SEO Archives - Page 4 of 5 - NextJSjointviews

A Guide to Hire SEO Specialists

Posted on July 3, 2017 by NextJSjointviews

If you have a business online you probably have SEO as a priority in your digital marketing plan. SEO helps drive organic traffic to your website from search engines by ranking higher on them.

This guide is for you if you are planning to hire an SEO specialist or just want to check whether your current specialist is right fit for you.

We will divide this blog into two parts. In first part we will discuss four steps to hire an SEO specialist and in the second part we will tell you the skills and qualifications you should look for in an SEO specialist.

I. 4 STEPS TO HIRE AN SEO SPECIALIST

1. Know what you want

Following are some questions you must ask yourself before setting out to look for SEO. The whole process will be much easier once you know your goals:

What do you want from your SEO efforts?
What is the business goal? Is it more sales conversions or just brand awareness?
What are your current digital marketing efforts?

Simply ranking higher on Google is not a good SEO goal to have. Ask yourself how ranking higher will lead to more conversions for you.

2. Have an Open Interview

Have an open conversation with your shortlisted candidates. You can find candidates through LinkedIn, hiring consultants or references from business partners/ employees.

Have a two way conversation with the candidate and encourage them to ask you questions. A good SEO candidate should be judged by the questions he or she asks. SEO must fit in with your overall business goals. A skilled SEO must be interested in below information about your business:

What is the purpose of your business and how do you make money?
How much traffic and conversions do you currently get through search engines
Where do you get your maximum sales from currently
Who are your competitors in digital space and what do they do better than you

A specialist who is not interested in understanding your business is likely to deliver poorly.

3. Check Past work and References

Look at the portfolio of the specialist. Has he done work with any company in your industry? Has he worked with a company of similar size and philosophy? Ask for hard numbers to show that the SEO efforts paid off in higher conversions, rankings or traffic.

Also ask for references and make the effort of calling or mailing them to get feedback. You don’t want to risk hiring an SEO specialist who is a terrible fit in your team.

4. Ask for an SEO Audit

Ask the shortlisted candidates to submit a technical and search audit. This will give you an idea of their expertise and scope of work. This audit report may be paid or free. In any case it is a good investment to test the water before hiring the SEO specialist. The report should consist of:

Issues with your site
A Plan to fix the issues

Estimated results and time and money required to achieve them.

II. WHAT TO LOOK FOR

Following are the things that you should look for in an SEO specialist:

Educational Background – There is no strict criteria regarding this. A good SEO can be from any background. However, candidates from STEM (Science, Technology, Engineering and Mathematics) tend to have an extra edge as they are good with numbers and data.
Personal Traits – A good SEO must be a learner. The rules of the game are changing continuously and someone who is not comfortable unlearning and learning repeatedly will not do well in this field. Besides this he/she must also be a good team player. SEOs are required to work with the web developer, content strategist, marketing, PR and many other departments. Someone who is not a good team player is just not right for this role.

Knowledge of Digital Marketing – As mentioned above SEOs cannot work independent of content, marketing, paid advertising and inbound marketing. SEO is just one part of the digital marketing puzzle. Your SEO specialist must have a clear picture of the overall digital marketing strategy of your company. For this reason you must test whether he has a basic knowledge of content marketing, inbound online sales, marketing and PR. They need not be a master of all these subjects but must know how everything works together.
Specialization – There are different specializations even within SEO. There are various parts to SEO such as onsite SEO, offsite SEO, technical SEO, Local SEO, etc. Try to find what your business needs. For example:

1. If you have a physical brick and mortar shop then you might want someone who is good at local SEO.

2. If you want to build authority in the digital space you might want someone good at off-page SEO or building links

3. If majority of your business comes from mobile and you want to optimize for mobile audience hire a technical SEO.

Knowledge of SEO Tools – SEO specialist must be an expert in Google Analytics, Google Search Console, Google Keyword Planner and Google Pagespeed tools. These tools give analytics on traffic, keywords targeting, page speed and a lot more information needed to optimize your site. A good SEO must be able to draw insights from this data and develop an actionable plan. Some of the other important tools that SEOs use to do competition analysis, find search terms and analyze traffic metrics are Moz, Ahrefs, Buzzsumo, SEMRush.

Red Flags

Lastly, there are also some practices and false claims you are better off avoiding. Be cautious of anyone who:

Promises you a top rank for a keyword within a month – Google ranking criteria are outside the control of a SEO specialist and no one can promise that you will rank number one on a page. SEO requires a patient approach and continuous monitoring and it may take three months to a year to improve your ranking.
Indulges in Black Hat practices – Black hat SEO practices are unethical practices to rank higher in search engines and are penalized by search engines. These include strategies such as buying links, spamming to get traffic and content automation. Stay away from any practices that do not obey search engine guidelines as this may lead to negative ranking for your site or removing your site all together from search engines.
Is not transparent – Your site is your reputation online. By giving backend access to your site you are entrusting the SEO specialist with your biggest online asset. Make sure the trust is two-way. Your SEO should care about your business and must share all the data and results from time to time. He or she should help your digital marketing team to understand SEO to make sure everyone works towards the goal of optimizing site.

How to Deal with Ranking Fluctuations in Google [Infographic]

Posted on June 16, 2017 by NextJSjointviews

Nowadays website owners are in frenzy regarding the ranking fluctuation that has happened in Google search results. People are extensively talking about it on the internet. One day a website will be on the first page of Google search list and on the other day it will be on the fourth page.

Ranking fluctuations have always been common in Google search results due to the various algorithms they try frequently. However, something this strange and irregular is a first. This frequent fluctuations can be frustrating for those who are working hard to do better in Google rankings.

Here is an infographic that gives an exact idea about whats going on and how to deal with it.

10 Ways Indian Startups Can Compete with Giants Using SEO

Posted on May 3, 2017 by NextJSjointviews

The importance of SEO needs no introduction. Every entrepreneur knows its potential and return on investment. But getting ahead of giants who have been producing great content for couple of years may seem a herculean task.

There is no need to sweat though. There are ways to get past this and stay ahead in the competition.

Here are 10 ways startups can compete with giants using SEO:

Go Niche

Fighting for piece of the same pie will drain your time and energy. Instead, you could specialize in an area which have been explored not much. There are always pockets in the market which are not recognized by other players. Even if they are recognized, they are too small for the giants to focus on. This could be a good entry point for your page.

Talk about topics and aspects that the giants are not talking about. This strategy can be applied to your products, service, delivery channel, marketing channel and online content.

Localization

Most of the startups want to tap in on the immediate locality. This is even true if you are selling a physical product. Why not specialize in just that? No giant will think about connecting with the audience based on localities.

You can rank number one for a locality by writing and promoting your content to location specific audience using Facebook. You can also participate in local community events or sponsor events that have a good online presence.

Personalize

As a small business you must take advantage of more customer service available per customer. Huge customer base prevents big giants from having a one on one personal relation with their audience.

As start up on the other hand, you can have a close relation with the smaller base of customers. This can be deeply satisfying for many in the world of automation and machines. Use your small size to your advantage and engage in personalized conversation with your customers across various platforms.

Great content

Fortunately not everything is about size and big money. Quality content is about getting into your audience’s mind and answering relevant questions consistently. Create more visual content in infographics and videos.

Keep up to date with the latest trends and deliver what the readers want. It may take some time to beat the competition but it is better to start sooner than later. You don’t want to be in the same search engine ranking three years down the line.

Long tailed keywords

This goes with the strategy to go niche. Long tail keywords consist of keyword phrases that are much more specific than common keyword. For example- ‘Beach facing property in north Goa’ versus ‘Property in Goa’.

It is essentially a trade-off between volume and relevance. Long tail keywords will have lesser search hits but will be specific to what you are selling and mostly untouched by the big players.

Use tools like Google Keyword Planner or Webmaster Tools to find the right balance between volume and specialization.

Develop an online personality

Just like humans, good websites and blogs also have a unique personality. What is your tone and mood? Maybe you want to come across as funny or authoritative? Witty or buoyant? Decide your personality and make it different from what your competitors have. As a start up you have more room to play around with and find your voice. So go ahead. Be different!

Build a Reputation

Building a strong reputation and credibility will earn you a lot of backlinks and trust. Maybe you did a survey of your market that was never done before. You can also have industry experts as guest blogger on your page. Give data and information or any other content that is your forte.

Be a step ahead

There is no easy way out here. You have to be sharp when you are competing with the best. Be smarter and faster. Study more of what your customers want and continuously keep improving on how you deliver that content.

Take advantage of your size

Small is not always weak. Having small teams means less hierarchy which ultimately translates into faster action. It is a well known fact that close knit informal teams produce innovative ideas compared to a formal process driven teams. The startup culture has its own advantages and you must use these to fight in SEO war too!

Market Intelligence

Do you know your competitor’s digital strategy? Where are they getting their traffic from? In the world of internet all the competitor’s moves are open to you. You can check the keywords they are targeting and the source of their traffic and following. Involving a digital and content marketing agency will give you deeper insights and infuse fresh ideas as well.

Conclusion

You can build considerable brand recognition, lead prospects, reputation, and sales conversions through SEO campaigns. Many multinational companies do not give focus on SEO as they want faster results by spending billions of dollars in marketing and promotional campaigns. You can use this to your advantage by investing more time in developing SEO strategies that give you sure success in the long term.

10 Outdated SEO Practices You Need to Discard in 2017

Posted on February 16, 2017 by NextJSjointviews

For a digital marketer, learning and updating SEO skills is a never-ending process if you want to stay ahead of the game. But there are people who use old school practices today as they are comfortable with them. These SEO strategies are outdated, obsolete, and some of them are deemed as black-hat by Google. Also, implementing them in your SEO campaign is a waste of time and may cost you money. Google is so smart (RankBrain algorithm introduced last year) that it can now differentiate between natural traffic attracting websites and those sites focus solely on SEO. Here are ten SEO practices that you need to eliminate from your skill-set.

Keywords Stuffing

Everybody knows that keyword stuffing is the most outdated SEO technique and yet, many people won’t let go of it. Inserting too many keywords in title tag and meta-description tag will not contribute in ranking your website in SERPs.

Another most common keyword stuffing method is the over optimization of webpage content. Adding to many keywords (even irrelevant ones) into your page will earns Google’s wrath. There was a time when Google rank pages mostly based on keyword density but those days are gone. These days, stuffing keywords in your page content not only decrease your search result rankings but also attracts penalty from Google.

Alternative: Try adding long tail keywords in your meta-tags and webpage content in a limited, relevant way.

Over Optimization of Internal Links

Heavy use of anchor text on internal links was used to be one of favorite SEO tactics as it once provided positive impact on search result rankings. Lately, Google has discounted this practice as inappropriate, manipulative, spammy, and penalized those websites with over optimized internal links. Nowadays, Internal links with keyword stuffed anchor texts will hurt your SEO rankings as Penguin update will see it as manipulative and will impose penalty on your site.

Alternative: Write relevant and well-written anchor text (with strategically placed keywords) for your internal links focused on searchers, not for search engines.

One Page for Every Keyword Variant

Creating single page for every keyword variations was considered to be an effective SEO technique five or six years ago. You can rank for similar queries like ‘digital marketing agency’, ‘digital marketing company’, and ‘digital marketing firm’ by creating single page for each of these keywords.

There are SEO folks using this technique even today and they are unaware of the fact that Google has gotten so smart with the release of Hummingbird and RankBrain algorithms. The search engine can recognize different variations of the same search query and it is now more concerned with user intent than pure technical optimization.

Alternative: Create a single webpage for your target keyword and its variations. You can insert these keyword variations in meta-tags, header tags, and in page content intelligently.

Quantity Link Building

Before Google released Penguin and Panda updates, webmasters try to earn more number of backlinks for their website, without considering link quality. That’s because when enough websites pointing to your page there will be boost to your SEO rankings. There was a time when Google considered numbers of links pointing to a website as a ranking factor but now it considers quality and relevance of the links pointing to your page.

Some of link building strategies that was popular among marketers include link exchanges, link buying, press releases, forum links, link directories, article spinning, and comment links. If you use any of these link building tactics in your SEO campaign, it will surely attract the attention of Penguin and get penalized for bad quality link profile.

Alternative: Even though links are one of the strongest ranking signals, Google has now made it hard to earn good quality links. So, focus on link quality instead of link quantity when it comes to link building. You can check out this awesome article for link building strategies.

Over Use of Guest Blogging

As you know guest blogging is a popular link building strategy and for past few years this tactic has been over used for the sole purpose of earning links. Three years ago, SEO community was shocked when Google’s webspam team head Matt Cutts declared that guest blogging is dead. Actually, he was referring to spammy guest posts not the high-quality, relevant ones. According to him, Google has been monitoring guest blogging on low-quality or irrelevant websites and will take action on those sites that engage on spammy guest blogging.

Alternative: It is not necessary to include guest blogging in your link building campaign as there are other ways to earn quality links for your website. When choosing a website for guest blogging, choose only high-quality websites that have good reputation in your industry.

Creating Thin or Short-form Content

There are webmasters who post thin content on their website for the sake getting good SEO rankings. When I say “thin content”, I’m referring to content quality and not just word size. With the release of Panda algorithm update, Google started hunting down websites with content which are low in quality, keyword-stuffed, low word size, and totally irrelevant to searchers.

Solution: Try creating long-form content (1000+ word size) that is fresh, informational, and relevant to your searchers. I know it’s frustrating to create such a quality content but its worth the effort. Here’s a nice article by Kissmetrics which will help you in coming up with new ideas for your long-form content.

Not Focusing on Mobile Search

Many experts in the digital marketing industry say that 2016 is the Year of the Mobile as Google started pushing mobile search after the release of its mobile-friendliness update in April 2015. There are websites that are not optimized for mobile search and their owners think it is a waste of time and money.

It is now a proven fact that mobile has taken over desktop in terms of web search. Also, Google now considers mobile-friendliness as a ranking factor and shows only those websites in its mobile SERPs that are mobile-optimized, user-friendly, and with high loading speed (< 3 seconds).

Solution: As mobile users are growing at a rapid pace it is time for you to invest in mobile search optimization. Whether it is local or ecommerce business, you can get better online presence in mobile than in desktop.

Use of Exact Match Domains

Using exact match domain for keyword targeting was once a favorite SEO strategy for webmasters and marketers alike. Domain names like seocompany.com, bestseoservices.com, cheapseosolutions.net were used to rank well in Google SERPs before the release of Google algorithm update in 2012 that targeted low-quality exact match domains.

These days, searchers know that these domains do not sound like real brands, do not have positive association with them, draw clicks away from you and towards your competitors who sound more credible, competent, and branded. Also, your domain will be downgraded in Google search results and may impose penalty on it.

Alternative: Instead of relying exact match domain, you can get SEO ranking for your target keyword by developing quality content such as a blog, video, or an infographic. You can use LSI variations of the same keyword in your content to make natural and improve relevancy.

Relying Only on Google Keyword Planner

Google Keyword Planner is everybody’s favorite tool when it comes to keyword research. It is effective for paid search campaigns but for SEO it is the other way. A lot of SEO folks still believe that using CPC or competition scores in Keyword Planner can help in determining the difficulty of ranking in organic search results. This is totally wrong as results displayed in Keyword Planner is correlated with paid search, not organic search results. If you are relying only on Google Keyword Planner for your SEO campaign then chances are that the keywords you want to target for won’t give you the right results.

Solution: You need to spend considerable time for keyword research and use the right tools to make sure that you got the right keywords for your SEO campaign. You can use Moz’s beginner’s guide to SEO on how to conduct keyword research using free tools. If you have a considerable budget to spend then you can prefer Wordtracker, Wordstream, or Moz Keyword Explorer.

Ignoring Social Media

This is exactly not an outdated SEO strategy rather it is a missed opportunity. There has been so much speculation about the role of social media in providing SEO rank boost. Many industry experts say that more social shares of your content may influence search rankings. For example, if your piece of content goes viral on any social media sites it may tend to earn many direct links thereby resulting in high search result rankings. Also, it is a well known fact that any content posted on Google+ has frequently ranked well in Google search.

Solution: Create and be active in social media platforms, especially Facebook, Twitter, and Google+. Whether it is local or ecommerce business, you need a considerable presence in social media so that your branded content can become viral, get more followers, and thereby indirectly benefiting your SEO.

Conclusion

You have to come out from your comfort zone and take up new challenges without any second thought. If you are still using outdated techniques in 2017 then it may severely impact your SEO campaign. It may cost you time and money, and also your valuable customers/clients. If you want to stay in the field of search engine optimization for a long time then you have to keep up with the new trends and update your knowledge in a regular basis.

Top reasons for Hiring SEO Services in India (Especially In 2016)

Posted on August 10, 2016 by NextJSjointviews

As everyone knows, today, internet is available even in small villages. This worldwide network is spreading its possibilities around the globe rapidly and efficiently. The online marketing has reached a tougher competitive level because of this. Online businesses want to fare well in the market by improving their rankings in search results. Enhanced search results are crucial for brands to stay ahead in the market, as it brings better leads and clients to them.

As competition in the market is high, the demand for SEO services in India is going to increase in the upcoming years, especially in 2016.

If you are doing any online business, it’s time to devise new SEO strategies for your website success in the coming years. You might be thinking, why it is essential to seek the help of a professional SEO company.

Read Also: 6 Ways Hiring SEO Services in India is Vital for Your Success

As you know, today people do their shopping and come to know about a product via online. People chat and discuss on various products via online social media channels as well. This implies that everything is through online nowadays. So, what happens if your website is not properly SEO- optimized? Will it bring leads to your site? Truth to be told, if your site is not SEO- optimized, your venture is going to be a failure. It won’t matter how terrific your products and services are, unless people are able to find your products in top search results.

Recent updates on Google’s Panda and Penguin reveal that the future of online marketing is in the hands of SEO experts.

Here are some reasons why your business is going to fare with professional SEO services in India (especially in 2016).

Save Workforce and Money

If you are going to manage Search Engine Optimization related tasks of your website yourself, then you are unnecessarily wasting your valuable resources. You could have used it for some other productive purpose of your company. Hiring a professional SEO company can solve all your website related worries. As they know the latest SEO trends, they keep your brand stay live in the online market.

Save Your Time

As far as business owners are concerned, they don’t have enough time to manage all issues related to their websites. Time is a valuable commodity for an entrepreneur. Here comes the relevance of a professional SEO team. They will do all the keyword and SEO research for your e-commerce success. In addition, they will monitor all your marketing and social media efforts and ensure whether it is working or not.

This will give you room to focus on other things for the success of your business.

Proficiency and Experience

Handling your website with the employees in your company is not going to make results in the long run. You and your business associates might have a mere knowledge about SEO. You should understand that SEO companies stay ahead in the digital world because of their successful SEO campaigns. They know the ins and outs of SEO owing to their experience and expertise in this field.

They know how to provide you maximum services in tune with your marketing budget owing to their working experience with different clients.

You May Also Like: 7 Tips for Hiring the Right SEO Company in India for your Business

Stay ahead in SEO Game

It’s obvious that you have to beat your online competitors to stay live in the SEO game. For instance, you need professional players to win an international game. Like that, seasoned SEO experts are the best players in the SEO game. They know all the angles of SEO to beat your online competitors.

Enhanced Return on Investment (ROI)

Many people think that SEO is just to drive traffic to the websites. In fact, it’s much more than improving traffic. Better SEO gains the right customers by driving the right kind of traffic. Only professional SEO experts can find your potential customers. Potential customers can only give you better ROI.

So, start your ventures with professional SEO Services in India and feel the impact of professionalism in your business!

Should SEO Services in India Concentrate More on Content?

Posted on July 19, 2016 by NextJSjointviews

You might know that quality content is the backbone of successful online businesses. Right SEO strategy is the key to success for every business. Well researched content shows the credibility of SEO services. However, it depends on the creative skills of your content writers as well.

We can see that many of the SEO services in India uses blogging as a successful tool for content marketing. Truth to be told, most of the blogs are not up to the mark. Some of them are dull and uninteresting, lacks any informative element and not at all readable.

It’s true that all can’t write as interestingly as Hemingway does. But if you can make an attempt to get your audience engaged, it’s enough.

In this blog, we are trying to point out some of the reasons why should SEO services in India focus more on creating high – quality content.

Read Also: 6 Ways Hiring SEO Services in India is Vital for Your Success

Convey your Idea Exactly

You may generate blogs for various purposes such as to make people aware of your services, to entertain or to make people visit your site. But what happens if your content is poorly structured? Will it work? No, obviously it won’t work.

If you can’t convey your message to your audience, there is no point in creating pages of content.

Every blog is meant for some sort of productive purpose (informative, inspiring or entertaining). It reveals what you want to say to your audience. For instance, a blog on your website tells people about the characteristics of your services or products or describe the benefits of your services either.

People do not understand your purpose or thought if your texts are carelessly written or structured. Do you have ever shown interest in a carelessly written piece of news or story? Of course, not. If you can’t understand the reader psychology better publish no blogs. Your blog should be the product of a fruitful thought. It should be free from spelling errors and comprehensible as well.

Interesting Content Reduces Bounce Rate

Well researched and carefully structured blogs draw the attention of many readers. If you are able to create such kind of well written content, more visitors will spend your website for a long period. More visitors spending more time on your site means, there is low bounce rate. Search engines will give you higher rankings owing to low bounce rate.

Keep in mind, low bounce rate enhances Search Engine Optimization.

Assure More Reliability (via sensible content)

As we all know, quality content shows the reliability of a website.

“Quality content brings you quality leads”.

After all, gaining the trust of your readers is important. If your content is readable and looks more professional, undoubtedly people will trust you. If people trust your blog, definitely they will show interest in your products as well. So try to converse with your audience more friendly via blogs. This will give results in the long run.

You May Also Like: 7 Tips for Hiring the Right SEO Company in India for your Business

More Leads (via social media)

Just think what make you share a piece of information on social media. You share a post on social media only if you are convinced. So try to create sensible and convincing content.

Understand the psychology of users of these social media sites. People never share poorly written content on their timeline on Twitter or Facebook. It’s because they have lost interest in your post reading halfway. So, publish posts which are engaging.

We hope that these reasons are enough for SEO services in India to create incredible content. Always keep in mind, awesome content results higher conversions on your website in the long run. So, focus on publishing attractive texts .Good luck!

7 Tips for Hiring the Right SEO Company in India for your Business

Posted on May 30, 2016 by NextJSjointviews

If you are looking to hire an SEO company, it’s a big step for your business growth. Working with an SEO company will give you many benefits, but it can be unsuccessful if you entrust your SEO strategy into the wrong hands.

You need to learn the things to look out for before hiring an agency. We hope these seven tips will help you to hire an SEO company in India.

Learn the Basics of SEO

It’s not necessary that you have to be an expert in SEO, but make sure you have a basic knowledge on Search Engine Optimization and how it is useful for your business.

If you don’t know the basics of SEO, you cannot analyze the performance of an SEO Company.

Describe your SEO Strategy

As you know, SEO is done for improving the rank of your website in search engines and to ensure your online presence as well.

Be that as it may, you have to ask yourself for what reason you need a higher rank in search results. Be particular about your needs and the expected traffic for your website.

Try to prepare a profile about the nature of your customers and how you wish to introduce your brand. If you can give these details, your SEO company can work in tune with your expectations from the beginning itself.

Read Also: 6 Ways Hiring SEO Services in India is Vital for Your Success

Do Research before accepting an SEO company

Make sure you don’t believe any agency blindly because of their reputation. All you need to do is to prepare a list of companies that can meet your needs.

Online sales pitch may attract you, but don’t forget to do your research before accepting an SEO company. You can seek suggestions from different businesses as well.

A keyword search will help you to ensure the rank of the agency. If they rank higher in search results, they are the best in Search Engine Optimization.

You could also do a keyword search to know the position of their clients. You can even contact these clients to know their feedback on the performance of the SEO Company.

Stay away from those agencies that send you unwanted emails offering to sell you keywords, because these are unethical practices.

Feel free to ask questions

You should ask these questions before you invite an agency to offer you with a proposal.

You should ask them whether they know their Panda from their Penguin. You can understand from their response if they have knowledge on Google search algorithm updates.
It’s good if you ask them their experience with other clients doing the same business. This will help your SEO Company to get an idea about the nature of your business.
Inquire them what all results other clients gained from their service. Ask them whether they were able to increase traffic within the specified time and tell them to share other ROIs. Reject the agencies that hesitate to share this data.
Inquire about the content writers in their team. Remember, fresh and quality content is vital for effective SEO.

Know the SEO proposal

It is crucial that a proposal from an SEO Company should consist of their approach, services and a cost breakdown. These four key elements should be there, at least.

Quality strategies on link building
Aspects on Social media optimization
Strategies on Content marketing
Reporting methods and tracking, with special focus on ROI

The proposal should assure that the company understands your SEO needs and will work diligently for the success of your brand.

Recommended Read: How to Choose the Right SEO Expert for Your Company

Regarding the costs

You should understand the costs required and your return on investment prior to signing a contract. You will not get quality SEO from a reputed SEO Company in India so cheaply. You should understand why to invest a big amount and ensure there are no hidden charges.

SEO charges can range from $750 to $5000 a month with respect to your needs. Usually SEO fee is fixed on the basis of upfront costs and a monthly maintenance charge.

Consider as a long – term relationship

Consider hiring an SEO company for your business as the dawn of a long – term relationship. Openness and trust between you will deliver massive results.

Keep them updated with what’s happening and don’t hesitate to share certain confidences. Your SEO expert should have an enthusiasm to understand more about your business and should communicate with you regularly.

It will take time and money in order to improve your search engine ranking and reputation. So, hire an agency with a proven track record. You need to make sure that they are able to provide professional services and ROI in tune with your expectations.

6 Ways Hiring SEO Services in India is Vital for Your Success

Posted on April 7, 2016 by NextJSjointviews

Search Engine Optimization (SEO) plays a vital role in increasing organic traffic to your website which will lead to higher sales and brand building.

SEO services includes all the things essential to optimize websites for better search engine rankings. As more and more business owners are opening online stores to offer products and services, it is important for you to promote your business website. SEO services help in fulfilling this task through various tools and techniques. Learn why you need to hire SEO services in India for your online business website:

1.Reduces Gestation Period

Search engine optimization can help you in reducing the gestation period to great extent. Effective internet marketing strategies will assist you in promoting not only your company but also your products. These days SEO Companies have also started offering Social Media Optimization Services where your products or brand can be promoted at mass level. Apart from this, you can be benefited from organic traffic which would be coming from various search engines such as Google, Yahoo, Bing, Alta Vista etc.

Read Also: How to do SEO in 2016?

2.Website Visibility

Having a website is not sufficient, you need to make it visible on the web. Visibility of a website is enhanced when it starts appearing among the top search engine results. This is an important reason to hire SEO services so that your website follows the right track to achieve recognition. There are also activities such as forum submissions, social bookmarking, etc which can reach a different set of audience.

3.Traffic Diversion

If your website is not visited by the targeted audience, there is no use of having a website at all. In order to obtain more and more web traffic to your website, you must have your website listed among the top search results. This can be achieved faster and in a practical way by hiring SEO services in India and around the world.

4.Keyword Research and Utilization

Keywords are the building blocks of search engine optimization. However, you need to find the right keywords related to your niche and use them effectively to achieve search engine visibility. It may appear easy, but requires a lot of skills which only an SEO expert can offer.

You May Also Like: Role of SEO in Brand Awareness

5.Overcoming Competition

You are bound to face tough competition in your niche, as soon as you take your business online. Each of the rival website owners have the wish to appear among top search engine results. By hiring the expert search engine optimization services, you get the right platform to survive the competition.

6.Instant Results

The third reason for considering SEO Services is the availability of instant results. Once search engine optimization is done on your website, you will start seeing the results instantaneously. You can always search out for some professional SEO Service providers irrespective of the nature or type of your business.

Now a days, SEO services are essential for your online visibility. So you have to be careful while hiring an SEO Service provider. You must keep in mind that the service provider you choose must follow the guidelines provided by Google and other major search engines. Otherwise your website can get penalized for black hat tactics.

Most Popular FAQs on WordPress SEO

Posted on January 28, 2016 by NextJSjointviews

Even someone with no programming knowledge can set up a blog or website in a matter of minutes. A lot of third-party plug-ins and themes are also available to be embedded with the regular wordpress platform to boost its functionality and appearance.

Read also:How to Choose the Right SEO Expert for Your Company

In this blog, we will discuss some of the most frequently asked questions about doing search engine optimization for wordpress.

WordPress is the most popular blogging platform and CMs used by over one quarter of the world’s popular websites. The most loved feature that makes wordpress popular is its simplicity of use.

Q.1. Does WordPress come Search Engine Optimized?

No, it doesn’t. There are only search engine friendly content management systems, not search engine optimized ones. WordPress is a search engine friendly CMS. Still, there are a lot of manual SEO processes required to be able to rank your website or blog on Google’s top list.

Most CMS sellers publicize as though these platforms come with an inbuilt fully automatic SEO system that manages all the necessary SEO activities and all you need to do is a one-time install. Sadly, this is too far from what’s reality.

SEO doesn’t just happen automatically. You have to assign this job to a specialist or a digital marketing agency where a team of committed, qualified SEO professionals constantly monitor and devise plans and procedures that will raise your website/blog ranking from among the pile of other party websites.

Q.2. Where should I install WordPress actually? —On a New Domain, Sub-domain or Subfolder?

Great! You have finally decided to choose wordpress over other available CMSs. Now, you have to take yet another important decision regarding the best installation domain for wordpress- a new domain, a sub-domain or a subfolder. Well, all these three options are viable. But it is recommended that make your decisions based on the actual purpose behind your CMS installation.

When you have a temporary web marketing requirement it can be a wise idea to choose a new domain for wordpress. But when you want to host a new blog, although you can use new domains and sub-domains, it is always a better option to install wordpress in a subfolder of your website. This will give you the best SEO results.

Q.3. I am planning to install a Wordpress SEO Plug-in. That Means I don’t need any further follow-up with SEO, Right?

After creating your blog or website for the first time, you might have focused on ways that could take it to the front line and thought it was a good idea to install an SEO plug-in to suite all your websites/blogs SEO needs. But is it really enough? This is a very good question to ask when you are done with the preliminary steps.

Recommended read:How to do SEO in 2016?

As told earlier SEO is not a one-time setup and it will manage itself procedure. It is not a piece of cake as so many would think. SEO is a continuous, run all year round process. No plug-in comes loaded with every functional elements needed for SEO. You are only taking your first step when you install your plug-in.

Constant status checking and updating the tools, procedures and methods used are one of the most important aspects when considering your SEO success. That is why you should consult a professionally qualified person who can understand what’s best for your website or blog to come up. The primary focus of any digital marketing agency will be on making a search engine friendly product.

Q.4. There are a lot of free WordPress themes available. Will it harm my blogs visibility if I use them?

Well, sometimes they do. Sometimes they don’t. It all depends on the particular theme that you’ve got installed. You can get thousands of free themes for your wordpress powered websites and blogs. It’s tempting and anybody would like to give it a try. And your users are going to appreciate it. But there is always the risk of posing SEO problems. When considering theme revision, check the following details:

Your theme is updated and there is no security threats posed.
The theme is reputed.
It adheres to Google’s quality guidelines.
There is no link spam associated with the theme.
The coding is written well and it follows all standards

Q.5. Does using/not using a user’s native language have any effect on SEO?

Directly, there is no dependency for your SEO on the language you use on WordPress. But the language you use can indirectly affect SEO. Using the visitor’s native language can increase the user experience, which in turn benefits SEO. WordPress is already available in many languages. It is also important that the extra plug-ins and themes used should be translated to the same language.

The most expected feature of a website or a blog is that they are search engine friendly. Although there are a number of other CMS and development platforms available, when you want to create a blog or a simple website, it is always recommended that you use wordpress. With the help of a good digital marketing agency, you can always get your website/blog top the search results.

How to do SEO in 2016? [Guide]

Posted on December 17, 2015 by NextJSjointviews

As usual, more and more SEO changes will hit us in 2016. People still search online for what they want and now more increasingly search is done from mobile phones. Google’s algorithm undergoes dozens of significant changes each year. 2016 will not be different. Let us check the SEO trends that are set to rule search marketing next year. Professional assistance from a digital marketing agency in your area can help you with these changes.

Certain Predictions

• Mobile searches will surpass desktop in 2016 – As already seen the trend is shifting now. Mobile traffic is becoming more and more crucial for ROI.
• Video Content will overtake – Video content could also provide greater ROI than written content in terms of reach, engagement, effectiveness, for brands and industries in the B2C category.
• Greater indexing of social media content – Social media content will get indexed more, as you can already see when you do mobile search for some news item on Google and tweets appear in the search results. Social posts will carry a value and a consideration similar to any independent web page, and the separation of “web” and “social media” will begin to blur even further from an SEO perspective.

Read Also: How to Choose the Right SEO Expert for Your Company

• Aggregated content changes the content marketing game – Twitter Moments is bringing aggregated social media and news content into the picture, which narrows the content marketing field but provides new opportunities as well. News articles must be automatically sourced by Twitter to be visible. Users, whom you target, themselves become content creators and become firsthand witnesses of current events.
• Local search will be given greater specificity – Local search is set to get even more specific, thanks to Google’s local indexes getting even more localized and the arrival of wearable technology such as the Apple Watch. It won’t be long before rankings could be generated in terms of neighborhood rather than city or state.

SEO tactics you need to focus on to continue performing strongly on search engines.

• Keyword Research – Keywords and phrases are still crucial as prospects are using them to find out business, service and products. Keyword research tools such as SEMrush, Keyword Planner from Google, Keyword Analysis Tool for searching the most effective keyword trends in 2016. Also analyzing your own website to check that which keywords are generating more traffic and which are getting more popular. You can use this analysis to find the new related keywords or you can use the same keywords to generate the new content. Reputable digital marketing agencies provide service from experienced SEO analysts who can choose and optimize appropriate keywords based on client’s service.
• On-Page SEO –There has hardly been any changes in the on-page SEO elements over the past couple of years. But, the major goal should be to produce content that is unique and of high-quality. This way, it can meet the needs and expectations of your audience. And like before, it is still crucial to have your keywords in your URL, Title tag, heading tags, Alt image tags and content (3 or 4 times minimum).

Recommended Read: Role of SEO in Brand Awareness

• Mobile SEO – Web designers have already determined that a website needs to load in less than 3 seconds in order to hold the attention of its visitors. For faster accessibility, it is crucial to optimize all the websites for mobile. Mobile search will take reign over desktop in 2016. Google, the search engine giant has put out its own guidebook for brands ready to create a usable and attractive mobile site.
• Link Building – Manual link building cannot be replaced with other marketing strategies. Links have always been an important ranking signal. Quality links can be achieved by asking for backlinks from trust worthy sources, building relationships. Creating testimonials provide a great opportunity to get a backlink and potential traffic from the other site and it usually has a much higher approval rate than your standard link request e-mails. Google Webmaster Tools will help to find out if your link profile could be negatively impacted by low-quality or bad links.
• Content Marketing – Unique, quality content is still crucial. An Online marketing agency with professional content writers can help. Focus on your top keywords while creating content. Blog posts, videos, whitepapers, research report and webinars give people something to link to. In addition, the content you create can rank by itself in the search engines. For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social media. It also helps if your website as a whole already has significant high-quality links.

Adapting changing market trends can be time-consuming for busy professionals. It will be ideal to choose a digital market agency with relevant experience in performing SEO for various industries.