December 2017 - NextJSjointviews

15 Popular Jointviews Digital Marketing Blogs of 2017

Posted on December 30, 2017 by NextJSjointviews

The end of the year is just around the corner and it’s time to look back at some of the best blogs published by Jointviews Digital Marketing team. We have generated some good piece of content this year in the form of blogs, infographics, and videos.

Considering the popularity, we have sorted out 15 best digital marketing blogs generated by our team this year. Let’s have a look:

15 Best Social Media Monitoring Tools You Can Use in 2017

Social Media Marketing is crucial for any marketing business. But, today social media marketing is not confined to posting and sharing content. You need to use social media monitoring tools to create effective marketing strategies and campaigns. This blog has introduced 15 best social media monitoring tools in the form of an infographic.

9 Digital Marketing Certifications You Can Get in 2017

If you are a person who is so much interested in digital marketing the first thing you should do is to get certified by Google, Bing or HubSpot. Nowadays companies prefer digital marketing professionals with marketing certifications. A lot of free certification courses are now available on the web. This infographic has listed out popular digital marketing certifications that you can acquire in 2017.

15 Best Content Curation Tools You Can Use in 2018

Publishing content that is relevant to your audience gives you good results in Digital Marketing. Content curation helps you to find interesting topics from a variety of sources. It helps you to know the interests of your target audience as well. Using the right content curation tools will help you to offer content that your target audience like to read. This infographic has listed some popular content curation tools to help you create high quality content.

22 Top Email Marketing Tools of 2017

There is a widespread misconception that email marketing is just about creating an attractive email and sending it to many through automated software. That’s all in the past. Now the tools used for email marketing has become so much sophisticated and guarantees excellent results.

A striking feature of these new age tools is that they can predict the outcome of an email or even a social media marketing campaign. We have illustrated 22 top email marketing tools through this stunning infographic.

What is the Scope of Content Writing in India

Can you believe that content for business marketing was implemented since eighteenth century? It’s quite surprising, no? Yes, Content Marketing began in the eighteenth century when Benjamin Franklin published his yearly paper. In early 2000s search engines gave birth to SEO copywriters who finally evolved into copywriters. As Google rewarded quality content and penalized spammy content businesses now wanted professionals to write content.

This blog from Jointviews throws light on different aspects of content writing such as brief history of content writing, role of content writers, importance of quality content, scope of content writing in India and the future of content writing.

How to Set Up Google AMP on Your WordPress Website

Google has officially declared that more than 52% search requests are from mobile devices. SEO experts have confirmed that latest search updates of Google are giving prominence to mobile friendly websites. These facts clearly suggest the desperate need for mobile friendly websites.

This blog talks about the ins and outs of AMP (Accelerated Mobile Pages) installation. We hope that this blog might help you to set up Google AMP on your wordpress website in the right way.

10 Outdated SEO Practices You Need to Discard in 2017

If you are a digital marketer it’s important to reinvent your SEO skills and strategies to stay ahead of the game. Sticking to the old school SEO strategies cannot assure you higher rankings and some of them are deemed as black-hat by Google. Do you want to get rid of outdated SEO practices? If you want to avoid such wrong SEO practices go through our blog on outdated SEO techniques. This blog has discussed 10 outdated SEO practices you need to discard in 2017.

How does Social Media Support Content Marketing?

Content is at the centre of all digital marketing efforts. But how do you ensure that your content reaches your readers once it is ready? According to CMI 93% of B2B marketers list social media as one of the top five content marketing tactics. This blog helps you understand that how you can use social media for successful content marketing.

How Influencer Marketing Powers Content Marketing

Influencers are users who are popular online and have good number of followers and user engagement with them. They are looked up to by many people and have the ability to influence opinions. They could be popular YouTubers, Instagram celebrities with following of more than 10,000 of Facebook users with active user engagement.

This is one the popular blogs published by us in 2017. The blog gives you a clear picture of Influencer marketing and how it boosts your content marketing efforts.

Top Google Search Trends in India 2017

Google has released its country specific lists of the top trends in online search data for 2017. As usual, showbiz and cricket dominated the Google search trends in India. Google has listed top searches of the year into 9 categories. This infographic illustrates the search trends of the year in an interesting manner.

Creating Stunning Infographics Improve Brand Awareness. Learn How

Infographics are a great way to present your content visually. Research shows that our brains process images 60,000 times faster than text! Let’s understand the different ways you can use infographics to improve brand awareness via this blog.

10 Best Ideas to Promote Your Business Using Instagram

Instagram has more than 80 million users now and it is likely to increase in the coming years. If you are planning to put your business on Instagram you can read on this blog to get 10 best ideas for business promotion.

9 Indian Startups that have Aced Content Marketing

Startups have more advantages over established businesses when it comes to content marketing. Startups may not have the budget to create and promote large amount of content like their bigger counterparts. However, being passionate about making it to the top will force startups to work hard and churn out relevant but creative content.

Get ready to know about 9 Indian startups that have done exceptionally well with content marketing!

How to Create a Content Marketing Strategy that Works Best for SEO

Most businesses are now focusing on creating more content than ever before. The major thing to note is that the content is used everywhere and influences every other type of marketing strategy. This blog discusses some points that help you create a content marketing strategy in line with your business goals.

25 Best Tools for Improving Your Content Writing Skills

Improving your content writing is one of the best ways to succeed in the SEO world. High-quality content can boost organic site traffic, improve SEO rankings and strengthen your on-site conversion rates.

Get familiar with 25 best tools for improving your content writing skills via this blog.

Final Thoughts

So, that is all about our digital marketing efforts in 2017. We will strive to generate engaging and relevant content in 2018 as well. Thanks for reading and we wish you a great year ahead.

Repercussions of End of Net Neutrality on Digital Marketing

Posted on December 26, 2017 by NextJSjointviews

Nixing the net neutrality regulations that were enacted in 2015 will definitely affect the way digital marketing works. It will also have an effect on brands, consumers and digital marketing agencies. Even though the repeal will take weeks to come into effect there will be potential changes in the way the internet works. Ending net neutrality may stifle innovation and lead to search engine bans. It will for sure have a change in the web traffic that comes through organic searches.

Changes in the Digital Market

There will be a considerable change in the way digital marketing works when the freedom to access content, run applications, attach devices or obtain service plan information is revoked. Smaller brands that have a smaller budget may find it difficult to put their foot down in the digital market. The internet began with the concept of decentralization, making way for the free flow of information. Start-ups will now have to spend a considerable amount to reach their consumers. Basically, it treats one piece of web traffic differently than another piece of traffic. Let us look through the changes net neutrality might bring about on digital marketing.

How it might affect Digital Marketing

Since 1950s Internet Service Providers (ISPs) were prohibited from engaging in prioritization or blocking of websites and slowing broadcasting speeds while browsing a particular site under the law. The recent repeal of net neutrality in the US will no longer require ISPs to provide unrestricted access to the internet. It means that large players who can afford to hit the competition can partnership with ISPs to eliminate competition from smaller, less funded competitors.

Net neutrality evoked competition between all sizes and forms of businesses. This created a demand for digital marketing services such as content marketing, SEO, pay-per-click (PPC), and social media marketing which inspire organic web traffic. Inherently the new law might increase advertising costs.

However, the end of net neutrality may open up a plethora of opportunities for advertisers, agencies, and digital marketers. This might go to an extent where brands may have to start paying up for better bandwidth and one ISP versus another. The new change might take the digital marketing platform from a consumer-centric marketing to a business-centric marketing.

Throttling is favouring one piece of web traffic more than another. It is assumed that throttling and paid prioritization will deliver unpaid websites more slowly than other paid traffic to the user. This opens up opportunities to create unlimited bandwidth or free bandwidth offers where there might be different rate plans to avail different websites.

There prevails a fear in internet discussions that non-neutrality might give service providers unfettered control over the information that can be accessed, and might threaten the freedom and future of the internet. ISPs can choose what users can browse based on what they pay in the absence of net neutrality.

What it means for Digital Marketing Agencies

Agencies used to score with creative content and innovation to help small businesses stand up to their larger counterparts. With non-net neutrality, the same marketing industry is supposed to go frenzied as small brands will have to pay up more from their marketing budget so that they can be visible in the bustling web traffic.

In the absence of an equal playing field, ISPs might be deciding what content gets delivered to users at what speed. It is also assumed that content marketing might be affected because if users can’t access a particular content why would they promote it. Creating and promoting content is likely to be more expensive. On the other hand pay per click will not be affected (of course it is paid for).

The fact is that giant websites can pay ISPs to include them in a higher tier, while your personal blog or your small venture’s business website will always be in the lower tier as you can’t afford to spend huge sums towards keeping up in the higher tier. This means that fewer businesses will be competing in the real scenario, fewer businesses means less competition and thus less demand for digital marketing services.

Anyhow, the outcomes of net neutrality will take some time to come into effect and we can only assume the consequences. Let us hope for a fair, free-flowing battle of wits in the digital marketing scenario.

9 Mistakes to Avoid While Hiring a Content Marketing Agency

Posted on December 22, 2017 by NextJSjointviews

Quality content needs continuous effort and time. This is the reason why many companies choose to hire a content marketing agency for it. It’s not enough to publish just any content on the saturated internet anymore. Content marketing needs compelling content to work successfully.

Bad content can actually leave you in a worse place than you started in. It is difficult to re-build your reputation and authority once it is spoilt on social media. Adidas had to face the public heat after their tweet on Boston marathon which unintentionally reminded everyone of the 2013 Boston Marathon Bombing. Adidas recovered with a heartfelt apology. However, smaller brands may not have a chance to recover from a social media post gone wrong with the same ease.

Delay in promised content, website ownership issues, followers database privacy, breached timelines are all real issues that companies face while dealing with content marketing agencies.

We have put together a list of 9 mistakes that companies usually make while hiring a content marketing agency. Read on to avoid them and hire the right agency for you.

1. Not Knowing the Service Team

Sales personnel are usually the first ones to meet you from the content marketing agencies. They tell you about the success they have had with other clients and show you a vision for your content too.

That is great! But who is actually going to put this plan in action? Do you know the team who you will work with? Are they passionate about your growth and will they understand your brand? These are a few questions you must ask before you seal the deal. Many companies sign up impressed with the sales person only to be disappointed with the results of delivery team.

Request the salesperson to put you in touch with the content team and know your content strategist, content writer and SEO consultant by name.

2. Having Unclear Goals

Being fuzzy about your marketing goals is also a mistake that people make. It is better to take your time and think about this before you start hunting for a content marketing agency. Some of the questions to ask are:

What do you hope to achieve with a content marketing plan?
What does your brand stand for and stand against?
How will content marketing fit in your overall marketing strategy?

The final pieces of strategy will of course be put together by your agency. However, these are some of the answers that a content marketing agency cannot just make up. These must come from you. Being unclear on these would be starting on a wobbly foundation.

3. Not Checking for Relevant Experience

It is important to separate experience from relevant experience when it comes to choosing the right agency. It would be a mistake to go for an agency based on its size and popularity alone. Many a times, niche agencies specialize in start up, small & mid-sized brands or certain industries.

Look at the past record of the agency to know the industry and size of clients they have worked with. Also look at the success rate they have had with those clients. An agency who has worked with companies similar to yours will be better able to understand your challenges in content marketing.

Also look at the agency’s own website, blogs and content they produce for themselves. How can you trust a content marketing company that doesn’t market itself successfully through good content?

4. Not Budgeting Time and Resources Required

Many companies think that they can ignore content marketing totally because they have outsourced the work to a content marketing agency. This is far from the truth. Even though your agency will take the task of creating and strategizing content, you still need to account for time that will be required for communications, approval of plans, share references and resources.

Nobody wants a content that does not sound like the voice of your brand and lacks authenticity. Be sure to ask for weekly meetings (virtual if face to face is not possible).

5. Not Having a Clear Written Agreement

Having a written agreement on terms of service and deliverables is important to avoid running into problems later. Make sure everything is written down to the last detail with timeline for delivery.

6. Falling for Impossible Promises

Never fall for agencies that promise to achieve unbelievable goals in a short time. There is no short-cut in content marketing. It requires time for your rankings to go up no matter how good your content is. There is no fixed recipe for viral content, so beware of anyone who promises it to you.

Working with agencies that employ unethical practices (such as buying followers, black hat SEO, keyword stuffing) without creating valuable content can get you red-listed from search engines and other web platforms.

7. Choosing Cheaper Option over Quality

Choosing an agency without checking the quality of content is actually expensive. Cheap content that lacks value doesn’t get you anywhere. You will just end up paying up for content that nobody wants to read.

If you lack the budget for a good agency currently it is advisable to wait until you have one. You can also request for financing options or part consultancy until then.

Paying for content that lacks quality is actually counterproductive and leads to extra work of re-building your reputation later.

8. Thinking of Content Marketing as a Project

Content marketing is an ongoing strategy rather than a short term project. It is not a campaign that you do but a philosophy that you follow. Changing agencies frequently can be damaging for your content marketing plan. Hence, it is important to look for a partner who will be with you for the long-term. This brings us to the last mistake that people make.

9. Not Looking for the Fit

It is important to look for an agency with a cultural fit. We do not mean same regionality or nationality here, but a partner who understands your purpose of business and shares your working values. This synergy helps in producing content that has a strong voice and builds long term trust. Ask yourself if you can trust them as a long term partner before signing up.

Final Thoughts

When done right content marketing will be a continuous source of leads and revenue for you. Remember that results can take six months to a year to show. So choose your partner wisely and choose them for the long term.

10 Competent Strategies for Enterprise SEO Success

Posted on December 21, 2017 by NextJSjointviews

Enterprise SEO, in particular, focuses on implementing the best SEO strategies on every page of your website. This is not easy since you have several stakeholders as well as the constraints of budget, time, technology etc. to deal with. If you wish to be successful at enterprise SEO, you need to be prepared to handle internal hierarchies, inter-departmental chaos and the tendency of professionals to disagree with what they have not done before.

Here are 10 Enterprise SEO strategies compiled by experts from major SEO companies that are recommended for success:

Educate

The tech people, marketing and sales people, the management and the product people may not understand SEO well. Take every opportunity to educate them about the practice. Conduct in-house workshops, include topics in internal newsletters and share links that can be used for the further study on enterprise SEO. Also, share case studies of how SEO efforts have helped other companies gain leads and earn more revenue.

Influence

Read about the SEO practices of other companies and keep case studies ready with you. Discuss these whenever you get an opportunity with the right examples and right output at the right time. You could attend internal meetings of departments you think should contribute to your approach and let them know how SEO can benefit in accomplishing their goals. Also, have informal conversations with key stakeholders during lunch or tea breaks.

Be data-relevant

Spend time collecting data and analysis that is relevant to your domain. Prepare dashboards that you can instantly access when questions arise. Be alert so that you are on top of everything whenever an SEO issue emerges in your organization.

Focus on the KPIs

While having case studies and data is important, you must establish clear ways of evaluation to understand how success will be measured. These KPIs are not just for your own benefit but also include the targets that need to be achieved by other stakeholders. Discuss the KPIs with your senior management and get into an agreement on how these will be achieved in the future.

Develop relationships

This is one of the most important strategies. SEO professionals tend to be too technical and do not generally interact or be social with other colleagues. The fact is that in order to get more approvals on your ideas and proposals, you need to be liked. Make sure you leave your monitor every now and then and talk to people about how SEO can change the dynamics of the organization’s business objectives.

Have technical knowledge

SEO people often need to communicate with developers and if you want to become the indispensable SEO expert in your company, you need to be technical yourself. Only when you understand the challenges of your developer will they empathize with the changes you want them to implement. They will be more open to your recommendations if you are able to speak to them in the technical language they understand.

Communicate

It’s obvious that only the SEO people recognize the need of this marketing strategy. However, if you go on selling your ideas telling people how it can be beneficial for the enterprise, you would get ignored. You must be equally willing to listen to the individuals of the other departments, understand their goals and thereby suggest the actions that need to be taken. You must craft your recommendations in a manner that they are a win-win for both you and others.

Dynamic content

A website can have several pages. The content you develop for these pages must be such that it is leveraged to your benefit. Every domain understands that they need to have relevant, in-depth content about their service. However, you also receive a lot of region-specific searches. This means that you must have unique content for different geographic locations so that there are appropriate answers for every searcher.

Content Consolidation

It is generally observed that large-scale websites are split into sub-domains or completely separate websites. However, if enterprises want to maintain their market position, they must adopt content consolidation as an effective strategy. Different pages and domains can be used to support each other giving a more consolidated image of the enterprise.

SEO Site Health Monitoring

Minor alterations and technical glitches on the website could drastically reduce the traffic you would have otherwise received on your website. Therefore, it is important to constantly monitor and evaluate the health of your website from an SEO perspective and any issues identified must be addressed immediately.

When you utilize the above-mentioned enterprise SEO strategies, chances that you succeed at your efforts and drive more organic traffic to your website are higher.

10 Successful Affiliate Marketing Strategies for Social Media

Posted on December 19, 2017 by NextJSjointviews

Affiliate marketing is one of the first methods marketers and bloggers use to make money online. It is, in fact, one of the oldest ways of making money online. Affiliate marketing is a multi-billion dollar industry and is rapidly growing.

Affiliate marketing is a process wherein you promote another company’s products or services and when sales increase, you earn a commission. Depending on the efficiency of your marketing skills, you can achieve great sales targets and ultimately make more money. Revenue is generated in affiliate marketing only after a specific action is performed. This action needs to be completed by a sale and only then will you get your payment.

Here are the top 10 social media affiliate marketing strategies that will help you gain success:

Create Affiliate Redirect Links

A raw affiliate URL does not look friendly and therefore, people are afraid to click on it. They are unsure of where it will deter them. A re-direct, on the other hand, looks much cleaner and attracts more clicks. It is ideal to use in affiliate marketing, email marketing or on any other social media platform.

Create Excellent Content

Creating excellent content that is better than other affiliate marketers and proving to be the best in the value chain is a challenge these days. Affiliate marketers have the ability to create content of high standards while others don’t have the ability to compete them. This helps them in winning their customers and increasing sales towards their product.

Know Your Audience

Affiliate marketers are always smarter and know what their audience wants. The most successful way to use affiliate programs is to try and promote the products and services that match the needs of your audience. In short, try and educate your audience about the relevant products and the services that they are interested in and give them the right content for their product. This will help in generating more sales.

Keep Your Relationships Clear

Feel free to disclose your affiliations with your clients. They will appreciate this quality and work with you for longer, increasing your earnings. If they are not satisfied, they may just bypass you and go directly to the vendor.

Honesty is very important to build a healthy relationship with your client. Transparency between both of you also helps you in offering some kind of bonus or incentive from time to time to your reader. Trust building can definitely be a powerful tactic that can increase the number of affiliate sales you generate.

Write Timeless Content

Try and write content that can be updated from time to time simply by adding links to your recent articles. Even if your article gets shifted from the front page, your readers should be impressed going through it. Most platforms allow you to show ‘most recent’ or ‘most popular’ on every page, so even if your article is not new, it will always show access to your new pages. Old content shared by you can still give you good revenue.

Be Patient

Affiliate marketing strategies need time to build and revenue from these also builds with time. Some of these affiliate programs give lifetime revenues. It forms a chain. So, if you refer a visitor, you continue to make money from that visitor even if he doesn’t come back to your site.

If your focus is on promoting a particular type of product, you can keep getting your commission every month on the same product, thus increasing your revenue. Affiliate programs are not a get rich fast plan but can give you an opportunity to make slow and steady income from your blog.

Select Affiliate Products Carefully

Try and go through all the different options for products or services available through different marketing programs. Study them well and figure out which ones are best for the end users. Next, try and put attractive logos or change the ad patterns and use different graphics and texts to see which are the most expensive. Working on all this might take some time but you can figure out the best way.

Trying and changing ads regularly will definitely attract more viewers. You should strongly promote digital information products. These products are very active because customers can get instant access when they purchase them and these provide higher commission rates than buying physical products.

Promote High-Quality Offers

Affiliate marketing tends to do exceptionally well on social media when you promote a high-quality offer. In such a situation, everyone wins. The customer wins since they obtain an awesome deal; the affiliate marketer wins since they earn a heavy commission on driving traffic to the website, earning sales and the product manufacturer wins by generating revenue for what they have created.

Content Comes First

Content marketing strategy should be your first priority. Content is the base foundation for any product or service. It behaves like a life-saving drug for any product. There will be no traffic on your page if your content is not interesting or effective. If you compromise with your content and only think about making money online, you will lose viewers on your page.

Your strategy for the site should be to find products that add value to the site’s readers and also products that have the potential to increase the site’s revenue.

Use email auto-responders

Email auto-responders help to convert new subscribers into trusted readers. These readers will click on the links you recommend and get influenced by the products you propose. Set weekly responders to remind the customers and readers about your products every alternate day.

Affiliate Marketing helps to increase sales and when effectively combined with the right social media strategies, the results are highly commendable.

Top Global Search Trends in Google 2017 [Infographic]

Posted on December 18, 2017 by NextJSjointviews

Google has revealed its lists of top global search trends in 2017. The lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016. iPhone X and celebrities like Gal Gadot and Melania Trump were the search terms for many people in 2017.

Google has listed top global searches of 2017 into 15 categories. The categories are Searches, People ,Global News, Actors, Consumer Tech, Elections, Global Sporting Events, How to…, Losses, Memes, Movies, Musicians and Brands, Songs/Lyrics, TV Shows and Recipes.

Each category lists top 5 searches of the year. We are going to illustrate the search trends of the year in the form of an infographic. We hope that this infographic will give you a clear picture of Global search trends in 2017.

So, let’s see what was trending globally in 2017!

Top Google Search Trends in India 2017 [Infographic]

Posted on December 15, 2017 by NextJSjointviews

Google has released its country specific lists of the top trends in online search data for 2017. As usual, showbiz and cricket dominated the Google search trends in India. Google has listed top searches of the year into 9 categories. The categories are Overall, Near me, How To…, Entertainers, Movies, Songs, Sporting Events, What is…, and News.

So, let’s see what was trending in India throughout this year!

How Influencer Marketing Powers Content Marketing

Posted on December 14, 2017 by NextJSjointviews

Distribution of content is an important part of content marketing. Reaching the right audience online is more complicated than it was in 2010. People filter out messages from brands and as many as 64% of ad blockers say that ads are annoying and intrusive. To top it all, even social media platforms such as Facebook are restricting page posts unless they are paid for.

Marketers need a trustworthy and organic way to reach their target. Influence Marketing provides exactly that.

What is Influencer Marketing?

Influencers have attained the status of celebrity in recent years. They are known world-wide and have a cult following. The most popular YouTuber, PewDiePie, earns an estimated $12 million from ad revenue and product endorsements annually.

Influence Marketing uses this fame of influencers to spread their brand message and content. Influencer marketing is word-of-mouth amplified by social media.

According to Rhythm One’s Influencer Marketing Benchmarks Report marketers get a return of $9.6 for every dollar they spend on Influencer Marketing. This is why leading brands such as Nike and Sprite are taking leverage of influence marketing in their content marketing program.

How Influencer Marketing Powers Content Marketing

Market Research

Influencers are more than just a channel to reach your audience. Influencers are often sought after for product launch, content creation, event management, SEO and market research.

Usually brands spend thousands of dollars on market research, focus groups, surveys and developing buyer personas. Collaborating with an influencer can give added insights into your market along with the data of millions of followers. Since influencers are in touch with their followers on a day to day basis, they are in a better position to evaluate what content will work.

Include Influencers early on in the content marketing strategy and take the benefit of their experience.

Fresh Perspective

Unlike traditional marketing, marketers have to let go of control over the messaging in influencer marketing. Influencers don’t like to spam their followers with salesy posts and they usually use the product in the context of their audience to maintain integrity.

Content by internal teams often tends to follow the same angle and messaging. Influencers can lend a fresh perspective to your products. For example, each influencer can use the same dress in different ways for different occasions.

Targeted Reach

Social media influencers have millions of followers all over the world. However the most attractive fact for marketers is that they have a following of targeted followers. A beauty and cosmetics brand can easily find fashion bloggers of targeted ethnicity to partner with. This gives them instant reach to a highly targeted following which would have taken them years to develop on their own.

Influencer marketing is especially useful for companies that want to target a niche market.

Trust

People are averse to advertising and block out messages from sources they do not identify with. According to a January 2015 Ipsos study, 96% of people feel that the advertising industry lacks integrity.

On the other hand, influencers are trusted source of information and entertainment for their followers. They share a relation of authenticity and friendship with their followers. This is why influencer marketing is so powerful compared to any other content delivery channel.

Branding

Partnering with the right influencer is a win-win for both the brand and the influencer. Brands that are a natural fit with the influencer are easily accepted in the minds of followers. With repeated messaging, followers who already identify with the influencers also begin to identify with the brand sub-consciously.

On the other hand a strong brand also leads to stronger branding and authority for the influencer.

Some Helpful Tips

68% of marketers consider finding relevant influencers their largest influencer marketing challenge. Following points would help when you want to evaluate an influencer.

1) Find influencers in your niche area and who share your brand values. Partnering with wrong candidates will only confuse your online branding

2) There are many tools available to evaluate and find your perfect match. Some of them are Traackr, Little Bird, BuzzSumo, Keyhole

3) There are plenty of options to choose from today. Keep looking till you find an influencer who is passionate about your brands and wants to work with you in the long term

4) Larger following is not always better. User engagement and activity are also important metrics to be considered. Sometimes, influencers lose the personal touch with growing number. A following of 10K to 100,000 is ideal for most brands.

5) Always give your influencer the freedom of content. Pushing your product will only spoil your brand and your partner’s as well. The best influencer marketing campaigns are very organic and do not look like advertising.

15 Best SEO Blogs of 2017

Posted on December 13, 2017 by NextJSjointviews

SEO has always been baffling for people as the subject is vast, tricky and needs a lot of understanding to operate. Owing to these reasons there are a lot of misconceptions and invalidated SEO practices that’s being put to use now.

However, there are certain organizations and their websites who are keen on doing research in SEO and has always led people in the right path through their blogs and videos. Websites like Search Engine Land, Moz, SEMrush etc. are prime examples.

Let’s have a look at their most popular SEO based blogs this year and why were they propagated by people so much.

Search Engine Land:

Search Engine Land is one of the leading publications that cover all aspects of the search marketing industry. Their blogs, news and articles cover latest updates for Search Engine Optimization (SEO). It is a collective of various authors like SEO specialists, marketers, content developers, etc. They strive to give various tips, strategies and opportunities regarding the subject.

Here is one of the most popular blogs by them. It talks about the 5 SEO mistakes that a blog makes and why a blog gets low rank even though the content is great. They are listed as unoptimized keyword structure, inconsistent internal links, poor page copy, unoptimized images and videos, and poor content promotion.

Source : 5 Easy to Miss SEO Mistakes Blogs Make

Moz:

Started in 2004 at Seattle, Moz is an SEO consulting company that focuses on giving the community of readers various insights on search engine optimization and search engine marketing. It is a hub for education, various tools, and paid services

The blogs of Moz are written by industry professionals and others experts on search marketing. The following blog is written by Rand Fishkin. It talks about the 10 factors that do not affect Google ranking. It is an informative blog which removes the common misconceptions about Google ranking.

Source: 10 Things that Do Not (Directly) Affect Your Google Rankings

Hubspot

Having numerous blogs and tools, Hubspot aims to give products with a personal touch. Some of its main focus areas are CRM, marketing and inbound sales. It has more than 34k customers.

The following blog lists information about how to search engine optimize blogs and its contents. The author talks about how you make your website more visible to your customers who search for keywords associated with your business on search engines.

Source : Blog SEO: How to Search Engine Optimize Your Blog Content

Search Engine Land

Jessica Thompson’s write up about the crucial search engine ranking factors in 2017 is a well-ranked blog in Google. She lists the various factors based on the study conducted by SemRush. Not only does it say about it but how to put them into action. We suggest it as a must read if you are looking forward to increasing your website or blog ranking.

Source: SEO Ranking Factors in 2017: What’s Important and What’s Not

5. Snap Agency

Being a group of analytics nerds, creative extroverts, dedicated developers and charismatic business guys, Snap agency is a digital agency that’s keen on driving traffic to your websites with their well researched findings.

Snap agency has an active blog that lists many topics that helps you with digital marketing. The following blog is about how to forecast your Return on Investment (ROI) from SEO. These 4 methods are: estimate web traffic from SEO, estimate revenue from SEO, estimate profit from SEO, forecast the timeline for results from SEO.

Source: 4 Ways to Forecast Your ROI from SEO

The Next Web

Found by Boris and Patrick ‘The next web’ is a start up that bloomed in a tech event hosted by them. Later it became a blog that dedicated itself to help search marketing and search engine optimization.

One of the most sought after blogs in this list is from the Next web. They have written about 5 proven SEO benefits of long-form content for marketers. As said in the blog the purpose of online content is to bring more potential customers to reach you so they can buy products or services from you.

Source: 5 Proven SEO Benefits of Long-form Content for Marketers

7. The Search Agency

Nowadays, blockchain is the latest buzzword in the technology space. Many industry experts say that it will disrupt the functioning of various sectors that include finance, real estate, Internet of Things (IoT), Entertainment industry, healthcare, and many more.

Here’s an interesting blog (by The Search Agency) on how blockchain technology will change online search, will Google and other search engines implement it in their search algorithms.

Source:- Blockchain Tech for SEO: How the Technology Behind Bitcoin Will Change Search

SEMrush

SEMrush started in 2008 as a small group of SEO and IT specialists to make online competition fair and transparent, with equal opportunities for everyone.

Written by Andrea Lehr, this blog lists four ways in which keyword mapping can be done to improve the SEO and content strategies. It focuses on one of the essential ingredient in marketing campaigns – keywords. This is a must read for content writers as it shows how to get more traffic by the mere use of keywords.

Source: A Four-Step Guide on Keyword Mapping to Improve Your SEO and Content Strategy

Mike Marko

He was born in Canada and is a marketing enthusiast. If you’re a beginner and interested in learning SEO just visit the website and check out the blog. I’m sure you’ll find something interesting

The blog is perfect for beginners as it covers almost all the aspects of beginning stage of SEO. However, the content is in the website as a video. Where the creator of the website Mike Marko explains what he has learned over the course of time.

Source: Search Engine Optimization Training – Introduction to SEO

Hubspot

The blog ‘how to search engine optimize your blog content’ is written by Lindsay Kolowich. As the name suggest it gives you tips on how to write content that is optimized for search engine to find it. This is an interesting page sought after by many and has been shared a lot in Facebook. To summarize, it helps you master Google’s tricky algorithm updates.

Source: Blog SEO: How to Search Engine Optimize Your Blog Content

Tom Johnston

Unlike the previous entries the following is a video by Tom Johnston. The video is about the biggest mistake franchises make in regards to SEO. Tom suggests that one should optimize and unite all the franchises so that no matter who is doing it everyone is mutually benefited. This is done by uniting the internet marketing campaigns. Tom is specializing in franchise SEO for national companies that have different franchises.

Source: Franchise SEO: The Biggest Mistake Franchises Make in Regards to SEO (Video)

12. Search Engine Journal

This site has a lot of blogs related to search marketing. The one which I mention here is the factors that affect the rank in organic search. It is based on the study made by SEMrush. The blog mentions various factors like direct website visits, bounce rate, HTTPS, anchor texts, keywords, videos, etc that affect the rank in search results.

Launched in 2003, it is a community that strives to give information and tips to improve search market content.

Source: Top 17 Organic Search Ranking Factors [STUDY]

Maria Johnsen

In this blog Maria writes about how she recovered a hacked website and optimized if for search engines. The hacker had hacked her prospect’s website and used the space to sell his own products. This is an interesting read for people who have experienced hacking.

Maria’s professional background and education are diverse. She has great interest in management of complex Information Systems.

Source: How I Recovered A Hacked Website And Optimized It for Search Engines

Neil Patel

Neil Patel is the co-founder of Crazy Egg and Hello Bar and is working with companies like Amazon, NBC, GM, HP and Viacom. He is one of the top influencers on the web.

This write up in Quick sprout features Neil Patel’s article about blogging. He aims to teach how to write a successful blog that reaches many people. If you are someone who is interested in writing blogs you are at the right place. Check out the write up to learn what is the right strategy to reach out through your blog.

Source: Neil Patel’s Guide to Blogging

Lift Demand

Lift Demand mainly focus on training, marketing services and mentoring for US based companies. The company mostly deals with local marketing services and their strategies is said to have deep impact and reach.

This article by John Larsen talks about why on page optimization is important for search engine ranking. It aims to give a better understanding of the importance of on page optimization. He says that SEO is only one part of a complete set of best practices that is done to drive more traffic to your website.

Source: Why is Onpage Optimization Important to Search Engine Ranking

If you think your favorite blog is left out from our list you can it in the comments section below. We will update this list from time to time.