NextJSjointviews, Author at NextJSjointviews

Google Introduces New Mobile-Friendly Testing Tool

Posted on May 18, 2016 by NextJSjointviews

Google launched a new mobile friendly page testing tool which can be reached from the mobile usability report in Search Console.

The new mobile friendly test actually started showing up earlier this month to some users. But now it is in the process of rolling out to all users.

Read Also: Google Testing Black Links Instead of Blue in Search Results

Google said it brings more “room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test.”

Yaniv Loewenstein from the Google Search Console Team wrote:

“The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!”

The tool is live as of today, so check it it to make sure your site still meeting Google’s standards for mobile usability.

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7 Reasons Why You Should Hire a Digital Marketing Agency in India

Posted on May 13, 2016 by NextJSjointviews

Today, it’s a known fact that much of the business is via online marketing. Unfortunately many of the businesses are still not using the full potential of digital marketing. Since the ways of marketing are constantly changing, you may find it difficult to keep up with the latest trends.

Hiring a Digital Marketing Agency in India can make a difference to your business strategy. Their inbound marketing strategies will help your business reach incredible heights.

Here are some reasons to hire a Digital Marketing Agency in India.

Marketing Expertise

Since a Digital Marketing Agency has a vast expertise on dealing with various businesses they will guide you to follow the best practices for online marketing. A team of professionals is there to help you with social media marketing, Search Engine Optimization, e-mail marketing, content marketing, App Store Optimization, web designing etc.

Hiring in- house marketers will not give you targeted results as they don’t have as much knowledge a digital marketing agency does.

Read Also: Website Localization – The Future of Digital Marketing?

Consistency

Consistency is a notable quality of digital marketing agencies. As they strive 24/7 accomplishing online marketing campaigns their focus will be on fulfilling the client’s requirements. Since in – house marketers do not get enough time to handle all the campaigns as a digital marketing agency does, the latter is many times more effective than the former.

As a digital marketing agency, we, Jointviews have an exact track record of things we deliver. Our team work passionately to consistently deliver value across digital properties of our clients.

We believe in quality and make sure to include all the essential aspects to give an incredible digital experience for our clients.

Strategy – Matching Latest Market Trends

If you are an entrepreneur, sometimes you get puzzled thinking what works best in digital marketing business. Don’t worry; digital marketing agencies are there to help you. They know what best strategy to apply to your business matching current market trends. This is because they have a wide experience of dealing with clients doing different businesses.

Some aspects on tools and technologies

A lot of tools are available to increase productivity and efficiency. It’s not possible for you to afford these expensive tools if you run a small or medium sized business.

Since marketing agencies are equipped with these amazing tools, you will get the targeted output.

Like any other Digital Marketing Agency in India, Jointviews also use some brilliant tools and technologies. Some of the tools we use are Aweber, LeadConnectio and also many other useful analytical CRM software. In addition to these adapted tools we have an efficient team in charge of developing new tools to give better results for our clients.

Search Engine Optimization for Better Results

If your brand doesn’t have a strong online presence better forget online marketing. You have to optimize your website for better search results in all major search engines. It’s common that people depend on search engines for all their queries.

A digital marketing agency can help you to make sure your website stays ahead among your competitors in search results. They adopt several Search Engine Optimization techniques to give your site a better visibility.

Recommended Read: Role of Digital Marketing in e-commerce

Proficiency in community building

Unless you have a fixed plan and know how to attract customers, you can never increase your brand’s popularity. You cannot build the community you focus by simply posting online. This is where digital marketing agency can help you by building micro communities.

For instance, at Jointviews we manage many content communities, brand based communities, etc. to help your brand succeed. We always try to promote content to a larger audience and then build communities; this may help small businesses which don’t have enough money to invest.

Technical Support

Hiring a digital marketing agency can offer you technical assistance as well. Many of these agencies keep skilled web development experts in their team. As you have direct access to these experts, they will take care of your website related issues.

We hope all these 7 reasons will give you an idea about hiring a Digital Marketing Agency in India. Keep in mind all these aspects, we wish you good luck!

How to Get your Facebook Page Verified

Posted on May 10, 2016 by NextJSjointviews

Almost every social media networking sites have their own verification process. As a normal Facebook user, we all create accounts or pages with our name.

Within minutes, you can open a Facebook page. Many people want to have a verified Facebook business page as it enhances their credibility. But, a lot of us don’t know how to verify a facebook page.

Are you one among them? No need to worry…

Here are the steps on how to get your Facebook page verified:

Step 1. If you are not a journalist, musician, actor or athlete, then change your category from writer, business person or whatever category to public figure.

Step 2. Under awards, put the publications, titles of the articles followed with links.

Step 3. Write a long description about yourself.

Step 4. Download Facebook mentions on phone.

Step 5. Once you download the application, open it and click the ‘Get Started’ button.

Step 6. Write your name as your page will not appear if you are not verified.

Step 7. After writing your name, click ‘My page isn’t verified’

Step 8. Now you can see a form is loading, then select page for your personal brand.

Step 9. After selecting the page, upload a copy of your photo ID and add a website link, then click submit.

Step 10. Run boosted ads or posts for around $5 a day for a week.

After submission, you have to wait. If your profile was verified in week with a blue check mark, then you will get a notification. You can also use the app which is super clean and easy to use.

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Google Testing Black Links Instead of Blue in Search Results

Posted on May 10, 2016 by NextJSjointviews

Google is testing an alternative to its iconic blue links in search results.

Worldwide, Google serves over 1 trillion search results per year, so even a simple color change can provoke a loud response.

When reached for comment, Google was characteristically cryptic. “We’re always running many small-scale experiments with the design of the results page,” a spokesperson told The Verge. “We’re not quite sure that black is the new blue.” Of course, it’s all but certain the new link color is tracking click-through rates. We can’t be sure if the company is simply testing the color, or if the color has something to do with the type of link being displayed, the type of user seeing the link, or what that user is searching. Still, if it does expand to more than a select few people, this could be one of the more radical changes to the relatively austere Google search results page we’ve seen in years.

Read Also: Google’s AI Reads 3000 Romance Novels to Improve Conversational Search

Besides trying out black links, Google is also testing with diverse shades of blue as well. Business Insider’s Rob Price says that he’s been seeing a lighter blue than usual when not logged into his Chrome browser.

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Google’s AI Reads 3000 Romance Novels to Improve Conversational Search

Posted on May 6, 2016 by NextJSjointviews

In a bid to improve its conversational search abilities, Google has been reading close to 3000 novels. Google engineers are feeling such huge volumes of romantic novels so that the AI can learn the subtleties of conversational language.

The list of steamy novels fed to the AI include Fatal Desire, Unconditional Love, Ignited, and Jacked Up. Apparently, this exercise is working as well. The team at Google was able to Make the AI write sentences that are similar to the ones in the books.

Read Also: Google Secures Every Blogspot Domains by Changing it with HTTPS

The aim is to make use of the AI’s language abilities to make Google’s products more human. For instance, Andrew Dai, one of the leads of the novel reading project said – “In the Google app, the responses are very factual,” he continued, “Hopefully with this work, and future work, it can be more conversational, or can have a more varied tone, or style, or register.”

There are other products as well, which can benefit from the AI’s improving language ability. The ‘Smart Reply’ feature of Google Inbox is an example. There are three different smart reply suggestions. There can be improved if the AI’s linguistic abilities are improved.

Eventually, we might see google engaging in deep conversations with us, maybe in a couple of decades.

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Google Secures Every Blogspot Domains by Changing it with HTTPS

Posted on May 5, 2016 by NextJSjointviews

Recently, Google added an additional security layer to all blogs hosted on its Blogger service by moving blogspot.com to HTTPS.

HTTPS is fundamental to internet security; it protects the integrity and confidentiality of data sent between websites and visitors’ browsers… Today, we’re launching another milestone: an HTTPS version for every blogspot domain blog. With this change, visitors can access any blogspot domain blog over an encrypted channel.”

In September, Google introduced the option to move to HTTPS, but bloggers have to opt in. Now every blog hosted on the platform will have an HTTPS-enabled address by default.

Read Also: Google is Showing Additional Search Filters for the Local Results in Mobile

“With this change, visitors can access any Blogspot domain blog over an encrypted channel.”

Google warns that certain functionality such as incompatible templates, gadgets or post content may not work on the HTTPS versions of websites. Google is working on it to fix errors.

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Internet Explorer- Not the Primary Window into the Web Anymore!

Posted on May 3, 2016 by NextJSjointviews

Google Chrome won the crown for most popular browser for the first time in nearly two decades.

Google introduced a coding plug-in called “Google Chrome Frame” for Web site developers that instructs Microsoft Internet Explorer browsers to use Google Chrome technologies.

According to the April 2016 report Internet Explorer holds 41.37 percent market share but Chrome holds 41.67 percent.

Internet Explorer is being pushed out by Microsoft itself, which is replaced with Microsoft Edge.

Read Also: Microsoft Blocks Google and Chrome from Cortana on Windows10

“Microsoft Edge is an integral part of Windows 10, which is off to the fastest start in Windows history with 270 million active devices,” a Microsoft spokesperson told the Daily Dot. “We’ll continue to deliver improvements and innovations to help users get more done.”

Google is great as you can ask something really obvious and nobody has to know.”

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Facebook Changes Branded Content Policy, Makes Verified Facebook Page Mandatory!

Posted on May 3, 2016 by NextJSjointviews

Recently Facebook updated to its branded content policies.

Now, in order to post a branded content, you need to have a verified Facebook Page as if you don’t have a verified Facebook page, you can’t post a sponsored content.

Read Also: Facebook Tweaks News Feed Ranking Algorithm

If you do not have a verified Page with a blue badge, you cannot post sponsored content advertising someone else’s products or services. What you can do is post branded content advertising your own business featuring your own logo.

Verified pages are those having blue badge.

For non-verified Pages, you cannot post: affiliate links, ad images, links to info about anyone else’s products or services.

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10 Must-have Tools For Every App Store Optimization Company

Posted on May 2, 2016 by NextJSjointviews

Today, thousands of apps are uploaded to app stores like Google Play and Apple Store, creating huge competition among app developers. Such competitive ambiance has increased the importance of App Store Optimization Company.

In order to improve the visibility of apps in search results an App Store Optimization Company has to use several techniques. Judicious use of the right tools for ASO will increase the revenue via downloads.

Here is a list of must have tools for App Store Optimization

SearchMan

Searchman is a popular ASO service founded by CEO Niren Hiro in 2012. With Searchman you are able to track search ranking, analyze keywords and improve visibility of apps. It offers you expertise from a team made up of ex- google and yahoo personnel.

Searchman tool offers you the following aspects:

Help to search track your iOS and Android app regularly. This will help you know the position of your app among your competitors.
The knowledge of the right store keywords will make your app more popular. The longevity of your app gets better via data driven keyword suggestions.
The ability to enhance your overall SEO. Better SEO will give you better search rankings, thus drive more downloads.

Read Also: Popular Myths of App Store Optimization

AppAnnie

The company describes itself as “The No.1 decision – making platform for the entire mobile app economy”. AppAnnie tool is very famous because of its top app ranking, analytics and market intelligence platform. It was founded in 2010 by CEO Bertrand Schmitt.

The goal of this company is to offer quality intelligence solutions for the flourishing app economy. Their services are being used by 90% of the best 100 publishers in the mobile world. Microsoft, Google, EA and Dropbox are some of their top clients.

Some of the best features of the service are the following

User friendly with handy features. Store stats is a brilliant feature by AppAnnie. This feature helps you to break down historical rankings of mobile apps in different platforms owing to the wide variety of charts provided
AppAnnie works In tune with your app store strategy
Your app publisher data across various app stores can be tracked with its analytics feature

Distimo

Distimo is an experienced provider of ASO services, founded in 2009 by Vincent Hoogsteder. This service gives you freedom to select the data preferable to you.

A customizable dashboard is an attractive feature of their service. This will help you to track downloads, reviews, ratings, rankings and revenues.

Let’s have a look on some features offered by Distimo

You are able to track your app across all the major stores and networks via Distimo’s free analytics.
The company’s conversion tracking tool helps you to identify which marketing campaign is beneficial to you
The revenue for your apps via downloads can be estimated with the AppIQ feature

Apptweak

Apptweak is an amazing tool which provides personalized app marketing reports. With this feature companies can increase their app store visibility.

This is a fantastic application which analyses if the title and description of your app is relevant. In addition, it helps to track your app statistics.

Appstatics

If you are a developer, Appstatics will help you to track your iOS and Mac apps in Apple’s best 300 App Store rankings across the globe. You will get a global view of the App Store because of this feature. In a nutshell, Appstatics tool is the easiest and smartest method to track the performance of iOS and Mac apps in the App Store rankings.

Gummicube

Gummicube’s slogan “You develop, we’ll optimize” itself hints the purpose of the tool. Developers are able to focus on their apps because this tool will do the optimization works. Since company provides access to its App Store Intelligence and exclusive data, subscribers can make wise choices and choose the best keywords for their app.

Company provides a turnkey ASO solution to developers which consist of keyword selection, content authoring and robust reporting.

MOBILEDEVHQ

MOBILEDEVHQ is a Seattle based ASO solution company offering organic app marketing platform. It will give you all the essential data to improve the searchability of your app, present it beautiful and make the graphs simple. Company provides iOS tracking and Google Play tracking in almost all countries.

In short, MOBILEDEVHQ is the next generation enterprise software for mobile marketers.

You May Also Like: How to Kickoff App Store Optimization the Right Way

Mopapp

One of the smart features of Mopapp is its unified dashboard. It gives you customized automatic reporting, review lists and comparison charts. Developers are able to access real time intelligence owing to this feature.

These reports can be used to implement new marketing strategies. You can easily view the mobile analytics as it is available in the dashboard. This will help you know revenues via downloads for your app.

MetricsCat

MetricsCat is an Estonia based company, focuses on analysis of app store reviews and app markets. MetricsCat tool helps you to perform solid analysis and track your app performance on all major online markets.

This tools offers three different packages, developers are free to choose according to their needs and requirements. Its most popular version is the ‘Professional’ package.

Sensor Tower

The fully automated keyword app ranking tracking tool is a special feature of Sensor Tower. This will provide developers access to perfect data on a per- keyword basis. You are able to make improvements and changes in campaigns and can be tracked along with changes to actual app keyword.

Some other features of Sensor Tower tool are the following

Gives you a clear picture about competitor data on keyword basis
Improve traffic by generating right keyword
Track the overall performance of your app on all platforms

In short, mobile companies will get more organic users via the Senser Tower tool.

Microsoft Blocks Google and Chrome from Cortana on Windows10

Posted on April 29, 2016 by NextJSjointviews

Microsoft makes it really hard to recommend its products lately. Windows 10 was a great way to wash the disgusting Windows 8 taste from consumers’ mouths — initially, at least.

Microsoft explains in that section that obviously some software programs “circumvent the design” of Windows to redirect to other search engines “not designed” to work with Cortana.

Read Also: Google Search Will Show Live TV Listings Soon!

Here’s the key section:

“Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana. The result is a compromised experience that is less reliable and predictable.”

“The continuity of these types of task completion scenarios is disrupted if Cortana can’t depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing – all designed to do more for you.”

Microsoft says blocking search providers and 3^rdparty browsers improves user experience.

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