Tag: content marketing services

Why Outsource Content Marketing Services?

Posted on by NextJSjointviews

Companies have to stay ahead of their competitors by advertising and marketing their products. They have to come up with novel ad campaigns and catchy marketing slogans.

Many organizations find it expensive to hire specialized writers for their business writing services. This is where a professional company can help you out with your writing needs.

Here are some advantages of outsourcing content writing services.

Cost Effective

Outsourcing saves your money. When you hire a reputed writing agency to create content for your content marketing plan, it helps you save money.

By outsourcing your blog posts, articles, newsletters, and other content projects, you can be more flexible with your budget. When things get busy, hiring an outside firm to handle some of your content helps you to keep up without the cost of hiring part-time employees.

Saving money by outsourcing content creation helps you to invest money to other important projects and business objects.

Fast Turnaround and Multitasking Saves Time

Definitely you can save time by outsourcing. The best writing agencies are capable of delivering high-quality work in a relatively short period of time, depending on the scope of the project. For instance, short content pieces like blog posts and articles often take a week or less. You get the content you need when you need it.

You could complete multiple projects at the same time by hiring an outside writing firm. For example, while the firm publishes weekly blog posts, you can devote time you would have spent writing blogs on bigger projects like eBooks.

Read Also: Choosing Good Content: Criteria by Google

Take Advantage of Professional Guidance

You can make use of others knowledge and skills that you and your team don’t have. Using others’ expertise can take many forms, such as writing skills or knowledge of a particular medium or subject. Taking advantage of an outside writing service’s expertise builds your own expertise and thought leadership in the eyes of your audience, building your own appeal and spreading awareness of your brand.

Keep You Focused

Outsourcing content creation helps you stay excited about your business and products. Researching and content creation is a strenuous process; it may drain your enthusiasm. It’s hard to write passionate content your customers want when you feel burnt out.

A writing agency’s writers could inject the same passion and excitement that you have into the content they create for you. Therefore, both you and your customers can be excited about what you do.

Better Results for Your Investment

Professional content writers help you to get more engaged traffic for your website. They know how to optimize content to get more traffic from search engines. Content marketing services use calls to action and other techniques to convert visitors to leads.

If you and your team aren’t skilled at getting the kinds of results you need your content marketing strategy to deliver, outsourcing to an article or blog service helps you get more likes for your content.

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Boost Your Content Marketing Strategy

Reputable content writing services can dramatically improve your content marketing strategy. It is because, writing firms know:

  • What types of content are the most effective for different goals.

  • Which tools to use to create and promote your content.

  • How to evaluate and analyze content and results.

  • What to change to keep getting better results.

Greater Reach via Social Media

Many writing firms are proficient in social media; therefore they can help you to mould a strong social media marketing plan and share-worthy content.

Experienced writing agencies share your content with their own networks as well. As a result your content is seen and shared by more people, extending your reach exponentially.

Choosing Good Content: Criteria by Google

Posted on by NextJSjointviews

 

Google is a God among search engines. It is the most-used search engine world wide. Google handles more than three billion searches per day.

Having a website in the first page of Google is not at all easy. But what makes a page relevant enough to be placed at the top of search results? The answer is simple, it’s the CONTENT and how you promote it.

“Content isn’t King, it’s the Kingdom.” Lee Odden

Google has introduced numerous filtering procedures that reject low-quality content from search results. For increasing the traffic of a page, stuffing the keywords and building thousands of links were previous methods of content marketing.

New and fresh technologies are introduced by Google day by day which resulted in drastic changes. It was after the introduction of the new technology that search engine optimization has undergone radical development and these two methods of stuffing and building yields no results at all. Pages consisting of original and quality content gain the very best ranks in Google search results.

Read Also: What Is Content Curation? How Is It Relevant To Digital Marketing

The new technology made it possible for Google to exclude all those pages with low-quality write ups and no information. Users can easily get access to high-quality materials without wasting time on useless materials.  Few strategies help good content to stay in their position for a long time

 “Content is the reason search begun, in the first place.”  Lee Odden

Follow these steps to help your content retain its position:

Updating your content:

  • Update at least once a week
  • Quicker the content is updated, higher the chances of people visiting the page
  • Frequent updating keeps the page active and content can retain good position

Construction of content:

  • The content must be organized attractively
  • Spelling mistakes should as less as possible
  • Grammar errors are prohibited in good content
  • A good content have less than three spelling mistakes and four grammatical errors
  • Google uses check feature in Microsoft Word in order to check the grammatical errors and spelling mistakes in contents
  • Proper nouns, new words or words from other languages are not included in the list of probable errors
  • Short sentences always win the game: a good write-up has short but to the point sentences
  • A paragraph must contain only 3-4 sentences with each sentence consisting of 10-12 words
  • Bullet points can make things more clear and make a write-up interesting. People usually concentrate more on points to paragraphs

For the popularity of a page, good content is absolutely necessary. A writer’s skill plays an important part in deciding how Google views a web page. Gone are the days of stuffing keywords and link building. Now, quality speaks.

Quality content is the backbone of any website. Google’s algorithms have now evolved to detect duplicate content. They also take into consideration a lot of other factors such as user engagement, links, image optimization, page load time and other 200 plus factors.

Recommended Read: Importance of Strategy in Content Marketing

Tips for Creating Good Content:

  1. Original Content Always
  2. Create Strong Headlines
  3. Your Content Should be Actionable
  4. Provide Answers in the Content
  5. Always be Accurate about the Reports
  6. Be double sure about the source of information
  7. Content must be Thought-Provoking
  8. Communicate with the audience through the content by Adding Images and Video

Keep your sentences short and to the point

What Is Content Curation? How Is It Relevant To Digital Marketing

Posted on by NextJSjointviews

 

Content curation is an art of collecting, analyzing, organizing, and displaying relevant information that can boost traffic to your website.

Content marketing is one of the key strategies any digital marketing agency offers. With the release of Google’s Panda and Penguin updates, digital marketers, as well as website owners have become very careful in maintaining their website with fresh, informative and search engine friendly content.

Content curation is an ideal way to attract targeted traffic to websites. To make it simple, Wikipedia explains content curation as the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.

In this form of content marketing, a publisher collects the best content related to a specific topic and targeted to a specific audience. Then, that content is enhanced by adding personal opinions and expertise. This unique content that includes your personal insights can help readers understand why the information you’re citing is valuable and relevant to them.

This form of content has incredible benefits for credibility and brand awareness. Promoting the insights coming from your original content helps to facilitate a stronger relationship with your content consumers – encouraging them to come back to your organization as a source for quality content and a richer experience when navigating through the web. It also gets you ranking for both long and short tail keywords.

Recommended Read:  Importance of Strategy in Content Marketing

Types of curated content are – Aggregation (collection of relevant information on any topic in a specific location), Distillation (curating information into a more simplistic format only with relevant ideas), Elevation (identifying a larger trend or insight), Mashups (merging existing content is used to create a new point of view) and Chronology (gathering information on a particular topic for a specific period of time).

Done properly, content curation can be an excellent piece of your content marketing services campaign. Digital marketing agencies can provide services from experienced content writers to help businesses with content curation.

Tips for including content curation into your content marketing strategy:

  1. Publish curated content in the form of social media blog posts as well as email newsletters
  2. Avoid duplicate content. The more unique content you add, the better the content will perform in search engines, and the safer you’ll be with regard to future algorithm changes.
  3. Avoid promotional stuff. Include informative content.
  4. While curating content, link only to high-quality sites. Less trustworthy sites can impact your performance in search engine rankings.
  5. Target your audience. Add value to the reader. Unless your audience likes the content, they’re not going to share it.
  6. Take permission to add content from curation sources and build a relationship with them that can maximize your reach and value.

Read Also: 8 Reasons Blogging Is Vital For Your Digital Presence

Top Content Curation Tools for 2015

  • Pressly – This is a smart online platform that helps to aggregate the right content for your audience and establish your brand as a thought leader in your industry.
  • Scoop.it – This tool will not only generate the most relevant articles to view and share, but it will also include complementary topics. This tool can not only get to curate content but you are also put in connection with other content curators, which helps to gain insight from leaders in various fields.
  • TrapIt – This “intelligent” tool allows marketers to set up content collections–called “traps”. It delivers a constant feed of real-time, relevant content based on these trapped topics and how you interact with the content.
  • Feedly – This RSS feed is ideal to curate blog content that can be used as resources for future posts or give you great ideas for upcoming content. Free for the basic service, this is an easy to use tool .

An established digital marketing agency with relevant experience in the field can help your business find right source of information online and personalize it, thus attract more readers and improve your brand awareness in short time.