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Why Animation Videos Are So Popular?

Animation is not all about just children’s pictures and something that you fool around with at some point in your lifetime. It has been found that animation, if used properly, can bring about great success for a business. The use of animation in digital marketing sphere has shown promising results in recent years.

Another reason why the current popular trend of animated videos is set to grow is only due to high-speed Internet and its market penetration.

An animated video presents information on the screen using colourful graphics and engaging motion. Industry gurus opine that with animated videos the marketing possibilities are endless.

Many companies of different sizes and types are all getting on the bandwagon of using animated videos as part of their online marketing strategies.

Animated videos are used extensively by the more established companies to explain how their products or services work. So much so, even start-ups with limited budgets are foraying into the world of animated graphics to promote their business and are viewing it as an integral part of their business strategy. Read on to find out why you can use animated videos to promote your business.

1. People are visual learners

It is a known fact that of 65% of people can learn more by viewing pictures, that is, they are visual learners. Over 90% of information that reaches the brain is visual in nature. Visual information that reaches the brain is processed faster than any other type and can understand easily.

For all of these reasons, there has come about a noticeable increase in the video content that is streamed through social media and the Internet.

The fact that Facebook streams an average of over 4 billion videos in a day bears evidence to this fact. In short, pictures and videos are more remembered in people’s minds than just text.

2. Animated videos can be produced quickly

Many companies, even today, think that only large corporations with big budgets sell their products through the online video channel. It is true that live action video, in addition to a substantial budget, has all the ingredients depending on outside influences: shooting the video, actors, wardrobes of the actors, and location to shoot the scene.

It needs more equipment to create. The end video can, therefore, make or break the message that you intend to spread to your prospective clients.

However, it should be understood that live action video is not the only way in which you can make your customers understand about your product or service. Animated videos can be created quickly in a definite and controlled environment.

The tools are available within your organization and there is a total control of the final product. It works out cheaper and it is possible to deliver the message that you want your audience to see and understand in a powerful manner using an animated video.

3. Animated videos can help to improve your Google ranking

One of the metrics that Google uses to rank websites is the amount of time that a user spends on the site. The average website user is known to spend only 10 or a maximum of 20 seconds if no other reason compels him/her to stay further. If the visitor leaves the website within a few seconds, your Google ranking can be affected.

An animated video can do help to improve the rankings. Animated videos are entertaining, educative and fun to watch. The chances are very high that a visitor to the website will watch an animated video that is playing on the landing page of your website before leaving the site.

It is estimated that for a site having animated videos, the website average time for a visitor is found to increase from 8 seconds to about 2 minutes.

4. Animated Videos can help to increase conversion rates

According to surveys that have been conducted, over 85% of respondents admitted that they have ended up buying a product after seeing an animated video that explained the use of the product.

More than keeping the visitors at the website for longer periods, they help to convert prospective clients into customers. In this light, it is important to note that the videos should be created in the most exciting and innovative manner for conversions to increase.

5. Animated videos can go viral

Most animated videos are made with characters that represent prospective clients. They are made in such a way that they are informative as well as entertaining.

If the video is something that they can relate to, the level of engagement is high. It is possible that they will share it with like-minded friends.

The video can then go viral and this directly translates to a huge exposure and an increase in the number of new prospective clients. The increase in the amount of interest brings along more business growth and sales.

The best stories are when the customers-to-be form the stars. Always project the company as a supporting character in the video.

6. Animated videos serve to draw the viewer’s attention

Animations with the right mix of movements and colours can draw the viewer’s attention and keep them hooked on to the movie. The story-telling techniques that are employed also play an important part.

Visual aids are proven to be more persuasive (43% more) than verbal attempts to persuade. Animated videos have both the audio and visual communication that significantly enhances perception.

7. Animated videos are easy to understand

The characters and elements in an animated video are combined in such a way that the most complex data and concepts in a simple and easy-to-understand manner. The best part is that the simple format is easy for the viewer to remember.

The characters in an animated movie can be made to act in any manner for you. They can fly, speak, sing or dance to convey your message to the audience.

Animated Videos can be used to highlight the key points of your product or service in an effective manner. They put across important matter across to the audience in a matter of few minutes which otherwise would have taken hours to read and understand. The recommended length for an animated movie to advertise your product is 90 to 120 seconds.

8. Animated videos are economical

Animated video is one of the cheapest ways that you can use to promote a product or a service that your business offers. All it needs is the creativeness of a team that will put together an idea using animation skills.

Animated videos are not very expensive to create and are seen to provide optimal ROI and lead conversion rates for just about any business (an increase of about 80%).

Animated videos need not be updated as frequently as live-action videos as they remain fresh for longer periods unlike the latter.

9. Animated videos help you to stay ahead of the pack

A good-quality animated video is what can make you beat the competition. A high-quality video places you in the market as an innovative and futuristic company and sets you apart from the rest of the pack.

10. Animated videos are a great way of engaging with customers

People all over the world watch videos every day. It is estimated that over one-third of the time that an individual spends online is for watching videos. Therefore, making use of animated videos is seen as one of the best ways to catch the attention of a prospective customer.

It can be considered as the very first step in making a sale. Therefore, making use of content that engages the audience is crucial to make your product or service a success.

11. Animated videos help to improve SEO

Google loves animated videos as much as your prospective clients. As Google rankings improve when you place videos on your website, it is also a good way to improve your SEO and your website to rank higher in Google’s search listings. This is one major reason why animated videos are being used more.

If you host your animated video on YouTube and embed these on your website, you can do a smart job of including keywords in the video andaccording to statistics, the chances of your video making it to the first page of Google search listings increases by over 50 times.

#12: Animated videos appeal to everyone

Animated videos appeal to a much larger group than just children. Many animated videos boast of millions of subscribers (e.g., Kurzgesagt in YouTube). Animated videos do not promote any specific race, age, religion or nationality.

This is important for your business because the whole world is the market for your online business. Therefore it needs to appeal to everyone and reach different demographic groups, cultures and races.

13. Animated videos are helpful tools that aid in building your brand

Animated videos give your business fantastic opportunity to build a brand. The creative team that builds the video can incorporate brand images, logos and colours of your business into the video every time. They can even build a series of videos that will help to place the brand successfully in the market.

In the light of the above discussions, the reasons why an online business owner would want to make animated videos on board the marketing campaign are as follows:

They pave way for increased sales
They serve to increase conversions
They improve search engine rankings
They put forth easy-to-remember marketing messages
They keep up the customer engagement
They reduce the consultations because of a better understanding of how the product/service works

The Bottom Line

If you are a business owner and you have not added animated videos as part of your marketing strategy, it is time to get started now. There are cloud-based programs that help to create animated videos quickly and easily with simple tools that can be used to drag and drop figures.

More than 64% of prospective clients are likely to buy a product online after watching videos and that over 50% of viewers are looking for more information about a product or a service after watching a video should be reasons enough to get started.

A promotional video has inherent great worth in it. Those appear genuine as characters in them display real facial expressions and body language.

The dialogue of the characters in the video simply adds meaning and power to the ideas behind the creation of the product. Lending the product a bit of candor, the promotional videos lend credence to the concepts of utilities in the product.

More often than not, promotional videos are most effective in giving detailed product demonstrations. Moreover, the videos have proven their mettle in engaging the attention of the viewers.

As entertainment and educational values are ingrained in them, the videos are great marketing tools.

As the videos are really persuasive, the messages in the products and services stay etched in the minds of the customers forever.

Making a commercial video includes several types of costs.

Let’s make a list of them.

Cost of camera
Selection of location and cost involved
Fees of models or actors
Post production costs

Although the above costs would vary from case to case, there are certain factors that influence the costs. Let’s know them one-by-one.

Script and the idea behind it

“Ideation” or generation of an idea is the most important part of making of a promotional video. For this, a creative script writer could literally cast a magic spell through an interesting script. Usually, a good idea leads to compilation of a good script.

A witty script writer simply transforms the idea to an interesting script. A good script writer could charge between 4000 to 10000 rupees. For a commercial video, a good script is the first stepping-stone for making a successful commercial video.

Shooting of the video project

Cost of transportation

This part of the making of the commercial video is the costliest. It has many things that simply add to the piling of the expenses. Let’s begin with the cost of transportation.

The production houses charge 20 to 30 rupees per kilometer. They could even charge a fixed amount for the same.

Cost of camera

The cost of camera with the operator could cost an additional expense of 20,000 to 30,000 rupees in a day. This amount is applicable for a commercial in a national television.

But if the commercial video is being made for a local television or simply for a cable network, the complete all inclusive costs could come to 30,000 rupees.

Cost of additional equipment

Besides the above, the producer would have to incur additional types of costs, such as charges for track and trolley, chains and jibs, and lights etc.

Actors and models & their fees

The popularity of actors and models plays decisive part in the cost of making promotional videos. When the advertiser makes up his mind to hire popular models and actors, it certainly adds to the cost of video. If the budget for the promotional video is less, the producer could opt to hire new faces in the industry.

While the budding actresses or models would, of course, work for the producer for a paltry sum of five or ten thousand rupees, the fees of the established models or actors could come in huge amounts. Nowadays, successful television actors charge whopping amounts for their roles in the videos.

Post-production expenses

Usually, the making of a video goes through three phases, such as pre-production, production, and post-production. Editing matters the most in the aftermath of production.

The video production companies could charge up to 5000 rupees per hour for editing the video.

In some cities in India, the production companies charge 2000 to 3000 rupees for editing the video. In case the producers include motion graphics or animations, the expenses for editing even could go higher.

2D & 3D Promotional videos- a new dimension in product’s marketing

As new technology is breaking ground, 2D & 3D animation technology helps a lot to showcase products in concise and clear way.

As multi-media and video animation services are now going through a boom time, the animated videos could literally bring revolution in products’ marketing.

Moreover, animation videos are literally wonderful to explain products and concepts or ideas in the marketability of services.

To add to it, the videos are fully entertaining and those have the versatility to deliver the messages to the core audience.

No need to hire models, actors, and select location and props-great advantage in cost

The promotional videos made with the help of 2D and 3D technology have great advantages in the cost of its production. Those are as follows;

The advertisers could create animated videos by completely adhering it to the brand guidelines.
In case of necessity, the advertiser could make such videos without hiring actors and models.
As locations and props add great expenses to the making of promotional videos, those are not even necessary, when videos have the applications of 2D and 3D technology.
Last but not least, the making of 2D and 3D promotional videos could take place completely through in-house productions.

The power of 3D Animated Video- simply unbelievable

The integration of 3d promotional video could integrate an immediate sense of production value as it has proven its mettle for adding a sense of depth and special effects of lighting. With apt movement of camera in 3D technology, the video seems to acquire a new high of professionalism.
The 3D animation not only adds dynamic movement to the video but also makes the video clip colorful with varying compositions. As a result, the transitions in the video could easily catch the attention of the viewers and convince them to buy the products and services.

Tag: video production

How Animated Videos Can Help To Promote Your Business