July 2018 - NextJSjointviews

Guide to Artificial Intelligence in Search Engine Optimization

Posted on July 23, 2018 by NextJSjointviews

Most of the concepts surrounding AI are based on speculation collected from search engine behavior and patents. Unfortunately, misconception gives rise to fear and this has lead to the current situation where many are unable to utilize AI in favor of SEO. Before we delve deeper into the subject, we need to know what AI is all about.

What is Artificial Intelligence in SEO?

Artificial Intelligence, unlike popular belief, is not a static formula. It is a continually developing system that has been designed to identify, sort and present the required data to meet user demand at that particular point of time from available variables that go far beyond the keywords typed.

How is AI changing SEO?

The year 2015 saw the introduction of RankBrain by Google to its algorithm chart thereby cementing the significance of Artificial Intelligence in SEO.

3 years down the line and search marketers are using AI to uncover new insights, automate labor-intensive tasks to offer an entirely new level of personalization to end users. The AI revolution is real, and it is happening. The significant areas where AI is changing SEO include:

Web Development
On-Site Content Display
Ads
Testing
Interactive Buttons

AI and Machine Learning

AI and machine learning are not the same. Machine learning is a subset of AI. It relies on algorithms to collect data from the existing surrounding to take actions without being explicitly programmed to do so. In other words, they rely on their experience to deliver the desired results. For example:

1. Google uses machine learning to analyze the context of the content to offer better search results.

2. Amazon’s Echo analyses the user’s behavior and of other similar customers to provide new product ranges to choose.

3. Apple uses machine learning to increase the security of the device whereby the user’s face and fingerprints are recognized to unlock the hardware.

4. Facebook uses machine learning to identify the user image and their context.

How Will AI and Machine Learning Impact Content?

Content that fails to engage is no longer of any importance. “Content is King” is an outdated adage. The main focus is on creating a content that “engages” the end users and leads them to go for the services offered and the products displayed.

For example: to improve user experience, RankBrain interprets the environment from which the content is derived and thereby aims at providing better search results.

The goal is to offer search results that are matching to the closest answer to the query enquired. If the content generated for SEO purpose fails to live up to the need of the time, it will get lost amidst thousands of contents created daily. To step up and become visible, the content has to be “concept-related content” rather than “keyword-related content.”

How to use AI for SEO?

In this tricky environment, it becomes equally important for the SEO professionals to survive the challenges thrown at them. The following 5 strategies can change your game plan completely:

1. Keyword Optimization through keyword gathering, grouping and generating exemplars.

2. Use of Cluster Analysis & Predictive Analytics. Regroup your content on a single chosen topic and use the trends to predict the user demand to arrive at the search results.

3. Leveraging Customer Reviews to the hilt. There is nothing better than authentic customer feedback to create better awareness and higher page ranking.

4. Utilizing the available Customer Data to predict shoppers buying habits.

5. AI powered Chatbots are a great way to attract customers towards a sale.

AI SEO software and tools

The popular AI SEO software and tools can be summarized as mentioned below:

Acrolinx – For analyzing and optimizing quality content
Automated Insights
One Spot – For customizing marketing channels
Narrative Science – For generating immersive narratives from the data available
Market Brew – For figuring out SEO rankings
CanIRank – For SEO strategy formulations
Albert – Use AI for online marketing tricks
Pave AI – For analyzing Google Analytics

Simple AI strategies in SEO for amazing results

AI strategies are not always complicated. Gooogle’s RankBrain aims to offer the best possible search as per the query generated. To make sure that your SEO tactics attract the attention of RankBrain, keep in mind the following attributes:

Mobile Friendly Pages are the key.
Page Speed determines the success rate of your website. A slow loading webpage irks the customer and affects their attention span.
Controlled Bounce Rate.
Improved Dwell Rate.
Enhanced Click Through Rate (CTR).
Use more of Latent Semantic Indexing keywords.
Related Internal & External Links.
Structured Data Usage rather than random information available

AI and Link Building

At present, AI has not reached that stage where they can build links for your content. However, it can assist you at each stage of content planning.

Use AI for data collection through natural language processing. This will help to determine whether the information collected is genuine and relevant or not.

AI can also be used for site analysis to determine whether the site in question will have an impact on the page ranking or not.

Smart Tips for Improving Your AI based SEO

An effective SEO strategy takes time to develop and even more significant time to show favorable results. Data and data analysis is an integral part of any SEO strategy.

However, the human brain can process so many data available at any given point in time. To maximize the data crunching, you need AI.

Artificial Intelligence based SEO offers refined and better search ranking results. It can gather data, identify cross-selling audience segments and follow it up by determining the relevance and effectiveness of the content.

How Can AI Improve Your PPC Campaigns?

Give your PPC campaigns a boost with AI. The trick lies in using the AI to carry out repetitive tasks, which is a full-time job in itself. Use AI to monitor and fine-tune paid ads. To improve your PPC campaigns through AI opt for the following measures:

1. Opt for dynamic ads that show different ads to different users based on their preference and purchase history.

2. For any PPC campaign to be successful, the ad delivery has to be at the right time to the right people. AI helps to optimize ad delivery.

3 .Instead of manual bidding, make use of automated bidding with AI.

4. It is not necessary to use AI for your PPC campaigns. You can use AI to find out about customer searches, buying the pattern and use the relevant information in creating your PPC campaign strategy.

5. AI can use data analysis to uncover relevant keywords for your industry, thanks to the real world conversational language.

Future of Artificial intelligence in SEO

To sum it up, we cannot undermine the role played by AI in SEO strategy nowadays. The question remains what lies in the future? If the recent trends are anything to go by, then the following can be predicted for the future:

1. AI will interfere with SEO practitioners using Black Hat SEO tactics like the use of excessive keywords in the content, backlinking.

2. Real-time data will require real-time adjustments with better-personalized care – all thanks to AI algorithm.

3. Conversational keywords will rule

4. The demand for visual content will be on the rise.

Final Thoughts

As technology progresses, we will see many more changes. Who knows, a time might come when you will type in your requirements and mention the budget while the rest will be taken care of by AI.

How To Be Successful On Instagram

Posted on July 18, 2018 by NextJSjointviews

If you are looking for ways to be successful on Instagram, you have come to the right place. There are more than 800 million active accounts, on a monthly basis, on Instagram. However, it is still possible for you to be successful on this social network.

All that you have to do is put in a little bit of effort to gain some targeted following. You have to take the trouble to implement a few strategies, but it is worth the effort. Read on to know more about how you can apply the strategies to personal or business accounts.

1. Provide A Proper Bio

It is very important that you include an attractive bio on your Instagram account. The bio should make it clear to your audience as to who you are and what is it that you do. It should definitely include a clear call-to-action to follow you on Facebook.

In fact, it is mandatory to include an impeccable bio if you want to be successful on Instagram. The audience that you are targeting will not follow you if they don’t see any value in what you are offering. Finally, your bio should be clear and concise.

2. Create Interesting Content

Now that you have sorted out your Instagram bio, you can start thinking about your content strategy. This social network is all about sharing interesting and high-quality content. If your content is not interesting and/or attractive, you cannot expect to have many followers.

The content should also not have too many words in them. In fact, you should include high-quality, eye-catching images and/or videos if your goal is to be successful on Instagram.

There are a number of tools such as Photoshop, Typorama, Canva, and Adobe Spark Post that are available on app stores and the World Wide Web to help you create superior content.

3. Add Content Regularly

Posting content on a regular basis is a prerequisite for succeeding on this social platform. This is to say that you need to be reasonably active on Instagram. Ideally, you should submit at least one post every day. If you are able to submit two or three posts in a day, you can expect to get a better reach and engagement.

It is not easy to post many times in a day, but you can use Schedugram to make it easy for you. It also helps you to automate your posting by setting up a content queue. In addition, it is important to identify the best times to post on this social network.

4. Identify The Best Hashtags

People make little mistakes ranging from not using hashtags to using non-related and random hashtags when posting content on Instagram.

When you share content, it is very important that you make use of the right and best hashtags. This is because it will help you to maximize your chances of reaching across to the target audience, keep them engaged, and ensure growth.

It is, therefore, a good idea to make use of all the 30 hashtags permitted to ensure maximum exposure. Further, it is also important to do in-depth keyword research regularly to identify the best hashtags so that your post shows up in the top nine contents.

5. Make Use of Stories Feature

You can use Instagram Stories feature in many ways. In fact, it is highly recommended that you use it on a regular basis, especially if more than 10,000 people are following your account.

It helps you to add hyperlinks within your posts. Actually, this is a great way to not only attract more traffic but also to generate more business through this social media platform.

In addition, you can create Instagram story polls to gather specific information as regards your followers. For example, you can create a poll to find out as to what type of content your followers prefer. You can also use this feature for announcing your new or next post. This will also help you to increase engagement quickly.

6. Make Use of Highlights Feature

If you have a fairly big account, then you should think of connecting with other large accounts as well as Instagram influencers. You can find out as to whether they are interested in collaborating with you.

However, if the size of your account is not as big as the other accounts or have the required engagement ratio, then you must consider providing value prior to asking them to collaborate with you.

This is really helpful in improving follower engagement and growth. It is also possible to effectively implement this strategy through Instagram Stories.

8. Instagram Live Streaming

Instagram Live has the ability to bring in a great deal of engagement as well as new followers. However, you need to provide value and share the same across your social networks.

If you promote live streaming well before the actual streaming with the help of hashtags through your stories and posts, then you are likely to add on a few new potential followers that are curious to know as to what you have to offer.

Instagram’s live streaming feature can also be used for driving traffic to your website if you have a large number of viewers. You can consider providing a few call-to-actions. For example, you can ask the viewers to click on the link included in your bio for receiving exclusive content.

Here are a few suggestions for making Instagram Live more interesting

Share a few things that happen behind-the-scenes.
Have a question and answer stream once in a week or month.

These will help your audience to get to know you better and you will also be in a better position to find out what they would like to know about you. This, in turn, would help you in generating more content ideas as well.

9. Engage with Your Targeted Audience and Followers

All said and done, if you want to achieve success on Instagram, you have to engage well with your followers. You need to show it to them that there is no bot and that you are the person operating your account by actively replying to your audience’s queries and comments through direct messages on a regular basis. This will encourage them to recommend your content and you to their family, friends, and followers.

The same applies to the content provided by you as well. You can leave a few likes, comments, and follow back your audience to build positive and healthy relationships. This will not only encourage engagement but also builds trust. This is an effective way to grow your account.

Final Thoughts

Summarizing, the nine tips discussed in the post will help you to become successful on Instagram. However, you need to put in some effort and experiment with many different kinds of content and hashtags. You should never be scared of experimenting when it comes to marketing.

20 Ideal Places To Share Your Content [Infographic]

Posted on July 3, 2018 by NextJSjointviews

Content methodology involves processes such as research, identification, content creation, proofread, approval & publishing, social media distribution, etc.

But, are we promoting the content on right social media channels?

The answer might be a big no.

Writing blogs and publishing on your website does not guarantee you best content marketing results.

You know what, more than 3 million blog posts are being published by different websites daily.

So, if want to achieve any real traction, you need to think outside the box.

You need to look beyond publishing content on your website.

Think about sharing your content on industry or niche platforms to get it discovered by more people.

Here is an infographic illustrating 20 ideal places to share your content for better conversions.