Category: News

Gary IIlyes from Google revealed that Google’s Penguin update is prepared to handle all kinds of search manipulations. He added that if there is mass manipulation, all the links related to the site irrespective of bad and good ones will be discounted.

Read also: Google Assistant Finally Gets A Female Persona!

There is a massive response on this update via tweets. Many people opined that discounting good links can be devastating for a site.

Pedro Dias, former Google spam fighter tweeted that it seemed like a target issue for him. He added that Google should make it clear whether they are going to discount all the links going out of source site or links pointing to the target site.

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It is quite common place during site migrations to employ 301 redirects to home page. This is usually done with the belief that redirecting will help the home page to rank for the removed pages.

Now, Google’s John Mueller made it clear that 301 redirects are considered only as soft 404s. In short, these redirects will be ignored by Google. You can check out the video below.

Source: www.seoroundtable.com

Google is now one step closer to creating a program similar to Samantha(from the movie “Her”). While competitors such as Apple (Siri) and Microsoft (Cortana) already had created personas for their voice assistants, Google voice only had a female voice.

That is all changing with the “Google Assistant”. It may not be a humanized name, but still conveys the purpose. This has happened along with the roll out of some cool Google hardware – the Google Home, Pixel phones. Also, the recently launched messaging app ‘Allo’ offers a toned down version of Google Assistant.

Similar to other voice assistants such as Siri, Alexa and Cortana, you can have humourous conversations with Google Assistant as well. This has been gone to make Google more approachable.

You can know more about the product from the Google blog itself.

Source: blog.google

Social media and mobile marketing are gaining traction and budgets, despite the paid search and email marketing efforts by the retailers. This is evident from the annual report,” State of Retailing Online 2016: Marketing and Merchandising,” published by the National Retail Federation (NRF). The report shows the current digital marketing trends among retail eBusiness executives and mid-sized retail companies.

According to NRF, as SEO continues to be a priority, 92% of retailers are focusing in social media marketing this year. This transition in social media budgets reveals that companies are looking at innovative ways to grow their online customer acquisition by revising their online content strategies.

It is reported that 68% of retailers are getting remarkable conversions from their paid Facebook efforts and 40% asserts the same from paid Instagram efforts.

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The Court of Justice of the European Union (CJEU) has taken decision against hyperlinks and in favor of copyright owners.

CJEU took decision that the publishers linking to illegal content will be liable for infringement.

Here are the facts given by CJEU-

“In 2011, GS Media published an article and a hyperlink directing viewers to an Australian website where photos of Ms Dekker were made available. Those photos were published on the Australian website without the consent of Sanoma, the editor of the monthly magazine Playboy, which holds the copyright to the photos at issue. Despite Sanoma’s demands, GS Media refused to remove the hyperlink at issue. When the Australian website removed the photos at Sanoma’s request, GeenStijl published a new article that also contained a hyperlink to another website on which the photos in question could be seen. That site complied too with Sanoma’s request that it remove the photos. Internet users visiting the GeenStijl forum then posted new links to other websites where the photos could be viewed.”

This decision will become a burden for search engines to find whether the sites are indexed or not. And also they have to check whether it has any illegal contents.

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