Month: April 2016

Google Delivers Warning to Website Owners

Posted on by NextJSjointviews

Recently, Google announced it will be making updates to the mobile-friendly algorithm in May. The algorithm, which was launched last year in April makes use of mobile-friendliness as a ranking signal in mobile search results.

Google has started displaying a new type of warning to site owners if their site is not mobile-friendly.

This warning displays within the mobile search results to the site owner only if Google knows that searcher is the site owner.

The message appears within rich snippet of the site’s mobile search result listing as “Your page is not mobile-friendly.” The warning links to a Google help page regarding mobile-friendliness.

Read Also: Save Images For Later With the New Google Search

Google’s John Mueller told that these warnings are only an experiment to find they will help to increase mobile-friendliness or not.

Source (s)

Why Businesses Should Hire a Content Marketing Agency in India

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Gone are the days when people used to buy things based on TV advertisements. Despite the fact that your business gets the greater part of its clients through verbal referrals and recommendations, the customers will undoubtedly go online to know about your company and products before purchasing your products.

Hiring a Content Marketing Agency in India will help your brand, products and services to get noticed. Today, people go online in order to find out products that they require, and they research, analyze and shortlist. If you want to attract potential buyers, you need to have an effective Content Marketing strategy for your products and services.

Read Also: List Some Successful Brands Which Make Use of Content Marketing Services

Why Hire a Content Marketing Agency in India

Relevant and high quality content is necessary to keep your website lively. This is important to stay focused in the competitive market. In any case, what about the time it takes to develop a solid Content Marketing strategy? Majority of the entrepreneurs are tied up with their most important and limited resource – their time. In addition, their lack of expertise on Content Marketing.

However, there are businesses that attempt and do it independently without understanding the result they are getting. Truth to be told, you are losing potential buyers by experimenting with your content. It may even contrarily affect the trust of the existing customers in your company.

No need to worry, hiring a best Content Marketing Agency in India can solve your content related issues. They are fully equipped with a team of business analysts and content strategists. You will get expected responses from your targeted audience owing to their professional guidance on developing a content strategy.

As per a survey conducted by Roper Public Affairs, 80% of business decision – makers depend on blogs to get details of a company. 70% said better content make them closer to business firm, while sixty percent revealed that owing to the content provided by entrepreneurs enable them make smarter purchasing decisions.

Role of a Content Marketing Agency

A Content Marketing Agency can help you by providing with better content strategy, web content writing, SEO and social media marketing. These aspects will definitely boost your business in the competitive market.

Here are some of the aspects that Content Marketing Agency does for their customers:

  • They will analyze whether your current online presence is set up in such a way to meet your business goals

  • Examine if your brand’s messaging is working well with your business goals from an outsider viewpoint

  • They will put forward suggestions on content and websites issues

  • A baseline report provided by the agency will help you ensure that if you are moving in the right direction or not when the contract is near completion.

Pick the right Content Marketing Agency in India

An expert Content Marketing Agency is skilful in analyzing the content related trends for businesses. Seeking the help of such an agency will give you results.

A top Content Marketing Agency in India is Devak Infomark. They are popular for providing quality services in content management system, web design, brand development, web application, web hosting and software development.

Interior Selection, Nano Jobs, Tech2Serve, MMB Tours, CompuSouk, Freight Reach Services are the popular clients of this agency.

Devak is famous for providing essential marketing elements like E- Commerce, Facebook Application Development, Mobile Website Development, Social media Marketing, SEO etc. This will help you to improve your online presence and boost your business.

You May Also Like: Why Outsource Content Marketing Services?

For content related needs, Deuce Technologies, Content Axis, Esmee Network are some of the best Content Marketing Agencies in India you can rely on. Esmee Network can help you in SEO content, content vamping, blog content, blog management, email marketing, website audit, etc.

6 Ways Hiring SEO Services in India is Vital for Your Success

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Search Engine Optimization (SEO) plays a vital role in increasing organic traffic to your website which will lead to higher sales and brand building.

SEO services includes all the things essential to optimize websites for better search engine rankings. As more and more business owners are opening online stores to offer products and services, it is important for you to promote  your business website. SEO services help in fulfilling this task through various tools and techniques. Learn why you need to hire SEO services in India for your online business website:

1.Reduces Gestation Period

Search engine optimization can help you in reducing the gestation period to great extent. Effective internet marketing strategies will assist you in promoting not only your company but also your products. These days SEO Companies have also started offering Social Media Optimization Services where your products or brand can be promoted at mass level. Apart from this, you can be benefited from organic traffic which would be coming from various search engines such as Google, Yahoo, Bing, Alta Vista etc.

Read Also: How to do SEO in 2016?

2.Website Visibility

Having a website is not sufficient, you need to make it visible on the web. Visibility of a website is enhanced when it starts appearing among the top search engine results. This is an important reason to hire SEO services so that your website follows the right track to achieve recognition. There are also activities such as forum submissions, social bookmarking, etc which can reach a different set of audience.

3.Traffic Diversion

If your website is not visited by the targeted audience, there is no use of having a website at all. In order to obtain more and more web traffic to your website, you must have your website listed among the top search results. This can be achieved faster and in a practical way by hiring SEO services in India and around the world.

4.Keyword Research and Utilization

Keywords are the building blocks of search engine optimization. However, you need to find the right keywords related to your niche and use them effectively to achieve search engine visibility. It may appear easy, but requires a lot of skills which only an SEO expert can offer.

You May Also Like: Role of SEO in Brand Awareness

5.Overcoming Competition

You are bound to face tough competition in your niche, as soon as you take your business online. Each of the rival website owners have the wish to appear among top search engine results. By hiring the expert search engine optimization services, you get the right platform to survive the competition.

6.Instant Results

The third reason for considering SEO Services is the availability of instant results. Once search engine optimization is done on your website, you will start seeing the results instantaneously. You can always search out for some professional SEO Service providers irrespective of the nature or type of your business.

Now a days, SEO services are essential for your online visibility. So you have to be careful while hiring an SEO Service provider. You must keep in mind that the service provider you choose must follow the guidelines provided by Google and other major search engines. Otherwise your website can get penalized for black hat tactics.

6 Reasons Why E-mails are Important for your Internet Marketing

Posted on by NextJSjointviews

Email has an ability many channels don’t: creating valuable, personal touches- at scale-David Newman

Today, email marketing is the most preferred online marketing tool for a wide range of businesses. Marketing through e-mails is a strong way to connect with people. Also, it helps to build loyalty and trust in the business.

It is found that most people use the internet for checking email and not just for visiting social media sites. Hence email is a great medium for companies to market their product or service successfully.

Read Also: 14 Smart Tips to Get Your Email Subscriber’s Attention

Following are six reasons emails are important for internet marketing:

  • Email is more effective than social media

Though social media is a great channel for interacting with the audience, email is a great medium for customer acquisition. It is possible to personalize an e-mail and thus grab the attention of target customers easily.

  • It is cost-effective and economical

Email marketing is comparatively easy, effective and economic. It helps business owners to reach a large number of audience without much expense. For small business owners, it can be a better choice than seeking the usual advertising media such as television, radio or direct mail.

US retailers consider email marketing as one of the most effective customer acquisition tactics. One of the greatest benefits of using e-mails is that it is possible to get follow-up information by clicking on the website.

  • It is personal and customizable

In email marketing services, it is possible to segment the audience and send message to each of them according to their preference. The send mail should have some value to the audience. Also, it is possible to address people individually by name, split the topic according to the type of audience and eventually send to their personal inbox.

Emails subject lines with recipients’ name has higher chances to get opened over the others. Email marketing helps to build relationships with expectation, leads, current customers and even the previous customers as it gives a chance to interact with them directly. Unlike other medium, emails can be made friendly and personable.

  • It is action oriented

People often respond to emails. They either reply, forward or simply click through the mail. E-mail can be used to increase traffic and thereby boost sales. Using e-mails, one can track the growth and progress of the business.

  • It is measurable

By using email marketing software, you can track who opened the email, which all links were clicked and how many people unsubscribed. With such data, you get an idea about how email campaigns are performing, how to make adjustments and improve effectiveness of such campaigns.

  • It is possible to check email using mobile devices

Today, people can easily check emails from their personal mobile devices. This is convenient for them as it allows checking email anywhere at anytime.

Social media platforms might be more popular. But there is no chance that e-mails will completely lose their prominence. Most people use their smart phones to access e-mails instead of using social media.

Recommended Read: Email Marketing: Still Far from Over

E-mail marketing has more impact than social media marketing as it delivers marketing messages directly to a target customer’s inbox. Most of the business owners use email newsletters to keep suppliers, employees and stakeholders informed about important changes and development.

Thus we can conclude that email marketing is the most effective and easiest means of communicating with the masses.