15 Popular Jointviews Digital Marketing Blogs of 2017

The end of the year is just around the corner and it’s time to look back at some of the best blogs published by Jointviews Digital Marketing team. We have generated some good piece of content this year in the form of blogs, infographics, and videos.

Considering the popularity, we have sorted out 15 best digital marketing blogs generated by our team this year. Let’s have a look:

15 Best Social Media Monitoring Tools You Can Use in 2017

Social Media Marketing is crucial for any marketing business. But, today social media marketing is not confined to posting and sharing content. You need to use social media monitoring tools to create effective marketing strategies and campaigns. This blog has introduced 15 best social media monitoring tools in the form of an infographic.

9 Digital Marketing Certifications You Can Get in 2017

If you are a person who is so much interested in digital marketing the first thing you should do is to get certified by Google, Bing or HubSpot.  Nowadays companies prefer digital marketing professionals with marketing certifications.  A lot of free certification courses are now available on the web. This infographic has listed out popular digital marketing certifications that you can acquire in 2017.

15 Best Content Curation Tools You Can Use in 2018

Publishing content that is relevant to your audience gives you good results in Digital Marketing. Content curation helps you to find interesting topics from a variety of sources. It helps you to know the interests of your target audience as well. Using the right content curation tools will help you to offer content that your target audience like to read. This infographic has listed some popular content curation tools to help you create high quality content.

22 Top Email Marketing Tools of 2017

There is a widespread misconception that email marketing is just about creating an attractive email and sending it to many through automated software. That’s all in the past. Now the tools used for email marketing has become so much sophisticated and guarantees excellent results.

A striking feature of these new age tools is that they can predict the outcome of an email or even a social media marketing campaign. We have illustrated 22 top email marketing tools through this stunning infographic.

What is the Scope of Content Writing in India

Can you believe that content for business marketing was implemented since eighteenth century? It’s quite surprising, no? Yes, Content Marketing began in the eighteenth century when Benjamin Franklin published his yearly paper. In early 2000s search engines gave birth to SEO copywriters who finally evolved into copywriters. As Google rewarded quality content and penalized spammy content businesses now wanted professionals to write content.

This blog from Jointviews throws light on different aspects of content writing such as brief history of content writing, role of content writers, importance of quality content, scope of content writing in India and the future of content writing.

How to Set Up Google AMP on Your WordPress Website

Google has officially declared that more than 52% search requests are from mobile devices. SEO experts have confirmed that latest search updates of Google are giving prominence to mobile friendly websites. These facts clearly suggest the desperate need for mobile friendly websites.

This blog talks about the ins and outs of AMP (Accelerated Mobile Pages) installation. We hope that this blog might help you to set up Google AMP on your wordpress website in the right way.

10 Outdated SEO Practices You Need to Discard in 2017

If you are a digital marketer it’s important to reinvent your SEO skills and strategies to stay ahead of the game. Sticking to the old school SEO strategies cannot assure you higher rankings and some of them are deemed as black-hat by Google. Do you want to get rid of outdated SEO practices? If you want to avoid such wrong SEO practices go through our blog on outdated SEO techniques. This blog has discussed 10 outdated SEO practices you need to discard in 2017.

How does Social Media Support Content Marketing?

Content is at the centre of all digital marketing efforts. But how do you ensure that your content reaches your readers once it is ready? According to CMI 93% of B2B marketers list social media as one of the top five content marketing tactics. This blog helps you understand that how you can use social media for successful content marketing.

How Influencer Marketing Powers Content Marketing

Influencers are users who are popular online and have good number of followers and user engagement with them. They are looked up to by many people and have the ability to influence opinions. They could be popular YouTubers, Instagram celebrities with following of more than 10,000 of Facebook users with active user engagement.

This is one the popular blogs published by us in 2017. The blog gives you a clear picture of Influencer marketing and how it boosts your content marketing efforts.

Top Google Search Trends in India 2017

Google has released its country specific lists of the top trends in online search data for 2017. As usual, showbiz and cricket dominated the Google search trends in India. Google has listed top searches of the year into 9 categories. This infographic illustrates the search trends of the year in an interesting manner.

Creating Stunning Infographics Improve Brand Awareness. Learn How

Infographics are a great way to present your content visually. Research shows that our brains process images 60,000 times faster than text! Let’s understand the different ways you can use infographics to improve brand awareness via this blog.

10 Best Ideas to Promote Your Business Using Instagram

Instagram has more than 80 million users now and it is likely to increase in the coming years. If you are planning to put your business on Instagram you can read on this blog to get 10 best ideas for business promotion.

9 Indian Startups that have Aced Content Marketing

Startups have more advantages over established businesses when it comes to content marketing. Startups may not have the budget to create and promote large amount of content like their bigger counterparts. However, being passionate about making it to the top will force startups to work hard and churn out relevant but creative content.

Get ready to know about 9 Indian startups that have done exceptionally well with content marketing!

How to Create a Content Marketing Strategy that Works Best for SEO

Most businesses are now focusing on creating more content than ever before. The major thing to note is that the content is used everywhere and influences every other type of marketing strategy. This blog discusses some points that help you create a content marketing strategy in line with your business goals.

25 Best Tools for Improving Your Content Writing Skills

Improving your content writing is one of the best ways to succeed in the SEO world. High-quality content can boost organic site traffic, improve SEO rankings and strengthen your on-site conversion rates.

Get familiar with 25 best tools for improving your content writing skills via this blog.

Final Thoughts

So, that is all about our digital marketing efforts in 2017. We will strive to generate engaging and relevant content in 2018 as well. Thanks for reading and we wish you a great year ahead.

Top 10 Trending YouTube Videos of 2017

It’s the end of the year and it’s time to look back at the best of 2017. In this blog we will revisit the top 10 trending YouTube Videos that entertained us this year. The list is compiled by considering time spent watching, comments, likes and sharing. Together these top 10 videos were watched for 40 million hours in 2017!

#1 Until We Will Become Dust – Oyster Masked | THE MASK SINGER 2

This video of a singer masked in oyster costume was the most watched video of 2017 with over 195 million views. This video is from the Thai reality show where the identity of celebrity contestants is kept a secret. It is only at the end of each season that the winner of the show reveals his or her identity.

The video published in June quickly rose in popularity to become the first non-US video to be at the number one spot.  Later, the masked celebrity was revealed to be singer of the Thai rock band, Cocktail.

#2 ED SHEERAN – Shape of You | Kyle Hanagami Choreography

The ‘Shape of You’ routine by a San Francisco based choreographer Kyle Hanagami is the most watched choreography video ever on YouTube platform! The professional dancers moving effortlessly to the upbeat and sexy choreography make you want to get up and dance to Ed Shreen’s smash hit single.

Explaining why he picked the song for his choreography, Kyle said “ I am obsessed with this song ….in a non-creepy way. Well, maybe a little creepy….I love Ed Sheeran.”  The fact that the song was the second most watched music video certainly helped the video to cross 125 million views.

#3 Ping Pong Trick Shots 3 | Dude Perfect

An American sports entertainment group’s precision with ping pong balls amazed us this year. Dude Perfect have more than 24 million subscribers and all of their videos get views in millions. This ping pong trick video released eight months ago has more than 96 million views and will keep you on the edge for more than seven minutes.

#4  Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer – America’s Got Talent 2017

This video will give you goosebumps and move you to tears in four and half minutes.

The twelve year old singer and ventriloquist gets a standing ovation from the audience and all the judges in the popular reality show America’s Got Talent. Darcy eventually won the twelfth season of the competition.

#5 Ed Sheeran Carpool Karaoke

James Corden is no stranger to YouTube rewind list. He has made an appearance consecutively for three years now. This year the thirteen minute carpool karaoke segment featuring pop singer Ed Sheeran’s  became viral.

The segment takes you on a sunny ride on the streets of LA while Ed Sheeran and James Cordon hum to Ed’s latest album. The ride is peppered with fun trivia and stories from Ed Sheeran’s life.

#6 Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

Lady Gaga’s blitzy performance at Houston for NFL was filled with theatrics, acrobatics, synchronized lights and great singing. The event brimming with energy was watched 3.8 times just in one day after the game.

#7 “INAUGURATION DAY” —A Bad Lip Reading of Donald Trump’s Inauguration

This hilarious fictitious lip-reading video of Donald Trump’s inauguration ceremony got us rolling on the floor with laughter. The reading looks exceptionally convincing and comical.

#8 history of the entire world, i guess

This is the longest video on the list and has over 36 million views until now. The animated video recaps the history of the universe from the big bang up until today in under twenty minutes. It’s educational and puts together everything we studied in school in a neat timeline.

#9 In a Heartbeat – Animated Short Film

In a Heartbeat is a short film produced by fresh graduates Beth David and Esteban Bravo from Ringling College of art and design. The animated film is about a young boy who is lead by his heart to peruse a classmate he has a crush on.

The film connects with the audience in portraying the struggle against our heart that everyone is familiar with. The attraction and love shown between two young boys is adorable yet bold.

Reacting to the tremendous response for the movie, Bravo said “It’s been insane! For two people making our first film, Beth and I are really excited that people have so deeply responded to it emotionally.” The film amassed over 12 million views within 72 hours of its release.

# 10 Children interrupt BBC News interview – BBC News

Toddlers of political-science professor Robert Kelly interrupted their dad on a Skype interview with BBC. Their mother skid in to whisk away the kids. The video went viral and was talked about many times over in articles and TV shows.

The BBC even did a follow-up video with the wife and kids (invited officially this time)

Final Thoughts

This year’s list featured the first ever dance choreography and animated film on the top ten list with a non-US video claiming the number one spot. We cannot wait to see the astonishing, heartwarming and hilarious videos that will entertain us in the coming year.

Top Google Search Trends in India 2017 [Infographic]

Google has released its country specific lists of the top trends in online search data for 2017. As usual, showbiz and cricket dominated the Google search trends in India. Google has listed top searches of the year into 9 categories. The categories are Overall, Near me, How To…, Entertainers, Movies, Songs, Sporting Events, What is…, and News.

Each category lists top 5 searches of the year. We are going to illustrate the search trends of the year in the form of an infographic. We hope that this infographic will give you a clear picture of the search trends in India this year.

So, let’s see what was trending in India throughout this year!

top google search trends in india 2017 infographic

15 Best SEO Blogs of 2017

SEO has always been baffling for people as the subject is vast, tricky and needs a lot of understanding to operate. Owing to these reasons there are a lot of misconceptions and invalidated SEO practices that’s being put to use now.

However, there are certain organizations and their websites who are keen on doing research in SEO and has always led people in the right path through their blogs and videos. Websites like Search Engine Land, Moz, SEMrush etc. are prime examples.

Let’s have a look at their most popular SEO based blogs this year and why were they propagated by people so much.

  1. Search Engine Land:

Search Engine Land is one of the leading publications that cover all aspects of the search marketing industry. Their blogs, news and articles cover latest updates for Search Engine Optimization (SEO). It is a collective of various authors like SEO specialists, marketers, content developers, etc. They strive to give various tips, strategies and opportunities regarding the subject.

Here is one of the most popular blogs by them. It talks about the 5 SEO mistakes that a blog makes and why a blog gets low rank even though the content is great. They are listed as unoptimized keyword structure, inconsistent internal links, poor page copy, unoptimized images and videos, and poor content promotion.

Source : 5 Easy to Miss SEO Mistakes Blogs Make

  1. Moz:

Started in 2004 at Seattle, Moz is an SEO consulting company that focuses on giving the community of readers various insights on search engine optimization and search engine marketing. It is a hub for education, various tools, and paid services

The blogs of Moz are written by industry professionals and others experts on search marketing. The following blog is written by Rand Fishkin. It talks about the 10 factors that do not affect Google ranking. It is an informative blog which removes the common misconceptions about Google ranking.

Source: 10 Things that Do Not (Directly) Affect Your Google Rankings

  1. Hubspot

Having numerous blogs and tools, Hubspot aims to give products with a personal touch. Some of its main focus areas are CRM, marketing and inbound sales. It has more than 34k customers.

The following blog lists information about how to search engine optimize blogs and its contents. The author talks about how you make your website more visible to your customers who search for keywords associated with your business on search engines.

Source : Blog SEO: How to Search Engine Optimize Your Blog Content

  1. Search Engine Land

Jessica Thompson’s write up about the crucial search engine ranking factors in 2017 is a well-ranked blog in Google. She lists the various factors based on the study conducted by SemRush. Not only does it say about it but how to put them into action. We suggest it as a must read if you are looking forward to increasing your website or blog ranking.

Source: SEO Ranking Factors in 2017: What’s Important and What’s Not

5. Snap Agency

Being a group of analytics nerds, creative extroverts, dedicated developers and charismatic business guys, Snap agency is a digital agency that’s keen on driving traffic to your websites with their well researched findings.

Snap agency has an active blog that lists many topics that helps you with digital marketing. The following blog is about how to forecast your Return on Investment (ROI) from SEO. These 4 methods are: estimate web traffic from SEO, estimate revenue from SEO, estimate profit from SEO, forecast the timeline for results from SEO.

Source: 4 Ways to Forecast Your ROI from SEO

  1. The Next Web

 Found by Boris and Patrick ‘The next web’ is a start up that bloomed in a tech event hosted by them. Later it became a blog that dedicated itself to help search marketing and search engine optimization.

One of the most sought after blogs in this list is from the Next web. They have written about 5 proven SEO benefits of long-form content for marketers. As said in the blog the purpose of online content is to bring more potential customers to reach you so they can buy products or services from you.

Source: 5 Proven SEO Benefits of Long-form Content for Marketers

7. The Search Agency

Nowadays, blockchain is the latest buzzword in the technology space. Many industry experts say that it will disrupt the functioning of various sectors that include finance, real estate, Internet of Things (IoT), Entertainment industry, healthcare, and many more.

Here’s an interesting blog (by The Search Agency) on how blockchain technology will change online search, will Google and other search engines implement it in their search algorithms.

Source:- Blockchain Tech for SEO: How the Technology Behind Bitcoin Will Change Search

  1. SEMrush

SEMrush started in 2008 as a small group of SEO and IT specialists to make online competition fair and transparent, with equal opportunities for everyone.

 Written by Andrea Lehr, this blog lists four ways in which keyword mapping can be done to improve the SEO and content strategies. It focuses on one of the essential ingredient in marketing campaigns – keywords. This is a must read for content writers as it  shows how to get more traffic by the mere use of keywords.

Source: A Four-Step Guide on Keyword Mapping to Improve Your SEO and Content Strategy

  1. Mike Marko

He was born in Canada and is a marketing enthusiast. If you’re a beginner and interested in learning SEO just visit the website and check out the blog. I’m sure you’ll find something interesting

The blog is perfect for beginners as it covers almost all the aspects of beginning stage of SEO.  However, the content is in the website as a video. Where the creator of the website Mike Marko explains what he has learned over the course of time.

Source: Search Engine Optimization Training – Introduction to SEO

  1. Hubspot

The blog ‘how to search engine optimize your blog content’ is written by Lindsay Kolowich. As the name suggest it gives you tips on how to write content that is optimized for search engine to find it. This is an interesting page sought after by many and has been shared a lot in Facebook. To summarize, it helps you master Google’s tricky algorithm updates.

Source: Blog SEO: How to Search Engine Optimize Your Blog Content

  1. Tom Johnston

 Unlike the previous entries the following is a video by Tom Johnston. The video is about the biggest mistake franchises make in regards to SEO. Tom suggests that one should optimize and unite all the franchises so that no matter who is doing it everyone is mutually benefited. This is done by uniting the internet marketing campaigns. Tom is specializing in franchise SEO for national companies that have different franchises.

Source: Franchise SEO: The Biggest Mistake Franchises Make in Regards to SEO (Video)

12.  Search Engine Journal 

This site has a lot of blogs related to search marketing. The one which I mention here is the factors that affect the rank in organic search. It is based on the study made by SEMrush. The blog mentions various factors like direct website visits, bounce rate, HTTPS, anchor texts, keywords, videos, etc that affect the rank in search results.

Launched in 2003, it is a community that strives to give information and tips to improve search market content.

Source: Top 17 Organic Search Ranking Factors [STUDY]

  1. Maria Johnsen

In this blog Maria writes about how she recovered a hacked website and optimized if for search engines. The hacker had hacked her prospect’s website and used the space to sell his own products. This is an interesting read for people who have experienced hacking.

Maria’s professional background and education are diverse. She has great interest in management of complex Information Systems.

Source: How I Recovered A Hacked Website And Optimized It for Search Engines

  1. Neil Patel

Neil Patel is the co-founder of Crazy Egg and Hello Bar and is working with companies like Amazon, NBC, GM, HP and Viacom. He is one of the top influencers on the web.

This write up in Quick sprout features Neil Patel’s article about blogging. He aims to teach how to write a successful blog that reaches many people. If you are someone who is interested in writing blogs you are at the right place. Check out the write up to learn what is the right strategy to reach out through your blog.

Source: Neil Patel’s Guide to Blogging

  1. Lift Demand

Lift Demand mainly focus on training, marketing services and mentoring for US based companies. The company mostly deals with local marketing services and their strategies is said to have deep impact and reach.

 This article by John Larsen talks about why on page optimization is important for search engine ranking. It aims to give a better understanding of the importance of on page optimization. He says that SEO is only one part of a complete set of best practices that is done to drive more traffic to your website.

Source: Why is Onpage Optimization Important to Search Engine Ranking

If you think your favorite blog is left out from our list you can it in the comments section below. We will update this list from time to time.