9 Indian Startups that have Aced Content Marketing

Content marketing leaves a lasting impact like no other marketing strategy. Businesses, having recognized the true potential of content marketing in gaining and retaining customers, have already started using content marketing to their advantage.

Startups have more advantages over established businesses when it comes to content marketing. Startups may not have the budget to create and promote large amount of content like their bigger counterparts. However, being passionate about making it to the top will force startups to work hard and churn out relevant but creative content.

Here are some examples of Indian startups that are doing an amazing job with content marketing:

Zomato is one site that is a perfect example to the growth of a startup through content marketing. It is an online directory to find the nearest restaurants and now serves 15 countries, raising more than $65 million on the go.

Zomato’s content marketing doesn’t end with regular blog updates. They do not hesitate to try out different types of content including infographics, videos and campaigns.  Not all of those different forms of content may click with the audience; however, trying out new things is the only way to understand what works and what doesn’t.

SutraLite is an HR recruitment agency for startups and SMEs. Its content marketing strategy is a bit different. Though some of the articles created by SutraLite are related to their services, the ones that mainly grab attention are those articles not belonging to their domain. These articles help them to improve web traffic and grow.

Brightpod is a web-based project management and time tracking software meant to help marketing teams to sort out and have a clear workflow. It is a part of Synage Software started by Sahil Parikh in 2005. Synage Software is an expert in marketing their products overseas and Brightpod is the latest addition to the list. The constant updates on their blog for customers and marketers alike is what keeps them growing.

Eventifier is a tool that helps to showcase all tweets, images, slides etc. of an event in one page. It is the brainchild of a group of youngsters from Mangalore and was first developed at The Startup Centre. Gradually, they have managed to find a place in the market through their content marketing strategy. Apart from blogs and newsletters, the best form of content delivered by Eventifier includes creating relevant insights for event organizers.

With digital marketing companies on a rise, Simply360 is a company whose services every business needs. The social media analytics company that was started in 2009 has more than 25 solid customers to their credit.

Companies like Adobe, WPP and Twitter had also come forward with acquisition offers which the company rejected. Instead of that, they decided to go ahead on their own.  Simply360 has made it big by gathering data, dividing them and presenting them in the most suitable way possible. Many of the infographics and analysis created by the company has been adopted by various publications.

Thrillophilia is a trip planning portal that has come a long way from being a startup to being listed among the top travel domains. The portal provides large amounts of travel-based shareable content that has played a major role in its growth. Thrillophilia also offers specific activity based and unconventional travel packages.

Buzzvalve is a data driven content marketing business that helps companies to manage every aspect of web-based content lifecycle, from creation, distribution, marketing and conversion of content.  The startup has big names like UNICEF, ISB, Honda, Fortis, etc. to its clientele and their amazing content and performance has tempted many more companies to hire Buzzvalve for creating content for them.

Buzzvalve has a simple and minimal website but is very clear about what it provides and what the customers can expect from the company.  People can get a glimpse of Buzzvalve’s previous works through their social media pages.

Druva is the ultimate destination for companies for data protection and governance technology. The company that was started in 2008 has about 3000 customers to its credit and has already found a place in US market with revenue of $65 million.  It was just a regular startup until one of the co-founders came forward to take care of the sales thus propelling the company to heights it is in today.

The Druva team has used their expertise to their advantage in terms of content they provide. Users can find information regarding anything related to data security in Druva’s blogs. Also, they use LinkedIn for promotions.

JU is a friend management system for Twitter and Instagram with 10 million users across the globe. Now it has been rebranded as Crowdfire, a social media marketing product.

It is a startup with minimal financial resource but has managed to find their place in the market through their content strategy.

Though the content they provide seems similar at times, there has been no compromise in terms of quality and continuity till now. The blogs are mainly about managing your social media accounts and relevant happenings across the world.

How Content Marketing Will Help Your Small Business to Excel

Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, Author of Brandscaping

Marketing your new business requires lots of effort. Being a startup, your major requirement now is to get the attention of potential customers. You might have created a well-designed and optimized website that highlights your products and services.

But is that enough?

Let us see what role content marketing plays in successfully running your business.

Several statistics prove that content marketing is the best brand marketing tool. According to a report from eMarketer, 60% of marketers create at least one piece of content daily.

This form of digital marketing is not only affordable, but it is also an effective form of marketing for reaching both your primary and secondary target audience—including everyday consumers and B2B customers.

Content marketing has a positive impact on small businesses, as it

  • Increases SEO rankings
  • Improves brand awareness
  • Creates an identity
  • Builds reputation as a reliable firm
  • Provides value to your target audience
  • Keeps your website informative
  • Improves social engagement
  • Distinguishes you from your competition

With significant changes in the digital landscape, content marketing has changed as well. Now the trend is that your content succeeds only if it provides something that your consumer is looking for. A reliable content marketing agency in India will provide services of experienced writers who can provide diverse types of content, including: Blog posts published on business blog, infographics, newsletters, white papers, e-books, podcasts, videos, downloadable workbooks or templates. 

Consider these Ideas to Improve Your Content Marketing Campaign

Provide What Your Audience Needs

Only relevant information adds value, leading to increase in your company’s exposure. Perform a quality research and find out what your targeted audience is exactly looking for and provide answers to their queries in the form of a content format. For instance, if they are concerned about your business process, better explain it clearly with an infographic content. A valuable content will make them feel the time they spent on it was a good investment. If you get them to think so, they might share this information with others; establishing your credibility and thus building trust with your customers as well as the online community.

Creative Video Content

High quality video content works. Live videos play a crucial role in digital marketing. According to recent study by Cisco, it has been predicted that by 2019, 80% of the world’s internet traffic will be video and online video will be responsible for four-fifths of global internet traffic. Also the news shared by HubSpot highlights that embedding videos in landing pages can increase conversion rates by 80%. 90% of customers report that product videos help them make purchasing decisions. Video marketing provides value as readers show more interest in watching an informative video than taking the effort to read a blog or an article.

Make Content Social

Social media plays a vital role in everyone’s livesthese days. Social media strategies offered by a digital content marketing agency in India helps business to target the right audience and drive more web traffic. With millions and billions of users, social networking sites such as Facebook, Twitter, YouTube, Digg, Pinterest, Reddit, and more offers excellent opportunities for sharing your brand content.

These platforms are now offering more options for publishing content. Facebook has recently introduced instant articles for publishers to get more of their content in the news feed and thus capture the attention of more users. Such options can be incorporated into your content marketing strategy to create something that engages the customer.

Try E-books as Well

Use Ebooks as lead generation tools. Though time-consuming and expensive to produce, they offer many potential benefits for companies. Typically longer and more in-depth, they can be published less frequently than blog posts to attract visitors to a website. Make sure to link them from an interesting blog post. After reading the blog, visitors might require more content from an eBook to learn more valuable information for their business.

Also, consider 
infographics that can organize and visualize data in a more compelling way than words alone. Small businesses must be very careful in choosing an content marketing company. Make sure that the chosen content marketing services agency in India provides services of experienced content developers and content marketers.