Some companies have a single person handling their content marketing campaigns. If you are one of them, you’d know that there are certain advantages with respect to the management and control since there is only one voice masterminding everything. However, you would also know that you are not witnessing the benefits of collaboration.
Content collaboration is simple – several people working on the same piece of content. These people could be from within your organization, or industry influencers. In certain cases, content may also be collaborated from competitors.
Now, why do you think collaborative content marketing is beneficial?
1. Resources – Through collaboration, resources can be shared for effective utilization of each other’s specialization. For instance, if you are good at curating images, you collaborate with a person skilled at research and create something that is relevant and interesting.
2. Point of views – When more people work on a particular subject, there are different perspectives and takeaways. This makes the final piece of content flawless.
3. Audience – If you collaborate with industry influencers, your reach in terms of the target audience instantly increases. This makes collaborative content marketing extremely powerful for attracting links and shares.
Collaboration helps you reach out to a larger target audience and improve the metrics of your content marketing campaigns. So, what are the strategies that you must use for collaborative content marketing?
1. Form a great team
In order to have a strong collaborative content process, your team must be qualified and well-organized. The functionality of the team must be clearly defined. Each person should be involved and supportive to enhance the ability of collaboration. The final outcome must have a pool of ideas behind it and not just influenced by the marketing team.
2. Share access and control
Give several people the access to write and edit a piece of content. This may sound unusual since the inputs of several people could just ruin the entire objective of the document. However, on the flip side, it could also help prepare a document that is complete with all the information and ideas required to make it interesting and relevant for the target audience.
3. Make use of technology
Collaborative content marketing involves several people contributing to a particular topic. Managing this inflow can be a little challenging. This means that you need to utilize appropriate tools to organize and streamline the collaborative process.
4. Quote and Mention
This one is extremely interesting and simple. When you write an article, include a quote written by someone else. The quote could be back linked and in case it is by someone popular in the industry, it could just add more insight and evidence, making the content strong. Please note that it is important to let the people you are quoting know about your actions.
5. Spread the information
The best research and content collaboration effort can only reap results when it is shared appropriately. Your marketing team must use the information in a manner that it generates profitable sales. Knowing what consumers would like to read is only answering half the question. The second half is to find the means to disseminate this information in a manner that it finally reaches the end consumer.
According to experts, headlines, subheadings, bullet points must all be effectively used to concisely present the information. It must be optimized, adding value to the time spent by the user reading it.
Conclusion
Collaborative content marketing is easy but an important strategy to remember is that you must create information that is relevant. It could come through inputs shared by experts in different skills. The second aspect is to utilize this meaningful information appropriately by sharing it through the right medium that reaches the end consumers.