May 2016 - NextJSjointviews

7 Tips for Hiring the Right SEO Company in India for your Business

Posted on May 30, 2016 by NextJSjointviews

If you are looking to hire an SEO company, it’s a big step for your business growth. Working with an SEO company will give you many benefits, but it can be unsuccessful if you entrust your SEO strategy into the wrong hands.

You need to learn the things to look out for before hiring an agency. We hope these seven tips will help you to hire an SEO company in India.

Learn the Basics of SEO

It’s not necessary that you have to be an expert in SEO, but make sure you have a basic knowledge on Search Engine Optimization and how it is useful for your business.

If you don’t know the basics of SEO, you cannot analyze the performance of an SEO Company.

Describe your SEO Strategy

As you know, SEO is done for improving the rank of your website in search engines and to ensure your online presence as well.

Be that as it may, you have to ask yourself for what reason you need a higher rank in search results. Be particular about your needs and the expected traffic for your website.

Try to prepare a profile about the nature of your customers and how you wish to introduce your brand. If you can give these details, your SEO company can work in tune with your expectations from the beginning itself.

Read Also: 6 Ways Hiring SEO Services in India is Vital for Your Success

Do Research before accepting an SEO company

Make sure you don’t believe any agency blindly because of their reputation. All you need to do is to prepare a list of companies that can meet your needs.

Online sales pitch may attract you, but don’t forget to do your research before accepting an SEO company. You can seek suggestions from different businesses as well.

A keyword search will help you to ensure the rank of the agency. If they rank higher in search results, they are the best in Search Engine Optimization.

You could also do a keyword search to know the position of their clients. You can even contact these clients to know their feedback on the performance of the SEO Company.

Stay away from those agencies that send you unwanted emails offering to sell you keywords, because these are unethical practices.

Feel free to ask questions

You should ask these questions before you invite an agency to offer you with a proposal.

You should ask them whether they know their Panda from their Penguin. You can understand from their response if they have knowledge on Google search algorithm updates.
It’s good if you ask them their experience with other clients doing the same business. This will help your SEO Company to get an idea about the nature of your business.
Inquire them what all results other clients gained from their service. Ask them whether they were able to increase traffic within the specified time and tell them to share other ROIs. Reject the agencies that hesitate to share this data.
Inquire about the content writers in their team. Remember, fresh and quality content is vital for effective SEO.

Know the SEO proposal

It is crucial that a proposal from an SEO Company should consist of their approach, services and a cost breakdown. These four key elements should be there, at least.

Quality strategies on link building
Aspects on Social media optimization
Strategies on Content marketing
Reporting methods and tracking, with special focus on ROI

The proposal should assure that the company understands your SEO needs and will work diligently for the success of your brand.

Recommended Read: How to Choose the Right SEO Expert for Your Company

Regarding the costs

You should understand the costs required and your return on investment prior to signing a contract. You will not get quality SEO from a reputed SEO Company in India so cheaply. You should understand why to invest a big amount and ensure there are no hidden charges.

SEO charges can range from $750 to $5000 a month with respect to your needs. Usually SEO fee is fixed on the basis of upfront costs and a monthly maintenance charge.

Consider as a long – term relationship

Consider hiring an SEO company for your business as the dawn of a long – term relationship. Openness and trust between you will deliver massive results.

Keep them updated with what’s happening and don’t hesitate to share certain confidences. Your SEO expert should have an enthusiasm to understand more about your business and should communicate with you regularly.

It will take time and money in order to improve your search engine ranking and reputation. So, hire an agency with a proven track record. You need to make sure that they are able to provide professional services and ROI in tune with your expectations.

Sundar Pichai Says 20% of Mobile Queries are Voice Searches

Posted on May 27, 2016 by NextJSjointviews

Google CEO Sundar Pichai announced in Google I/O keynote that 20 % of queries on its mobile app and on Android devices are voice searches.

Actually 20% is lower than the figure mentioned by Google Executive Chairman Eric Schmidt in September 2010. He also said “25 percent of Android searches in the US are voice searches.” No matter of the precise number, it’s clear that voice searches are growing.

Read Also:

Google Introduces New Mobile-Friendly Testing Tool

As more voice searches are being initiated, there are some essential content and SEO implications which has to take into consideration. And also, these mobile queries are going to become more transactional in time.

For example, Amazon Alexa allows users to order a pizza from Domino’s or an Uber ride. Google also announced that it has already integrated a range of 3rd party transactional services into Google Home, including Uber, Pandora, OpenTable, Spotify, WhatsApp and Ticketmaster.

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Now Google Might Review Your Website!

Posted on May 25, 2016 by NextJSjointviews

John Mueller and his friends do lots of things in a day what they call “office hours,” known as Google hangouts where they run through the questions which are submitted and answer them.

Now John Mueller might be doing a site clinic and will review your website for an hour in front of everyone.

Read Also: Google Introduces New Mobile-Friendly Testing Tool

The time required for this will be considered as special hours and this will be starting from May 31 st at 10am ET.

It is mainly for brick and mortar sites. If you want your website to be reviewed, then feel free to submit your details in this Google form.

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What to Look for When Hiring Social Media Marketing Services

Posted on May 23, 2016 by NextJSjointviews

We can’t deny that social media is a great platform for all brands. Despite the turnover, businesses, whether it is small or large scale industry, strive to be a leader in Social Media Marketing.

According to a recent study, 41.5% of businesses are investing 1-5% of their marketing budgets on social media. These figures clearly show brands are conscious of increasing their identities and hunting for expertise from top Social Media Marketing Services.

Here are some useful tips for you if you are looking to hire a social media service.

Cooperate and Work Together

If you consider the Social Media Marketing Services just as an outsourcing agency, of course, you are on the wrong path. Obviously they have the expertise to make your brand a success, but don’t forget you are the brand custodian, get involved.

Keep in mind, they know how to market via social media, but you know your brand better. They can guide you how to reach your audience, but you know the real customers. So there will be many situations where you and your marketing services have to work together. Your brand will be a success only if you and your agency work in tandem.

Be prepared to hand over your account details to a new agency if your social media was being managed by any other agency till now. Make sure that all your passwords and admin rights are deleted from the older agency. It will take a couple of weeks for the new agency to understand your social media strategies so far, so cooperate with them.

Read Also: 8 Social Media Marketing Benefits For Your Business

Set Goals and Missions

You should get acquainted with team members of the new agency. Try to give them a clear picture about your brand. To be precise, you are supposed to make them understand about your brand’s philosophy, legacy and the real purpose of your brand not only on social media but in all spheres of its existence.

It is good if you can exactly define what your expectation of social media marketing is, by setting short term and long term goals for your brand.

It is important that the agency team should have an idea about your office culture. You can invite their team to your company. This will help them know about the back- end working, your manufacturing style, how your employees work etc. Sometimes they might find a story from your working ambience to include in their social media campaign for your brand.

Reporting methods and accountability

Reporting methods and accountability is an important process because it helps the metrics to determine what is working and what is not. A mutual discussion between the agency and you help to make sure the reports, numbers, insights would be needed by your marketing team. You have to precisely define schedules and timelines for these reports. Ensuring the data needed on a daily, weekly and monthly basis is also important.

You might be using a social media tool earlier, if so, share your credentials with your new Social Media Marketing Service. They will use the tool and give you reports, helping your marketing team to schedule upcoming quarters. You should seek suggestions from your agency on how to make things better. Suppose there was a decrease in traffic, your agency will comment on it and suggest you measures to rectify it.

Get updated by involving

Everyday social media evolves with new ideas. For example, if an idea works today will be out- of- date in the coming month. As trends change day- by- day, your agency must be updated with the latest trends in the market. You guys both need to work in tandem to know the changes in the market.

Try to conduct brainstorming sessions in a month to place your brand in more impressing ways. Invite employees from different departments of your company to suggest their ideas. Sometimes fresh ideas will come even from people with no marketing background.

You should make your employees understand what their company is doing on social media. Conduct social media awareness sessions with the agency teams and employees from your company. Get updated with the latest features brought in by Twitter or Facebook. Also, find if there is any feature suitable for adopting by your brand.

You May Also Like: How to Decide the Ideal Social Media for Your Business

Trust your Social Media Marketing Service

When you hire a social media service, you should allow them free to work in their own style. You only need to give them guidelines and content. Allow them to communicate with whoever they want. It is good to keep an eye on the activities on social media but never command them how to operate it.

Sometimes there may be situations to do things spontaneously. So, you have to believe in your social media service’s capability. They know what to do for the betterment of your brand. If they get a sign from your side that you trust them, then they can work with much confidence. This will give you incredible results.

Google Introduces New Mobile-Friendly Testing Tool

Posted on May 18, 2016 by NextJSjointviews

Google launched a new mobile friendly page testing tool which can be reached from the mobile usability report in Search Console.

The new mobile friendly test actually started showing up earlier this month to some users. But now it is in the process of rolling out to all users.

Read Also: Google Testing Black Links Instead of Blue in Search Results

Google said it brings more “room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test.”

Yaniv Loewenstein from the Google Search Console Team wrote:

“The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!”

The tool is live as of today, so check it it to make sure your site still meeting Google’s standards for mobile usability.

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7 Reasons Why You Should Hire a Digital Marketing Agency in India

Posted on May 13, 2016 by NextJSjointviews

Today, it’s a known fact that much of the business is via online marketing. Unfortunately many of the businesses are still not using the full potential of digital marketing. Since the ways of marketing are constantly changing, you may find it difficult to keep up with the latest trends.

Hiring a Digital Marketing Agency in India can make a difference to your business strategy. Their inbound marketing strategies will help your business reach incredible heights.

Here are some reasons to hire a Digital Marketing Agency in India.

Marketing Expertise

Since a Digital Marketing Agency has a vast expertise on dealing with various businesses they will guide you to follow the best practices for online marketing. A team of professionals is there to help you with social media marketing, Search Engine Optimization, e-mail marketing, content marketing, App Store Optimization, web designing etc.

Hiring in- house marketers will not give you targeted results as they don’t have as much knowledge a digital marketing agency does.

Read Also: Website Localization – The Future of Digital Marketing?

Consistency

Consistency is a notable quality of digital marketing agencies. As they strive 24/7 accomplishing online marketing campaigns their focus will be on fulfilling the client’s requirements. Since in – house marketers do not get enough time to handle all the campaigns as a digital marketing agency does, the latter is many times more effective than the former.

As a digital marketing agency, we, Jointviews have an exact track record of things we deliver. Our team work passionately to consistently deliver value across digital properties of our clients.

We believe in quality and make sure to include all the essential aspects to give an incredible digital experience for our clients.

Strategy – Matching Latest Market Trends

If you are an entrepreneur, sometimes you get puzzled thinking what works best in digital marketing business. Don’t worry; digital marketing agencies are there to help you. They know what best strategy to apply to your business matching current market trends. This is because they have a wide experience of dealing with clients doing different businesses.

Some aspects on tools and technologies

A lot of tools are available to increase productivity and efficiency. It’s not possible for you to afford these expensive tools if you run a small or medium sized business.

Since marketing agencies are equipped with these amazing tools, you will get the targeted output.

Like any other Digital Marketing Agency in India, Jointviews also use some brilliant tools and technologies. Some of the tools we use are Aweber, LeadConnectio and also many other useful analytical CRM software. In addition to these adapted tools we have an efficient team in charge of developing new tools to give better results for our clients.

Search Engine Optimization for Better Results

If your brand doesn’t have a strong online presence better forget online marketing. You have to optimize your website for better search results in all major search engines. It’s common that people depend on search engines for all their queries.

A digital marketing agency can help you to make sure your website stays ahead among your competitors in search results. They adopt several Search Engine Optimization techniques to give your site a better visibility.

Recommended Read: Role of Digital Marketing in e-commerce

Proficiency in community building

Unless you have a fixed plan and know how to attract customers, you can never increase your brand’s popularity. You cannot build the community you focus by simply posting online. This is where digital marketing agency can help you by building micro communities.

For instance, at Jointviews we manage many content communities, brand based communities, etc. to help your brand succeed. We always try to promote content to a larger audience and then build communities; this may help small businesses which don’t have enough money to invest.

Technical Support

Hiring a digital marketing agency can offer you technical assistance as well. Many of these agencies keep skilled web development experts in their team. As you have direct access to these experts, they will take care of your website related issues.

We hope all these 7 reasons will give you an idea about hiring a Digital Marketing Agency in India. Keep in mind all these aspects, we wish you good luck!

How to Get your Facebook Page Verified

Posted on May 10, 2016 by NextJSjointviews

Almost every social media networking sites have their own verification process. As a normal Facebook user, we all create accounts or pages with our name.

Within minutes, you can open a Facebook page. Many people want to have a verified Facebook business page as it enhances their credibility. But, a lot of us don’t know how to verify a facebook page.

Are you one among them? No need to worry…

Here are the steps on how to get your Facebook page verified:

Step 1. If you are not a journalist, musician, actor or athlete, then change your category from writer, business person or whatever category to public figure.

Step 2. Under awards, put the publications, titles of the articles followed with links.

Step 3. Write a long description about yourself.

Step 4. Download Facebook mentions on phone.

Step 5. Once you download the application, open it and click the ‘Get Started’ button.

Step 6. Write your name as your page will not appear if you are not verified.

Step 7. After writing your name, click ‘My page isn’t verified’

Step 8. Now you can see a form is loading, then select page for your personal brand.

Step 9. After selecting the page, upload a copy of your photo ID and add a website link, then click submit.

Step 10. Run boosted ads or posts for around $5 a day for a week.

After submission, you have to wait. If your profile was verified in week with a blue check mark, then you will get a notification. You can also use the app which is super clean and easy to use.

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Google Testing Black Links Instead of Blue in Search Results

Posted on May 10, 2016 by NextJSjointviews

Google is testing an alternative to its iconic blue links in search results.

Worldwide, Google serves over 1 trillion search results per year, so even a simple color change can provoke a loud response.

When reached for comment, Google was characteristically cryptic. “We’re always running many small-scale experiments with the design of the results page,” a spokesperson told The Verge. “We’re not quite sure that black is the new blue.” Of course, it’s all but certain the new link color is tracking click-through rates. We can’t be sure if the company is simply testing the color, or if the color has something to do with the type of link being displayed, the type of user seeing the link, or what that user is searching. Still, if it does expand to more than a select few people, this could be one of the more radical changes to the relatively austere Google search results page we’ve seen in years.

Read Also: Google’s AI Reads 3000 Romance Novels to Improve Conversational Search

Besides trying out black links, Google is also testing with diverse shades of blue as well. Business Insider’s Rob Price says that he’s been seeing a lighter blue than usual when not logged into his Chrome browser.

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Google’s AI Reads 3000 Romance Novels to Improve Conversational Search

Posted on May 6, 2016 by NextJSjointviews

In a bid to improve its conversational search abilities, Google has been reading close to 3000 novels. Google engineers are feeling such huge volumes of romantic novels so that the AI can learn the subtleties of conversational language.

The list of steamy novels fed to the AI include Fatal Desire, Unconditional Love, Ignited, and Jacked Up. Apparently, this exercise is working as well. The team at Google was able to Make the AI write sentences that are similar to the ones in the books.

Read Also: Google Secures Every Blogspot Domains by Changing it with HTTPS

The aim is to make use of the AI’s language abilities to make Google’s products more human. For instance, Andrew Dai, one of the leads of the novel reading project said – “In the Google app, the responses are very factual,” he continued, “Hopefully with this work, and future work, it can be more conversational, or can have a more varied tone, or style, or register.”

There are other products as well, which can benefit from the AI’s improving language ability. The ‘Smart Reply’ feature of Google Inbox is an example. There are three different smart reply suggestions. There can be improved if the AI’s linguistic abilities are improved.

Eventually, we might see google engaging in deep conversations with us, maybe in a couple of decades.

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Google Secures Every Blogspot Domains by Changing it with HTTPS

Posted on May 5, 2016 by NextJSjointviews

Recently, Google added an additional security layer to all blogs hosted on its Blogger service by moving blogspot.com to HTTPS.

HTTPS is fundamental to internet security; it protects the integrity and confidentiality of data sent between websites and visitors’ browsers… Today, we’re launching another milestone: an HTTPS version for every blogspot domain blog. With this change, visitors can access any blogspot domain blog over an encrypted channel.”

In September, Google introduced the option to move to HTTPS, but bloggers have to opt in. Now every blog hosted on the platform will have an HTTPS-enabled address by default.

Read Also: Google is Showing Additional Search Filters for the Local Results in Mobile

“With this change, visitors can access any Blogspot domain blog over an encrypted channel.”

Google warns that certain functionality such as incompatible templates, gadgets or post content may not work on the HTTPS versions of websites. Google is working on it to fix errors.

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