SMBs and medium- sized businesses now keep a separate budget for their online marketing efforts. But when looking for online marketing agencies, most businesses focus their search in Bangalore or other metropolitan cities.
India as an IT country is so much more than the metro cities. Trivandrum, for example has the largest IT Park in Asia in terms of built-up area.
So, let’s look at the major advantages of hiring an online marketing agency in Trivandrum:
1. Fast-growing IT Sector
Trivandrum has a fast growing IT Infrastructure that expands far beyond the walls of Technopark. Major IT Companies in the country has identified huge value in shifting to the city.
In the process, it has become a popular choice for the best talent in the country. This bides well for getting highly talented digital marketing resources from around the country as well.
There are many start-ups and It professionals from the city who has made their mark in the international IT scene.
2. Low Cost of Living
This is a huge factor that has attracted companies from around the globe. Lower cost of living means less expense on resources. It reflects on the final product as well, enabling brands to provide more affordable services to digital marketing clients.
3. Literacy Rate
Kerala was the first state in India to achieve 100% literacy. Trivandrum being the capital of Kerala has a well-educated population that is Internet-savvy.
Most people in the city know how to write decent English even though people who speak well are lesser in number. This is ideal for a major online marketing requirement – original, quality content.
4. Knowledge-hungry Population
The people of this city are truly knowledge-hungry. There are a huge number of print publications and News channels that run successfully in the city due to this characteristic of the people.
To be a quality digital marketing or an SEO/SEM professional, curiosity and a hunger for knowledge are basic traits to have. The next generation kids of the city are hooked to the Internet just like kids from any metropolitan city.
5. Communication
Digital marketing is all about proper communication, to the client and to the audience. What better place than a 100% literate state to have great, clear communication. A huge percent of the population is exposed to foreigners as the state is also a popular tourist destination.
6. Well-connected
Despite being near the southern tip of India, Trivandrum is connected extremely well via roadways, airways, railways and even waterways.
If a digital marketing client wants to make visits onsite, it’s very easy to do so. At the Jointviews Trivandrum office, we often have frequent visitors from different parts of the world.
7. Creatively Inclined
Creativity is a key trait for any quality digital/content marketers. They frequently face challenges and have to find creative solutions on the fly.
An online marketing agency in Trivandrum will have majority resources sourced locally. If you look at Trivandrum, the city has been a cultural hub throughout the centuries.
The natives are very creative. It is partially due to the calm and serene atmosphere provided by the city. Online marketing is a high stress work segment, and the peaceful city offers plenty of opportunities for the professionals to unwind. This allows online marketers to produce creative work.
8. Social
On any given day, apart from the rare occasion of hartal, you can see the streets are abuzz with life during the evenings. All types of people communicate with each other every day. Trivandrum has a very social population.
This also means that online marketers in the city socialize with people from the same industry quite often, either directly or through social media. Hence they are able to share a lot of ideas and maintain very high standards.
9. Internet Savvy
Kerala is a consumer state, and the people are always looking out for a bargain buy, especially online. Almost everyone in the city has an internet connected smartphone.
This helps and pushes those working in the digital domain to stay on top of the latest news and developments. Staying updated with the latest is a great asset to have in all online marketers as there are numerous changes happening every day.
10. Increasing Number of Online Marketing Agencies
Slowly but steadily, the city is embracing Online Marketing. This has given rise to a higher number of agencies, and there is stiff competition between them to outdo each other.
The customer is the beneficiary in such a scenario, as they reap the rewards of having a highly competitive workforce.
With so many benefits to offer, Trivandrum is a great choice to hire an online marketing company. You get your job done in the best way at affordable rates as agencies here have a strong pool of resources to bank upon.