What Is Content Curation? How Is It Relevant To Digital Marketing

What Is Content Curation How Is It Relevant To Digital Marketing


Content curation is an art of collecting, analyzing, organizing, and displaying relevant information that can boost traffic to your website.

Content marketing is one of the key strategies any digital marketing agency offers. With the release of Google’s Panda and Penguin updates, digital marketers, as well as website owners have become very careful in maintaining their website with fresh, informative and search engine friendly content.

Content curation is an ideal way to attract targeted traffic to websites. To make it simple, Wikipedia explains content curation as the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.

In this form of content marketing, a publisher collects the best content related to a specific topic and targeted to a specific audience. Then, that content is enhanced by adding personal opinions and expertise. This unique content that includes your personal insights can help readers understand why the information you’re citing is valuable and relevant to them.

This form of content has incredible benefits for credibility and brand awareness. Promoting the insights coming from your original content helps to facilitate a stronger relationship with your content consumers – encouraging them to come back to your organization as a source for quality content and a richer experience when navigating through the web. It also gets you ranking for both long and short tail keywords.

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Types of curated content are – Aggregation (collection of relevant information on any topic in a specific location), Distillation (curating information into a more simplistic format only with relevant ideas), Elevation (identifying a larger trend or insight), Mashups (merging existing content is used to create a new point of view) and Chronology (gathering information on a particular topic for a specific period of time).

Done properly, content curation can be an excellent piece of your content marketing services campaign. Digital marketing agencies can provide services from experienced content writers to help businesses with content curation.

Tips for including content curation into your content marketing strategy:

  1. Publish curated content in the form of social media blog posts as well as email newsletters
  2. Avoid duplicate content. The more unique content you add, the better the content will perform in search engines, and the safer you’ll be with regard to future algorithm changes.
  3. Avoid promotional stuff. Include informative content.
  4. While curating content, link only to high-quality sites. Less trustworthy sites can impact your performance in search engine rankings.
  5. Target your audience. Add value to the reader. Unless your audience likes the content, they’re not going to share it.
  6. Take permission to add content from curation sources and build a relationship with them that can maximize your reach and value.

Read Also: 8 Reasons Blogging Is Vital For Your Digital Presence

Top Content Curation Tools for 2015

  • Pressly – This is a smart online platform that helps to aggregate the right content for your audience and establish your brand as a thought leader in your industry.
  • Scoop.it – This tool will not only generate the most relevant articles to view and share, but it will also include complementary topics. This tool can not only get to curate content but you are also put in connection with other content curators, which helps to gain insight from leaders in various fields.
  • TrapIt – This “intelligent” tool allows marketers to set up content collections–called “traps”. It delivers a constant feed of real-time, relevant content based on these trapped topics and how you interact with the content.
  • Feedly – This RSS feed is ideal to curate blog content that can be used as resources for future posts or give you great ideas for upcoming content. Free for the basic service, this is an easy to use tool .

An established digital marketing agency with relevant experience in the field can help your business find right source of information online and personalize it, thus attract more readers and improve your brand awareness in short time.

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