Your blogs might have been to be a hit among the audience in the past with lots of user traffic, visitors etc. But then, the pace remained the same forever or a bit slower with visitors leaving your site on a daily basis.
What could have gone wrong? Of course! They got bored of the same type of content you kept on giving them.
Being creative is now the only way for your content to get notified. Try a different type of digital content and there, you’ll get to see your site buzzing with visitors.
However, it shouldn’t stop here. Keep trying different types of content from time to time to help your business thrive.
Here’s a list of different types of digital content created by content creation agencies, for you to choose from:
Long form blogs
So, what are long form blogs? Some claim that those blogs with a word count of may be 1500 words while some say that long-form blogs are those with a word count of about 3500 words.
Whatever, the truth is, the idea is to create an article that goes on until you get tired of scrolling. Long form content has always been there; but, it started getting noticed only by 2013-2014.
It has now become the most popular style among bloggers. Long form blogs have become much popular these days because:
Google said it: According to Google, longer content contain more information and therefore, helps solve many queries of the audience at once. Also, some SEO experts suggest that long form blogs rank better in Google search results.
Popular bloggers said it: Bloggers, big and small, have been suggesting for a while that long form blogs are important.
Short form blogs
Short form blogs are those with maximum word count of 1000 words. The fact that short form blogs have lesser word count, that may go down to 250 words or lesser, can make it less popular in SEO.
Therefore, it’s important the blogs being short, should also be precise and unique. The content should be good enough for the audience to stop and take notice.
Videos
Digital content in the form of video gives you a large variety of choices. Regardless of the type it is, a good video always remains etched to the audience’s memory.
If a video is done well, it can be extremely compelling. The duration of the video depends on your requirements (it can be educational, business, marketing). You can check out this blog for using video in your marketing or promotional campaign.
Podcasts
Podcasts are digital audio files that are used to share information through computers or any portable music devices such as MP3 players or iPods.
Businesses usually use podcasts to share information regarding their new products, about the company or about the general happenings in the industry.
Podcasts provide an insight to the audience about how much a business knows about the industry, thus helping to build trust among them. Also, the audience feel directly connected to the business as they get to hear the voice of the presenter.
Podcasts are affordable compared to other marketing technique as the location of creating podcasts do not matter, be it an office or home.
All it needs is a computer, a microphone and software to edit the recordings. Remember, regular podcasts can help your business in attracting your target audience, thus helping to build brand awareness. You can even publish the podcast transcript, thus, adding to the SEO value.
Social media content
Majority of people around the globe use various social media platforms due to which they have found a place in the marketing strategy.
You may not find another medium to reach your content to the audience in a short span of time and the benefit is that, you get to connect directly with your potential customers.
Remember, your content must say more about your brand while keeping the audience interested. Keep reminding them about what you offer. After about five to six exposure, the audience will surely feel compelled to go for your products.
Copywriting
Copywriting is the process of writing advertising materials such as blogs, newsletters, marketing campaigns etc. The words should be persuasive enough for the audience to take an action, thus driving traffic to your business website. Effective copywriting includes:
- Attention grabbing headlines that compel the audience to click the link to read further
- Content that provides just the information that the reader needs
- Interesting content that helps the audience to easily connect with your business, while building trust and brand recognition
- Content that tells the audience what to do next, such as signing up for newsletters, click a link to visit a website, social media page etc.
You can implement your own copywriting strategy for promoting your products and services to the right audience. You can use Definitive Guide to Copywriting by Quicksprout as your reference material.
Infographics
Infographics refers to the visual representation of information. The fact that visuals tend to stay in people’s minds than text works in favour of infographics.
As a result, infographics is the most shared content compared to other digital content types. Infographics can include anything such as general information, data, statistics etc.
Almost everyone is making infographics these days and therefore, it is important to be creative with your infographics for audience to take notice.
You can also create gifographic, which is a type of infographic, but contains animated GIF images instead of static images like in normal infographics.
E-books
E-books consist of large content of a minimum word count of 10,000 words, in PDF format and are downloadable. An e-book gives an insight of your knowledge about an industry and is the most effective way of sharing your knowledge with others.
While creating an e-book, make sure that the content is divided into topics making it easier for the users to read. Remember, your e-book’s title plays an important role in the audiences’ decision regarding downloading your e-book. Therefore, make sure that the title is catchy and relevant.
An e-book with just texts is usually considered not worth reading. Therefore, try to include graphics and make sure that the e-book’s content is formatted well to grab attention.
It is always best to create both PDF and HTML versions of your e-book. You can add video and audio to the HTML version.
Conclusion
Rather than using one type of digital content for all of your marketing campaigns, you can use different types as mentioned earlier.
These days, content marketing agencies try to experiment with their content with the aim of attracting target audience, increase engagement, and share to others.