Social media optimization (SMO) can be called as a viral publicity created through social media outlets and communities. The main intention of an SMO is to generate and increase the awareness of any product, brand or event.
Social media optimization is wider today. It includes using RSS feeds, social news and bookmarking sites, as well as social media sites, and video and blogging sites. You may wonder why businesses need the support of social media marketing for their growth. Well, here’s why:
Increase brand image and recognition through social media optimization. When people connect the brand with their life, it eventually promotes the brand image and its recognition among the crowd instantly.
Social media optimization can create brand awareness within a short period. Unlike other marketing strategies it is done by connecting the brand with each customer directly. Also, search engine optimization helps to build a brand equity by creating a high value for the brand in the customer’s perception.
Gives you a genuine and sometimes worthy suggestions for your business, which promotes the growth of the brand and company. It even helps the management to take a smarter business decision with real-time information.
Social media increase the customer retention and sales through regular interactions and timely customer services. Customer retention is a big challenge faced by every industry today and so, SMO makes it simple, for you and your business.
SMO helps to develop a relationship of trust among the buyers. The intention to buy a product mainly depends on trust and its usefulness, and so, SMO is largely involved in this process.
SMO creates targeting and retargeting of your brand among the buyers. It means that SMO gives you the extra wings to target the crowd which you are intended to and even can relink with those customers by installing a social app in your company pages.
SMO enables you to generate more attention and publicity towards the events that the business sponsors, which in turn can increase the credibility and image of the brand.
It even reaches to the customers whom you weren’t so aware of or you couldn’t point out through the regular means of advertisement or marketing.
SMO acts as a vehicle to increase traffic to your website. It helps to increase the number of people visiting your website, extend their duration of stay in it and even encourage them to visit frequently.
Ultimately, the social media also focuses to create a humanisation of brand through regular interaction with the person rather than a robot or any other machine. So, you can make informed decisions with your historical data that you receive through your humanised approach towards your customer.
According to recent studies, about 90% of marketers believe that social media generates enormous exposure for their company and brand. Social networks have now become an inevitable part of every business marketing strategy and the benefits of using social media are really great. If there is anyone who is not implementing this cost-effective resource is clearly missing out on a remarkable marketing opportunity for their business.
If you haven’t still tasted the fruit of social media optimisation, it is a good time to create an appropriate profile for your company by filling all the essential data and get set to gain the followers. A great marketing strategy will lead to an excellent social media optimisation for your brand. Every product or brand that is presented in the Internet is viewed 30% based on its title, 30% based on its presentation and the rest of the 40% is for the quality of content.