manufacturing style, how your employees work etc. Sometimes they might find a story from your working ambience to include in their social media campaign for your brand.

Reporting methods and accountability

Reporting methods and accountability is an important process because it helps the metrics to determine what is working and what is not. A mutual discussion between the agency and you help to make sure the reports, numbers, insights would be needed by your marketing team. You have to precisely define schedules and timelines for these reports. Ensuring the data needed on a daily, weekly and monthly basis is also important.

You might be using a social media tool earlier, if so, share your credentials with your new Social Media Marketing Service. They will use the tool and give you reports, helping your marketing team to schedule upcoming quarters. You should seek suggestions from your agency on how to make things better. Suppose there was a decrease in traffic, your agency will comment on it and suggest you measures to rectify it.

Get updated by involving

Everyday social media evolves with new ideas. For example, if an idea works today will be out- of- date in the coming month. As trends change day- by- day, your agency must be updated with the latest trends in the market. You guys both need to work in tandem to know the changes in the market.

Try to conduct brainstorming sessions in a month to place your brand in more impressing ways. Invite employees from different departments of your company to suggest their ideas. Sometimes fresh ideas will come even from people with no marketing background.

You should make your employees understand what their company is doing on social media. Conduct social media awareness sessions with the agency teams and employees from your company. Get updated with the latest features brought in by Twitter or Facebook. Also, find if there is any feature suitable for adopting by your brand.

You May Also Like: How to Decide the Ideal Social Media for Your Business

Trust your Social Media Marketing Service

When you hire a social media service, you should allow them free to work in their own style. You only need to give them guidelines and content. Allow them to communicate with whoever they want. It is good to keep an eye on the activities on social media but never command them how to operate it.

Sometimes there may be situations to do things spontaneously. So, you have to believe in your social media service’s capability. They know what to do for the betterment of your brand. If they get a sign from your side that you trust them, then they can work with much confidence. This will give you incredible results.

8 Social Media Marketing Benefits For Your Business

Posted on March 24, 2016 by NextJSjointviews

Social media is a powerful platform for marketers to reach out to prospects. They can be used for direct marketing as well as to maintain public relations. Facebook and LinkedIn are the two most leading social media platforms used for marketing. It is found that most of the users use social media for researching brand, products or services before making the decision to buy.

People were doubtful about social media marketing at first, but they were proven wrong as Facebook, Linkedin and Twitter among others became a hit among brands.

Read Also: How to Decide the Ideal Social Media for Your Business

The following are 8 ways business stand to benefit from implementing social media marketing:

Helps to cut the overall marketing costs

Social networks are one of the best cost-effective methods to popularize your brand among target customers. The overhead cost for tweeting a message, promoting through Facebook or pinning a photo of the product to Pinterest is minimal when compared to billboards, TV and newspaper ads.

If you have marketing budget, social media channels will offer advanced but affordable advertising which target the audience by using keywords, interest based and demographic campaigns. Twitter, LinkedIn and Facebook offer more specific parameters for targeting.

One needs to create compelling and optimized content to make the domain seem high up on the search results page. By sharing this content through various social portals, they can capture the interest of readers who may visit, like or share content on the website and link to it from their own domains. Search engines such as Google and Bing consider these social signals to rank on the search results page.

Social media marketing is extremely useful and beneficial to discuss customer comments, concerns and questions. Customers can directly interact with owners through platforms like Facebook and Twitter. Owners can answer them in a public format so that other customers can realize the quality of company’s customer service. Quicker responses can be delivered by brands to customers through social media. This helps in building brand awareness.

Recommended Read: 100% Growth in Social Media Usage in Rural India

Provides an opportunity to associate with other businesses

Through social media, a company can not only interact with consumers, but also with entrepreneurs and owners of other businesses. They help to have a real conversation with important personalities who may not otherwise be accessible socially or globally in the real world.

By allowing customers to directly interact with company, they are able to get the best customer service. Each and every response of customers is seen by the public. Hence if one of the customers appreciates the service of the company, it will directly show in the good online reputation of the company.

Helps to gain competitive advantage

Social media marketing helps to cope with competition by connecting with current and prospective customers in an organic way across the web. It can help boost search rankings, connect with new business partners, offer better customer service, and thus create a better online personality.

So, if you haven’t started marketing on Facebook, Twitter, Linkedin or Pinterest among others, you might be missing some real opportunities. So, start now! Better late than never.

How to Decide the Ideal Social Media for Your Business

Posted on October 27, 2015 by NextJSjointviews

Social media is an inevitable platform when you come to marketing. An efficient social media strategy helps you boost your brand and business. The main idea here is to select the best social media that is apt for your requirements. Approaching a Digital Marketing Agency solves this issue for you.

A large number of social media platforms are available these days. You need to go through them and select the one that offers you the highest potential to reach out to your ideal audience. You need to broadcast the type of content you need to market your company. It is not possible to be the best on every platform. It is better to concentrate on a few of them and try to make your best.

Read Also: Effective Social Media Marketing Tricks for 2015

An online marketing agency will be able to choose out the best for your company. The professionals help you build an amazing online profile to make your mark among the target audience. Here are the most common social media that your social media expert would suggest you:

Pinterest

Pinterest is a simple content sharing service. Members are able to pin or post their videos, videos, and other such content on their boards. Such media are shared among others.
Pinterest is known to have a majority of female users. As such, it will be highly effective for businesses where visual imagery plays an important role. This platform is apt for businesses involving travel destinations, fashion or foods, wedding planning, interior decorating, and so on. A great deal can be marketed about your products by using videos and photos on Pinterest.
Pinterest has generally got a niche market. It serves this purpose really well. You have the option to share posts, comment on posts or boards, and also click to go to the web page from where a particular image came. You could “pin” something on to your board if you like it. The boards are attached to every user’s profile. This helps people see the person or company from where a particular video or photo came.

LinkedIn

LinkedIn is a very popular networking site. It mainly aims at creating contacts in the world of business. You connect to people or companies, and you could utilize this network to build up your profile.
LinkedIn helps you create professional networks. This way you could connect to people and be there for them when they require your services. There are groups and discussions where you can actively participate to get noted. Politely discussing your interests, showing your transparency, impressing others with your expertise, asking and answering questions, and interacting with others does the trick here. This is not a visual medium, and you get to talk about yourself, and what your business does. Service providers are a majority in here as compared to retailers.

YouTube

This visually driven media is a much more powerful tool than you think. It has got high potential if you utilize it well enough. Homemade and company made videos are found in abundance. People keep posting videos on it hoping them to get viral and earn popularity. If you feature your business in an efficient manner, you can make it big. The user base of this medium is really high, and you get a huge audience. Make it exciting and you will achieve what you want.
YouTube is based on visuals. You could see millions and millions of videos here which have been watched numerous times. Check out the videos that have generated maximum hits to get an idea of what will work out for you. Demonstrating your product, teaching people to do something, and introducing something new are cool ideas to start with.

You may also like: Video Marketing and Its Impact On Your Business

Twitter

Twitter is another popular social media platform that is an ongoing conversation. Twitter is more of a real time thing that is based on “in the moment” concept. Users can choose what to view and whether to respond.
Using twitter, you could reach out to the public and wait for them to respond. Breaking news, questions, updates, opinions, and other such things can be shared via twitter. You “tweet” whatever you feel like. This reaches out to the public. You directly interact with the people here.

Facebook

At this point of time, Facebook is the most popular social media in the world. It is a must for online marketing. The size of Facebook is enough to realise its importance. It is safe to assume that every person is on Facebook.
Businesses have the option to build their profile and show the image they prefer to show out to the public. People get to directly interact by commenting, asking questions, and expressing views. Facebook is more of a long-term commitment.

The main purpose of Facebook is to show out your face to the public. It does not deal with selling alone. You portray your business in a way that users are able to relate to you. By using this platform to its full capacity, you can generate a large number of fans and become popular.

Being active on all platforms is hard and not at all practical. An effective online marketing strategy is to select the three that suit your requirements aptly. Hire a Digital Marketing Agency to choose the best ideas and monitor your online activities. Stay involved on social media and see the difference it can bring out in your business!

Effective Social Media Marketing Tricks for 2015

Posted on August 12, 2015 by NextJSjointviews

Any digital marketer will know the importance of Social Media Marketing, be it for promoting their brand or for increasing sales. Social media is a vast medium which is constantly changing. So, as a marketer, unless you stay up-to-date with the current social media marketing trends, you might not be able to make any significant difference. With hordes of businesses flocking the social media market, you have to use every trick up your sleeve to get that edge. To make your job easy, we give you some effective social media marketing strategies that will improve your online presence.

Relook & Revamp Your Social Media Profiles: You might already have created your social media profiles or might be working on profiles that someone set for you. But, that doesn’t mean you should not go back and review the profiles. There are umpteen reasons to do that. Polish your profiles – personalize them. Social networks often keep updating their features to improve user experience. You should also do the same. Keep checking for updates and take advantage of the latest features introduced. Update your profile with the latest photos. Professional background graphics or images make a huge difference.

Don’t Shy Away From Multimedia: They say “A picture is worth a thousand words” and rightly so. Give your customer the inside perspective of the product or service you sell. Use professional pictures and videos of the products extensively, so that the customer gets the look and feel of the product. This will make the customers come back to your profile everytime they want any details of the product. Don’t just stick to images or videos about your businesses. Customers like to relate to the brand. So, go ahead and highlight your corporate events that you participated or some in-house events that occurred.

Invest in Integrated Social Media Strategy: To achieve optimal results, it is essential to integrate your social activities. So, devise a strategy that is flexible and that will meet the ever-changing needs of social media. Make a calendar with all the upcoming events or any other promotion that you plan to do. Use social share buttons wherever possible to make your content shareable.

Personalize Your Approach: Each of your media post relating to your business can be plain boring. Social media is the platform where people come to communicate and engage with others. You have to understand that audience needs to be felt included, and the best way to do that is to personalize your approach. Humour is a great way to reach out to your audience. Conduct simple polls, post on your clients pages to publicly thank them for their business, ask questions based on the current topics and most important of all, respond. Don’t let it be one sided, respond to the tweets and posts of others. Comment, like, retweet, say a simple Thank You for their comments or apologize for some error that occurred.

Work on Social Login: Registering on websites can be an annoying process and most often will dissuade the customer from doing so. People think twice before adding a new username and password to their already long list. You have to adapt the simpler method to improve your website visitors’ experience and to improve your registration conversions. And the best way to do it is through social logins. Give your customers the choice to login using their social media profiles. This way you are minimizing the registration process, while getting the chance to import their photographs, personal details and their addresses.Another advantage is that you will be reducing spam as well.

Be Punctual: To get the maximum results, timeliness is a crucial factor. Respond timely; don’t wait for hours to respond. Craft your message around the most happening issue on social media. If you take your own sweet time to respond, you’ll lose out on the chance of having your message heard. Timely response, matched with a crafty slogan and a hard-hitting image will give you the right boost.

Recommended Read: 10 E-mail Marketing Hacks That Every Marketer Should Know