7 Online Tools to Create Impressive Visuals for Social Media

Visual media has become an essential part of content marketing strategy. Visual content is 40 times more likely to be shared than any other form of content on social media.

Marketers have noted the rise in interest for video and image content. 71% of online marketers use visual assets in social media marketing.

Involving a professional graphic designer for every piece of content can overshoot your budget. Spending days on an infographic takes up precious time too. Luckily there are online tools that let you make visual content quickly and without a fuss.

Here are 7 online tools to create impressive visuals for your social media success.

  1. Canva

Graphic Design Software

Price: Free for limited features, $12.95 / month

Canva is online graphic design wesite that is great for creating everything from social media visuals to company brochures. It has a very easy to use drag and drop user interface with thousands of free templates to choose from.

Canva makes it easy to choose dimensions by giving ready design for various social media platforms and documents. It also allows teams to collaborate on work on projects.

Most of the templates and elements are free and you only need to upgrade in case you need more storage and customization.

  1. Piktochart

Infographic Maker

Price: Free for basic plan, $15 for lite plan and $29 for Pro plan

Piktochart allows you to make appealing infographics for your blog or social media. It is extremely useful tool considering that infographics are 3 times more likely to be shared than any other type of content in social media.

You choose from ready templates, upload your own pictures and choose from thousands of icons. You can do pretty much do everything with the free version of this intuitive app. Upgrade to a paid version only if you want Piktochart watermark removed and want to manage team projects on the website.

  1. Pablo

Visual Post Creator

Price: Free

Pablo is specially focused on creating visual posts for social media. Simply type your text in a box and choose a background image to go with it and you are good to go.

Since Pablo is tool offered by Buffer, a social media management app, you can schedule your posts directly form Pablo. The app fits the image automatically to custom dimensions of Facebook or Twitter.

  1. Pixlr

Image Editor

Price: Free

Pixlr is an image editing software that is easy to use even if you are not a professional photo editor. It is great for visual social media platformssuch as Instagram and Pinterest.

Pixlr allows you to play with image filters, contrasts, frames and overlay and even lets you add text and logos to images. It is an online only tool available both on browser and as a mobile app.  

  1. Giphy

GIF creator and Database

Price: Free

With Giphy you can create funny GIF or Graphics Interchange Format. GIFs are entertaining and a great way to show your humorous side

Creating GIF with Giphy is easy and quick. Just upload your video or insert url link of video, specify length of GIF and type in text.


  1. Vennage

Infographic Maker

Price:  Free for basic plan, $19/ month for premium and $49 for business plan

Vennage is another online tool that allows you to depict statistics in easy to understand graphs, charts and infographics. It is easy to use Vennage without getting lost in millions of templates. Simple and clean interface sets Vennage apart from other tools. It makes choosing templates easy by filtering them under:

  • Reports
  • Infographics
  • Charts
  • Listographics
  • Social
  • Marketing Material

You will have to upgrade to paid version for PDF format downloads and image uploads beyond free limit.

  1. Biteable


Price: Free for basic plan, and $8.25/month for premium plan

The list is incomplete without a video making tool on it. According to Hubspot, 43% of people want to see more video content from marketers. YouTube is now the second most popular search engine next only to Google.

Biteable allows you to create videos like a pro with just a laptop and internet connection. It’s easy tool in which you can create your own high-quality videos from available video templates or from custom template of your own.