What is the Future of B2B Content Marketing in India

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What do you think is the future of content from a marketing point of view? How are marketing teams preparing for the sudden upsurge in the demand for B2B content?

How is the world of content marketing expected to evolve in the coming years and what is it that companies must do to stay in-sync with the developments? These are some common questions running in the minds of several business owners.

The world of content marketing has grown bursting with energy. Leading tech players are hiring screenwriters. Content providers are flourishing.

Businesses are constantly battling to create more creative content and design. The strategy of marketing teams is focused more on content marketing plans with the ROI of white papers and blog posts increasing.

The digital marketing community sees content as something that is here to stay. This is primarily because content is, at the end of the day, one of the best and most influential ways of engaging with the target audience at a human level.

It helps to explore new concepts and innovations. It helps to learn new skills and sends out an inspiration to all those reading it.

Content marketing is expected to become more powerful in the coming years. What’s more is the way it is being used. Here are some predictions on how the future of B2B content marketing will shape in India:

Personalized Content

Any marketer would know that there is a plethora of information available online, however, the number of hours with the target audience has reduced significantly.

Readers have shorter attention spans and therefore their demands are changing.

If marketers wish to make an impact and reach out to their target audience in the best manner possible, they must generate personalized, relevant content.

This content must clearly and concisely answer the reader’s query in a short reading time. Technology is also evolving to help marketers appropriately personalize content giving it the right outcome.

Quality is Priority

The same kind of content is being generated by all marketers for the same sets of target audiences. Relevant content is being created by just about everyone and that’s not enough to gain the eyeballs.

Then, how do you get yourself noticed? You need to ensure that your content is high-quality and what you are creating is some of the best resources in your industry. Here are a few key points that can help you churn useful content:

  • Identify the pain points of your industry and offer appropriate solutions. Please note, readers are looking for quick solutions and therefore, you must focus on these.
  • Examples, testimonies, experiences, and case studies have a great impact on the target audience since they are relatable and strike a chord.
  • Act as a content curator providing detailed information about a particular topic using relevant links.
  • Surprise your readers with a list of tactical tips that offer great solutions.

Gone are the days when mediocre content could attract the attention of your target audience. Your content now must be simply ‘amazing’.

Focus on the UX

The success of content marketing will also depend on how your content is presented. Imagine the different situations and moments in which readers are likely to access your content – while commuting to the office, waiting at the doctor’s clinic, just before going to bed, or during their free time at work.

They would sometimes just have a few minutes and at other times have hours. Your UX must be designed in a manner that the content can be scanned and scrolled easily not causing any kind of distractions and disturbances to the reader.

The way you frame your content marketing strategy today will have a great impact on your ROI in the future. Set out to create fewer yet impactful content pieces that can be elaborated upon later.

Content marketing is changing and you need to adapt yourself to the changing strategies. However, there is no need to reinvent the wheel. Tailor the content as per the requirements of your target audiences and half the battle is won.

 

How to Market Your Business With LinkedIn

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LinkedIn is not just limited to job seekers and professionals; nowadays, businesses also make use of this platform for their growth.

Using LinkedIn, you can generate leads by making connections, establishing partnerships and also for creating exceptional brand awareness.

LinkedIn is an expert professional social platform. Organizations have direct access to their customers where they can market with their status updates, pictures and other posts.

As the platform consists of an entirely different crowd, LinkedIn marketing requires an alternative way to get the results you need.

In order to explore LinkedIn as a marketing network, here are 12 marketing hacks you can use to discover new clients, make new contacts, and eventually develop your business.

1. First, make your own profile

You might be wondering why your own profile comes first rather than your company profile on LinkedIn. No! We are not wrong! It is because your profile and the profiles of other employees of your organization make up the roof for your organization’s image on the network.

When targeted audience searches for your name and visits your profile, you need them to discover something catchy that influences you to stand out from other employees of your competitors.

There are a lot of chances to excite the people who view your profile. Focus on completing your profile and after that streamline your profile in the long run; including your new aptitudes, accomplishments, and cases of your outstanding work.

2. Create an outstanding company page

Your company LinkedIn page is important as it showcases your company’s image. Your company page should be simple enough and be inviting for your targeted customers to understand about your organization, learn more about the employees in the association, and hook up with your content.

Creating a company page is of free for everyone, so you don’t need to worry how much to pay for your profile. Need guidance on how to start a free LinkedIn page, you can find it here.

3. Determine your marketing goals

It is crucial to determine your LinkedIn marketing goals which generally include creating leads and raising awareness of the brand.

When you have an idea of what you need to achieve, it will be quite simpler to determine your target audience.

For instance, if your company is making toys and currently only focus on developing their business on one area, you can set your ad campaigns in a manner that it will be only shown to people who come from that particular place or near that place.

4. Enhance company page to find targeted customers

It is important that you need to enhance your company page to find targeted customers. You need to optimize your company page in such a way that it should appear easily when someone is searching for your company details.

Also, company page should be SEO friendly; for that, you need to do the following:

  • Suitable Keywords: Make sure that you include suitable keywords for defining what your company offers. The keywords should be the one the target audience is most probable of searching on the internet.
  • Link to your company website: Linking the company’s LinkedIn page with your company website is crucial as it will help in increasing your search ranking.
    Not only your company website, you can even link to blogs and include marketing materials. Also, make sure employees of your organization update their LinkedIn profiles; as they add your company as their workplace, a link is made back to your company LinkedIn page.
  • Offer consistent content: A standout amongst other approaches to enhance your rankings and to include your company in search results is by consistently sharing relevant content.
    All the more often as possible you share content that engages the audience, the higher your company will show up in Google’s search results.
5. Add the maximum number of followers

When you get followers for your company page, your updates show up specifically on their LinkedIn page. The more followers you have, chances are also higher your updates will get more views.

Encourage your employees to share the content on their page so that it will reach more people. Also don’t forget to promote company page via emails, messages and so on to various people to attract more followers.

Make sure that you add ‘Follow’ button on your page so that the visitors only need to click on that to always get your updates.

6. Post first-rate content

Ensure that your content is of high-quality because it should be engaging and also focus to achieve two objectives. First, it should help others to take care of an issue or how to carry out their activity better.

What’s more, then it sets you up as an ideal thought leader in that space. If you are offering viewers with valuable content, every aspect of it normally prompts more business.

7. Sponsor your high engaging update

Not only constant updates are necessary, but also when one of the updates goes viral you should think of sponsoring that update. It is an advertising strategy where businesses pay to promote their update into a user’s LinkedIn feed.

LinkedIn users have the privilege to select their interested industries so that they don’t have to receive unnecessary updates and messages from other industry.

So a sponsored update can be a fantastic method to promote thought leadership content which is valuable basically for the targeted audience with a solid invitation to take action.

By promoting your content through this system, your business can focus on a speciality crowd, increase visitors to the website and create potential customers if the content is sufficiently convincing. Know more about here.

8. Constantly influence targeted customers

It is essential to have consistent updates on your page. Images, colours, and content should be consistent with your site and other social media profiles of your business.

The page needs to be updated always to create the impression that the brand is dynamic and active. Keep in mind that it makes a terrible impression on audience mind if the social media networks are updated once in a month or haven’t updated in months.

9. Make sure of your custom URL

Everybody should ensure that they have their custom URL with their name, for example, http://linkedin.com/in/yourname. This is particularly critical for individuals who have a great deal of contact with potential customers..

When you ensure that you have your custom URL, you are also ensuring that your LinkedIn profile comes up in the search engine results.

10. Focus first on connections and then on relation building

Through LinkedIn, business owners or entrepreneurs can connect with their prospects, targeted partners, and other entrepreneurs. What’s more, once the connections are made, the owner can choose how to sustain those connections to build a relationship.

11. Utilize LinkedIn Advertisement campaigns

There are two ways of ad campaigns in LinkedIn – self-service ads and paid campaigns. Like setting up your company page, it is also critical to define the ad campaign goals to understand if it is boosting brand awareness, bringing leads, or building relationships.

12. Make use of LinkedIn analytics

When you are done with creating valuable content for your page, don’t think you are done with that. You also need to monitor your targeted audiences’ behaviours and preferences. For that, you need to make use of various analytic methods of LinkedIn.

  • For monitoring and enhancing your company page’s free campaign performance, you can make use of LinkedIn’s company page analytics.
  • Enhance your paid campaign performance with assistance from your LinkedIn campaign manager analytics.

Observing your LinkedIn analytics dashboard day by day can enable you to settle on information based choices that prompt better outcomes.

Sum Up

We hope that this article has helped you in getting an idea to launch and maintain your LinkedIn page to successfully market your products and services. If you have any questions or suggestions, please feel free to share with us. We would love to hear you.

 

What is Mixed Reality & How it Helps Businesses

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Virtual reality with its interactive capabilities takes users to an alternate world. Mixed Reality (MR), on the other hand, is a combination of both Virtual Reality and Augmented Reality .

It changes how users create, connect, and interact with a holographic experience. This has made MR the ideal choice for businesses that aim at improving their operational productivity using holographic experiences.

In recent times, many business organizations want to benefit from the scope of ‘immersive experiences’. Therefore, they tend to implement augmented reality, virtual reality, and mixed reality.

The most popular and common approach out of these three for a business is mixed reality. This is because it has certain unique capabilities apart from creating an immersive experience.

Mixed Reality can aptly combine both the physical and digital worlds creating enterprise-focused applications. Several enterprises today are investing in the development of MR dependent applications to offer users with a digital experience.

Popularly available mixed reality devices include Microsoft HoloLens and ODG headsets. These devices enable various enterprises to improve their efficiency and task management.

How does Mixed Reality Work?

Mixed Reality is a combination of both the virtual and real worlds. It combines physical and digital objects enabling users to collaborate with both in real time.

Mixed Reality has some extremely powerful features such as recording physical surroundings, tracking gestures, language processing for recognition of voice, and more. Its practical uses with a distinctive approach to communicating and collaborating give enterprises an edge over other technologies with real-world, real-time experiences.

Mixed Reality vs. Virtual Reality – which is better?

Virtual reality keeps the user away from the surroundings. While some VR headsets allow for limited movement, most do not especially in comparison with MR devices like HoloLens.

Mixed reality connects the real world of the user with 3D visuals but does not disconnect the virtual and real from each other.

Additionally, while using MR devices, the user does not have to limit mobility and can complete other productive tasks.

MR clearly wins over VR in this aspect making MR a more impactful technology for enterprises. VR is still in its development phase.

Challenges with respect to real-time processing and consideration of physical surroundings must be eliminated to make VR a more enterprise-focused solution.

Businesses utilizing mixed reality have higher chances of becoming productive since they offer a rich experience and personalized views without creating any kind of disconnect from the other views.

How does Mixed Reality help businesses?

Healthcare

The healthcare industry has greatly benefitted from MR applications. Now, there are 3D operation rooms with options for broadcasting and virtual organ replicas to understand complicated surgeries.

These systems allow for knowledge and skill enhancement with AI technologies, sensors, and data analytics put to use for the purpose of practicing evidence-based medicine with care.

Manufacturing

The use of mixed reality headsets helps to improve the performance of all industry operations right from assembly lines to supply chains. The overall designing and maintenance of the product can also be taken care of with the help of MR features and applications.

Manufacturers can easily collaborate in real-time with other departments of the organization leading to improved efficiency. MR solutions are also apt for quick prototyping, instant decision making, and 3D model visualization.

Real Estate

Mixed reality can be used by builders to give their clients a 360° virtual tour of the property they intend to sell. This property may be in the development or planning stage.

Furthermore, mixed reality lets clients customize the furniture, the color of the walls, and other designing aspects making it easier for them to make decisions.

Retail

Stores with mixed reality offer real-time experience to their clients. This means that customers can check for new offers, explore visual designs, move around to view some of the superimposed items, and mix and match to decide what they would like to buy.

Closing thoughts

While the technology of mixed reality is still emerging, it is definitely worth considering for most enterprises. Advancements, new hardware, and more such applications will keep evolving as the technology grows.

Therefore, this is the right time for businesses to invest in MR as it has the ability to change the way businesses and customers work, interact, and communicate.

 

How to Boost Your Social Media Strategy

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Social media is getting bigger each day. Social media networks play a vital role in developing your business because more people are using social media networks each day.

Statistics say that more than 2.5 billion people use social media networks and it is expected to grow more in future.

Marketers must depend on something beyond hashtags to take advantage of channels such as Instagram, Facebook, and Snapchat.

Social media marketers use a variety of refined strategies to boost their brand awareness, attract new customers and drive more business, and definitely satisfy the followers.

Let’s take a look at these 11 ways to boost your social media strategy.

1. Write down your game plan

Create a game plan for your brand and stick to it. Only a few marketers make use of a written social media strategy; the marketers with a game plan are more likely to be successful with their content marketing rather than those who don’t have.

Statistics states that marketers who write down their game plan have more than 80% success rate in their marketing. Begin with the goals you wish to achieve and develop a strategy to accomplish them.

2. Concentrate on multichannel

A few years ago, Twitter was the decisive platform for social media marketers. Not much later, Facebook took over the scene and now, Instagram is trending!

So in the future, it’s unpredictable that which social media platform will be the main focus for the social media marketers. Also, marketers should understand that it’s foolish to concentrate on a single media. Rather, they should concentrate on various social media channels to focus on their targeted customers.

Also, social media marketers must adopt a multichannel strategy for achieving prospects and clients. Make sure that you use each channel in a unique manner to attract more followers and encourage them to follow your brand.

3. Develop and follow a content calendar

It’s a high chance that you might miss out an important event which you could have utilized for your social media marketing. To avoid such situations, it’s never late to create a social media content calendar.

Social media content calendar can help you in following ways:

  • Your brand’s content will be organized
  • Provides fuel for inspiration and brainstorming
  • You will not miss important dates and events
  • Improves team performance
  • Saves time
  • Allot appropriate resources more efficiently
  • Provides a better understanding of what works for your brand and what not
4. Define your target audience

Most of the companies don’t have a proper idea of who are their target audience. So first, you have to define your target audience.

Social media gives you the option to filter your customers; it will filter who most probably will buy what your brand is offering. Thus, you will be able to save your money by avoiding marketing to ‘not interested’ category customers and also you only need to market to right customers. This will not only save your money but also your time and energy.

Analyse your brand followers and create content that suits their tastes and interests. Address their issues, concerns, and questions. Also, take advantage of Facebook ad tools to promote your content to attract more customers.

5. Set social media goals

Managing social media is a daunting task and chances are high that you will lose the battle easily if you don’t have a proper plan to stick on to it.

Many companies fail in this area because they haven’t set a proper goal for managing their social media activity. Not only for social media but also every investment for your business need to have a proper goal defined. By this way, you will be able to develop a strategy for it, execute it, analyze your efforts and results achieved. This will, in turn, establish Return On Investment (ROI).

Goals should be set for the following areas:

  • Increasing growth of the brand page which includes likes and followers
  • Customer engagement
  • Increasing traffic to landing page of your website
  • To increase leads and sales
6. Make an investment in influencer marketing

As per one of the latest study, almost 95% of marketers believe in influencer marketing and they claim it to be effective. Some of the popular brands such as Nike and Rolex depend on influencer marketing to target their followers.

Nowadays, internet users have turned out to be careful about advertisements that usually appear on the internet. So to battle this, a few brands depend on sponsored content made by social media influencers to create more connections with the targeted audience.

7. Quickly engage your commenters

Most social media networks depend on algorithms to figure out what content is displayed mainly and what content is avoided. Facebook and Instagram utilize engagement as an essential factor in figuring out what content should be displayed and what not.

One major type of engagement is comments. Posts that get more comments are frequently shown compared to other social media feeds.

To encourage individuals from your targeted group to engage more with your content more significantly, assign a designated person who is prepared to respond to user/customer comments immediately.

The quicker you respond to the comments, the more probable it is that various customers will engage with your content too. If you can comment in a way that feels on-brand and exceptional, you may even have the capacity to enhance brand sentiment in your targeted audience.

8. Reach out look-alike audiences

Incredible social media marketing doesn’t simply depend simply on content to increase reach for customers. It should also incorporate some paid elements to intensify reach, particularly once you have set up a solid strategy.

Look-alike audiences depend on the algorithms created by social media networks to enable you to connect with clients who are like your ideal customer profile.

You only need to upload a list of email address related to your best clients to a platform like Facebook, and it will recognize different clients with a comparable demographic and psychographic features.

At that point, you can run advertisements to drive viewers to your site or business page. In course of time, this strategy will help you to rapidly grow a more advantageous and healthier social media following.

9. Make use of analysis for measuring existing strategy

Analytics is an ideal approach to understand whether your social media strategy is working. Obviously, it is best to measure various metrics like follower growth, distribution, and engagement.

Based on what you discover using a tool like Google Analytics, you will know whether your current strategy will prompt significant business results.

10. Develop a unique brand identity

Social media networks are so much crowded with feeds which force customers to always reconsider what they do and don’t need inside their feeds. Therefore, it is crucial that your brand develops a convincing and unique identity. If not, your social media presence will end up like any other usual pages.

Build up a strategy that explains extraordinary and unique brand identity from a blend of multimedia content to lead your story.

11. Delight followers

Finding creative ways to please online followers is an awesome method to build more followers through word of mouth and amplification.

Build up an editorial calendar and ensure that you add delightful moments that impact followers to like your organization. The most outstanding way to do this by creating a fun midweek video that is engaging and entertaining can be an extraordinary approach to bring happiness to social media users in a different way.

Final Thoughts

Social media trends are always changing, so are the marketing tactics. However, strategies said above will remain the same.

Concentrate on multichannel social media strategy that conveys your brand’s image and brings enjoyment to followers. In course of time, you need to build up a large social media following suited for driving enormous business to your organization.

If you have any questions related to this article, please feel free to let us know.

27 Website Audit Tools to Use in 2018 [Infographic]

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Strictly speaking, website audit is done solely for marketing purposes. It’s a detailed analysis of all aspects that affect website’s visibility in search engines. This standard method gives you insights on actions needed to improve SEO for your website.

There are different types of website audits .Some of the popular types of audits are Website Health Audits, Security Audits, Competitive Site Audits and Red Flag Recovery Audits. Usually SEOs find it difficult to perform website audits manually.

They always look for the best tools to make their SEO work easier. Thanks to website audit tools. We don’t need to spend much time on manual website audits owing to hundreds of website audit tools available on Internet. But make sure you choose quality tools to perform website audit for your website.

12 Top Tech Trends to Watch in 2018 [Infographic]

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Marketers always need to stay up-to-date with the technology trends. Many are wondering what all changes are going to happen in 2018. We had a tremendous year in 2017 with so many predictions in technology related to AI and Augmented Reality (AR).

Obviously, 2018 will likely be the extension of those developments or ideas that started to take hold over the past couple of months. Of course, there may be surprises as well.

You might have heard about the first Media Day of CES 2018 kicked off in Las Vegas. Many presentations on foreseeable tech trends have been done in the event. We have created an infographic on core industry trends and patterns presented at the 2018 tech trends to watch session.

Tech prediction list includes trends such as 5G, Artificial Intelligence, Robotics, Smart Cities, Augmented Reality (AR), and so on.

Let’s have a look on these 12 anticipated tech trends to watch in 2018.

Top Tech Trends to Watch in 2018-min

How Secure is Your Social Media Profiles

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Recently, you have been hearing so much about Cambridge Analytica Facebook scandal. This makes us think about how much secure is social media profiles and what you can do to make it secure.

There are few things to keep in mind while handling social media. First, let’s take a look at the recent Facebook scandal and get an idea of what happened exactly.

What exactly is this Cambridge Analytica Facebook scandal?

It all started when the voter-profiling company Cambridge Analytica gathered private data from the Facebook profiles of more than 50 million users without their authorization. This was one of the biggest data leaks in the history of the social network.

This breach enabled the organization to exploit the social media activity of a large population of the American electorate and creating techniques that supported its work on President Trump’s campaign in 2016.

After effects of Facebook Data Leak

This major data leak has affected the Facebook users worldwide. Not only normal users got agitated but also advertisers began pulling ads from Facebook, organizations started wiping out Facebook log-in functions, a large number of users are creating #deletefacebook campaign and more. What’s more? All these resulted in a dramatic drop in the stock price of Facebook.

Not only Facebook but also high profile Twitter accounts are targeted by cybercriminals. These criminals hack the Twitter accounts and direct message to the contacts in the victim’s account with purposeful publicity about their motivation or attempt and convince the victim’s contact to click on a scam link.

Also, these issues have raised a question in social media users about how secure is their information in social media. So it’s high time to concentrate on securing your social media accounts. Let’s take a look at the common kind of threats in social media and ways to avoid them and staying safe.

1. Identity theft

Cybercriminals gather your personal information from social media sites as said before. Regardless of opting for highest security settings, still there are chances of your information getting leaked.

Most of the social media sites have the basic data like the birth date or email address, which can be used by a hacker to hack your email address easily. Let’s take an example, cybercriminals commonly hack the information by using the common technique of “forgot password.”

When a user clicks on that and tries to recover the account by email address, then the hacker can easily access your data and at that point, they have the complete access of your social media sites.

No need to panic or to delete your social media accounts. You only need to take these precautions listed below:

  • Strong password

Ensure you have a strong password for your accounts. Make it hard enough to guess. Make use of a mix of special characters like symbols or capital letters while creating your password. Also, take note that you don’t use your birthday or spouse/kid’s name on your password.

  • Be careful while updating status

Cybercriminals usually search for status updates to get any vital information for them. The most common mistake we often do is posting status updates on birthdays of your parents and tagging them in that post.

From these posts, chances are high that the hackers, for example, get the maiden name of your mom which can be used by the hacker to answer the security questions like “What’s your mother’s maiden name?.” If you are sharing that kind of updates, you are risking yourself and your social media accounts.

  • Never reveal your location

Social media sites usually ask these questions and it’s not necessary that you correctly enter it. Use fake location or leave that column. Don’t let your actual location published on social media.

2. Phishing scams

Phishing scams are fake messages pretending to be sent from famous organizations that you are likely to trust. Those are sent via emails, text messages, social media platforms etc.

These scams often come with a link leading to a fake website where you will be tricked to enter your details which will be confidential such as online banking details, credit card details etc. So make sure that you never give usernames or passwords.

The best practice is to never click on the links from emails you are not expecting even if it sounds from a genuine site or an organization. Make sure that the link is safe, for that you need to check these:

  • Hover over the suspicious link

Before clicking a link, hover over it; then it will show the full URL in the lower corner of your browser. If you recognize that website, then go ahead and click that link.

  • Link scanner

If you are not sure about the authenticity link, use a link scanner. It is a website which allows you to enter the URL you are suspicious about and checks whether the URL is safe. URLVoid and MyWOT are some of the link scanners.

  • Shortened links

Shortened links are most commonly seen on sites like Twitter where the character count is limited. Sites like Sucuri checks whether the real URL is safe or not.

3. Cookie monster

When you use social media sites, you post a lot of your personal information. Once it is out, then it is not private. Your enemies can use this information to harm you.

Also, you visit lots of pages and hit “like” button on the pages you like. These pages can extract your information and use it for their purpose like we have discussed above.

The pages you subscribe, applications you have downloaded and social networking site’s games and all contain your personal data.

The pages you visit can put invisible cookies on your site which are used to track your activities and your online behaviours.

To avoid this, click on “Do Not Track” feature on these sites. Also, you can regularly clear cache and cookies on your browser to avoid any malpractices.

4. Don’t share your holiday plans

If you are going on for a vacation, you need not announce that on social media sites. Letting the world know that you are away from home can attract burglars to your house.

Don’t let the world know where you are going, how long you are going and where you are staying. Burglars are constantly searching for information and these updates can do no good than harm.

Keep these things in mind when you are going for vacations:

  • Never post about your holiday plans like where you are going, how long etc.
  • Even if you want to post pictures, post that only after coming home under a title like vacation album or something.
  • Opt for highest privacy control. Select the audience group for your pictures and posts like friends, relatives.
5. Never be overconfident

Most of the people think that if they have a firewall or an antivirus installed, they are safe. Also thinking that you don’t have data worth to be hacked, then you are wrong!

With the advanced technology, you are connected with more people. With your carelessness and negligence, you are also risking other people’s information also.

Avoid posting the following information online:

  • Information regarding banking activities
  • Address and birth date
  • Your spouse/kid’s name, school/work details, their birth dates
  • Your workplace location
  • Your daily activities

These kinds of information can be exploited by criminals for identity theft, to access your bank account, take loans or credit cards under your name.

Final Thoughts

Despite these threats, you can make use of social media sites; however, you have to play it safe to ensure that your data doesn’t get into the wrong hands.

Now that you know what are the possible threats that you are vulnerable to and the ways you can avoid it, we believe that these tips can help you in protecting yourself and your social media accounts.

If you have any questions, please feel free to share your thoughts. We would love to hear you.

How to Use Dynamic Content to Boost Conversions

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Creating an online experience tailored as per the needs and preferences of customers is the ultimate goal of any marketer. In fact, recent trends in technology have made it possible for businesses to modify websites as per individual viewing experiences.

This strategy involves the use of dynamic content based on various sets of information about the user giving them just what they need to engage with your brand or take steps in the direction of leading to a conversion.

Dynamic content makes the user experience more engaging and intuitive, thereby resulting in increased conversions.

It eliminates all sorts of extra and irrelevant information that could otherwise cause a friction or frustration with the customers. These techniques offer a logical step to the customer taking them forward in the customer lifecycle.

Here are 5 ways you can use dynamic content to give your website visitors a smoother and user-friendly experience to boost conversions:

1. Personalized Recommendations

Recommender systems have gained immense popularity in the recent years. This technique collects consumer data and takes users through their journey by offering recommendations and relevant content at every stage of browsing.

In fact, product recommendations tremendously help in increasing online revenue.  The focus lies in improving the experience of customers engaging with your brand instead of running after the prospective ones.

The algorithm of recommender systems captures, collects and analyzes consumer behaviour and other data to recommend the most suitable products for every individual. This process is known as ‘collaborative filtering’.

However, this does not mean that recommender systems are only suited to E-commerce companies. They are also beneficial for content portals, travel websites, and other platforms.

As a rule of thumb, if your business is involved in the marketing and sale of several different products, chances that the implementation of a recommender system will be beneficial are high.

2. Improve Site Search Experience

Search technologies have advanced in the last couple of years making it easy for users to find what they need. This means that the quality of search on your website can also influence conversion rates.

Dynamic content has the ability to optimize your site search. This includes simple strategies such as autofill and autocorrect.

Another way of utilizing dynamic content to improve site search experience is by providing search terms related to the products and categories near the search box.

This enhances the discovery process as users instantly jump to the product they are searching for, rather than going through the vast product range and listing pages on your website.

With popular recommendations, filter keywords and phrases, the scope of searches is narrowed making it easier for the visitor to make a choice.

Additionally, based on consumer behaviour, purchase histories, and other data, items can be sorted as per popularity benefitting both the business and the customer to view the best available products.

3. Tailored Call-to-Action

Call-to-Action buttons are a vital part of any business website. It is the element that connects the user and the business. However, its effectiveness is dependent on the copy that it uses.

Dynamic call-to-action buttons fasten the conversion process by giving users an incentive that is absolutely lucrative and relates to them instantly.

The copy of the button is customized according to the stage of the sales funnel that the customer is in. Giving a website visitor the right touchpoint at the right time helps to generate more leads and conversions.

For example, if you are reaching out to a new lead and expecting them to download the brochure, a ‘Download Now’ CTA is what you need.

Once the brochure has been downloaded, you wish to redirect them to a testimonial or a free trial offer and your button copy must reflect the same.

Tailoring the call-to-action button improves the product adoption process since the customer’s journey is already being tracked with the right actions being displayed in front of them.

Takeaway

Dynamic content may sometimes be confused with personalization. However, the former is infinitely more powerful. Content tailored as part of personalization is fixed while dynamic content is HTML content that alters itself on the basis of the user accessing it.

How To Create High Converting Landing Pages

Posted on by NextJSjointviews

In case if you are wondering how you guide visitors to your website, it will definitely be a landing page. The first look of your landing page says whether the visitor will remain your site or will go away.

Each penny you spend on running advertisements, or consistently you focus on composing visitor posts – every last bit of it will be a waste if you don’t convert your guests into leads or clients. In the case, if you are still not converting, the issue may be with your landing page.

You may offer brilliant content or items and your advertisements may even be producing a decent click-through rate. However, if your conversions are stale or decreasing, it is your landing page that requires more work.

What is a Landing Page?

A landing page is the main page that guests see in the wake of clicking on your standard advertisement, PPC promotions, or promotion emails. It can be a particular page on your site or a different page made only for search engines.

A landing page is intended to guide guests to make a particular move, for example, making a purchase, finishing a registration, or subscribing to your mail list.

An incredible landing page is the one that targets a particular crowd. Getting an impression from your targeted audience is done when you offer them the data they are looking for.

If you are able to provide the necessary information they are seeking when they visit first time on your page, their search will end at that point and they will be prepared to take a move. The first impression is the best impression!

In the event that you goof on the first impression, potential leads get lost in an outright flood.

Do you require a Landing Page?

If you are attempting to construct an audience or offer something on the internet, then it will be a yes!

A landing page assumes an extremely critical part of your site. It helps you to convert traffic into leads.

If you have various items or offerings, you would prefer not to confuse the guests for an excess of data. Make numerous landing pages and ensure everybody has a special reason for its own.

Key factors for a High-Converting Landing Page

High-converting landing pages do share several characteristics in common. Let’s look at the key factors needed for a high-converting landing page:

1. Striking headline

A headline is the first place that gets visitor’s interest, attention and understanding. The headline is your first and most critical action on a landing page. To accomplish that, you need to do these:

1.The headline should be catchy enough to grab the visitor’s attention

2.The headline ought to convey the client what the item or service is all about. If your headline supplements a picture that clarifies the item or service, then you are on the right track.

3.The headline should be short; never in excess than twenty words, and ideally
just ten.

2. Enticing sub headline

If the headline influences the client to look, then the subheadline should influence them to remain.

1.Regularly, the enticing subheadline is situated specifically underneath the main headline.

2.The subheadline ought to have some component of inducement. Keep in mind that, you are tricking the visitors to remain on the page with the subheadline. You can take the idea of the main headline and push it somewhat further.

3.The subheadline can go into more intensity and detail than the main headline.

3. Pictures

Our brain processes pictures 60, 000 times quicker than content. A client will be influenced by the pictures on your landing page instantly.

1.The pictures ought to be huge.

2.The pictures ought to be applicable to your item or service. In the event you are offering a physical item, it is necessary that your landing page contains a picture of the item.

3.In the event that you are offering an item, at that point, the main role of the picture ought to get consideration and exhibit the importance of the product.

4.Ensure that the pictures are of high-quality. This isn’t the place to highlight stock photos or a minute ago messed up Photoshop pictures.

4. Correct explanation

If a client doesn’t understand what is your item or services is about, you have lost them. An explanation of whatever shape it comes is urgent. The best explanations are those that are clear.

  • Your explanation can be incorporated into your headline, or totally isolated.
  • Your explanation may consolidate components from a few sources:

1.Your headline
2.Your subheadline
3.Pictures
4.A separate paragraph

If taken separately, none of these components doesn’t clarify the products or items; however, as a composite, they achieve what an explanation ought to do.

  • An explanation ought to be advantage-oriented. Explanations are useful; however, usefulness ought to be tilted towards the client.
5. Value Proposition/Benefits

The value proposition is characterized as a “modification, feature or a highlight proposed to make an organization or item alluring to clients.” When it goes to your landing page, this component needs pride of place. The benefits essentially answer the client’s inquiry, “How might this benefit me?”

1.Similarly ‘explanation,’ value proposition can be discovered among the different basic components.

2.Outstanding amongst other approaches to propel your value proposition is through a rundown of benefits. Usually landing pages use a basic bullet point list to clarify the benefits of their items or service.

3.Benefits ought to be plainly centered around the client. Mainly consider the client and how he or she will benefit from your item.

6. Logical Flow

The logical flow of a landing page is similarly as vital as the content you have on the landing page.

A really interested client will be mentally engaged with the landing page. They will read the content and pursue the point of view. Along these lines, you should lead them through a process of reasoning that is intelligent and convincing.

1.Begin with your explanation, proceed with your benefits, incorporate your testimonials, and end with your Call-To-Action (CTA). This is the most evident and enticing technique for organizing a landing page.

2.CTA position is a basic part of the landing page flow. You can use various CTAs on a single landing page, placing every one toward the end of each discrete segment of the landing page.

3.Enable your design to divide areas. Truth to be told, in the event that you enhance the logical flow with relating design flow highlights, at that point, you will enhance the process with visual or emotional consistency.

4.Use enticing components all through. Try not to limit influence to a single area. Enticing highlights ought to be available in each area of the landing page.

5.Keep in mind, a lengthy landing page is very powerful. Try not to be hesitant to make a landing page extremely long.

7. Reliable Testimonials

The testimonials on a landing page are one of its most vital trust signals. A client needs to realize that they can confide in the items or services. If they see a dependable testimonial, this goes far in developing the client’s trust.

1.Utilize testimonials from genuine individuals. Celebrities and experts are extraordinary, yet you needn’t bother with testimonials from these individuals. Pick testimonials from individuals who are most significant to your targeted audience.

2.Ensure that you utilize pictures. Pictures are the foundation of the trust in testimonials. It’s vital that each highlighted testimonial is followed by a photograph of a genuine individual.

8. Means of contact

The most convincing pages have numerous methods for contact – a telephone number, an email address, a physical address, or a contact form. Some pages even have popups where a customer service executive inquires as to whether they can be an assistance.

These go far to help to reinforce the trust in the organization and to wipe out any problems in the conversion pipeline.

9. Provide Guarantee

Clients adore guarantees. Despite how it is or what it is introduced, a guarantee can enable individuals to feel relieved while on your landing page. Essentially the word itself enhances the probability of a conversion.

1.Guarantees can take numerous forms. Pick a kind of guarantee that suits your business, and express this guarantee on your landing page. There is no compelling reason to dive into the authorities of it. The fact of the matter is that you have a guarantee and the client knows it.

2.Position your guarantee near the CTA. This nearness will enable the client to get a last piece of information and to be prepared for a changeover.

10. Social sharing buttons

These buttons allow the guests to share the content of your page to their network or systems via social media platforms.

Sum up

A landing page is where all your efforts work out as expected. This is where clients click, purchase, and you make income.

You will make an effective and high-converting landing page by executing all of the above-listed factors. Also, once you are done, run some A/B testing and continue moving forward. The way towards making a landing page never gets wrapped up.

How to Create Readable Content

Posted on by NextJSjointviews

It is frequently neglected that there is a connection between readability and search engine optimization. Readable content can do wonders in SEO.

When you create content, it should be:

  • skimmable
  • composed at a proper reading level
  • use only compact sentence structures
  • prefer only uncomplicated words

At the point when your content is simple to read, chances are high that your visitors will keep reading. This implies a more extended occupying time, a superior bounce rate and better rankings in seeking.

In this article, we will give you tips to make your content more readable. Likewise, we will demonstrate to you a couple of tools that check readability before you click “publish.”

Tips for composing more readable content

Try your hands on implementing the following tips as soon as possible. Editing as your own for readability for your content can be time-consuming and also tedious.

If you can intentionally take a shot at making content clear as you think of, you won’t need to invest more energy in editing subsequently. Following are the best tips to make your content more readable:

1. Establish a solid first impression

In the event, if it’s a case study or a tale about a client experience, begin with a conflict and demonstrate the client’s challenge. Individuals with similar dissatisfactions will relate and keep reading to perceive how your business figured out the issues.

Regardless of how you begin, the presentation ought to mirror the substance of whatever remains of your post. That way you don’t deceive readers and they won’t leave the page when they don’t get what they anticipated.

2. Make the content skimmable

It is a fact that most of the people just scan through the web pages or web content. It might be hurting to compose a content realizing that your audience won’t really read the entire thing.

However, if you can give valuable data, readers will discover precisely what they are searching for while skimming through the page. They won’t leave your page in dissatisfaction.

One of the simplest approaches to make a content skimmable is to separate the duplicate with formatting techniques. Following are a couple of things to begin incorporating into your content:

Headings: Use of headings will help to recognize fundamental topics of the different segments of content. Utilize H1 and H2 labels to design your content, as well as to enable Google to access your page to understand what it is about.

Bullet points: Exactly like these kinds of pointer heads to differentiate content into segments.

Numbers & listicles: Using numbers is a simple method to compose a bit of content and split it up into sub-points and show how everything identifies with each other.

Short paragraphs: Make sure that you only put a couple of words on each line. Otherwise, it will relatively be irritating to read the content. You need to utilize more line breaks; however, an excessive number of it makes it troublesome for readers to understand the point of each passage and where to focus.

Visuals: Photos, videos, and different graphics help to separate the duplicate, as well as add interesting components to your content, urging readers to remain on the page.

Bold, italics and hyperlinks: Using these formatting techniques can feature keywords and the essential outcomes in sections.

3. Use suitable and natural language

Before creating content, you need to know who is your crowd. As you build up your purchaser personas, take note of the kind of the language your audience uses.

Concentrate on the content your audience absorb, regardless whether it is a famous blog or industry magazine, and focus on how they discuss the themes they cover.

Unless writing a technical stuff or for academic purpose, use a conversational tone. Using a conversational tone, you will have a capacity to address a more extensive scope of your audience.

Using pronouns, like “I” and “You” upgrade the conversational tone. It helps in building up a relationship with your audience by enabling them to become more acquainted with you.

It is likewise a review without bounds discussion that the prospect may have with a salesman. This kind of conversational tone is called natural language.

At the point when individuals make inquiries in a search engine, particularly when they use voice search, they are not using any keywords but they are utilizing full sentences.

So your content should answer these inquiries. Google’s algorithm has advanced to sorting out accommodating answers over keywords.

4. Be aware of word choices

Indeed, even with formatting that splits up content, complex word choices and long sentences will reduce readers. Following are a couple of formatting and writing tips to keep in mind:

Avoid fluff: Make sure you don’t use repetitive kind of words in your content. What is important is imparting your message plainly and being as connecting with as would be feasible.

Make use of active voice rather than passive voice: The subject of your sentence ought to do the activity. For instance, active voice resembles this: “Ram distributed the papers”, while passive voice resembles like this: “The papers were distributed by Ram.”

Passive voice can frequently cause negative responses since it’s lengthy and not as direct, and also sometimes irritating to read.

This is a simple error to make while you are writing, so bear in mind to search for it during the proofreading process.

Use only fewer adverbs: Like using the passive voice, an excessive number of adverbs undermine your written work. Adverbs change verbs and more often not end with ‘ly’, for example, “He rapidly hurried to class.” Instead of adverbs, use more expressive verbs. For the above-quoted example, it can be altered to “He dashed to class.”

Stay away from empty phrases and superlatives: Let’s consider the example of a baker and his marketing phrase goes like this “The world’s most delicious cookies.” That sounds great; however, the phrases are overused.

Besides, there is no real way to demonstrate it! Rather, ask what makes the following one interesting, “Does anyone has created such uber-delicious cookies that won the American Gingerbread contest last year?” This says significantly more in regards to the item without exaggerating.

How to review the readability of your content?

On the off chance you don’t have an editor on the team, recruit someone else in your company, or even a friend or family member if needed to review your content. A fresh set of eyes will be able to let you know how readable your content is.

There are also some scales that measure the readability of your content and review the average length of your paragraphs, sentences, and words:

The Flesch Reading Ease score: It rates in between 0 to 100, with 100 being the clearest. Scores rating between 60-70 can be rated as eligible for grown-up readership.

The Flesch-Kincaid Reading Grade: It indicates what reading level in school is required for somebody to grasp your content.

According to Readable.io, you should aim for grade 8 or beneath to guarantee your content is readable by 80% or greater amount of Americans.

Following are a couple of supportive devices to decide these scores:

Hemingwayapp.com – This is a free web application, or else you can pay to download it to your desktop. This app is particularly valuable for authors who tend to use more complicated words and sentence structures.

It provides your content a reading level and features all the issue regions so that you know precisely what to settle.

Yoast: This mainstream WordPress module for measuring SEO meta tags and definitions additionally has a component that decides readability.

It gives a Flesch Reading Ease score, which measures the usage of passive voice and recognizes the sentence length and that’s only the tip of the iceberg.

Readable.io – This is a web application that checks the Flesch-Kincaid Reading Grade, the Flesch Reading Ease score in addition to numerous other scales.

Also, it checks content details like characters per word, number of adjectives, reading time and so on.

Grammarly: Use this as an application or as a convenient Chrome extension. As the name recommends, it checks the language structure of your content, and additionally spelling, style, punctuations, and offers suggestions for correcting your content.

Even though there is no readability score, Grammarly will catch a significant number of mistakes that will help to increase the quality of readable content.

Final Thoughts

The primary goal of writing readable content is to answer your reader’s inquiries. Your content has to be snappy and simple for your audience to absorb.

Figuring out how to create readable content needs a numerous number of rehearsals. However, it will be justified despite all the trouble over the long haul for better results of SEO.