Author: NextJSjointviews

“Google’s algorithm is giving more preference to WordPress powered Content Management Systems (CMS) “, this is false news circulating in the industry for the past few months. As WordPress blogs and CMSs are developed to be very search engine friendly, it is easy for GoogleBot to accept the content. This is the real fact. Google never rank a website or page for the reason it is built in WordPress.

Google’s John Mueller tweeted on this misconception about Google’s Algorithms. He said “WordPress is a great CMS & works well in search, but afaik our algorithms don’t explicitly check for any particular CMS.”

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It’s known that Google is experimenting new user interfaces. Google tests another new layout last week.

SEO specialist, Sergey Alakov has recently shared some of the screen shots of Google’s new search result user interface test.

The new layout test is an alternate to Google’s card style layout. Google has been heavily testing on card layout.

It’s not easy to keep track of all of Google’s UI tests, as most of them never come close to launching.

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Google recently updated Material Design with a new suite of design and prototyping tools. Material Design is a combined system that includes theory, resources, and tools for crafting digital solutions. As the new update consists of tools and open source projects, Google assures a system of good design which strengthens communication and productivity.

Google developed Material Design in 2014 as a unified design language for both first and third party web and mobile apps.

The new tools allow designers and developers to work more easily. You can access resources and guidelines faster with the new Material.io site.

With the new Gallery  tool you can easily share in- progress work with a team. In addition, images, prototypes and design artefacts are organized in one place.

Now, designers and developers can make real-time, on-device design tweaks with Remixer tool. You can test and modify the design at much earlier stages of development process with the app prototyping tool Stage.

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Google Maps has recently updated the search results user interface.  Now the search results on the left side update dynamically when you move the map around with your mouse cursor.

Google also made a few changes to improve user experience. For example, when you click the next button the search results will be updated dynamically. As there is a checkbox option on the bottom of the search results no dynamic search results will get updated.

In addition to these changes the directions and website icons are also replaced with one image.

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Google is going to introduce a new click-to-message option in AdWords search ads. As more and more people use this method to be in touch with brands, Google envisage messaging as an effective tool for generating leads and conversions.

Unlike popular platforms such as WhatsApp or Facebook Messenger, click-to-message ads function via an ad extension. Advertisers can enable this extension within their AdSense accounts and depend solely on SMS.

According to Google, 65% of people would choose messaging to communicate with a business when they need to know about a product or service.

Google believes the new option will help advertisers to reach consumers on mobile in a faster way and increase conversion rates.

It’s reported that Facebook and WhatsApp is working on a similar click-to-message ad product.

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Google’s Gary Illyes announced that they are going to release a separate mobile search index within months. At present, Google has a single index of documents for search. With the launch of separate search index, it will become the main index that the search engine uses to respond to queries.

Gary first announced that they were working with the idea of a mobile index last year at SMX East.

But, Google has not clarified that how the mobile index will work. Since the mobile index is the primary index, they are yet to confirm whether it contains only mobile friendly content or can be used for desktop enquiries as well.

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Gary IIlyes from Google revealed that Google’s Penguin update is prepared to handle all kinds of search manipulations. He added that if there is mass manipulation, all the links related to the site irrespective of bad and good ones will be discounted.

Read also: Google Assistant Finally Gets A Female Persona!

There is a massive response on this update via tweets. Many people opined that discounting good links can be devastating for a site.

Pedro Dias, former Google spam fighter tweeted that it seemed like a target issue for him. He added that Google should make it clear whether they are going to discount all the links going out of source site or links pointing to the target site.

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It is quite common place during site migrations to employ 301 redirects to home page. This is usually done with the belief that redirecting will help the home page to rank for the removed pages.

Now, Google’s John Mueller made it clear that 301 redirects are considered only as soft 404s. In short, these redirects will be ignored by Google. You can check out the video below.

Source: www.seoroundtable.com

Google is now one step closer to creating a program similar to Samantha(from the movie “Her”). While competitors such as Apple (Siri) and Microsoft (Cortana) already had created personas for their voice assistants, Google voice only had a female voice.

That is all changing with the “Google Assistant”. It may not be a humanized name, but still conveys the purpose. This has happened along with the roll out of some cool Google hardware – the Google Home, Pixel phones. Also, the recently launched messaging app ‘Allo’ offers a toned down version of Google Assistant.

Similar to other voice assistants such as Siri, Alexa and Cortana, you can have humourous conversations with Google Assistant as well. This has been gone to make Google more approachable.

You can know more about the product from the Google blog itself.

Source: blog.google