A couple of weeks ago, it is reported that some users seen the Google Analytics in a new design.
But now not only some, more and more users are reporting the same.
Below shown are the screen shots showing the previous and new Google Analytics design:
NOW
BEFORE
A digital marketing agency works with a lot of businesses today to help them reach the right audience. It helps businesses increase brand awareness and customer base. If you are in any business, you’d surely want to find a reputable company to help you market your brand. Since digital marketing agencies can provide great impact for your business, it’s crucial that you choose the right one.
Read Also: 7 Reasons Why You Should Hire a Digital Marketing Agency in India
Goals– As with any marketing campaign or business idea, you must have clear goals and objectives. And you must make sure your agency is aware of them before you begin. By doing this, you will be able to find out whether your chosen agency can offer the expertise you need and deliver what you want.
Go traditional– One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory.
Check out for awards– One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works.
Reliable contact– As online marketing can be long-lasting and difficult, you should hire an agency which can provide you a consonant project manager. Several agencies will provide you upper-level managers to give pitch, so just ask them that who will work for you and when you can meet them.
Best technology– Always select a digital agency which can provide you the best technology so that you can maintain competing advantage and adhere to security standards. For a single project, there are many solutions available, so it is better to ask your agency about what technology they are going to use for your project and why they are using that particular one among others. If they fail to give proper answer then choose another agency.
You May Also Like: 6 Benefits of Digital Marketing for Small Businesses
Expertise– Digital marketing has a lot of aspects, and different agencies can provide several services for you. Some services are inbound marketing, social media marketing, content marketing, etc. So when you are aiming for inbound marketing, find the digital marketing agency that specializes in it; the same goes for the other services.
Results– This is one factor that you need to focus on. You need to find out if the agency has provided good results for other businesses. You need to make sure that they were able to help businesses achieve their goals in terms of marketing. If your research shows that the agency was able to help the business increase its sales, its customer base, and its market share, then you’ve got a winner.
With these above few tips, you can choose the digital marketing agency meeting your needs.
Social Beat, digital marketing agency released digital marketing industry report 2016 in May and June 2016 with 376 Chief Marketing Officers and marketing heads of various companies.
According to the report, 87 per cent of brands are choosing digital marketing instead of television and print medium for customer engagement and brand promotion due to increased usage of internet.
“The report highlights the rise of digital marketing services, though brands continue to use television and print medium to have a 360 degree approach. About 87 per cent of brands surveyed, leverage digital marketing,” Social Beat Co-Founder, Vikas Chawla said.
“While brand awareness and lead generation seem to be the primary goals, digital marketing is increasingly being leveraged for customer engagement and customer service too,” he said.
Social Beat Co-Founder Suneil Chawla noted that about 10 per cent of brands surveyed spend more than Rs one crore annually on digital marketing and 50 percent of them spend over Rs six lakh annually.”
Overall 20 per cent brands plan to increase their digital marketing spends by 25 per cent in next financial year, he said.
Content writing is considered as an important aspect of any internet marketing campaign. Without content, a digital marketing company can’t attract search engines. If you are having any content related requirements, then you should consider hiring a good content writing service.
“Better content means better business”
Here are 9 signs of good content writing services that you should know before hiring:
Website
It’s important to remember that a high quality writer understands basic business principles. And for them, having a website means getting off the freelance sites, stopping the endless hours of scouring craigslist, and instead, focusing on building web presence. More exposure they get, more customers they can find.
So if they have a site for their content writing services, they just might get “it.” Check out their website and see how professional it is. Is it just slapped together? Is it hosted on their own domain?
Judge them based on the same criteria you would judge any business website.
Read Also: Why is Blogging the Best Form of Content Marketing?
Reliability
Apparently, this is going to be one of your major considerations when operating online. It’s easy to outsource writing work across the globe with the technology the internet provides. The problem is, you can’t look over the writer’s shoulder to make sure everything is being done right and on time. This is why it’s extremely important to work with a service which has a good track record.
Work with a company you trust, and don’t take risks on a web content provider you’re not sure about just to save a few bucks.
“The key ingredient to better content is separating the single from the steam.”
Niche Specific
Do they offer articles in a specific niche? While most writers consider writing on any subject as long as it isn’t so narrow that it’s impossible for a non-professional to research, good writers sometimes can charge the prices they do because they know their subjects inside and out.
They’ve focused really hard on a small handful of them, and it has become a breeze to write even high volumes of articles quickly because they already know the subject.
Turnaround Times
You’re using an article writer to increase the speed of your online business growth. If they are consistently missing the agreed-upon deadlines, that’s going to slow you down. You need to find a service that can deliver work back to you within a reasonable time frame, without letting the quality slip. Many writers try to sell themselves with quick turnaround times, but then deliver substandard work.
Article Quality
Content is king on the web-don’t let anyone tell you anything else. But in order to be at the top, it’s not enough for you to have lots of content. You have to have good content. What’s more, if you want to use article marketing promotions, you have to make sure that those articles are also of good quality.
Make sure the article writing service you hire can deliver high quality, well-researched articles that actually deliver real value to your readers. This will help to raise the overall conversion rates of your business, as more potential customers view the information you offer in a positive light.
Knowledge of the Industry
Of course, it’s hugely important that the writing service you use is made up of writers who actually understand how online businesses operate. This provides the extra insight required to create articles meeting your requirements.
A thorough knowledge of how to write for search engine optimization purposes is also important. Never hire a freelance writer to write for a website if they don’t keep up to date on the latest news about search engine optimization.
“Every piece of your content should be excellent, enough that customers are compelled to share it.”
Sublime Language Abilities
Are they a native-English speaker? Sometimes it can be hard to determine. Make sure the samples they sent you are really representative of their English, and pass a couple emails back and forth to see if they start making mistakes under pressure.
A quick Skype chat can settle things if you’re really in doubt, and they may even be willing to get on the mic and talk to you, which would of course let you know for certain.
Read Also: Why Successful Content Writing is not as Easy as its Assumed to be
Follows Instructions
People who hire content writing service always look for a long term commitment. As it make your content sound alike if it is written by the same author meeting your requirements.
So before hiring a good content writing service, check that the service you hire give you proper reply and remembers your request for next time. As it will save your time in revision and editing.
Creativity
An expert content writer can create content with new perspective by generating new ideas. Making your content creative is a way to engage clients and potential customers.
But ensure that your content should always be fresh and exciting.
Use these nine factors as signs of good content writing services before hiring any article writing service you come across. These should form a minimum standard when it comes to outsourcing article writing – don’t accept anything less.
Glenn Gabe at G- Squared Interactive shows strong evidence proving that Google algorithm updated occurred this month.
“It’s pretty clear that Google rolled out a major algo update in June,” says Gabe, pointing to specific dates where has has seen the most movement. June 1, 8, 21, and 26 are the dates where the most volatility was seen, suggesting that the update rolled out at the beginning of the month with “tremors” occurring through the remainder of the month.
Update could be either Panda-related, or it could be one of Google’s quality updates, Gabe suggests.
The update appears to be targeting websites with obvious quality issues.
It can be an another Panda Update.
You might know that quality content is the backbone of successful online businesses. Right SEO strategy is the key to success for every business. Well researched content shows the credibility of SEO services. However, it depends on the creative skills of your content writers as well.
We can see that many of the SEO services in India uses blogging as a successful tool for content marketing. Truth to be told, most of the blogs are not up to the mark. Some of them are dull and uninteresting, lacks any informative element and not at all readable.
It’s true that all can’t write as interestingly as Hemingway does. But if you can make an attempt to get your audience engaged, it’s enough.
In this blog, we are trying to point out some of the reasons why should SEO services in India focus more on creating high – quality content.
Read Also: 6 Ways Hiring SEO Services in India is Vital for Your Success
Convey your Idea Exactly
You may generate blogs for various purposes such as to make people aware of your services, to entertain or to make people visit your site. But what happens if your content is poorly structured? Will it work? No, obviously it won’t work.
If you can’t convey your message to your audience, there is no point in creating pages of content.
Every blog is meant for some sort of productive purpose (informative, inspiring or entertaining). It reveals what you want to say to your audience. For instance, a blog on your website tells people about the characteristics of your services or products or describe the benefits of your services either.
People do not understand your purpose or thought if your texts are carelessly written or structured. Do you have ever shown interest in a carelessly written piece of news or story? Of course, not. If you can’t understand the reader psychology better publish no blogs. Your blog should be the product of a fruitful thought. It should be free from spelling errors and comprehensible as well.
Interesting Content Reduces Bounce Rate
Well researched and carefully structured blogs draw the attention of many readers. If you are able to create such kind of well written content, more visitors will spend your website for a long period. More visitors spending more time on your site means, there is low bounce rate. Search engines will give you higher rankings owing to low bounce rate.
Keep in mind, low bounce rate enhances Search Engine Optimization.
Assure More Reliability (via sensible content)
As we all know, quality content shows the reliability of a website.
“Quality content brings you quality leads”.
After all, gaining the trust of your readers is important. If your content is readable and looks more professional, undoubtedly people will trust you. If people trust your blog, definitely they will show interest in your products as well. So try to converse with your audience more friendly via blogs. This will give results in the long run.
You May Also Like: 7 Tips for Hiring the Right SEO Company in India for your Business
More Leads (via social media)
Just think what make you share a piece of information on social media. You share a post on social media only if you are convinced. So try to create sensible and convincing content.
Understand the psychology of users of these social media sites. People never share poorly written content on their timeline on Twitter or Facebook. It’s because they have lost interest in your post reading halfway. So, publish posts which are engaging.
We hope that these reasons are enough for SEO services in India to create incredible content. Always keep in mind, awesome content results higher conversions on your website in the long run. So, focus on publishing attractive texts .Good luck!
Some facts on ASO and SEO
App store optimization, or ASO is in simple terms, a growing and effective method of building visibility of your app and conversion for your mobile app featured in app stores such as Google Play and Apple App Store.
Optimization of your app is important as no app store offers any aid to improve the visibility of apps.
You might know that many app developers think that there is no difference between app store optimization and SEO. Most business people know only about SEO and that’s why it happens.
We are going to explore the major differences that may help you understand how app store optimization is entirely different from search engine optimization.
If you find an app developing company works to list out popular keywords on web search, then they are on the wrong path. They have to optimize their app for searches specific to app stores, which would be entirely different from the popular searches in the web. Optimizing for web search will hardly give you any results.
Do you think is it sensible to target web search keywords where search for app store is needed? Or just think how people search for apps.
Criteria for people to discover and Install apps
A recent study on mobile apps reveals “majority of app users find apps by searching in app stores”. The second possibility for finding an app is via friends, as they drive people to make searches.
It’s obvious that mobile users are discovering and installing apps through the app stores.
If you want to build an optimized app page, you should know the basic difference between app store’s search and web search.
To be precise, the purpose of the user is the major difference.
You May Also Like: 10 Must-have Tools For Every App Store Optimization Company
Some facts on App store and Web results
It’s clear that users expect one kind of results while searching the app stores and a set of different results during web search. Interestingly Apple and Google know this user psychology very well. For instance, if you search for a particular word in a web browser and in Apple’s App Store, results would be completely different for both.
To understand the search behaviour of users in app stores, App Store Intelligence software may help you.
Significant search coverage is important
Relevant coverage is important for changing your app’s targeted audience into installs and users. You have to optimize your app’s page with relevant phrases and keywords in order to get your apps discovered in app stores. Like that relevant coverage will give you results.
It’s obvious that your app will drive more installs if you can increase conversion rates. If your app’s visibility is higher for a specific search, it shows that your app is relevant as per the app store ranking algorithms of both Google and Apple.
It’s noted that Google considers conversion rates for their web search ranking algorithms. Like that if your app has an increase conversion rates among your clients’ portfolios result in higher rankings in Google Play.
For example, suppose there is an app on exercise which has badges to different running challenges in the app store. When someone searches for a game on free runner and if the exercise app were in those results, the rate of conversion would be less, since runner as a game has no connection to running as an exercise
In this case, Google consider that app store search for the running app is not significant for searches connected to game on free runner.
Ensure what to optimize!
Recommended Read: Popular Myths of App Store Optimization
You can do app listing effectively only if you know what to choose for optimization. In order to get maximum downloads for your app; the only app store optimization tactic you can adopt is relevant coverage of app store search.
The demand for Email Marketing Services is increasing day by day. Unfortunately, many of the marketers are unaware of the ABC of email marketing.
If you’re a marketer, you should know the fact that your email marketing database is getting corrupted by about 22.5% every year.
It is not unusual that email addresses of your contacts’ vary as they move from one company to another or sometimes when they unsubscribe your email list. Change of their old AOL address which is used to fill in forms on sites can also affect your email list.
Adding fresh contacts to your email marketing campaigns in a regular manner helps you to have an upper hand in your business. (Make sure you never enhance your email marketing by purchasing email lists.)
You May Also Like: 14 Smart Tips to Get Your Email Subscriber’s Attention
Here are 11 amazing ways to grow your email list, if you’ve run out of ideas to do so.
Some simple ways to build your Email Marketing List
Via Email
Create incredible email content
Why should you create remarkable content? It’s simply because people stay subscribed and forward your email to their friends and colleagues only if your content is interesting. Remember, these friends and colleagues will be new to your email list.
Push your existing email subscribers
Try to include social sharing buttons, “Email to a Friend “button in your marketing emails. This will drive your existing email subscribers to share and forward your emails to friends and colleagues. Sometimes these friends and colleagues might sign up for your email list and you will get access to fresh networks.
Online contest rewards you
Promoting an online contest will attract online users. New members begin to sign up using their email address (Make sure you promote your content on social!)
Make use of multiple email subscription types
It’s quite natural that email recipients click through emails that have been targeting them. So, if you can create multiple email types, the visitors might get attracted to any one of them and there is a chance for subscription.
If you have an ineffective older email list try to refresh it with an opt-in campaign. Think about sending an engaging opt-in message to your older list in order to bring back interested contacts.
Make sure you remove all contacts who don’t respond. It may sound unreasonable to remove people from your email records as a move to improve your email list. Keep in mind, emailing only active contacts can improve your deliverability.
If you can add a link, directing people to your mailing list it will benefit you in the long run. Consider adding that link to your employees’ email signatures, so that people will be tempted to sign up for your mailing list.
Read Also: 6 Reasons Why E-mails are Important for your Internet Marketing
With Fresh Content
Lead generating offers like free ebook, whitepaper etc. can attract visitors. Create such lead generating offers and allow visitors to download it by simply submitting their email address.
As people always search for online tools, you can offer a free online tool in order to improve your mailing list. Let the visitors use the tool for free, by just providing their email address.
With Social Media
Promote an ebook via a Twitter campaign, so that your followers can access it by submitting their email address.
Obviously, promoting offers via Facebook page will attract a huge audience. Make sure you add enough social sharing buttons to encourage your audience to share your offers that requires an email address.
A call- to- action button on your Facebook business page gives you room to improve your email list. Create a link to the call-to-action button in such a way that requires an email address for access.
Social media has become a major part of our marketing landscape and is a remarkable way to engage with your customers’ while building your brand and your brand’s reputation in the industry.
However, along with this wonderful new way to engage with your customers comes a whole new set of problems, many of which most companies don’t know how to properly address. I’m talking about social media customer service. That’s why I’m going to give you seven tips that will help you effectively address your social media customer service without alienating your followers in the process.
1. Proper Online Verbiage Matters
Just because you are communicating online doesn’t mean your voice isn’t being heard. It’s just as important to use proper verbal communication online as it is offline, such as using online best practices like:
Not typing in all caps
Use proper grammar, capitalization and make sure your responses aren’t littered with misspelled words, etc.
You have to remember that every online conversation will be seen by thousands of people year after year, so how you present yourself and how you handle issues will directly reflect on your brand and how your potential customers will perceive your brand for years to come.
Read Also: What Kim Kardashian Can Teach You About Social Media Marketing
2. Appropriate Online Customer Interactions
Even though you are responding on social media your online customers should not be responded to like you would with a friend on your personal social media pages. Your customers should never be treated as friends. What I mean by that is you should avoid using emojis, internet slang, too-casual language and meaningless banter, etc. Keep it professional yet friendly and your social media interactions will reflect positively on your business.
3. Implement a Strict 24 Hour Response Policy
The easiest thing to let go by the wayside is social media customer service because social media has always been a secondary thought for most businesses. However, that’s no longer the case and it’s imperative that you respond to all social media requests, comments and complaints within 24 hours, if not sooner. If you don’t, just one nasty, unfounded comment or complaint could be seen by thousands of people before you’ve even had a chance to address it or comment on your end of the issue. And viewers who have seen those complaints might never look back at your page again to see how you responded and you will have lost a potential customer forever.
4. Develop an Effective Follow-Up Schedule
Online customer service follow-up is just as important as your quick response to the customer’s initial inquiry. You must make it a policy to follow-up with all resolved and unresolved customer service issues within 24 hours; otherwise, you might as well not have even bothered contacting them at all. Because if you don’t follow-up in a timely manner, your customer’s will view that as if you don’t care and this will reflect poorly on your brand.
5. Hire the Right Attitude
Customer service can’t be trained, customer service has to be hired. What I mean by that is you can’t hire a person who doesn’t have the right personality for delivering exceptional customer service and think you can just train them and expect them to deliver. It won’t happen. You have to hire the right attitude. There are certain personalities that have the proper temperament, attitude and common sense to deliver customer service with an empathetic, nurturing demeanor that comes across as sincere and positive. And that goes for your online customer service hires as well.
6. Strive To Resolve Issues Offline
Everything you do online will be there for everyone to see forever. Therefore, it’s best, whenever possible, to try and take your customer service issues offline. This will give you the opportunity to talk with your customers face to face and address their issues on a more personal level. This will also help keep your dirty laundry off the world wide web for all to see.
7. Empower Your Customer Service Team
There’s nothing more frustrating than dealing with a company whose customer service team has absolutely no authority to resolve issues. When this happens, your customers problems won’t be handled immediately causing them to wait. It also gives them more time to be angry about the situation. It also gives them the opportunity to post a rant on your social media pages about how you were not willing to help them, etc. Even if their request is pending a supervisor’s approval. You should provide your customer team with a certain amount of authority to resolve customer service issues on the spot.
You May Also Like: What to Look for When Hiring Social Media Marketing Services
Do you know where most people spend their time online?
On their mobile devices. That’s why it’s so important that your customer service team be proficient in handling themselves properly whether they are delivering text messages or social media customer service.
Your online customer service goes way beyond a few social media pages. Your team will be texting, blogging, commenting, mobile marketing and a myriad of other tasks that all reflect on your brand.
If you would like more information about how to skyrocket your online marketing efforts without breaking the bank, please contact us today and let us show you what we can do for you.
Author Biography
Sophorn Chhay
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.
Follow Sophorn on Twitter(@Trumpia), LinkedIn, Facebook and Google+
Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit.
Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
Google is removing another search option filter for mobile users.
Mobile users will not be able to use the custom date range search filter.
After much thought and consideration, Google has decided to retire the Search Custom Date Range Tool on mobile. Today we are starting to gradually unlaunch this feature for all users, as we believe we can create a better experience by focusing on more highly-utilized search features that work seamlessly across both mobile and desktop. Please note that this will still be available on desktop, and all other date restriction tools [e.g., “Past hour,” “Past 24 hours,” “Past week,” “Past month,” “Past year”] will remain on mobile.”, AJ from Google wrote.
Read Also: Google’s Newest Mobile Friendly Update- Winners and Losers
This is the custom search date range filter found under the “Search Tools” option by clicking on “Any Time” and then selecting “Custom Range.”
They can access this feature only in the desktop version of Google.
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