NextJSjointviews

Why Mobile Marketing Is Going to Be the Next Big Thing

Posted on July 3, 2015 by NextJSjointviews

Look around you. Can you spot anyone without his phone? You can't. Such is the reach of mobile phones in our lifestyles. When one wants to connect, share, learn, buy, he reaches for his phone out of habit. So the best way to reach massive customer base, is through their little boxes of technology. People prefer smart phones over their desktops/laptops. To know why mobile marketing is going to boom, keep reading.

Accessibility

With lighter weight, high efficiency, very attractive and user friendly, mobile phones can be accessed by anyone at anytime and anywhere. With faster internet connections, it's a tiny world in itself. Everyday a superior phone gets released. Mobile phones can serve anyone who knows how to use it. From ticket booking to developing a business, there is a mobile app for anything and everything.

Immediate

Instant communication plays a vital role in the popularity of mobile devices. A retailer can connect with his customer over a video call. A consumer can contact customer support with very few texts. You can open a store in a matter of minutes with the help of a digital marketing agency. The mobile world provides the instant gratification everyone yearns for. Learning anything is instantaneous.

Effective

Mobile marketing is one of the most effective strategies. It highly cuts down the manual labour and thus reducing the wages. Digital marketing agency can reach the target and gets the reaction for its services immediately. It saves lots of time and effort. Multi screening encourages people to use multiple devices like TV, Laptops, and mobile phones simultaneously. The TV tags everything to their social media, which brings more traffic to their digital presence. It results in more revenue gain.

Consumption

This is the age of consumption. People see, they like and they consume. Consumption equals commercial opportunities. The more we consume, the more products are available, the more online businesses are founded. With the speed a product reaches customers, it's no wonder e-commerce is booming. It gives the option of buying without even leaving their homes. Strolling through a virtual store is much more comfortable than going through the whole physical store. Consumers can filter the products to their needs and buy. Hassle-free payments, well-tracked shipment, Mobile marketing is a way of life.

Connection

Everything connected to mobile marketing feels personalised. Customers feel exclusive, at ease when they buy from their phones. They feel confident in buying any product as they don't need to owe anyone an explanation. It's a pure 'get whatever you want' strategy. So, the customers feel good when they buy online. They have a sense of control and connection. When the digital marketing agencies put in some effort to send their customers personalised messages and free gifts, they end up with brand loyal customers. There are no gatekeepers between the buyers and sellers. The space to receive feedback in real time from consumers is a huge advantage for digital stores.

Relevance

Mobile marketing provides time and location relevance to businesses. These help it to narrow down its target and save resources. This relevance factor improves the quality of interaction between a digital marketing agency and customers. It sells the idea faster with the help of social media.

No matter what new gadget comes out, anything can be integrated and adapted to mobile phones. With millions of ways to reach the target, Mobile marketing is here to stay!

Online Video: The Future of Content Marketing

Posted on July 2, 2015 by NextJSjointviews

We live in a world of instant gratification. With people not even having time for their breakfast, nobody likes to sit and read page long stories and marketing content. They much prefer to see it rather than read it. They say one must have be futuristic to run successful online business. When that's the case, online video content marketing is the future that spreads like wildfire in the present.

Accessibility

With our hands permanently glued to our mobile phones, we at least see one video per day. We can't say the same for written media. All the consumer has to do is click the link and see your idea. It saves lot of time for people on both sides. There are lot of YouTube channels that regularly drive million views within a matter of hours. People prefer seeing people rather than reading blogs.

Attractive

The main advantage of video marketing by a digital marketing agency over other marketing strategies is it's very attractive. When we add human touch to the content, it engages the viewer. Emotional strategy is always better than intellectual strategy. Say you are selling a dog food product. You write a blog about it with a healthy and playful dog photo. You also release a video ad for the product on Youtube, showing the dog eating your food and playing around in a ground. Which you think would have attracted the customers?

Size

You can make the customer understand your idea better with a twenty second video instead of writing a five page long article. It avoids any confusion the customers may have about your product as they see it in a real situation. It provides transparency between a business designed by a digital marketing agency and its target.

Budget-friendly

There is a false notion that making a video for business is expensive. But, it is not. You yourself can make a simple video with an amateur camera. Idea is money, not the gadget. If we take YouTube, most of the videos there are shot at home with personal cameras. Still they work. Why? The content. A six-second vine by a digital marketing agency can sell idea.

Curiosity

With small teasers before your product release, you can entice the audience. The more curious they are, that much likely they are to buy your products. Once you deliver your products, trust is built with your customers. This can never be possible with any other marketing.

Instant

The most important feature of online video marketing is that it’s instant. You can shoot a video and upload it instantly. The customers can see it and give the feedback instantly. Once you know the reaction, you can improvise the product if necessary. This creates transparency and cuts down the cost drastically.

Variety

The promotional videos by a digital marketing agency need not be boring. With the types of video formats available, you can do anything with online video marketing. You can release

video testimonials of your customers to build confidence,
show product demos in real time,
instructional videos about how to use your products,
interviews with the business heads,
Q&A sessions,
Pop culture stars endorsing your products, etc.

When you are conceptualising your idea, make sure it’s relevant to your customer. Subtle placement of your product in a brilliant video is more effective than exaggerating. Do not hint on any stereotypes or insults on a particular group of people.

With million dollar businesses happening every second through little screens, it’s obvious who’s the youngest online marketing superstar is. Online videos, of course!

Mid-Sized Businesses Get 246% Return from E–Mail Marketing

Posted on June 24, 2015 by NextJSjointviews

Only 1.5% businesses are making use of mobile marketing automation but guess what, they earning major return on investment. Marketers enjoy when they get more money than invested. New study on email marketing conducted by Jon Cifuentes evaluating a broad audience of 1,300 marketers and over 48,000 companies revealed that email is still the best way to get maximum return on investment (ROI).

Thanks to email marketing, mid-sized businesses are enjoying 246% ROI. Even though returns are high, email marketing is also one of the most expensive marketing channels to manage.

An analyst at VB Insight, Cifuentes said “You can think of email as the center of orchestrating all of your customer relationships,”, He continued. “It can be an expensive control booth, just based on all the things you can accomplish with it. The infrastructure costs add up. Email infrastructure partners, ESPs, analytics partners, agencies and content services, media spend for growing subscribers, and finally talent to run the show. It adds up, but the potential ROI you can achieve with email marketing shows you how vital it is to get it right.”

Cifuentes discovered similar cost pattern in his “State of Marketing Technology Winter 2015 report”. According to 2,119 marketing technology users email marketing requires high resource for proper management. 85% of the email marketing users are at manager level or above.

Even when email marketing is costly to maintain, there is no doubt in the result it fetches. Small to medium businesses can gain up to 183% return. Enterprise-level organizations average 117% return of investment.

Even after instant in- app messaging grabs the headline; emails have not fallen out of place. According to the prediction of research firm Radicati, email users world wide will be increasing to 2.8 billion over the next four years. Email is still the most prevalent form of online communication. Email has become the part of daily life for marketers.

For a number of reasons, we’ve been trained to be sold to via email,” Cifuentes said. “It may be that with targeting on a mobile device, there’s just a finer line between useful and creepy. I’m watching that space with interest, and am excited to see new research on data privacy, and consumer preferences”

It’s high time that you target audience with the help of email marketing. High internal costs, expanding target audience and 246% average return at risk, email marketing requires your attention for sure.

6 Essential Steps to a Successful Blog Post

Posted on June 15, 2015 by NextJSjointviews

Content marketing is always one of the top strategies of digital marketing agencies. Blogs play an important role in content marketing. When used in the right way, they can pull a lot of traffic and build exposure. They are a great way for business websites to connect with customers, thus strengthening the brand. It is also a cost-effective way to promote any business. Blogs with useful and engaging content can:

Generate leads
Grow your business
Build your brand

According to HubSpot’s sixth annual report of inbound marketing and sales trends 2014-15, site organic sources such as blogging, SEO and social media are rising in importance.

These simple steps will help to get your blog post found on Google as well as other search engines.

Keep readers in mind

Always write for your readers. Always write something what they may need to know such as solving an issue or some unique insights in to the industry dealt with. Have answer for these questions before you begin a blog.

Who your readers are?
What is your target audience?
How well do you know them?
What do they want to know?
What problems do they need addressed?

Provide informative and valuable content

Your website’s authority in the industry mainly depends on the value of the content you provide. Informative content have the power to turn readers into customers. Instead of posting monotonous posts regularly, it is ideal to post useful blog tutorials daily or on a weekly basis. Search engines like Google no longer look for specific keywords and to answer the queries of the user. Rather it looks for content and makes their own conclusions as to what your website is all about. So it is ideal to think the way your readers might search for information

Along with giving genuine information, in digital marketing agencies also recommended adding videos or infographics to increase credibility. For instance, if you are talking about SEO tactics, it is better to include a recent video about what Matt Cutts said about this topic or to include an infographics that gives clear idea about the topic.

Choose effective blogging platform

With user-friendly blogging platforms such as WordPress (WP), you can customize the design, write posts and can also easily publish videos, photos, galleries, and slideshows. With WP’s clean coding, search engines can easily read and index a site’s content. Make sure to choose better SEO plug-ins like Yoast that offers a ‘Snippet Preview’. With this option, you can find how your Meta data will appear in search engines. This plug-in will also tell you how obviously your ‘keyword’ features in the different elements of your meta data.

Use social media

A blog post, however engaging and useful, will not make any difference unless it is discovered by the audience. Social media platforms provide opportunities to drive traffic to your blog. Major sites include Facebook, Twitter, LinkedIn, MySpace and YouTube. These are powerful tools to promote blog posts as they have millions of subscribers.

Interact with readers

Your blog is a conversation. Though it begins with the information you provide, it continues with comments from readers, and with comment and criticism from other bloggers. To keep your content interactive, make sure to post questions, polls and contests for your readers. This will keep them deeply involved in the conversation.

Focus on Headlines and subheadings

Ensure that the headline you write focuses on readers and not search engines. Boring titles with expected keywords will work no longer, according to digital marketing agencies. Sub headings or H2, H3 tags should also be up to the point. The right choice of these tags helps you to create a digestible, readable and easily scannable post.

Writing great guest posts for other blogs can draw new readers to your blog. Using analytics will help digital marketers as well as bloggers to keep track of how people arrive at their blog and then use this information to improve their blogging tactics.

21 Different Types of Content that are Popularly Consumed

Posted on June 10, 2015 by NextJSjointviews

Content Marketing can be hard.

You right thousands of words and hundreds of blogs, without much success.

Why?

The reason is quite simple – you are not giving people what they crave.

But try as you may, if you are a digital marketing agency or a content marketer, you might not be able to understand the popular types of content. The type of content that you think would be popular need not necessarily be the most popular. There might be key ingredients that you might have missed.

The news around you might be boring. But as a content marketer, you should be able to make it interesting. Here is a popular infographics listing out 21 types of content everyone craves for.

Source

Be sure to voice your opinion in the comment section.

Tricks to Make Your Content Visible to Internet Audience

Posted on June 9, 2015 by NextJSjointviews

What’s your idea of successful web content?

Most commonly, people think it’s avoiding grammatical errors, placing keywords perfectly and using simple language.

Agreed. These are important aspects of great website content. But, these points alone can’t make it the most successful web content. To say that web content is successful, it should be visible to millions in the Internet. For that, simply posting the content in a website is not enough. You should put some extra efforts so that your content is in the spotlight!

Follow these simple tactics to help your web content earn attention:

Research vastly

More you research on a topic, that much comprehensive your content will be. You should be spending about 60-70% of your total time on research before you start writing. This will help you understand the subject very well. Your research can include infinite number of topics such as present trends, hottest topics, key words that work etc.

Check quality using SEO

If you thought Search Engine Optimization (SEO) was just about inserting key words, you are wrong. SEO can search for the issues that hinder the visibility of your content in the Internet. Seek help from an SEO expert to do that for you would be beneficial. You may need to spend time and money for the same, but it is worth the effort.

Do not stuff keywords

Integrating keywords into your content can have a great impact on web traffic and search engine rankings. But, it doesn’t mean that you must intentionally incorporate keywords into every sentence you write. High keyword density is only going to make your content boring. It’s not going to do any good for you.

Keep it short and sweet

Long and complicated sentences can make any reader dizzy. Internet users in particular, are impatient readers. They’ll lose interest in your content if they see long, tiring sentences and paragraphs. Stick to short and simple sentences that the readers can understand. You can also try methods like subheadings, bullet points, numbering etc. This can make the content appealing and interesting.

Be unique

Research is good. But, it doesn’t mean that whatever you researched must reflect in your content as it is. Try to be different. You can express your views about the topic in the content. Be natural with your thoughts. But, do not act like a pro. The readers of your content may be anyone from a beginner to an expert.

Add quality images

More than words, it’s the images that attract web traffic. Also, the number of image searches is at a rise these days. Therefore, never take them lightly. The images must be relevant to the content. Also, they should be unique. Images don’t just mean those placed between texts in a blog. It can be Infographics, graphs, pie charts etc. that go with the text of the content.

Share your content

Nowadays, everybody uses social media platforms to share anything online. Why not use the same platform to promote your business? You can use popular social media websites to share your content and earn potential customers.

The above mentioned tricks can be used to instil interest among global audience and help your business to flourish. However, this is not the end! There are many more ways you can use to turn an ordinary web content into something unique.