Month: March 2016

8 Social Media Marketing Benefits For Your Business

Posted on by NextJSjointviews

Social media is a powerful platform for marketers to reach out to prospects. They can be used for direct marketing as well as to maintain public relations. Facebook and LinkedIn are the two most leading social media platforms used for marketing. It is found that most of the users use social media for researching brand, products or services before making the decision to buy.

People were doubtful about social media marketing at first, but they were proven wrong as Facebook, Linkedin and Twitter among others became a hit among brands.

Read Also: How to Decide the Ideal Social Media for Your Business

The following are 8 ways business stand to benefit from implementing social media marketing:

Helps to cut the overall marketing costs

Social networks are one of the best cost-effective methods to popularize your brand among target customers. The overhead cost for tweeting a message, promoting through Facebook or pinning a photo of the product to Pinterest is minimal when compared to billboards, TV and newspaper ads.

If you have marketing budget, social media channels will offer advanced but affordable advertising which target the audience by using keywords, interest based and demographic campaigns. Twitter, LinkedIn and Facebook offer more specific parameters for targeting.

One needs to create compelling and optimized content to make the domain seem high up on the search results page. By sharing this content through various social portals, they can capture the interest of readers who may visit, like or share content on the website and link to it from their own domains. Search engines such as Google and Bing consider these social signals to rank on the search results page.

Social media marketing is extremely useful and beneficial to discuss customer comments, concerns and questions. Customers can directly interact with owners through platforms like Facebook and Twitter. Owners can answer them in a public format so that other customers can realize the quality of company’s customer service. Quicker responses can be delivered by brands to customers through social media. This helps in building brand awareness.

Recommended Read: 100% Growth in Social Media Usage in Rural India

Provides an opportunity to associate with other businesses

Through social media, a company can not only interact with consumers, but also with entrepreneurs and owners of other businesses. They help to have a real conversation with important personalities who may not otherwise be accessible socially or globally in the real world.

By allowing customers to directly interact with company, they are able to get the best customer service. Each and every response of customers is seen by the public. Hence if one of the customers appreciates the service of the company, it will directly show in the good online reputation of the company.

Helps to gain competitive advantage

Social media marketing helps to cope with competition by connecting with current and prospective customers in an organic way across the web. It can help boost search rankings, connect with new business partners, offer better customer service, and thus create a better online personality.

So, if you haven’t started marketing on Facebook, Twitter, Linkedin or Pinterest among others, you might be missing some real opportunities. So, start now! Better late than never.

9 Successful Brands Which Make Use of Content Marketing Services

Posted on by NextJSjointviews

Content marketing is the method used by companies to create valuable and relevant content for attracting customer attention. More than 86% of businesses follow content marketing strategy to achieve success. Today we can see many Indian brands that make use of content marketing for being successful.

Read Also: Why Outsource Content Marketing Services?

Some Indian brands that successfully use content marketing servicesare as follows:

1. Zomato

Zomato is a restaurant search and discovery service. Some of their specialties are: they are having excellent creativity, know their audience well, understand well what make them use their service and thus turn on each of the customer’s foodie-self. They never follow the strict policy of posting every day in social media. Hence, customers eagerly wait for each of their posts. They are equally popular in social media like Facebook, Instagram, Twitter, etc. Zomato shows how efficiently a brand can utilize multiple channels for content marketing. Their success mantra is producing an optimum number of content and thus promote them effectively on social networks.

2. Oreo India

Oreo India was able to grab the attention of the audience with the help of their content. They faced sufficient competition from their dominating brands like Parle, and Britannia. Hence, they started a brand awareness campaign titled DailyDunks whose brand ambassador was Bollywood Heartthrob Ranbir Kapoor. They have wide range of content ideas for different networks. Oreo India is equally active in Instagram, Facebook, Twitter, Pinterest and YouTube. Their success mantra is producing engaging content which focuses on their product. Also they made a celebrity association through the offline content marketing.

3. Amul

One of the greatest plus points of Amul is that they actively take part in every social issue. They try to focus on the opinions of the mass regarding that particular issue. In each content, there is the presence of the Amul girl which indirectly reflects the idea that it is she who is conveying those contents from her perspective. It is this presence which makes Amul brand different from other brands. It is active on Facebook as well as Twitter. To create a rapport with the audience they usually conduct social media contests. Their success mantra is that they understood how to reach the hearts of mass.

4. Vogue India

Vogue have taken a completely different approach in India. In spite of having expertise in fashion as well as lifestyle, with VogueEmpower they take lead in addressing issues. It is an initiative aimed for women empowerment and prevention of violence against women. They make use of top Bollywood celebrities to create glamor as well as buzz to the efforts of their content marketing. Apart from Twitter, Facebook, Instagram and Google Plus; YouTube plays a greater role in their content marketing. Their success mantra is celebrity brand endorsement and great storytelling capacity.

5. FlipKart

One of the best thing about Flipkart is that their videos are interesting, funny and highly engaging. With their sense of humor, creativity and art of messaging leaves a smile on the face of every type of audience. Mostly they make use of child actors for their advertisements. Their success mantras are great customer interaction, engaging content, good re-marketing strategy and compelling offers.

6. Shaadi.com

Shaadi.com will include some of the interesting and emotional aspect of wedding which makes it different from other matrimonial sites. Though they are active on Facebook and Twitter, their content marketing leader is always YouTube. The strategy that they use in social media is completely different from the strategies that they use in YouTube as well as TV. Their success mantra is the tapping of wide set of human emotions for marriage along with its humor and narrating power.

7. Imperial Blue

The success mantra of Imperial Blue is its use of fresh content. Imperial Blue is an Indian whisky brand and it got most of their popularity through its campaign titled “Men will be Men”.

8. OLX India

OLX India is a brand which became popular with the song ‘Womaniya’. Every content of this brand indicates its tagline “Where Buyers Meet Sellers!”. Also they create compelling content which motivate the audience to use their service. Some of their marketing include the use of star power like their involvement with famous TV comedy star Kapil Sharma. They are equally active in Facebook as well as Twitter. Their success mantra include star association, addressing issues of target audience and humor marketing.

9. Simplify 360

The strength of Simplify 360 is their infographics and they have clients from 25 reputed companies. Ice Bucket Challenge is a campaign organized by this particular brand. They are active on Twitter, Pinterest, Google+, Facebook and YouTube. Their success mantra is their unique way of collecting, examining, breaking and submitting data.

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From all these brands, we are able to understand that creativity is the most desired quality for content marketing services. Content created should be brief and suitable to the audience. Celebrity brand endorsement, video marketing and humor marketing will be a successful strategy in content marketing services of various companies.

Popular Myths of App Store Optimization

Posted on by NextJSjointviews

Today, app business is rocketing. With over a billion cell phones in the planet, not just are more individuals depending on applications to let them know where to eat, shop and go, but at the same time they are paying for more apps and making considerably more click- through to other related businesses.

Read Also: Why Use App Store Optimization Services?

In any case, to take advantage of this flourishing industry and ensure your app is a piece of this sensation, you need to utilize a showcasing procedure called App Store Optimization or ASO.

App Store Optimization is a term that has been gliding over the web for a couple of years now, yet there are some usually spread myths about ASO out there, App Store Optimization myths that we arrive to break with some exceptionally straightforward strategies you can utilize to make the most out of your apps. Apps are truly hot at this moment, and there are numerous ordinarily spread myths about App store optimization.

Here are some popular myths about App Store optimization

Changing App’s Title Can Improve App Store Optimization

A myth has spread over the web that if you change the title of your app frequently it will be beneficial for ASO. While there is no doubt that the title of your app is a stand out amongst the most important tools of App Store Optimization, actually changing your title daily does not enhance your app’s ranking.

Truth to be told, doing this can really be negative to your app deals. Suppose news of your app starts to spread, and its rankings improve, then on the off chance that you change the name, individuals find it difficult to discover it and won’t be particularly upbeat about that. Therefore, stay with your unique title.

No Need To Worry about Keywords

For reasons unknown, ASO reports have been stating that keywords are not that important for App Store Optimization. That just isn’t valid. Catchphrases are basic, much like in Search Engine Optimization, and ought to be utilized in your title and your portrayal. That doesn’t mean you have to try too hard, however they should be there.

Applications with a catchphrase in the title have a higher positioning than those with a keyword in the title. They must be there, however you shouldn’t “compel” them.

Whenever a keyword is utilized, it ought to bode well and be totally significant. Each word pays.

Ratings is Everything in App Store Optimization

Reviews are, obviously, essential. They permit you to screen your improvement and figure out the business. Be that as it may, they aren’t the most vital thing, nor do they fundamentally direct the achievement of your app. Evaluations do now and then affect what number of individuals will navigate to your application, or even download it, however studies have showed that even a percentage of the top outline apps don’t have high ratings.

A few of the top apps might even have a couple of stars. YouTube, Snapchat, Expedia, Facebook and Messenger applications are in Top 10 Free Apps in the US and have 2-3 stars as it were.

If your app’s rating is low, that doesn’t mean your app is a failure.

If Your App is on the Store, It’s Enough

A few individuals trust that if the application arrives, individuals will notice it. Be that as it may, that just isn’t valid. With more than 1.5 million applications on the iTunes Store and 1 million on the Google Play Store, there are such a variety of applications to compete with. This implies you need something else, other than an awesome title and some superb catchphrases, to get visible and downloaded as well.

It can appear like a ceaseless cycle attempting to support downloads, yet you can expand these outside of the App Store through more customary promoting techniques. You can utilize online networking, mailing records and other internet advertising methods to advance your app.

App’s Description is not at all Important

Most App Store Optimization falls flat on the ground because of poor app descriptions. The description is a stand out amongst the most critical variables in App Store Optimization such as the title, catchphrases, icon, and screen shots. An amazing description joins application audits and catchphrases that are deliberately picked, set inside of the exceptional and fascinating stuff. Your initial 250 characters are critical, and it’s anything but difficult to make it remarkable.

You May Also Like: How to Kickoff App Store Optimization the Right Way

Keep in mind these five truths. Regardless of the possibility that you have officially fallen into some of these pitfalls, take after these top tips to put your application’s ASO back on track. Reassess your App Store Optimization and what you’re doing incorrectly, and attempt to keep focused the right way to make your application a triumph.