Month: July 2016

Blogspot.com to Googleblog.com- Google’s Big Migration

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Google webmaster trends analyst, John Mueller announced that Google is moving all their official blog having blogspot.com domain name to Googleblog.com.

It helps users to ensure that these are official blogs managed and operated by Google itself.

The original URL was googlewebmastercentral.blogspot.com now redirects using a 301 redirect to webmasters.googleblog.com.

Google is planning on finally migrating all of their blogs to googleblog.com over the next several months.

John Mueller added that “the previous address will redirect to the new domain, so your bookmarks and links will continue to work.” The RSS feeds and comment URLs will not redirect, and you will need to resubscribe to those separately.

Several SEO’s are waiting eagerly to visualize the migration from SEO perspective.

Source(s)

What are the Common Services Provided by a Digital Marketing Agency?

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As everyone knows, today, businesses sell more products via online. For effective online marketing, businesses need to hire a Digital Marketing Agency. They can help you with their effective online strategies and amazing services.

If you are doing any online business you should know more about the Digital Marketing agencies. Do you have any idea about the services provided by these agencies?

Having an idea about the services offered by marketing agencies helps you to choose the right agency for your business purpose. We are trying to give you an idea about the basic services provided by a Digital Marketing Agency.

Read Also: 7 Reasons Why You Should Hire a Digital Marketing Agency in India

Here are some of the popular services provided by them.

SEO (Search Engine Optimization)

“Google only loves you when everyone else loves you first.” – Wendy Piersall

The above quote tells you how important is SEO for your business.

Search Engine Optimization (SEO) is one of the popular services offered by all digital marketing agencies. SEO decides the popularity of your website. As you might know, SEO is a technique to improve the visibility of a website in search engines. It will drive more visitors to your website from search engines. SEO can play an important role in bringing potential leads to your site by making your site visible in search engine’s top organic results.

Usually, a digital marketing agency use top softwares available in the market to create relevant strategic keywords. Right keywords will help to build your campaign on.

A recent study by MediaPost reveals that 51% of people visit a business website via organic search, while paid and social search drives only 10% and 5% respectively. These figures will give you enough proof why SEO is important to begin a winning digital campaign.

Blogging Service

It’s clear that selecting the right keywords is the first step to drive visitors to your site. But, at the same time you’ve to generate blogs based on these keywords to attract the right customers to your website.

Blogs can speak about the nature of your business and industry. Blogs are very useful to build a strong relationship with your customers.

According to various research on blogs, approximately there are 329 million blog readers in the world.

Many Digital Marketing Agencies use blogs as an effective tool for online marketing. In fact, blogging is the best form of content marketing. Many successful brands reveal that if you can create 15 blogs per month, there is nothing more to do to generate more leads to your brand.

Social Media Marketing

We have just discussed the importance of blogging. But blogging will give you leads only if right users read your blog. So, how will you promote your content? Here comes the relevance of Social Media Marketing.

Social media sites can act as an effective vehicle to carry your blogs to the right online business spots. That’s why digital marketing agencies offer marketing via social media in their marketing services list.

According to a recent study, 80% of business professionals get quality leads via social media sites. Another report says “Spending six hours per week on social media sites helped 66 % of marketers to increase leads to their sites”.

You May Also Like: 7 Tips to Choose a Great Digital Marketing Agency

Content Offer Creation

Now, you know about the relevance of Social Media Marketing services. But, remember you need to convert your readers into leads for better results. Content Offer Creation service will help you to do so.

Digital Marketing Services create a call-to-action at the end of each blog post. Readers have to furnish their e-mail id in order to download their free valuable content offers such as infographics, white papers, E- books, etc.

At the end of each blog post, we feature a call-to-action that invites the reader to download a free gift, in exchange for their personal information.

Lead Generation Service

Finally, marketing services utilize all the above mentioned services to change your leads into customers. For instance, after collecting email id via content offer creation service, they contact the users via deliberate emails, telemarketing calls to convert them to customers.

It’s seen that these inbound marketing tools have helped many successful brands to gain the right customers.

Hope you get an idea about the common services offered by a digital marketing agency. So, keep in mind all these facts when you hire a Digital Marketing Agency for your business growth. Good luck!

Meet the New Google Analytics Design Rolling Out

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A couple of weeks ago, it is reported that some users seen the Google Analytics in a new design.

But now not only some, more and more users are reporting the same.

Below shown are the screen shots showing the previous and new Google Analytics design:

 

NOW

 

google analytics

 

BEFORE

 

google analytics changes

 

Source(s)

7 Tips to Choose a Great Digital Marketing Agency

Posted on by NextJSjointviews

A digital marketing agency works with a lot of businesses today to help them reach the right audience. It helps businesses increase brand awareness and customer base. If you are in any business, you’d surely want to find a reputable company to help you market your brand. Since digital marketing agencies can provide great impact for your business, it’s crucial that you choose the right one.

Read Also: 7 Reasons Why You Should Hire a Digital Marketing Agency in India

  • Goals– As with any marketing campaign or business idea, you must have clear goals and objectives. And you must make sure your agency is aware of them before you begin. By doing this, you will be able to find out whether your chosen agency can offer the expertise you need and deliver what you want.

  • Go traditional– One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory.

  • Check out for awards– One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works.

  • Reliable contact– As online marketing can be long-lasting and difficult, you should hire an agency which can provide you a consonant project manager. Several agencies will provide you upper-level managers to give pitch, so just ask them that who will work for you and when you can meet them.

  • Best technology– Always select a digital agency which can provide you the best technology so that you can maintain competing advantage and adhere to security standards. For a single project, there are many solutions available, so it is better to ask your agency about what technology they are going to use for your project and why they are using that particular one among others. If they fail to give proper answer then choose another agency.

You May Also Like: 6 Benefits of Digital Marketing for Small Businesses

  • Expertise– Digital marketing has a lot of aspects, and different agencies can provide several services for you. Some services are inbound marketing, social media marketing, content marketing, etc. So when you are aiming for inbound marketing, find the digital marketing agency that specializes in it; the same goes for the other services.

  • Results– This is one factor that you need to focus on. You need to find out if the agency has provided good results for other businesses. You need to make sure that they were able to help businesses achieve their goals in terms of marketing. If your research shows that the agency was able to help the business increase its sales, its customer base, and its market share, then you’ve got a winner.

With these above few tips, you can choose the digital marketing agency meeting your needs.

Report Says 87% Brands are Now Opting for Digital Marketing

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Social Beat, digital marketing agency released digital marketing industry report 2016 in May and June 2016 with 376 Chief Marketing Officers and marketing heads of various companies.

According to the report, 87 per cent of brands are choosing digital marketing instead of television and print medium for customer engagement and brand promotion due to increased usage of internet.

“The report highlights the rise of digital marketing services, though brands continue to use television and print medium to have a 360 degree approach. About 87 per cent of brands surveyed, leverage digital marketing,” Social Beat Co-Founder, Vikas Chawla said.

“While brand awareness and lead generation seem to be the primary goals, digital marketing is increasingly being leveraged for customer engagement and customer service too,” he said.

Social Beat Co-Founder Suneil Chawla noted that about 10 per cent of brands surveyed spend more than Rs one crore annually on digital marketing and 50 percent of them spend over Rs six lakh annually.”

Overall 20 per cent brands plan to increase their digital marketing spends by 25 per cent in next financial year, he said.

Source(s)

9 Signs of Good Content Writing Services

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Content writing is considered as an important aspect of any internet marketing campaign. Without content, a digital marketing company can’t attract search engines. If you are having any content related requirements, then you should consider hiring a good content writing service.

“Better content means better business”

Here are 9 signs of good content writing services that you should know before hiring:

  • Website

It’s important to remember that a high quality writer understands basic business principles. And for them, having a website means getting off the freelance sites, stopping the endless hours of scouring craigslist, and instead, focusing on building web presence. More exposure they get, more customers they can find.

So if they have a site for their content writing services, they just might get “it.” Check out their website and see how professional it is. Is it just slapped together? Is it hosted on their own domain?

Judge them based on the same criteria you would judge any business website.

Read Also: Why is Blogging the Best Form of Content Marketing?

  • Reliability

Apparently, this is going to be one of your major considerations when operating online. It’s easy to outsource writing work across the globe with the technology the internet provides. The problem is, you can’t look over the writer’s shoulder to make sure everything is being done right and on time. This is why it’s extremely important to work with a service which has a good track record.

Work with a company you trust, and don’t take risks on a web content provider you’re not sure about just to save a few bucks.

“The key ingredient to better content is separating the single from the steam.”

  • Niche Specific

Do they offer articles in a specific niche? While most writers consider writing on any subject as long as it isn’t so narrow that it’s impossible for a non-professional to research, good writers sometimes can charge the prices they do because they know their subjects inside and out.

They’ve focused really hard on a small handful of them, and it has become a breeze to write even high volumes of articles quickly because they already know the subject.

  • Turnaround Times

You’re using an article writer to increase the speed of your online business growth. If they are consistently missing the agreed-upon deadlines, that’s going to slow you down. You need to find a service that can deliver work back to you within a reasonable time frame, without letting the quality slip. Many writers try to sell themselves with quick turnaround times, but then deliver substandard work.

  • Article Quality

Content is king on the web-don’t let anyone tell you anything else. But in order to be at the top, it’s not enough for you to have lots of content. You have to have good content. What’s more, if you want to use article marketing promotions, you have to make sure that those articles are also of good quality.

Make sure the article writing service you hire can deliver high quality, well-researched articles that actually deliver real value to your readers. This will help to raise the overall conversion rates of your business, as more potential customers view the information you offer in a positive light.

  • Knowledge of the Industry

Of course, it’s hugely important that the writing service you use is made up of writers who actually understand how online businesses operate. This provides the extra insight required to create articles meeting your requirements.

A thorough knowledge of how to write for search engine optimization purposes is also important. Never hire a freelance writer to write for a website if they don’t keep up to date on the latest news about search engine optimization.

“Every piece of your content should be excellent, enough that customers are compelled to share it.”

  • Sublime Language Abilities

Are they a native-English speaker? Sometimes it can be hard to determine. Make sure the samples they sent you are really representative of their English, and pass a couple emails back and forth to see if they start making mistakes under pressure.

A quick Skype chat can settle things if you’re really in doubt, and they may even be willing to get on the mic and talk to you, which would of course let you know for certain.

Read Also: Why Successful Content Writing is not as Easy as its Assumed to be

  • Follows Instructions

People who hire content writing service always look for a long term commitment. As it make your content sound alike if it is written by the same author meeting your requirements.

So before hiring a good content writing service, check that the service you hire give you proper reply and remembers your request for next time. As it will save your time in revision and editing.

  • Creativity

An expert content writer can create content with new perspective by generating new ideas. Making your content creative is a way to engage clients and potential customers.

But ensure that your content should always be fresh and exciting.

Use these nine factors as signs of good content writing services before hiring any article writing service you come across. These should form a minimum standard when it comes to outsourcing article writing – don’t accept anything less.

Did Google Sneak Out Another Algorithm Update Last Month?

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Glenn Gabe at G- Squared Interactive shows strong evidence proving that Google algorithm updated occurred this month.

“It’s pretty clear that Google rolled out a major algo update in June,” says Gabe, pointing to specific dates where has has seen the most movement. June 1, 8, 21, and 26 are the dates where the most volatility was seen, suggesting that the update rolled out at the beginning of the month with “tremors” occurring through the remainder of the month.

Update could be either Panda-related, or it could be one of Google’s quality updates, Gabe suggests.

The update appears to be targeting websites with obvious quality issues.

It can be an another Panda Update.

Source(s)

Should SEO Services in India Concentrate More on Content?

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You might know that quality content is the backbone of successful online businesses. Right SEO strategy is the key to success for every business. Well researched content shows the credibility of SEO services. However, it depends on the creative skills of your content writers as well.

We can see that many of the SEO services in India uses blogging as a successful tool for content marketing. Truth to be told, most of the blogs are not up to the mark. Some of them are dull and uninteresting, lacks any informative element and not at all readable.

It’s true that all can’t write as interestingly as Hemingway does. But if you can make an attempt to get your audience engaged, it’s enough.

In this blog, we are trying to point out some of the reasons why should SEO services in India focus more on creating high – quality content.

Read Also: 6 Ways Hiring SEO Services in India is Vital for Your Success

  1. Convey your Idea Exactly

You may generate blogs for various purposes such as to make people aware of your services, to entertain or to make people visit your site. But what happens if your content is poorly structured? Will it work? No, obviously it won’t work.

If you can’t convey your message to your audience, there is no point in creating pages of content.

Every blog is meant for some sort of productive purpose (informative, inspiring or entertaining). It reveals what you want to say to your audience. For instance, a blog on your website tells people about the characteristics of your services or products or describe the benefits of your services either.

People do not understand your purpose or thought if your texts are carelessly written or structured. Do you have ever shown interest in a carelessly written piece of news or story? Of course, not. If you can’t understand the reader psychology better publish no blogs. Your blog should be the product of a fruitful thought. It should be free from spelling errors and comprehensible as well.

  1. Interesting Content Reduces Bounce Rate

Well researched and carefully structured blogs draw the attention of many readers. If you are able to create such kind of well written content, more visitors will spend your website for a long period. More visitors spending more time on your site means, there is low bounce rate. Search engines will give you higher rankings owing to low bounce rate.

Keep in mind, low bounce rate enhances Search Engine Optimization.

  1. Assure More Reliability (via sensible content)

As we all know, quality content shows the reliability of a website.

“Quality content brings you quality leads”.

After all, gaining the trust of your readers is important. If your content is readable and looks more professional, undoubtedly people will trust you. If people trust your blog, definitely they will show interest in your products as well. So try to converse with your audience more friendly via blogs. This will give results in the long run.

You May Also Like: 7 Tips for Hiring the Right SEO Company in India for your Business

  1. More Leads (via social media)

Just think what make you share a piece of information on social media. You share a post on social media only if you are convinced. So try to create sensible and convincing content.

Understand the psychology of users of these social media sites. People never share poorly written content on their timeline on Twitter or Facebook. It’s because they have lost interest in your post reading halfway. So, publish posts which are engaging.

We hope that these reasons are enough for SEO services in India to create incredible content. Always keep in mind, awesome content results higher conversions on your website in the long run. So, focus on publishing attractive texts .Good luck!

How is App Store Optimization Different from SEO?

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Some facts on ASO and SEO

App store optimization, or ASO is in simple terms, a growing and effective method of building visibility of your app and conversion for your mobile app featured in app stores such as Google Play and Apple App Store.

Optimization of your app is important as no app store offers any aid to improve the visibility of apps.

You might know that many app developers think that there is no difference between app store optimization and SEO. Most business people know only about SEO and that’s why it happens.

We are going to explore the major differences that may help you understand how app store optimization is entirely different from search engine optimization.

If you find an app developing company works to list out popular keywords on web search, then they are on the wrong path. They have to optimize their app for searches specific to app stores, which would be entirely different from the popular searches in the web. Optimizing for web search will hardly give you any results.

Do you think is it sensible to target web search keywords where search for app store is needed? Or just think how people search for apps.

Criteria for people to discover and Install apps

A recent study on mobile apps reveals “majority of app users find apps by searching in app stores”. The second possibility for finding an app is via friends, as they drive people to make searches.

It’s obvious that mobile users are discovering and installing apps through the app stores.

If you want to build an optimized app page, you should know the basic difference between app store’s search and web search.

To be precise, the purpose of the user is the major difference.

You May Also Like: 10 Must-have Tools For Every App Store Optimization Company

Some facts on App store and Web results

It’s clear that users expect one kind of results while searching the app stores and a set of different results during web search. Interestingly Apple and Google know this user psychology very well. For instance, if you search for a particular word in a web browser and in Apple’s App Store, results would be completely different for both.

To understand the search behaviour of users in app stores, App Store Intelligence software may help you.

Significant search coverage is important

Relevant coverage is important for changing your app’s targeted audience into installs and users. You have to optimize your app’s page with relevant phrases and keywords in order to get your apps discovered in app stores. Like that relevant coverage will give you results.

It’s obvious that your app will drive more installs if you can increase conversion rates. If your app’s visibility is higher for a specific search, it shows that your app is relevant as per the app store ranking algorithms of both Google and Apple.

It’s noted that Google considers conversion rates for their web search ranking algorithms. Like that if your app has an increase conversion rates among your clients’ portfolios result in higher rankings in Google Play.

For example, suppose there is an app on exercise which has badges to different running challenges in the app store. When someone searches for a game on free runner and if the exercise app were in those results, the rate of conversion would be less, since runner as a game has no connection to running as an exercise

In this case, Google consider that app store search for the running app is not significant for searches connected to game on free runner.

Ensure what to optimize!

Recommended Read: Popular Myths of App Store Optimization

You can do app listing effectively only if you know what to choose for optimization. In order to get maximum downloads for your app; the only app store optimization tactic you can adopt is relevant coverage of app store search.

11 Ways to Grow Your Email Marketing List [2016]

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The demand for Email Marketing Services is increasing day by day. Unfortunately, many of the marketers are unaware of the ABC of email marketing.

If you’re a marketer, you should know the fact that your email marketing database is getting corrupted by about 22.5% every year.

It is not unusual that email addresses of your contacts’ vary as they move from one company to another or sometimes when they unsubscribe your email list. Change of their old AOL address which is used to fill in forms on sites can also affect your email list.

Adding fresh contacts to your email marketing campaigns in a regular manner helps you to have an upper hand in your business. (Make sure you never enhance your email marketing by purchasing email lists.)

You May Also Like: 14 Smart Tips to Get Your Email Subscriber’s Attention

Here are 11 amazing ways to grow your email list, if you’ve run out of ideas to do so.

Some simple ways to build your Email Marketing List

Via Email

  1. Create incredible email content

Why should you create remarkable content? It’s simply because people stay subscribed and forward your email to their friends and colleagues only if your content is interesting. Remember, these friends and colleagues will be new to your email list.

  1. Push your existing email subscribers

Try to include social sharing buttons, “Email to a Friend “button in your marketing emails. This will drive your existing email subscribers to share and forward your emails to friends and colleagues. Sometimes these friends and colleagues might sign up for your email list and you will get access to fresh networks.

  1. Online contest rewards you

Promoting an online contest will attract online users. New members begin to sign up using their email address (Make sure you promote your content on social!)

  1. Make use of multiple email subscription types

It’s quite natural that email recipients click through emails that have been targeting them. So, if you can create multiple email types, the visitors might get attracted to any one of them and there is a chance for subscription.

  1. Refresh unnoticed email list

If you have an ineffective older email list try to refresh it with an opt-in campaign. Think about sending an engaging opt-in message to your older list in order to bring back interested contacts.

Make sure you remove all contacts who don’t respond. It may sound unreasonable to remove people from your email records as a move to improve your email list. Keep in mind, emailing only active contacts can improve your deliverability.

  1. Linking employees’ email signature

If you can add a link, directing people to your mailing list it will benefit you in the long run. Consider adding that link to your employees’ email signatures, so that people will be tempted to sign up for your mailing list.

Read Also: 6 Reasons Why E-mails are Important for your Internet Marketing

With Fresh Content

  1. Try lead generating offers

Lead generating offers like free ebook, whitepaper etc. can attract visitors. Create such lead generating offers and allow visitors to download it by simply submitting their email address.

  1. Via free online tools or resources

As people always search for online tools, you can offer a free online tool in order to improve your mailing list. Let the visitors use the tool for free, by just providing their email address.

With Social Media

  1. Promote a lead generating offer via Twitter

Promote an ebook via a Twitter campaign, so that your followers can access it by submitting their email address.

  1. Promote one of your top offers via Facebook page

Obviously, promoting offers via Facebook page will attract a huge audience. Make sure you add enough social sharing buttons to encourage your audience to share your offers that requires an email address.

  1. Adding call- to- action button

A call- to- action button on your Facebook business page gives you room to improve your email list. Create a link to the call-to-action button in such a way that requires an email address for access.