Content writing is considered as an important aspect of any internet marketing campaign. Without content, a digital marketing company can’t attract search engines. If you are having any content related requirements, then you should consider hiring a good content writing service.
“Better content means better business”
Here are 9 signs of good content writing services that you should know before hiring:
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Website
It’s important to remember that a high quality writer understands basic business principles. And for them, having a website means getting off the freelance sites, stopping the endless hours of scouring craigslist, and instead, focusing on building web presence. More exposure they get, more customers they can find.
So if they have a site for their content writing services, they just might get “it.” Check out their website and see how professional it is. Is it just slapped together? Is it hosted on their own domain?
Judge them based on the same criteria you would judge any business website.
Read Also: Why is Blogging the Best Form of Content Marketing?
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Reliability
Apparently, this is going to be one of your major considerations when operating online. It’s easy to outsource writing work across the globe with the technology the internet provides. The problem is, you can’t look over the writer’s shoulder to make sure everything is being done right and on time. This is why it’s extremely important to work with a service which has a good track record.
Work with a company you trust, and don’t take risks on a web content provider you’re not sure about just to save a few bucks.
“The key ingredient to better content is separating the single from the steam.”
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Niche Specific
Do they offer articles in a specific niche? While most writers consider writing on any subject as long as it isn’t so narrow that it’s impossible for a non-professional to research, good writers sometimes can charge the prices they do because they know their subjects inside and out.
They’ve focused really hard on a small handful of them, and it has become a breeze to write even high volumes of articles quickly because they already know the subject.
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Turnaround Times
You’re using an article writer to increase the speed of your online business growth. If they are consistently missing the agreed-upon deadlines, that’s going to slow you down. You need to find a service that can deliver work back to you within a reasonable time frame, without letting the quality slip. Many writers try to sell themselves with quick turnaround times, but then deliver substandard work.
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Article Quality
Content is king on the web-don’t let anyone tell you anything else. But in order to be at the top, it’s not enough for you to have lots of content. You have to have good content. What’s more, if you want to use article marketing promotions, you have to make sure that those articles are also of good quality.
Make sure the article writing service you hire can deliver high quality, well-researched articles that actually deliver real value to your readers. This will help to raise the overall conversion rates of your business, as more potential customers view the information you offer in a positive light.
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Knowledge of the Industry
Of course, it’s hugely important that the writing service you use is made up of writers who actually understand how online businesses operate. This provides the extra insight required to create articles meeting your requirements.
A thorough knowledge of how to write for search engine optimization purposes is also important. Never hire a freelance writer to write for a website if they don’t keep up to date on the latest news about search engine optimization.
“Every piece of your content should be excellent, enough that customers are compelled to share it.”
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Sublime Language Abilities
Are they a native-English speaker? Sometimes it can be hard to determine. Make sure the samples they sent you are really representative of their English, and pass a couple emails back and forth to see if they start making mistakes under pressure.
A quick Skype chat can settle things if you’re really in doubt, and they may even be willing to get on the mic and talk to you, which would of course let you know for certain.
Read Also: Why Successful Content Writing is not as Easy as its Assumed to be
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Follows Instructions
People who hire content writing service always look for a long term commitment. As it make your content sound alike if it is written by the same author meeting your requirements.
So before hiring a good content writing service, check that the service you hire give you proper reply and remembers your request for next time. As it will save your time in revision and editing.
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Creativity
An expert content writer can create content with new perspective by generating new ideas. Making your content creative is a way to engage clients and potential customers.
But ensure that your content should always be fresh and exciting.
Use these nine factors as signs of good content writing services before hiring any article writing service you come across. These should form a minimum standard when it comes to outsourcing article writing – don’t accept anything less.