Recent survey by e-tailing group for B2C Partners established how important brick and mortar stores are to digital buyers. According to digital buyers, “stores have a lot to offer”.
In the survey, 84% responded that they liked combining the efficiency of digital with the tangibility of retail stores.
In terms of digital buying, digital buyers always needed a knowledgeable associate to make their final decisions.
Complication in purchase and how they work makes the digital buyers think twice.
Digital buyers support Brick and Mortar as they offer more speed and efficiency.
Stores with more technology can be an added advantage to digital buyers in the future.
So, entrepreneurs would be rewarded better by empowering brick and mortar stores with additional technology.