Recently Google adwords added Report Editor- a new feature.
This feature will allow you to engage with your performance data through multi-dimensional tables and charts.
Here is the screenshot:
You can access it by clicking on that arrow down button when viewing a campaign/keywords/ads in the AdWords console.
Google keyword planner, a tool used by most advertisers and SEOs has become restricted for many users.
Over the past few weeks, keyword planner has been getting affected by some technical issues. The situation has become such that, only those who are having an active Adwords account can see the actual search volume.
”To use Keyword Planner, you need to have at least one active campaign. If you have an active campaign and are still seeing this message, try reloading Keyword Planner in a few minutes.”
A high percent of advertisers can see keyword planner data as like before but AdWords users with a “lower monthly spend” could see only limited data in the planner.
There has been some technical trouble with the keyword planner in the past few weeks. And google reported that these have been fixed. But so far, it seems like the restrictions are permanent
Google announced that its chrome browser is going to block the flash seen in the background of web pages in September.
Flash can slow down your web browsing experience, which is why Google has made this decision.
“HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You’ll see an improvement in responsiveness and efficiency for many sites” , says Google.
Apart from this, Google also announced that it will make HTML5 as the default standard for videos and games on Chrome 55.
This change will be effective from the month of December.
As everyone knows, today, internet is available even in small villages. This worldwide network is spreading its possibilities around the globe rapidly and efficiently. The online marketing has reached a tougher competitive level because of this. Online businesses want to fare well in the market by improving their rankings in search results. Enhanced search results are crucial for brands to stay ahead in the market, as it brings better leads and clients to them.
As competition in the market is high, the demand for SEO services in India is going to increase in the upcoming years, especially in 2016.
If you are doing any online business, it’s time to devise new SEO strategies for your website success in the coming years. You might be thinking, why it is essential to seek the help of a professional SEO company.
Read Also: 6 Ways Hiring SEO Services in India is Vital for Your Success
As you know, today people do their shopping and come to know about a product via online. People chat and discuss on various products via online social media channels as well. This implies that everything is through online nowadays. So, what happens if your website is not properly SEO- optimized? Will it bring leads to your site? Truth to be told, if your site is not SEO- optimized, your venture is going to be a failure. It won’t matter how terrific your products and services are, unless people are able to find your products in top search results.
Recent updates on Google’s Panda and Penguin reveal that the future of online marketing is in the hands of SEO experts.
Here are some reasons why your business is going to fare with professional SEO services in India (especially in 2016).
Save Workforce and Money
If you are going to manage Search Engine Optimization related tasks of your website yourself, then you are unnecessarily wasting your valuable resources. You could have used it for some other productive purpose of your company. Hiring a professional SEO company can solve all your website related worries. As they know the latest SEO trends, they keep your brand stay live in the online market.
Save Your Time
As far as business owners are concerned, they don’t have enough time to manage all issues related to their websites. Time is a valuable commodity for an entrepreneur. Here comes the relevance of a professional SEO team. They will do all the keyword and SEO research for your e-commerce success. In addition, they will monitor all your marketing and social media efforts and ensure whether it is working or not.
This will give you room to focus on other things for the success of your business.
Proficiency and Experience
Handling your website with the employees in your company is not going to make results in the long run. You and your business associates might have a mere knowledge about SEO. You should understand that SEO companies stay ahead in the digital world because of their successful SEO campaigns. They know the ins and outs of SEO owing to their experience and expertise in this field.
They know how to provide you maximum services in tune with your marketing budget owing to their working experience with different clients.
You May Also Like: 7 Tips for Hiring the Right SEO Company in India for your Business
Stay ahead in SEO Game
It’s obvious that you have to beat your online competitors to stay live in the SEO game. For instance, you need professional players to win an international game. Like that, seasoned SEO experts are the best players in the SEO game. They know all the angles of SEO to beat your online competitors.
Enhanced Return on Investment (ROI)
Many people think that SEO is just to drive traffic to the websites. In fact, it’s much more than improving traffic. Better SEO gains the right customers by driving the right kind of traffic. Only professional SEO experts can find your potential customers. Potential customers can only give you better ROI.
So, start your ventures with professional SEO Services in India and feel the impact of professionalism in your business!
Content marketing is a solid way to enhance your brand. So, you would naturally be interested in jumping the content marketing bandwagon for your brand. But content marketing is not an easy job. You have two options – either build an in-house team or hire an agency.
Building an in-house content team is not an easy job. It requires patience, proper vision a talented bunch of people and proper budget. But on the other hand, a content marketing agency provides you a readymade team of experts.
Read Also: How Can Content Marketing Make Your Presence Felt in the Internet?
But not all content marketing agencies are genuinely dependable. The main reason is simple. Most of them were originally SEO, Social Media Marketing agencies. On seeing the possibilities of Content Marketing, they reinvented themselves as Content Marketing agencies.
Here are a few smart tips to choose a Content Marketing agency that suits your business best:
Domain Expertise: No two businesses function the same way. Each is unique in its own way. Its not easy to have expertise over every domain. That said, if your content marketing agency has previous experience working with your domain, or if they are a team that is comfortable with your domain, the chances of success is high.
Because, in content marketing, quality is everything. If they have great domain knowledge, it will provide you massive advantage.
Success Stories: Do they have past success stories to share? If they have, it means they do know their stuff. If they don’t, be very careful. They might have the potential, but at the same time would have the disadvantage of being newbies. You would have to take a gamble if you plan on continuing with them.
Look for Social Media Presence: Do they have good social media presence? Good rankings alone is not enough for businesses to grow online. Social media presence is vital as well. Check if they are actively engaged with their social media audience, and has some viral posts. Also, do they have experience generating leads from social media? These are vital points you shouldn’t miss out on.
Check their Website & Blog – Do they have a decently designed website which is navigable and user-friendly? Any good content marketing agency would have a variety of content displayed on their website. Look out for videos, infographics, slideshare presentations, ebooks, etc.
Also, pay close attention to their blog. See if they have the latest updates, both from industry and from the company.
Takes time to learn the way you worked so far– Any good content marketing team would look for the work you have done so far. Because generating quality content is no simple task, and they have to lookfor every bit of information available to them. And if you have an existing style of working which could be tweaked for better results, then nothing like it.
Provides you a fresh perspective – Do they provide a fresh perspective to your business? An angle you yourself might not have noticed, or did not think mattered much, but now that they talk about it, you realize its importance and the scope it offers. There might be new techniques your competitors might not be using, and gives you lots of opportunities to grow. Such people would also be able to predict future trends that your business would be able to make the best of.
Produces a variety of content – No matter how great the content, if its the same kind, success will not be sustainable. Your audience would get bored of the same form and style. There should be variety to keep their interest high. Include a variety of videos (Read:Online Video: The Future of Content Marketing), blogs, images, infographics, slideshare presentations and more to make it interesting.
Knows Content Marketing is not just producing content – There aren’t a lot of people who understand the concept of content marketing (Read: Content Marketing: What is it all about?). Due to this, a lot of agencies and people think that content marketing is nothing more than just producing content.
But it is not so. Content marketing involves marketing of the created content as well. How do you do that? Well, that’s a question your content marketing agency needs to answer.
If possible, reach out to ex-employees of the company – To know how a company is, there is no better way than to talk to ex-employees. Their views might be biased, but talking to them can give you valuable insights about the company. You would be able to know their workflow, capability, past clients, culture and a lot more.
So, there you have it.
If you think there are other valuable tips, please share with us in the comment section.
Google honored 2016 RIO Games with a video of animated fruits competing in various athletic events. In addition to this opening event, it is also an official launch of free “Fruity Games” mobile app which can be played on both Android and iOS.
“For the next couple of weeks, we’ll journey to an otherwise unassuming fruit stand in Rio, where produce from all over the market competes for the title of freshest fruit,” says the Doodle Blog regarding Google’s new Olympics-themed gaming app.
Google informed that users with the latest version of the Google app are able to download the “Fruity Games” mobile app by tapping the doodle.
Google’s Olympic video posted on its home pages increased the google search for “Olympics” all over the world. At the top results of “Olympics” google search leads to a display of Olympics Games RIO 2016 box.
Along with the video, users are able to get a list including details about games and athlets, overview of an event, schedule, and medal counts.
The Google Doodle blog invited readers to return tomorrow and following weeks to know about the latest updates of 2016 Doodle Fruit Games.
Google announced their plans yesterday of expanding AMP, accelerated mobile pages, from the top news section.
They said first, they are launching it in a preview form at https://g.co/ampdemo – note, it works only on mobile.
“There is NO ranking boost for AMP specifically, at least now. Of course, mobile friendly and speed are ranking signals and AMP is mobile friendly and fast. But AMP vs mobile friendly is not any better for rankings – thank goodness”, Google said
“To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview shows an experience where web results that that have AMP versions are labeled with The AMP Logo. When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer.”, Google wrote.
Accelerated mobile pages came to each and every Google’s platforms which includes its news app also for Apple and Android devices.
App indexing will greatly influence app marketing & ASO
Does app indexing will become more relevant in coming years? Of course, yes. App indexing is going to make a serious impact on App Store Optimization in coming years. Recently, the CEO of Apptentive opined that the power of deep linking is going to be unveiled. He added “we have just started to analyze how deep linking will influence the app marketing industry globally”.
A notable change bring in by deep linking is app indexing. Let’s see, what the term app linking denotes. App indexing helps people to find and install apps on their iOS and Android smartphones during a web search result. Deep linking enhances app indexing. As search results are available within mobile apps, mobile web results are going to replace with mobile app search results in near future.
This transition clearly indicates that app indexing is going to influence app marketing and App Store Optimization. As ASO become more relevant, app developers will begin to explore more possibilities of indexing in their apps.
Read Also: How is App Store Optimization Different from SEO ?
Ratings will become crucial
Many well-known ASO services providing companies have recommended that marketers should focus more on reputation management.
It’s clear that a user look for ratings and reviews before downloading app. App ratings/ reviews have not that much importance on the app store results in the past years, but it is going to make a huge impact in 2016. So, app publishers should focus on implementing new tactics to get positive reviews for their apps.
Utilization of tools such as LaunchKit, Sensor Tower will help you to analyze user feedback and reviews in the app stores. This will help you to find the right keywords to target in App Store Optimization.
Real-time mobile analytics tools become more relevant
If you want to provide better services for your customers you should understand the needs of customers. Real – time analytics tools are useful in finding such needs. Experts believe that the role of real – time analytics tools will become more relevant in ASO in 2016. You can see the evolution of analytics tools in terms of ease of integration and precise reporting.
This will help you trace what all App Store Optimization methods are effective. You can customize your app according to the wishes of the customers.
Real- time mobile analytics tools such as AppAnnie and Sensor Tower will help marketers to examine the tactics of their competitors.
An increase in Digital Marketing Agencies focuses ASO services
Usually marketers do not have much technical knowledge. Experts predict that marketers will recognize the relevance of App Store Optimization is as critical as SEO is for websites.
You will witness a considerable increase in the number of Digital Marketing Agencies providing ASO services in 2016. Agencies strive to stay ahead in the competition by offering crucial ASO tactics. This will help app publishers to gain maximum downloads.
Businesses show more interest in real- time A/B testing on mobile
It‘s evident that A/ B testing has proved successful for web search results for years. Now developers begin to experiment A/B testing in the mobile app realm as well. Testing experts feel confident in the possibilities of A/B testing on mobile and they believe that standards will be defined for testing in upcoming years, especially in 2016.
Currently, developers are taking advantages of Google Experiments in conducting A/B testing. It helps them to identify how descriptions, icons and keywords can influence the performance of an app.
If businesses are convinced, they can implement ASO tactics successfully as they accomplished in their SEO strategies, definitely they will show more interest on real- time mobile A/B testing as well.
More relevance for app description (than ever before)
It is predicted that the app description quality will become critical for ASO in 2016. Many business analysts anticipate that Apple is going to follow Google’s lead in 2016. So, developers should pay more attention while creating app descriptions.
Keep in mind; Google and Apple always give importance to readability. So try to write attractive and user friendly app descriptions.
You May Also Like: Popular Myths of App Store Optimization
Personalization and In- app engagement will become more classy
It is true that ads are relevant to get more downloads for an app. But in – app engagement and personalization will become more significant and valuable in upcoming years.
According to a business analyst, in – app engagement and personalization are very effective to engage customers and it is cheaper as well. As brands have more control over the message, customers’ trust on their products also increases.
You might know that app ranking is based on user retention in the app stores. It‘s because of the crowded nature of the app stores.
Push notifications, virtual currency are some of the features that boost the engagement in your app.
Google webmaster trends analyst, John Mueller announced that Google is moving all their official blog having blogspot.com domain name to Googleblog.com.
It helps users to ensure that these are official blogs managed and operated by Google itself.
The original URL was googlewebmastercentral.blogspot.com now redirects using a 301 redirect to webmasters.googleblog.com.
Google is planning on finally migrating all of their blogs to googleblog.com over the next several months.
John Mueller added that “the previous address will redirect to the new domain, so your bookmarks and links will continue to work.” The RSS feeds and comment URLs will not redirect, and you will need to resubscribe to those separately.
Several SEO’s are waiting eagerly to visualize the migration from SEO perspective.
As everyone knows, today, businesses sell more products via online. For effective online marketing, businesses need to hire a Digital Marketing Agency. They can help you with their effective online strategies and amazing services.
If you are doing any online business you should know more about the Digital Marketing agencies. Do you have any idea about the services provided by these agencies?
Having an idea about the services offered by marketing agencies helps you to choose the right agency for your business purpose. We are trying to give you an idea about the basic services provided by a Digital Marketing Agency.
Read Also: 7 Reasons Why You Should Hire a Digital Marketing Agency in India
Here are some of the popular services provided by them.
SEO (Search Engine Optimization)
“Google only loves you when everyone else loves you first.” – Wendy Piersall
The above quote tells you how important is SEO for your business.
Search Engine Optimization (SEO) is one of the popular services offered by all digital marketing agencies. SEO decides the popularity of your website. As you might know, SEO is a technique to improve the visibility of a website in search engines. It will drive more visitors to your website from search engines. SEO can play an important role in bringing potential leads to your site by making your site visible in search engine’s top organic results.
Usually, a digital marketing agency use top softwares available in the market to create relevant strategic keywords. Right keywords will help to build your campaign on.
A recent study by MediaPost reveals that 51% of people visit a business website via organic search, while paid and social search drives only 10% and 5% respectively. These figures will give you enough proof why SEO is important to begin a winning digital campaign.
Blogging Service
It’s clear that selecting the right keywords is the first step to drive visitors to your site. But, at the same time you’ve to generate blogs based on these keywords to attract the right customers to your website.
Blogs can speak about the nature of your business and industry. Blogs are very useful to build a strong relationship with your customers.
According to various research on blogs, approximately there are 329 million blog readers in the world.
Many Digital Marketing Agencies use blogs as an effective tool for online marketing. In fact, blogging is the best form of content marketing. Many successful brands reveal that if you can create 15 blogs per month, there is nothing more to do to generate more leads to your brand.
Social Media Marketing
We have just discussed the importance of blogging. But blogging will give you leads only if right users read your blog. So, how will you promote your content? Here comes the relevance of Social Media Marketing.
Social media sites can act as an effective vehicle to carry your blogs to the right online business spots. That’s why digital marketing agencies offer marketing via social media in their marketing services list.
According to a recent study, 80% of business professionals get quality leads via social media sites. Another report says “Spending six hours per week on social media sites helped 66 % of marketers to increase leads to their sites”.
You May Also Like: 7 Tips to Choose a Great Digital Marketing Agency
Content Offer Creation
Now, you know about the relevance of Social Media Marketing services. But, remember you need to convert your readers into leads for better results. Content Offer Creation service will help you to do so.
Digital Marketing Services create a call-to-action at the end of each blog post. Readers have to furnish their e-mail id in order to download their free valuable content offers such as infographics, white papers, E- books, etc.
At the end of each blog post, we feature a call-to-action that invites the reader to download a free gift, in exchange for their personal information.
Lead Generation Service
Finally, marketing services utilize all the above mentioned services to change your leads into customers. For instance, after collecting email id via content offer creation service, they contact the users via deliberate emails, telemarketing calls to convert them to customers.
It’s seen that these inbound marketing tools have helped many successful brands to gain the right customers.
Hope you get an idea about the common services offered by a digital marketing agency. So, keep in mind all these facts when you hire a Digital Marketing Agency for your business growth. Good luck!
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