Google is going to introduce a new click-to-message option in AdWords search ads. As more and more people use this method to be in touch with brands, Google envisage messaging as an effective tool for generating leads and conversions.
Unlike popular platforms such as WhatsApp or Facebook Messenger, click-to-message ads function via an ad extension. Advertisers can enable this extension within their AdSense accounts and depend solely on SMS.
According to Google, 65% of people would choose messaging to communicate with a business when they need to know about a product or service.
Google believes the new option will help advertisers to reach consumers on mobile in a faster way and increase conversion rates.
It’s reported that Facebook and WhatsApp is working on a similar click-to-message ad product.