Category: content marketing

7 Ways To Reinvent Your Content Writing in Mumbai

Posted on by NextJSjointviews

As we all know, content marketing is strenuous and requires a lot of attention. But at times our wrong strategies make it more difficult. For any business, organization is crucial for success. Like that proper planning is vital for content marketing success. When it comes to content marketing, your success depends upon the quality of content you create. You need to outline a step by step plan to accomplish your goals.

As 2016 is a promising year for content marketing you should make sure that your content writing efforts are in such a way to get maximum conversions.

Let’s have a look at 7 ways to reinvent your content writing in Mumbai

  1. Begin with a content review

When you reorganize your strategies the first thing is to analyze where you stand. A content review will help you to analyze what all areas needed improvement.

You need to ensure that you are getting good metrics for your content marketing efforts. Some of the metrics which demands your keen attention are website traffic, time of posting blogs, social media conversions, word count, keywords focused, etc. For instance, a content review will reveal which all keywords and length of posts assure you higher levels of social conversions.

Now let’s move on to the ways to improve your content writing…starting with your titles.

You May Also Like: 9 Signs of Good Content Writing Services

  1. Catch attention with amazing titles

In this mobile age, majority of users access web pages via their smartphones. In fact, your titles decide the popularity of your blogs. A recent study reveals that majority of users read a blog when they get attracted to the headlines.

For instance, you read content on social networking sites only when the headlines are interesting. Search for the contents that become sensational in social media, you could find that headline have a crucial role in such posts. You can’t create posts going viral without catchy titles.

  1. Enlighten with stories

A better way to engage audience is to enlighten them with stories. As we all know, everyone loves to hear stories. Though the topic is dull and uninteresting, if you present them in the form of a story it will bring you leads and followers.

You can introduce the success stories of businesses. There are many instances of popular brands once started as a small business and later turned into business tycoons. These stories will be helpful for bringing hope in the lives of businesses, especially startups. You can publish these stories in various social media platforms as a part of your social media marketing strategy.

You could seek our expertise to improve your social media marketing strategies as a move to target your audience.

  1. Enrich your content with expert quotes

Never allow your content marketing strategies to underperform just because your blogs are not up to the mark. You can enrich your content by adding quotes from expert sites.

It’s obvious that readers are more interested in content from trustworthy sites such as Forbes and the NY Times. But why can’t you create your own authority without depending on these sources?

When you choose topics for your blogs, just google whether the same topic has been written before by any who has dominance in content over the web. You can take quotes from their blogs and add them in your post. You can provide links to the sites where you have taken quotes, so that your readers can visit these sites for additional information. It seems like losing your site traffic, but in fact it will strengthen readers’ trust on you.

  1. Use images for better engagement

A recent study reveals that users respond more to text plus visual content when compared to text – only content. So, don’t forget to add compelling images matching your text content. Sensible images speak what your blog has to say. If you examine the current trends in social media sites, you could see that compelling images have driven better engagement.

Read Also: Why Successful Content Writing is not as Easy as its Assumed to be

  1. More conversions by removing barriers

The ultimate aim of your content is to win maximum sales for your product. You need people to read your blogs and increase the reach of your brand.

Understanding the usual barriers to conversions help you accomplish your targets. Firstly, try to identify the needs of your customers and publish blogs that may give solutions to their queries. You can allow customers to share their biggest challenges and connect them with experts to give them professional guidance. This will bring you more conversions.

  1. Seek expertise in writing your content

Last but not least, let’s discuss the need for seeking expertise for content writing. If you are creating content on your own that may be the reason for your poor conversions. Hiring content writing services will bring professionalism to your content.

Professionals know how to make more conversions owing to their experience with various clients. They know the real reader psychology. In fact, they are the real players in the game. So, give professionalism to your content by hiring the right content writing services.

We hope these 7 ways may help to bring freshness to your content writing efforts. So, reinvent your content marketing efforts with a right content writing service in Mumbai.

9 Ways Content Marketing in Mumbai Improves Advertising for Businesses

Posted on by NextJSjointviews

Nowadays, the demand for Content Marketing Services is at an all time high. Many brands proved it as a successful method for online advertising. Unfortunately, many businesses are still sceptical about the long term benefits of content marketing. Lack of awareness of this innovative method is one of the principal reasons.

If you are doing any online business and haven’t tried the possibilities of content marketing, you struggle a bit to survive among your competitors. As content marketing is one of the most feasible and successful marketing strategies used today, you should know about it in detail.

We are going to make you aware how Content Marketing in Mumbai can help businesses to improve advertising.

Here are 9 ways to improve advertising via Content Marketing

  1. More leads with more on- site content

It’s obvious that more content on the website will attract more users. Quality content gives room for your customers to become familiar with your brand. If they spend more time on your website because of your content, they will trust your products as well. As a result, you will get higher conversion rates. Quality content is the soul of content marketing; it will bring you quality leads.

To know more about blogging, see our blog Why is Blogging the Best Form of Content Marketing?

  1. Improved visibility in search engines 

Adding new blogs does not give you more search traffic. It will be another page in Google’s index. Google has some criteria to rank your blogs. Only quality pages can drive more search queries. Focusing popular keywords and topics that users frequently search for will lead potential customers to your website.

  1. Total domain authority via quality content

You can increase the expected authority, expertise, relevance and trust of your website by publishing high quality content. As quality content can attract more inbound links to your website, you will attain complete authority of your website’s domain. Truth to be told, higher domain authority is always associated with higher search rankings. So, you will find higher organic search visibility of your site with respect to the quality of content you produce.

  1. Increased referral traffic

Referral traffic is an integral part of your content marketing strategy. Your commitment towards guest blogging of your content strategy determines how much referral traffic you will get. When you do guest blogging, chances are high to link back to your site. Guest blogging might bring potential customers to your website.

So, always contribute your external publications on an engaging website with high traffic. This will bring you quality leads.

  1. More leads via social media

As you know, social media is an effective platform to get maximum exposure for your brand. Users share or like a blog only if the content is relevant and engaging. Interesting content can drive thousands of followers to your site. As a result, you are able to get the right customers.

  1. Improved conversion is possible (than ever before)

One of the principal reasons for publishing attractive content is to help, inform and engage your audience. Once they are interested in your content, you can easily introduce your products and services to them. If done thoughtfully, the number of conversions will increase considerably. Remember the keyword “thoughtfully”- never convert your content into an advertisement.

  1. Enhanced brand reputation 

Relevant and quality content is capable of creating an impression of your brand. If your audience finds your blogs informative and helpful, they will consider your brand as a thought leader. If your content is found in external platforms such as Twitter, Facebook, etc. readers will consider your brand as more trustworthy.

You May Also Like: 9 Signs of Good Content Writing Services

  1. Promising customer relationships

It’s indisputable that sensible content can improve the loyalty of your customer relationships. If you produce and share content on personal brands of individuals, readers will find you as a reliable source of information on product queries and gradually they develop a personal relationship with your brand. This will persuade them to buy your products as well.

  1. Economic marketing costs

As Content Marketing is cost- effective, secure and accessible for anybody irrespective of industries, businesses find no other effective medium for advertising. Many brands already claimed that they could reduce half of their marketing expenses with Content Marketing.

We hope these 9 ways make you know how Content Marketing in Mumbai helps businesses to improve advertising. So, if you do not invest in it yet, leverage your business with Content Marketing.

9 Smart Tips to Choose the Best Content Marketing Agency

Posted on by NextJSjointviews

Content marketing is a solid way to enhance your brand. So, you would naturally be interested in jumping the content marketing bandwagon for your brand. But content marketing is not an easy job. You have two options – either build an in-house team or hire an agency.

Building an in-house content team is not an easy job. It requires patience, proper vision a talented bunch of people and proper budget. But on the other hand, a content marketing agency provides you a readymade team of experts.

Read Also: How Can Content Marketing Make Your Presence Felt in the Internet?

But not all content marketing agencies are genuinely dependable. The main reason is simple. Most of them were originally SEO, Social Media Marketing agencies. On seeing the possibilities of Content Marketing, they reinvented themselves as Content Marketing agencies.

Here are a few smart tips to choose a Content Marketing agency that suits your business best:

Domain Expertise: No two businesses function the same way. Each is unique in its own way. Its not easy to have expertise over every domain. That said, if your content marketing agency has previous experience working with your domain, or if they are a team that is comfortable with your domain, the chances of success is high.

Because, in content marketing, quality is everything. If they have great domain knowledge, it will provide you massive advantage.

Success Stories: Do they have past success stories to share? If they have, it means they do know their stuff. If they don’t, be very careful. They might have the potential, but at the same time would have the disadvantage of being newbies. You would have to take a gamble if you plan on continuing with them.

Look for Social Media Presence: Do they have good social media presence? Good rankings alone is not enough for businesses to grow online. Social media presence is vital as well. Check if they are actively engaged with their social media audience, and has some viral posts. Also, do they have experience generating leads from social media? These are vital points you shouldn’t miss out on.

Check their Website & Blog – Do they have a decently designed website which is navigable and user-friendly? Any good content marketing agency would have a variety of content displayed on their website. Look out for videos, infographics, slideshare presentations, ebooks, etc.

Also, pay close attention to their blog. See if they have the latest updates, both from industry and from the company.

Takes time to learn the way you worked so far– Any good content marketing team would look for the work you have done so far. Because generating quality content is no simple task, and they have to lookfor every bit of information available to them. And if you have an existing style of working which could be tweaked for better results, then nothing like it.

Provides you a fresh perspective – Do they provide a fresh perspective to your business? An angle you yourself might not have noticed, or did not think mattered much, but now that they talk about it, you realize its importance and the scope it offers. There might be new techniques your competitors might not be using, and gives you lots of opportunities to grow. Such people would also be able to predict future trends that your business would be able to make the best of.

Produces a variety of content – No matter how great the content, if its the same kind, success will not be sustainable. Your audience would get bored of the same form and style. There should be variety to keep their interest high. Include a variety of videos (Read:Online Video: The Future of Content Marketing), blogs, images, infographics, slideshare presentations and more to make it interesting.

Knows Content Marketing is not just producing content – There aren’t a lot of people who understand the concept of content marketing (Read: Content Marketing: What is it all about?). Due to this, a lot of agencies and people think that content marketing is nothing more than just producing content.

But it is not so. Content marketing involves marketing of the created content as well. How do you do that? Well, that’s a question your content marketing agency needs to answer.

If possible, reach out to ex-employees of the company – To know how a company is, there is no better way than to talk to ex-employees. Their views might be biased, but talking to them can give you valuable insights about the company. You would be able to know their workflow, capability, past clients, culture and a lot more.

So, there you have it.

If you think there are other valuable tips, please share with us in the comment section.

9 Signs of Good Content Writing Services

Posted on by NextJSjointviews

Content writing is considered as an important aspect of any internet marketing campaign. Without content, a digital marketing company can’t attract search engines. If you are having any content related requirements, then you should consider hiring a good content writing service.

“Better content means better business”

Here are 9 signs of good content writing services that you should know before hiring:

  • Website

It’s important to remember that a high quality writer understands basic business principles. And for them, having a website means getting off the freelance sites, stopping the endless hours of scouring craigslist, and instead, focusing on building web presence. More exposure they get, more customers they can find.

So if they have a site for their content writing services, they just might get “it.” Check out their website and see how professional it is. Is it just slapped together? Is it hosted on their own domain?

Judge them based on the same criteria you would judge any business website.

Read Also: Why is Blogging the Best Form of Content Marketing?

  • Reliability

Apparently, this is going to be one of your major considerations when operating online. It’s easy to outsource writing work across the globe with the technology the internet provides. The problem is, you can’t look over the writer’s shoulder to make sure everything is being done right and on time. This is why it’s extremely important to work with a service which has a good track record.

Work with a company you trust, and don’t take risks on a web content provider you’re not sure about just to save a few bucks.

“The key ingredient to better content is separating the single from the steam.”

  • Niche Specific

Do they offer articles in a specific niche? While most writers consider writing on any subject as long as it isn’t so narrow that it’s impossible for a non-professional to research, good writers sometimes can charge the prices they do because they know their subjects inside and out.

They’ve focused really hard on a small handful of them, and it has become a breeze to write even high volumes of articles quickly because they already know the subject.

  • Turnaround Times

You’re using an article writer to increase the speed of your online business growth. If they are consistently missing the agreed-upon deadlines, that’s going to slow you down. You need to find a service that can deliver work back to you within a reasonable time frame, without letting the quality slip. Many writers try to sell themselves with quick turnaround times, but then deliver substandard work.

  • Article Quality

Content is king on the web-don’t let anyone tell you anything else. But in order to be at the top, it’s not enough for you to have lots of content. You have to have good content. What’s more, if you want to use article marketing promotions, you have to make sure that those articles are also of good quality.

Make sure the article writing service you hire can deliver high quality, well-researched articles that actually deliver real value to your readers. This will help to raise the overall conversion rates of your business, as more potential customers view the information you offer in a positive light.

  • Knowledge of the Industry

Of course, it’s hugely important that the writing service you use is made up of writers who actually understand how online businesses operate. This provides the extra insight required to create articles meeting your requirements.

A thorough knowledge of how to write for search engine optimization purposes is also important. Never hire a freelance writer to write for a website if they don’t keep up to date on the latest news about search engine optimization.

“Every piece of your content should be excellent, enough that customers are compelled to share it.”

  • Sublime Language Abilities

Are they a native-English speaker? Sometimes it can be hard to determine. Make sure the samples they sent you are really representative of their English, and pass a couple emails back and forth to see if they start making mistakes under pressure.

A quick Skype chat can settle things if you’re really in doubt, and they may even be willing to get on the mic and talk to you, which would of course let you know for certain.

Read Also: Why Successful Content Writing is not as Easy as its Assumed to be

  • Follows Instructions

People who hire content writing service always look for a long term commitment. As it make your content sound alike if it is written by the same author meeting your requirements.

So before hiring a good content writing service, check that the service you hire give you proper reply and remembers your request for next time. As it will save your time in revision and editing.

  • Creativity

An expert content writer can create content with new perspective by generating new ideas. Making your content creative is a way to engage clients and potential customers.

But ensure that your content should always be fresh and exciting.

Use these nine factors as signs of good content writing services before hiring any article writing service you come across. These should form a minimum standard when it comes to outsourcing article writing – don’t accept anything less.

Why Successful Content Writing is not as Easy as its Assumed to be

Posted on by NextJSjointviews

The demand for content marketing services is at an all time high. With most of the global as well as local brands jumping into the digital/content marketing wagon, it comes as no surprise. In fact,


“just like water is the elixir of life, content is the elixir of online success”


But people unfamiliar with content marketing services seem to assume that successful content writing is quite an easy job. But is that so?

No.

Why?

To understand that, we need to know what makes content writing successful. A lot of digital marketers assume that writing huge articles to gain search engine visibility makes content successful. Another section of marketers might think that well researched articles make your content successful.

But take a look at the content produced by brands such as Buzzfeed, Coca Cola, Mcdonalds that has been the most successful. One realizes that the above mentioned traits are not necessary for succesful content.

So, what are the core traits of successful content?

Marketers would probably say a lot of things – a good headline, ideal length, user-friendliness, etc. But when stripped to the bones, only three things matter. They are:

  • Is it Engageable?

  • Does it have Shareability?

  • Can it Convert?



content writing services

If your content makes them think its share-worthy and gets enough conversion, then you have successful content.

Now, lets go back to our initial question

Why is successful content writing not easy?

Because,

you need to ensure that each and every piece of your content can engage your audience and make them share; all the while, having conversion as the final goal.

It doesn’t matter how many blogs say that you just need to write the most researched and valuable content, that is not going to be true. You need content that is interesting and talks to you. Informs you. Enlightens you.

This makes successful content writing a skill that requires practise and perseverence.

It is a blend of reader psychology, subject knowledge and good language.


content writing services


Does experience have a role in this?

Yes.

Writers need to have a certain level of experience before they can write such quality content. Experience not in terms of time, but in terms of actually creating and experimenting with content.

As a writer, not every type of content would suit you. You might be a blogger, an article writer, a script writer, a social media specialist, a copy writer, technical writer, a long form specialist or a content marketing services writer with all of these skills. But you need to identify your strengths, weaknesses and develop your own voice. It is a continuous process.


“Learning never ends for a content writer.”


This is exactly why most digital marketing services cannot replicate the content marketing success of bigger brands. There is an acute shortage of quality writers who understand the essence of content writing and its ultimate goal.

Usually,

Digital marketers working with SMBs either hire a freelance writer or take in inexperienced writers inhouse.

Either way, they are not utilizing the full potential of content.

As more brands are jumping into digital content marketing, the volume of content created everyday is huge. To get the attention of readers among such competition, the quality of content needs to be really good. With writers who doesn’t produce compelling content, you are just adding to the volume.

Read Also: 7 Tips to Choose the Right Content Writing Services in India

With time, search engines, including Google are focusing on content that the user wants. If your content has the traits of successful content, you wouldn’t have to worry about getting visitors. All you will need is an initial exposure to kickstart the activity. The well-formulated content will take care of the rest.

Why is Blogging the Best Form of Content Marketing?

Posted on by NextJSjointviews

Content marketing is the mantra for modern marketers. But without interesting content, marketing via content is toothless. People follow brands on social media owing to interesting content (you might already know this)

You might be thinking about the best medium to publish attractive content. Here are some facts that may give you an answer. You know, Blogs have some 329 million readers globally. In fact, blogs are approximately 240 million in number. This is why millions of brands rely on Content Marketing Services for blogging.

Social Media Reach is Waning

You might know that Google has changed their algorithm over the past year. This makes troubles for even Content Marketing Services to keep up.

Facebook and Twitter also changed their algorithm following Google. So, social media strategies of businesses do not work anymore.International Business Times reported that Facebook’s organic reach has declined from 16% to 2% because of the new algorithm change.

Read Also: Why Businesses Should Hire a Content Marketing Agency in India

Ads Is Useful, But Not Much

So, what’s next, if social media reach is declining. Will it be good to depend on banner ads? A recent study reveals that clickthrough rates are only 0.1% and 50% of clickthroughs are accidental.

The ads, via print media are not that useful, as it doesn’t provide engagement.

Additionally, you may get surprised knowing that 70% people learn about a brand via blogs.

Compelling images increase blog readership

It’s good if you can add attractive images to your blog content. A research by the MDG advertising company shows, 94% blogs are get noticed owing to their content with compelling images. Also, keep in mind; search engines prefer images with text. It gives you room to highlight your keywords on images.

Blog promotion with videos, and vice versa

A research by Content Marketing Institute says “Blog promotion via video was a popular online marketing strategy over the past 2 years”. Since online videos have more popularity, you can use videos to promote your blog and vice versa. Customer testimonials, quick tips etc can be demonstrated via videos.

Post your videos on social media in such a way that links back to your blog.

More information to start blogging

If you are not confident enough to start blogging, we are going to tell you some more aspects of blogging.

Reputed brands reveal that if you can generate 15 blogs per month, you might get 1,200 leads, at least. Companies create blogs in order to improve their SEO.The interesting factor is that blogging can improve inbound links by 97%. Google checks inbound links while ranking.

You May Also Like: Choosing Good Content: Criteria by Google

Some more aspects to start blogging

  • Be a smart leader:Blogs are the best medium to start an interactive relationship with your customers. It will help you to show your customers that you care about their needs and trying to provide quality products and services. You can remain as a trusted resource by sharing your expertise via blogs. Communication with your customers via hashtags and reply to feedback will increase the reliability of your brand.

  • Know your audience:You can judge the interests of your audience using blog analytics. Like analytics you can rely on other tools to gather information about your website, blogs and social media channels.

  • Improve your skills:To gain customer loyalty, you should stay live in the competition. Blogging is the medium to stay live in content marketing, because you constantly search for trends and news to attract your audience. When you write blogs for your business, you focus on more aspects to improve your business strategy.

There’s no further explanation needed for blogging. The advantages of blogging are indisputable. It’s time to generate more leads for your brand. So, what are you waiting for! Start blogging today with the help of Content Marketing Services

7 Tips to Choose the Right Content Writing Services in India

Posted on by NextJSjointviews

The explosion of online business has made content skills one of the most demanded job skills. From small businesses to large businesses, everyone needs people who have a way with their words. Its not easy to articulate your brand’s message to the audience the right way.

But unfortunately, there aren’t enough people with the required writing skills, which has made businesses search for content writing services in India, the country with the largest English speaking population.

Read Also: Why Businesses Should Hire a Content Marketing Agency in India

But there are so many content writing services in India. How do you choose the right one? Here are a few tips to help you out.

Look at their recent work

By looking at their recent work, you would be able to know the quality of content they are currently producing. This is critical as numerous content writing services in India might have produced good work in the past. But they may not be able to sustain the quality as resources might have got replaced.

See if they have basic digital marketing knowledge

Anybody who writes content should have the basic know-how of digital marketing. It would help them to write your articles or other forms of content with the right audience in mind. They would be able to work with the right keywords or topics in demand.

Do they understand your domain?

If the writing services that you hire has writers with experience in your particular domain, then that is an additional advantage. They would be able to write better quality content for you in a shorter time frame. Even if they don’t have previous working experience, if they are interested in your domain, it is an added plus.

What types of content do they write?

When saying that they can provide you content, be sure to explain what type of content you are expecting. There is web content, copy, and technical content as well. There are numerous forms of content as well.

A good blogger might not be good at writing white papers, or someone who writes creative copy need not necessarily be strong bloggers. So understand their strengths and see if it’s what you need.

How productive can they be?

If you own an eCommerce retail portal, you would have to get content in large volumes. Is the content writing agency you are planning to hire from India capable of producing this kind of content? Even the strength of a team will not be able to tell you about the productivity. Some writers write at a furious pace while some are less productive.

You May Also Like: Choosing Good Content: Criteria by Google

Ask for pilot content

Asking for pilot content helps you gauge the best quality content a team would be able to produce. It gives you an insight into the language skills of the writers involved and their level of productivity. You cannot expect the same level on an everyday basis. But it will let you know what to expect from the content writing agency.

Look out for editing and revision policies

Does the writing team offer you to do whatever revisions you require or are there limitations? Also, check if they follow particular guidelines for editing and proofreading.

If there are good writers, and the editing is also good, then you would have a team that can convey your ideas to the audience in a brilliant way while also going up the rankings. And finally, as they say, beware of services that come in for too low or too high a fee.

Why Businesses Should Hire a Content Marketing Agency in India

Posted on by NextJSjointviews

Gone are the days when people used to buy things based on TV advertisements. Despite the fact that your business gets the greater part of its clients through verbal referrals and recommendations, the customers will undoubtedly go online to know about your company and products before purchasing your products.

Hiring a Content Marketing Agency in India will help your brand, products and services to get noticed. Today, people go online in order to find out products that they require, and they research, analyze and shortlist. If you want to attract potential buyers, you need to have an effective Content Marketing strategy for your products and services.

Read Also: List Some Successful Brands Which Make Use of Content Marketing Services

Why Hire a Content Marketing Agency in India

Relevant and high quality content is necessary to keep your website lively. This is important to stay focused in the competitive market. In any case, what about the time it takes to develop a solid Content Marketing strategy? Majority of the entrepreneurs are tied up with their most important and limited resource – their time. In addition, their lack of expertise on Content Marketing.

However, there are businesses that attempt and do it independently without understanding the result they are getting. Truth to be told, you are losing potential buyers by experimenting with your content. It may even contrarily affect the trust of the existing customers in your company.

No need to worry, hiring a best Content Marketing Agency in India can solve your content related issues. They are fully equipped with a team of business analysts and content strategists. You will get expected responses from your targeted audience owing to their professional guidance on developing a content strategy.

As per a survey conducted by Roper Public Affairs, 80% of business decision – makers depend on blogs to get details of a company. 70% said better content make them closer to business firm, while sixty percent revealed that owing to the content provided by entrepreneurs enable them make smarter purchasing decisions.

Role of a Content Marketing Agency

A Content Marketing Agency can help you by providing with better content strategy, web content writing, SEO and social media marketing. These aspects will definitely boost your business in the competitive market.

Here are some of the aspects that Content Marketing Agency does for their customers:

  • They will analyze whether your current online presence is set up in such a way to meet your business goals

  • Examine if your brand’s messaging is working well with your business goals from an outsider viewpoint

  • They will put forward suggestions on content and websites issues

  • A baseline report provided by the agency will help you ensure that if you are moving in the right direction or not when the contract is near completion.

Pick the right Content Marketing Agency in India

An expert Content Marketing Agency is skilful in analyzing the content related trends for businesses. Seeking the help of such an agency will give you results.

A top Content Marketing Agency in India is Devak Infomark. They are popular for providing quality services in content management system, web design, brand development, web application, web hosting and software development.

Interior Selection, Nano Jobs, Tech2Serve, MMB Tours, CompuSouk, Freight Reach Services are the popular clients of this agency.

Devak is famous for providing essential marketing elements like E- Commerce, Facebook Application Development, Mobile Website Development, Social media Marketing, SEO etc. This will help you to improve your online presence and boost your business.

You May Also Like: Why Outsource Content Marketing Services?

For content related needs, Deuce Technologies, Content Axis, Esmee Network are some of the best Content Marketing Agencies in India you can rely on. Esmee Network can help you in SEO content, content vamping, blog content, blog management, email marketing, website audit, etc.

9 Successful Brands Which Make Use of Content Marketing Services

Posted on by NextJSjointviews

Content marketing is the method used by companies to create valuable and relevant content for attracting customer attention. More than 86% of businesses follow content marketing strategy to achieve success. Today we can see many Indian brands that make use of content marketing for being successful.

Read Also: Why Outsource Content Marketing Services?

Some Indian brands that successfully use content marketing servicesare as follows:

1. Zomato

Zomato is a restaurant search and discovery service. Some of their specialties are: they are having excellent creativity, know their audience well, understand well what make them use their service and thus turn on each of the customer’s foodie-self. They never follow the strict policy of posting every day in social media. Hence, customers eagerly wait for each of their posts. They are equally popular in social media like Facebook, Instagram, Twitter, etc. Zomato shows how efficiently a brand can utilize multiple channels for content marketing. Their success mantra is producing an optimum number of content and thus promote them effectively on social networks.

2. Oreo India

Oreo India was able to grab the attention of the audience with the help of their content. They faced sufficient competition from their dominating brands like Parle, and Britannia. Hence, they started a brand awareness campaign titled DailyDunks whose brand ambassador was Bollywood Heartthrob Ranbir Kapoor. They have wide range of content ideas for different networks. Oreo India is equally active in Instagram, Facebook, Twitter, Pinterest and YouTube. Their success mantra is producing engaging content which focuses on their product. Also they made a celebrity association through the offline content marketing.

3. Amul

One of the greatest plus points of Amul is that they actively take part in every social issue. They try to focus on the opinions of the mass regarding that particular issue. In each content, there is the presence of the Amul girl which indirectly reflects the idea that it is she who is conveying those contents from her perspective. It is this presence which makes Amul brand different from other brands. It is active on Facebook as well as Twitter. To create a rapport with the audience they usually conduct social media contests. Their success mantra is that they understood how to reach the hearts of mass.

4. Vogue India

Vogue have taken a completely different approach in India. In spite of having expertise in fashion as well as lifestyle, with VogueEmpower they take lead in addressing issues. It is an initiative aimed for women empowerment and prevention of violence against women. They make use of top Bollywood celebrities to create glamor as well as buzz to the efforts of their content marketing. Apart from Twitter, Facebook, Instagram and Google Plus; YouTube plays a greater role in their content marketing. Their success mantra is celebrity brand endorsement and great storytelling capacity.

5. FlipKart

One of the best thing about Flipkart is that their videos are interesting, funny and highly engaging. With their sense of humor, creativity and art of messaging leaves a smile on the face of every type of audience. Mostly they make use of child actors for their advertisements. Their success mantras are great customer interaction, engaging content, good re-marketing strategy and compelling offers.

6. Shaadi.com

Shaadi.com will include some of the interesting and emotional aspect of wedding which makes it different from other matrimonial sites. Though they are active on Facebook and Twitter, their content marketing leader is always YouTube. The strategy that they use in social media is completely different from the strategies that they use in YouTube as well as TV. Their success mantra is the tapping of wide set of human emotions for marriage along with its humor and narrating power.

7. Imperial Blue

The success mantra of Imperial Blue is its use of fresh content. Imperial Blue is an Indian whisky brand and it got most of their popularity through its campaign titled “Men will be Men”.

8. OLX India

OLX India is a brand which became popular with the song ‘Womaniya’. Every content of this brand indicates its tagline “Where Buyers Meet Sellers!”. Also they create compelling content which motivate the audience to use their service. Some of their marketing include the use of star power like their involvement with famous TV comedy star Kapil Sharma. They are equally active in Facebook as well as Twitter. Their success mantra include star association, addressing issues of target audience and humor marketing.

9. Simplify 360

The strength of Simplify 360 is their infographics and they have clients from 25 reputed companies. Ice Bucket Challenge is a campaign organized by this particular brand. They are active on Twitter, Pinterest, Google+, Facebook and YouTube. Their success mantra is their unique way of collecting, examining, breaking and submitting data.

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From all these brands, we are able to understand that creativity is the most desired quality for content marketing services. Content created should be brief and suitable to the audience. Celebrity brand endorsement, video marketing and humor marketing will be a successful strategy in content marketing services of various companies.

Why Outsource Content Marketing Services?

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Companies have to stay ahead of their competitors by advertising and marketing their products. They have to come up with novel ad campaigns and catchy marketing slogans.

Many organizations find it expensive to hire specialized writers for their business writing services. This is where a professional company can help you out with your writing needs.

Here are some advantages of outsourcing content writing services.

Cost Effective

Outsourcing saves your money. When you hire a reputed writing agency to create content for your content marketing plan, it helps you save money.

By outsourcing your blog posts, articles, newsletters, and other content projects, you can be more flexible with your budget. When things get busy, hiring an outside firm to handle some of your content helps you to keep up without the cost of hiring part-time employees.

Saving money by outsourcing content creation helps you to invest money to other important projects and business objects.

Fast Turnaround and Multitasking Saves Time

Definitely you can save time by outsourcing. The best writing agencies are capable of delivering high-quality work in a relatively short period of time, depending on the scope of the project. For instance, short content pieces like blog posts and articles often take a week or less. You get the content you need when you need it.

You could complete multiple projects at the same time by hiring an outside writing firm. For example, while the firm publishes weekly blog posts, you can devote time you would have spent writing blogs on bigger projects like eBooks.

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Take Advantage of Professional Guidance

You can make use of others knowledge and skills that you and your team don’t have. Using others’ expertise can take many forms, such as writing skills or knowledge of a particular medium or subject. Taking advantage of an outside writing service’s expertise builds your own expertise and thought leadership in the eyes of your audience, building your own appeal and spreading awareness of your brand.

Keep You Focused

Outsourcing content creation helps you stay excited about your business and products. Researching and content creation is a strenuous process; it may drain your enthusiasm. It’s hard to write passionate content your customers want when you feel burnt out.

A writing agency’s writers could inject the same passion and excitement that you have into the content they create for you. Therefore, both you and your customers can be excited about what you do.

Better Results for Your Investment

Professional content writers help you to get more engaged traffic for your website. They know how to optimize content to get more traffic from search engines. Content marketing services use calls to action and other techniques to convert visitors to leads.

If you and your team aren’t skilled at getting the kinds of results you need your content marketing strategy to deliver, outsourcing to an article or blog service helps you get more likes for your content.

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Boost Your Content Marketing Strategy

Reputable content writing services can dramatically improve your content marketing strategy. It is because, writing firms know:

  • What types of content are the most effective for different goals.

  • Which tools to use to create and promote your content.

  • How to evaluate and analyze content and results.

  • What to change to keep getting better results.

Greater Reach via Social Media

Many writing firms are proficient in social media; therefore they can help you to mould a strong social media marketing plan and share-worthy content.

Experienced writing agencies share your content with their own networks as well. As a result your content is seen and shared by more people, extending your reach exponentially.