Author: NextJSjointviews

European Court says Publishers’ Linking to Copyrighted Content is Illegal

Posted on by NextJSjointviews

The Court of Justice of the European Union (CJEU) has taken decision against hyperlinks and in favor of copyright owners.

CJEU took decision that the publishers linking to illegal content will be liable for infringement.

Here are the facts given by CJEU-

“In 2011, GS Media published an article and a hyperlink directing viewers to an Australian website where photos of Ms Dekker were made available. Those photos were published on the Australian website without the consent of Sanoma, the editor of the monthly magazine Playboy, which holds the copyright to the photos at issue. Despite Sanoma’s demands, GS Media refused to remove the hyperlink at issue. When the Australian website removed the photos at Sanoma’s request, GeenStijl published a new article that also contained a hyperlink to another website on which the photos in question could be seen. That site complied too with Sanoma’s request that it remove the photos. Internet users visiting the GeenStijl forum then posted new links to other websites where the photos could be viewed.”

This decision will become a burden for search engines to find whether the sites are indexed or not. And also they have to check whether it has any illegal contents.

Source(s)

 

Penguin 4.0 will be launched soon, says Google

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Google revealed that the latest update to Penguin 4.0 will be launched as soon as its ready.  It’s been a year and 10 months, since Google launched Penguin 3.0 in October 2014.

Google Mueller of Google said “”we are working on an announcement for that there, so like when it’s ready we will let you know.” He made such an announcement at the 44:30 mark into yesterday’s hangout on YouTube Live.

This clearly indicates that Google is already working with press to ensure users get the Penguin announcement precisely. When enquired whether the Penguin announcement will come before or after it goes live, John added “I don’t know about before but we will try to get the timing so that we don’t confuse everyone.”

So, it’s obvious that Google is serious about Penguin release and hopefully they will come with a better version soon.

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Top 6 Tips To Grow Your Content Marketing in Mumbai

Posted on by NextJSjointviews

As Content Marketing is making remarkable changes in ROI’s, it’s no longer just a trendy word for businesses. From startups to MNC’s, needs a sensible and professional Content Marketing strategy to meet their business goals. When it comes to online marketing, engaging is your watchword. Those who can engage the audience will succeed.

No matter the kind of business you are doing, whether it is business-to-business or business-to-consumer, if you follow a well- documented Content Marketing strategy you can transform your brand into a successful voice in the industry.

We are going to discuss 6 successful ways to improve your Content Marketing in Mumbai. Let’s have a look.

Think differently (Breaking Conventions)

Highly original content sets you apart from your competitors. So, think about including exceptional stuff on your Content Marketing strategy.

Say goodbye to uninteresting infographics and data documents. Instead, stand out among the popular brands by creating your own content in the form of ideas. If you are a thought leader people will recognize your brand as well. So, convert your simple observers into potential customers via engaging content.

Forget about conventions and create unusual content that has the chance to become viral.

You May Also Like: How to Spot a Good Content Marketing Agency in India?

Think beyond blogs!

Some marketers think publishing blogs on a regular basis alone can bring in leads. If you are one among them, you are on the wrong path. Audience consider you as relevant only if you include different types of content in your Content Marketing Strategy such as  eBooks, social media posts, podcasts,  video blogs, etc.

Educate with Infographics

Publishing educational infographics can draw the attention of people. If it sounds informative people will appreciate your efforts. Sharing knowledge with your followers will be useful for your business in the long run.

Share your ideas with people before you ask them to pay for your services. This will ensure the involvement of your audience and most probably they will share your ideas. If more people share your content, more people will recognize your brand.

Your Approach Matters

For any venture, whether it is small or big, your approach determines its success. Always think ahead and outline your Content Marketing in such a way to meet your business needs.

Suppose you’ve to launch a new product and you want people to know about it. The information should catch the attention of maximum audience. How will you promote the impending date of launching?  You may have many suggestions in your mind. The most feasible action to launch a product would be teaser campaigns.

As you know, teasers can do wonders. It makes people enthusiastic to know what you have in store. Try to include compelling images and video content. This will help to build customer’s curiosity and eagerness. If your strategy is right, the result will be a winning product launching that converts into revenue.

Track your performance

A quality check is crucial to make sure that your Content Marketing efforts are up to the mark. Analyzing your performance on a regular basis will help you to revise your strategies if something is not working as expected. This will cement the bond between you and your audience.

Some of the aspects that require your serious attention are the bounce rate, number of visitors, leads converted into revenue, etc. Tracking all these details will help you know how much revenue generated from your strategy.

Read Also: 9 Smart Tips to Choose the Best Content Marketing Agency

Be versatile! Offer fresh content

Always, remember marketing via content is an innovative field. Your imagination plays a crucial role. So, experiment with your content and stay connected to the latest trends.

Think of all potential types of content to prop up your brand. The possible options may include videos, infographics, compelling images, texts, etc.  Observe which all things are giving you favourable results. Make necessary changes if something goes against your expectations.

It’s obvious that repetition of the content will attract users’ disapproval. So, avoid posting the same content that may lose engagement and will seriously affect your revenue. Be versatile and offer fresh content. Versatility is the key to success in any field.

Keep in mind all these 6 tips to grow an exceptional Content Marketing strategy in Mumbai. As people need quick, fun and shareable content in upcoming years, stay focused and create sensible content. Good luck!

Finally Google Publishes Labor day Logo for American Workers!

Posted on by NextJSjointviews

For the first time, Google has posted a Labour day Doodle.

Labour Day is a public holiday honoring several achievements of labour unions since the 1800s in the US.

Till now, only small American flags were posted on Labour days.

 

google doodle

 

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Google Launched “Search Live Coverage Carousel” Powered by AMP and Atom!

Posted on by NextJSjointviews

Google said “content that makes sense for this live coverage carousel includes “live sports, elections, and breaking news” and “can include live blogs, full length articles, videos and more.”

You should use AMP HTML to take part in this. Here are the more detailed requirements:

Accelerated Mobile Pages (AMP) should be used while publishing content: Making use of AMP will allow your pages to be get loaded immediately to user’s devices.

Structured data markup should be used in AMP: It allows the preview for your live coverage article on the search page and also helps Google to understand the context around a piece of content.

Content should be pushed to Google with the use of Atom XML feed: You must use HTTP POST request in an Atom XML feed containing AMP page content immediately after it gets published on the web when you send content to Google.

This is a PILOT to select publishers and will allow Google to “surface content more quickly as compared to now”.

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How to Spot a Good Content Marketing Agency in India?

Posted on by NextJSjointviews

One of the biggest challenges for businesses is to pick a right Content Marketing Agency. The demand for content marketing services has increased the number of agencies offering a variety of content related services.

Truth to be told, many people offer content services, but a few of them know the essence of Content Marketing. It’s really tough to choose the perfect practitioners of this marketing technique.

If you want to create a successful brand, you should find a sensible marketing partner who can help you with right Content Marketing strategies.

You should consider many aspects while hiring an agency. Here are some tips that may help you to spot a good Content Marketing Agency in India.

  1. Strategic Capability is Important

A recent survey reveals that lack of a shrewd content strategy is affecting the content marketing initiatives of many brands. It’s evident from their ROI’s.

So, it’s crucial to choose a Content Marketing Agency that has powerful strategic capabilities. Analyzing the track record and methodologies will help you know their strategic capabilities.

Ask them to share their case studies and if possible contact their clients. Try to know if their content strategies have helped brands to get potential customers. In addition, make sure that their content marketing efforts are in such a way to meet your business goals.

You May Also Like: 7 Ways To Reinvent Your Content Writing in Mumbai

  1. Check Whether their Tools are Capable of Giving you Feasible Results

Before hiring an agency, you should make an attempt to know their tools that enhances marketing. Agencies use several methods to identify the progress of their marketing efforts.

You should make sure that their marketing efforts are in such a way to boost your ROI. Also, check whether they are able to identify problems and streamline your marketing efforts to achieve your business goals.

  1. Converse with the Team Members

It’s usually seen that businesses find an agency and sign the deal after meeting the head of the marketing team. In fact, this is a big mistake. You have to make sure that they have a strong project management system. You can confirm it by conversing with the members of their team.

Effective communication with your advertising partner is vital for the success of your brand. Ensure that the team members are experienced and they can communicate with you effectively on a regular basis. In addition, discuss your business goals with them. This will help them to meet the values of your brand.

  1. Marketing Technology Matters

As the competition is high, proficient marketing technology is crucial to survive. It can make a positive impact on your overall marketing efforts. It will help you measure the engagement of audience and find potential customers.

If you and your agency share a common technology, you should be careful about its user interface. It should be user friendly.

Marketing technology platforms help you to analyze the quality of Content Marketing efforts done by your marketing agency. So, if you have your own marketing platforms ask your agency how they are going to plug their campaign into it.

Read Also: 9 Ways Content Marketing in Mumbai Improves Advertising for Businesses

  1. Know their Clients and Validate their Efficiency

Last but not least, let’s talk about the clients who became successful via their content marketing efforts. Many Content Marketing Agencies promise quality services, but you should check whether they are able deliver services on time.

You can ensure the efficiency of an agency by contacting their clients. They can tell you whether the agency is able to deliver quality services on time.

So, keep in mind all these aspects. We hope our blog will help you to spot a Content Marketing Agency in India that can work well for you. Good luck guys!

Google Updates Local Review Guidelines!

Posted on by NextJSjointviews

Google has updated the local reviews guidelines or marking up reviews explaining when you can make use of Scheme markup and when not.

Here is the new list of guidelines:

  • If the content provider or the business are not independent and genuine then they can’t provide the snippets.

  • Customers are allowed to express both positive and negative sentiments. They may not be restricted by the content provider according to the positive/negative sentiment prior to the submission to Google.

  • While putting reviews, keep in mind that template sentences built from data or automated metrics cannot be used.

  • Reviews for multiple-location businesses cannot be used in every business locations of the same company.

  • Content providers are not supposed to have any paid or commercial agreements for adding new reviews.

  • Duplicate or similar reviews are not allowed.

  • Only include reviews that have been directly produced by your site, not the third-party reviews.

The main change is only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines.

This may impact a large number of websites that have implemented local reviews markup.

Source(s)

Google to Launch New Penalty to Improve Mobile User Experience

Posted on by NextJSjointviews

Google announced that it will be penalizing webpages with intrusive interstitials such as pop-ups. This move will help users to access content easily.

According to Google, the new algorithm will launch on January 10, 2017 and will try to make pages with such intrusive elements “not rank as highly” as they once did. This is actually replacing the app interstitials ad penalty that launched in September 2015. So that penalty is going away but the new one should cover and have the same impact on app interstitials ads.

Websites having pop-up ads which covers the entire page will rank low in Google’s search results. But pop-ups notifying users about the site’s cookies policy, users age and having small banner ads will not be get penalized.

“Pages that show intrusive interstitials provide poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are smaller,” Google product manager Doantam Phan said in the blog post.

Source(s)

7 Ways To Reinvent Your Content Writing in Mumbai

Posted on by NextJSjointviews

As we all know, content marketing is strenuous and requires a lot of attention. But at times our wrong strategies make it more difficult. For any business, organization is crucial for success. Like that proper planning is vital for content marketing success. When it comes to content marketing, your success depends upon the quality of content you create. You need to outline a step by step plan to accomplish your goals.

As 2016 is a promising year for content marketing you should make sure that your content writing efforts are in such a way to get maximum conversions.

Let’s have a look at 7 ways to reinvent your content writing in Mumbai

  1. Begin with a content review

When you reorganize your strategies the first thing is to analyze where you stand. A content review will help you to analyze what all areas needed improvement.

You need to ensure that you are getting good metrics for your content marketing efforts. Some of the metrics which demands your keen attention are website traffic, time of posting blogs, social media conversions, word count, keywords focused, etc. For instance, a content review will reveal which all keywords and length of posts assure you higher levels of social conversions.

Now let’s move on to the ways to improve your content writing…starting with your titles.

You May Also Like: 9 Signs of Good Content Writing Services

  1. Catch attention with amazing titles

In this mobile age, majority of users access web pages via their smartphones. In fact, your titles decide the popularity of your blogs. A recent study reveals that majority of users read a blog when they get attracted to the headlines.

For instance, you read content on social networking sites only when the headlines are interesting. Search for the contents that become sensational in social media, you could find that headline have a crucial role in such posts. You can’t create posts going viral without catchy titles.

  1. Enlighten with stories

A better way to engage audience is to enlighten them with stories. As we all know, everyone loves to hear stories. Though the topic is dull and uninteresting, if you present them in the form of a story it will bring you leads and followers.

You can introduce the success stories of businesses. There are many instances of popular brands once started as a small business and later turned into business tycoons. These stories will be helpful for bringing hope in the lives of businesses, especially startups. You can publish these stories in various social media platforms as a part of your social media marketing strategy.

You could seek our expertise to improve your social media marketing strategies as a move to target your audience.

  1. Enrich your content with expert quotes

Never allow your content marketing strategies to underperform just because your blogs are not up to the mark. You can enrich your content by adding quotes from expert sites.

It’s obvious that readers are more interested in content from trustworthy sites such as Forbes and the NY Times. But why can’t you create your own authority without depending on these sources?

When you choose topics for your blogs, just google whether the same topic has been written before by any who has dominance in content over the web. You can take quotes from their blogs and add them in your post. You can provide links to the sites where you have taken quotes, so that your readers can visit these sites for additional information. It seems like losing your site traffic, but in fact it will strengthen readers’ trust on you.

  1. Use images for better engagement

A recent study reveals that users respond more to text plus visual content when compared to text – only content. So, don’t forget to add compelling images matching your text content. Sensible images speak what your blog has to say. If you examine the current trends in social media sites, you could see that compelling images have driven better engagement.

Read Also: Why Successful Content Writing is not as Easy as its Assumed to be

  1. More conversions by removing barriers

The ultimate aim of your content is to win maximum sales for your product. You need people to read your blogs and increase the reach of your brand.

Understanding the usual barriers to conversions help you accomplish your targets. Firstly, try to identify the needs of your customers and publish blogs that may give solutions to their queries. You can allow customers to share their biggest challenges and connect them with experts to give them professional guidance. This will bring you more conversions.

  1. Seek expertise in writing your content

Last but not least, let’s discuss the need for seeking expertise for content writing. If you are creating content on your own that may be the reason for your poor conversions. Hiring content writing services will bring professionalism to your content.

Professionals know how to make more conversions owing to their experience with various clients. They know the real reader psychology. In fact, they are the real players in the game. So, give professionalism to your content by hiring the right content writing services.

We hope these 7 ways may help to bring freshness to your content writing efforts. So, reinvent your content marketing efforts with a right content writing service in Mumbai.

9 Ways Content Marketing in Mumbai Improves Advertising for Businesses

Posted on by NextJSjointviews

Nowadays, the demand for Content Marketing Services is at an all time high. Many brands proved it as a successful method for online advertising. Unfortunately, many businesses are still sceptical about the long term benefits of content marketing. Lack of awareness of this innovative method is one of the principal reasons.

If you are doing any online business and haven’t tried the possibilities of content marketing, you struggle a bit to survive among your competitors. As content marketing is one of the most feasible and successful marketing strategies used today, you should know about it in detail.

We are going to make you aware how Content Marketing in Mumbai can help businesses to improve advertising.

Here are 9 ways to improve advertising via Content Marketing

  1. More leads with more on- site content

It’s obvious that more content on the website will attract more users. Quality content gives room for your customers to become familiar with your brand. If they spend more time on your website because of your content, they will trust your products as well. As a result, you will get higher conversion rates. Quality content is the soul of content marketing; it will bring you quality leads.

To know more about blogging, see our blog Why is Blogging the Best Form of Content Marketing?

  1. Improved visibility in search engines 

Adding new blogs does not give you more search traffic. It will be another page in Google’s index. Google has some criteria to rank your blogs. Only quality pages can drive more search queries. Focusing popular keywords and topics that users frequently search for will lead potential customers to your website.

  1. Total domain authority via quality content

You can increase the expected authority, expertise, relevance and trust of your website by publishing high quality content. As quality content can attract more inbound links to your website, you will attain complete authority of your website’s domain. Truth to be told, higher domain authority is always associated with higher search rankings. So, you will find higher organic search visibility of your site with respect to the quality of content you produce.

  1. Increased referral traffic

Referral traffic is an integral part of your content marketing strategy. Your commitment towards guest blogging of your content strategy determines how much referral traffic you will get. When you do guest blogging, chances are high to link back to your site. Guest blogging might bring potential customers to your website.

So, always contribute your external publications on an engaging website with high traffic. This will bring you quality leads.

  1. More leads via social media

As you know, social media is an effective platform to get maximum exposure for your brand. Users share or like a blog only if the content is relevant and engaging. Interesting content can drive thousands of followers to your site. As a result, you are able to get the right customers.

  1. Improved conversion is possible (than ever before)

One of the principal reasons for publishing attractive content is to help, inform and engage your audience. Once they are interested in your content, you can easily introduce your products and services to them. If done thoughtfully, the number of conversions will increase considerably. Remember the keyword “thoughtfully”- never convert your content into an advertisement.

  1. Enhanced brand reputation 

Relevant and quality content is capable of creating an impression of your brand. If your audience finds your blogs informative and helpful, they will consider your brand as a thought leader. If your content is found in external platforms such as Twitter, Facebook, etc. readers will consider your brand as more trustworthy.

You May Also Like: 9 Signs of Good Content Writing Services

  1. Promising customer relationships

It’s indisputable that sensible content can improve the loyalty of your customer relationships. If you produce and share content on personal brands of individuals, readers will find you as a reliable source of information on product queries and gradually they develop a personal relationship with your brand. This will persuade them to buy your products as well.

  1. Economic marketing costs

As Content Marketing is cost- effective, secure and accessible for anybody irrespective of industries, businesses find no other effective medium for advertising. Many brands already claimed that they could reduce half of their marketing expenses with Content Marketing.

We hope these 9 ways make you know how Content Marketing in Mumbai helps businesses to improve advertising. So, if you do not invest in it yet, leverage your business with Content Marketing.