Google Introduces Fast Loading AMP for Advertising


Google plans to introduce fast loading AMP into mobile search from early next year.

Google’s Vice President David Besbris announced “Google will begin sending traffic to your AMP pages in Google Search early next year, and we plan to share more concrete specifics on timing very soon”.

Google said that several new advertising platforms have joined the AMP project, including its own DoubleClick and AdSense:

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“Today we’re announcing that Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the framework to improve the advertising experience for users, publishers and advertisers on the mobile web. More to come as we continue to ramp this aspect of the effort.”

AMP would open a new chapter for advertising of Google in 2016 with its fast loading feature.